HomeMy WebLinkAbout09-04-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
September 4, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Nipool Patel, Member
Prashant Patel, Member Sandy Sandoval, Vice Chair Clint
Pearce, Chair Lydia Bates
TBID Board Absent:
Member Lori Keller
City Staff Present:
Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District
Board was called to order on September 4, 2024 at 10:03 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. BUSINESS ITEMS
3.a FY 23-24 TBID ANNUAL REPORT APPROVAL (15 MIN)
Economic Development & Tourism Manager Molly Cano presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member Nipool Patel
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To approve the 2023-24 TBID Annual Report.
Ayes (6): Member Newland, Member Nipool Patel, Member Patel, Member
Sandoval, Vice Chair Pearce, and Chair Bates
Absent (1): Member Keller
CARRIED (6 to 0)
3.b STRATEGIC MARKETING & BUSINESS PLAN APPROVAL (15 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Pearce
Second By Member Newland
To approve the marketing and business plan for 2024-26.
Ayes (6): Member Newland, Member Nipool Patel, Member Patel, Member
Sandoval, Vice Chair Pearce, and Chair Bates
Absent (1): Member Keller
CARRIED (6 to 0)
3.c FY 2024-25 MEDIA PLAN REVIEW AND APPROVAL (25 MIN)
Hayley Corbett and Danni Winter of Noble Studios presented the FY 2024-
25 media plan and rollover budget from FY2023-24 for the Board’s review
and approval.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member Nipool Patel
To approve the media plan and roll over the remaining balance of
$11,994.25 from FY 23-24 to FY 24-25’s paid media budget.
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Ayes (6): Member Newland, Member Nipool Patel, Member Patel, Member
Sandoval, Vice Chair Pearce, and Chair Bates
Absent (1): Member Keller
CARRIED (6 to 0)
3.d STRATEGIC PLAN CONSULTANT APPROVAL (15 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member Nipool Patel
To approve the consultant of Whereabout for the TBID’s 2025-2030
Strategic Plan.
Ayes (6): Member Newland, Member Nipool Patel, Member Patel, Member
Sandoval, Vice Chair Pearce, and Chair Bates
Absent (1): Member Keller
CARRIED (6 to 0)
3.e BUDGET UPDATES (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member Nipool Patel
Second By Vice Chair Pearce
To approved staff's recommendation to replenish the FAM Trip Hosting
Budget in an amount up to $7,500 from available fund balance and to
approve up to $3,500 from the Event Activation + Collateral to create Visit
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SLO branded socks to be distributed to Spartan Race attendees at the on-
site activation.
Ayes (6): Member Newland, Member Nipool Patel, Member Patel, Member
Sandoval, Vice Chair Pearce, and Chair Bates
Absent (1): Member Keller
CARRIED (6 to 0)
4. ADJOURNMENT
The meeting was adjourned at 11:25 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for October 9, 2024
at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
10/09/2024