HomeMy WebLinkAbout11-13-2024 TBID Minutes
1
Tourism Business Improvement District Board Minutes
November 13, 2024, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Winston Newland, Member Prashant Patel, Member
Sandy Sandoval, Vice Chair Clint Pearce
TBID Board Absent
Member Lori Keller, Member Nipool Patel, Chair Lydia Bates
City Staff Present:
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on November 13, 2024 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice
Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Jim Dantona - SLO Chamber of Commerce
Brianna Harris - SLO Chamber of Commerce
--End of Public Comment--
3. CONSENT
3.a MINUTES OF TBID REGULAR MEETING ON OCTOBER 9 & SPECIAL
MEETING ON OCTOBER 28
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
2
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a 2025-2027 COUNCIL GOAL SETTING PROCESS (15 MIN)
Principal Budget Analyst, Riley Kuhn, presented the 2025-2027 Financial
Planning process including instructions for Advisory Body input for the City
Council goal-setting portion of the effort.
Public Comment:
None
--End of Public Comment--
4.b CONTENT MARKETING QUARTER REPORT (15 MIN)
Molly Burchett, Badger Branding presented the first quarter report for the
content marketing support and organic social media activities with the
SLO TBID.
Public Comment:
Felicia Lewis
--End of Public Comment--
5. BUSINESS ITEMS
5.a SLO FILM FEST SPONSORSHIP PROPOSAL (20 MIN)
Representatives from a recap of 2024 SLO International Film Fest
sponsorship and a presentation of a proposal for the 2025 Film Festival.
Public Comment:
Felicia Lewis
--End of Public Comment--
Motion By Member Newland
Second By Member Sandoval
To approve $20,000 to support the SLO International Film Festival
sponsorship and corresponding marketing efforts.
3
Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice
Chair Pearce
Absent (3): Member Keller, Member Nipool Patel, and Chair Bates
CARRIED (4 to 0)
5.b TOURISM ECONOMICS ECONOMIC IMPACT & FORECAST STUDY (15
MIN)
The Board received a presentation on a co-op opportunity with Visit SLO
Cal and Tourism Economics for an Economic Impact Study and Lodging
Forecast.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member Patel
To approve $8,500 to participate in the Economic Impact Study and
Lodging forecast.
Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice
Chair Pearce
Absent (3): Member Keller, Member Nipool Patel, and Chair Bates
CARRIED (4 to 0)
5.c IPW PARTICIPATION (10 MIN)
Tourism and Community Promotions Manager Jacqui Clark-Charlesworth
presented a co-op commitment to participate om IPW in partnership with
Visit SLO CAL.
Public Comment:
None
--End of Public Comment--
Motion By Member Sandoval
Second By Member Newland
4
To approved $9,340 for co-op participation and travel expenses.
Ayes (4): Member Newland, Member Patel, Member Sandoval, and Vice
Chair Pearce
Absent (3): Member Keller, Member Nipool Patel, and Chair Bates
CARRIED (4 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
Board Member Sandoval informed the Board that this would be her last
meeting as she is starting a new position in Pismo Beach.
6.b MARKETING COMMITTEE UPDATE
No October meeting.
6.c MANAGEMENT COMMITTEE UPDATE
No October meeting.
6.d PCC UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Vice Chair Clint Pearce provided a brief update on Visit SLO CAL
activities.
6.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 11:44 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for December 11,
2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
12/11 /2024