HomeMy WebLinkAbout08-14-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
August 14, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Nipool Patel, Member Sandy Sandoval, Vice Chair Clint
Pearce, Chair Lydia Bates
TBID Board Absent: Member Lori Keller, Member Winston Newland, Member
Prashant Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on August 14, 2024 at 10:02 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Pearce
Second By Member Sandoval
To approve Consent items 3a through 3g.
Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce, and Chair
Bates
Absent (3): Member Keller, Member Newland, and Member P. Patel
CARRIED (4 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON JULY 10 & 17
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a CAL POLY ATHLETICS YEAR-END REPORT (15 MIN)
Heather Hellman, General Manager Cal Poly Athletics provided an
overview of the activity highlights for FY 23-24.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b MARKETING SERVICES YEAR END REPORT (25 MIN)
Hayley Corbett, Danni Winter and Gabbi Hall, Noble Studios presented
the Q4 and year-end activity highlights and results data for the 2023-24
marketing agency contracted work.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a VISIT SLO CAL MARKETING CO-OP (15 MIN)
Economic Development and Tourism Manager Molly Cano provided an
overview of the Visit California and Hotel Beds marketing opportunity
through a Visit SLO CAL co-op.
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Public Comment:
None
--End of Public Comment--
Motion By Member Nipool Patel
Second By Vice Chair Pearce
To invest in a six-month campaign co-op at $5,600 beginning September 1
and running through February 28 to come from the co-op line item.
Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce,
and Chair Bates
Absent (3): Member Keller, Member Newland, and Member P. Patel
CARRIED (4 to 0)
5.b SPROUT SOCIAL MEDIA MANAGEMENT TOOL (10 MIN)
Tourism and Community Promotions Manager Jacqui Clark-Charlesworth
provided an overview of the funding request for the Sprout Social Media
tool.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Pearce
Second By Member Nipool Patel
To allocate $3,348 per year for 2 Professional Plan users to come from the
Services/Online Tools/Fulfillment budget line item.
Ayes (4): Member Nipool Patel, Member Sandoval, Vice Chair Pearce,
and Chair Bates
Absent (3): Member Keller, Member Newland, and Member P. Patel
CARRIED (4 to 0)
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
Board Member Sandoval announced the new Manager for the Marriott.
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6.b PCC UPDATE – LIAISON REPORT
Chair Bates provided a brief update on PCC activities.
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Economic Development & Tourism Manager Molly Cano provided a brief
update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 11:16 a.m. The next Special Meeting of the
Tourism Business Improvement District Board is scheduled for September 4,
2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
10/09/2024