HomeMy WebLinkAbout10-09-2024 TBID Minutes
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Tourism Business Improvement District Board Minutes
October 9, 2024, 10:00 a.m.
Embassy Suites, 333 Madonna Road, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Prashant
Patel, Vice Chair Clint Pearce, Chair Lydia Bates
TBID Board Absent: Member Winston Newland, Member Sandy Sandoval
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on October 9, 2024 at 10:09 a.m. at the
Embassy Suites, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member Keller
Second By Vice Chair Pearce
To approve Consent Items 3a to 3g.
3.a MINUTES OF TBID REGULAR MEETING ON AUGUST 14 &
SPECIAL MEETING ON SEPTEMBER 4, 2024
3.b SMITH TRAVEL REPORTS (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS
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3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORTS
3.g BADGER BRANDING ORGANIC SOCIAL REPORTS
4. PRESENTATIONS
4.a MARKETING SERVICES QUARTER REPORT (20 MINUTES)
Hayley Corbett, Drew Uhrig of Noble Studios and Yanick Dalhouse with
Uniquely Driven presented the first quarter report for the marketing and
public relations activities for the SLO TBID.
Public Comment:
None
--End of Public Comment--
4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15
MINUTES)
Jim Dantona, and Hollie West, SLO Chamber provided the first quarter
reports for Public Relations and Guest Services contracts.
Public Comment:
None
--End of Public Comment--
4.c CONTENT MARKETING QUARTER REPORT (15 MINUTES)
This item was continued to a future meeting.
4.d SUMMER MIDWEEKEND RECAP (15 MINUTES)
Representatives from Noble, SLO Chamber and Badger Branding
presented the Board with the results from the Summer Midweekend
promotion.
Public Comment:
None
--End of Public Comment--
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5. BUSINESS ITEMS
5.a MISSION PREP CHRISTMAS CLASSIC (15 MINUTES)
Terrance Harris and Darnell Harris of Mission College Preparatory
Catholic High School presented the sponsorship opportunity and
responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By: Member N. Patel
Second By: Member P. Patel
To approve the funding request at $15,000 to come from the General
Events Promotion line item of the budget.
Ayes (4): Member Lori Keller, Member Nipool Patel, Member Prashant
Patel, Vice Chair Clint Pearce, Chair Lydia Bates
Absent (3): Member Winston Newland, Member Sandy Sandoval
CARRIED (4 to 0)
5.b SLO LIFE COACH BRAND CAMPAIGN (20 MINUTES)
Hayley Corbett, Gabbi Hall and B.C. LeDoux from Noble Studios provided
an overview of the campaign and funding options, responding to inquiries.
There was extensive discussion about the level of exclusivity for talent the
Board should invest in as well as updating the complete media mix for the
campaign, which will come back to the Board for consideration.
Public Comment:
None
--End of Public Comment—
Motion By: Member Keller
Second By: Vice Chair Pearce
To allocate an additional $125,000 from available fund balance to
supplement the already allocated $75,000 to support the creation of the
SLO Life Coach brand campaign.
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Ayes (4): Member Lori Keller, Member Nipool Patel, Member Prashant
Patel, Vice Chair Clint Pearce, Chair Lydia Bates
Absent (3): Member Winston Newland, Member Sandy Sandoval
CARRIED (4 to 0)
5.c STRATEGIC PLAN UPDATE (5 MINUTES)
Due to lack of time, this update was provided to the Board in an email.
6. TBID LIAISON REPORTS & COMMUNICATION
Due to lack of time, these updates were provided to the Board in an email.
6.a HOTELIER UPDATE
6.b MARKETING COMMITTEE UPDATE
6.c MANAGEMENT COMMITTEE UPDATE
6.d PCC UPDATE
6.e VISIT SLO CAL UPDATE
6.f TOURISM PROGRAM UPDATE
7. ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for November
13,2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
11 /13/2024