HomeMy WebLinkAbout12-11-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
December 11, 2024, 9:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool
Patel, Member Prashant Patel, Vice Chair Clint Pearce
TBID Board Absent:
Chair Lydia Bates
City Staff Present:
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Economic Development & Tourism Manager
Laura Fiedler
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on December 11, 2024 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice
Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Laura Fiedler, Economic Development & Tourism Manager
--End of Public Comment--
3. CONSENT
Motion By Member Patel
Second By Member Keller
To approved Consent Items from 3a through 3g.
Ayes (5): Member Keller, Member Newland, Member Nipool Patel, Member
Patel, and Vice Chair Pearce
Noes (1): Member Sandoval, and Chair Bates
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CARRIED (5 to 1)
3.a MINUTES OF TBID SPECIAL MEETING ON OCTOBER 28 & REGULAR
MEETING ON OCTOBER 9 & NOVEMBER 13
3.b SMITH TRAVEL REPORTS (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORTS
3.g BADGER BRANDING ORGANIC SOCIAL REPORTS
4. BUSINESS ITEMS
4.a 2025-2030 STRATEGIC PLAN REVIEW (30 MIN)
Stacy Humphrey, Whereabout presented the staff report and responded to
inquiries.
Public Comment:
None
--End of Public Comment--
Action: By consensus the Board approved the draft of the 2025-2030
Strategic Plan.
4.b SLO LIFE COACH CAMPAIGN UPDATE (15 MIN)
Nobles Studios staff presented an update on the SLO Life Coach
campaign and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.c Q3 MEDIA PLAN REVIEW (20 MIN)
Danni Winter and Hayley Corbett, Noble Studios presented the report and
responded to inquiries.
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Public Comment:
None
--End of Public Comment--
Action: By consensus the Board approved the Q3 media plan.
4.d 2025-2027 COUNCIL GOAL SETTING (25 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
4.e TBID PARTNER RECEPTION (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Member Nipool Patel
Second By Member Prashant Patel
To approve the budget allocation of up to $3,000.
Ayes (5): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, and Vice Chair Pearce
Noes (1): Chair Bates
CARRIED (5 to 1)
4.f TRADESHOW BUDGET UPDATE (5 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
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Motion By Member Patel
Second By Member Newland
To approve the revised budget of $10,790 for the IPW tradeshow.
Ayes (5): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, and Vice Chair Pearce
Noes (1):Chair Bates
CARRIED (5 to 1)
5. TBID LIAISON REPORTS & COMMUNICATION
5.a HOTELIER UPDATE
5.b MARKETING COMMITTEE UPDATE
5.c MANAGEMENT COMMITTEE UPDATE
5.d PCC UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on PCC activities.
5.e VISIT SLO CAL UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on Visit SLO CAL activities.
5.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
6. ADJOURNMENT
The meeting was adjourned at 10:32 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for January 8, 2025
at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
01/08/2025