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Home My WebLink About04-09-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, April 9, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.APPOINTMENT - OATH OF OFFICE Dan Fredman, appointed by the City Council on April 1, 2025 will take the oath of office to serve on the PCC Committee. 4.COMMITTEE INTRODUCTIONS Committee, staff and contractors will introduce themselves. 5.CONSENT Recommendation: To approve Consent Items 4.a to 4.f. 5.a MINUTES OF THE REGULAR MEETING ON MARCH 12 5 5.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 9 5.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 5.d SLO CHAMBER GUEST SERVICES REPORT 13 5.e SLO CHAMBER GRANT SUPPORT REPORT 15 5.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 6.PRESENTATIONS 6.a PUBLIC ART PROGRAM UPDATE (15 MIN) Staff will present an overview of the public art program and priorities. 6.b PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (15 MIN) Representatives from the SLO Chamber will present the third quarter report for the Public Relations, Grant Support and Guest Services activities. 7.BUSINESS ITEMS 7.a CONTRACTOR PROPOSALS (25 MIN) The committee will receive the contact proposal presentation from the San Luis Obispo Chamber of Commerce for the contacts for Public Relations, Grant Support and Guest Services. 8.PCC LIAISON REPORTS AND COMMUNICATION 8.a CACP LIAISON REPORT – Liaison Assignments 8.b COMMITTEE OUTREACH UPDATE – Committee Report 8.c TBID BOARD REPORT – TBID Meeting Minutes: March 12, 2025 19 8.d TOURISM PROGRAM UPDATE – Staff Report 9.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for May 14, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes March 12, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Lydia Bates (left meeting at 7:30 p.m.), Committee Member Maureen Forsberg, Committee Member John Thomas, Committee Member Robin Wolf, Chair Samantha Welch PCC Members Absent Committee Member Anni Wang City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on March 12, 2025 at 5:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Thomas Second By Committee Member Bates To approve Consent Items 3a through 3f. Ayes (5): Committee Member Bates, Committee Member Forsberg, Committee Member Thomas, Committee Member Wolf, and Chair Welch Absent (1): Committee Member Wang CARRIED (5 to 0) Page 5 of 22 2 3.a MINUTES OF THE REGULAR MEETING ON FEBRAURY 12 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a NEIGHBORHOOD CAMPAIGN UPDATE (30 MIN) Representatives from Whereabout presented their findings from their business district and neighborhood identity work. Public Comment Carrie Sundra, Alpenglow Industries Adam Montiel, Broadcaster --End of Public Comment-- Action: By consensus the Committee directed staff to put forth a City process by which customer-serving businesses can apply to receive one- time funding from the City for promotional purposes and to reestablish the subcommittee to work on the process. During FY 25-26 the businesses within a defined district would need to organize, get a majority to agree on a name and the promotional use of $5,000 funds, and then apply for the grant, available through the Economic Development budget. 4.b SLO RESTAURANT MONTH RECAP (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Action: No action taken on this item. 4.c PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Representative from SLO Chamber presented the report for the public relations activities that occurred over the past month. Action: No action taken on this item. 5. BUSINESS ITEMS Page 6 of 22 3 5.a FY 2024-25 COMMUNITY PLACEMAKING & RECOVERY BUDGET (30 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Committee Member Wolf Second By Committee Member Thomas To allocate funding for the following projects:  Neighborhood maps up to $5,000  ARTober swag for 2025 promotion up to $4,000  Public Art Identity up to $10,000 o includes a refresh to the public art identity o update the public art style guide Ayes (4): Committee Member Forsberg, Committee Member Thomas, Committee Member Wolf, and Chair Welch Absent (2): Committee Member Bates, and Committee Member Wang CARRIED (4 to 0) 5.b CONTRACTOR EVALUATION PROCESS (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Action: No action taken on this item. 5.c ELECTION OF CHAIR & VICE-CHAIR (10 MIN) Motion By Committee Member Forsberg Second By Chair Welch To appoint John Thomas as Chair and Robin Wolf as Vice Chair for the next year. Ayes (4): Committee Member Forsberg, Committee Member Thomas, Committee Member Wolf, and Chair Welch Page 7 of 22 4 Absent (2): Committee Member Bates, and Committee Member Wang CARRIED (4 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments - None 6.b COMMITTEE OUTREACH UPDATE – Committee Report - None 6.c TBID BOARD REPORT – TBID Meeting Minutes: February 12, 2025 Tourism & Community Promotions Manager Jacquie Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 8:03 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for April 9, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 22 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 4/4/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 44,000$ 5,530$ Various ($25k ARTober) Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 395,222$ 18,030$ Page 9 of 22 Page 10 of 22 Report to City of SLO – TBID and PCC Public Relations Contract March 2025 PR ACTIVITY Implementation/Proactive Work Continued planning for Arts + Culture Fam in partnership with Uniquely Driven Continued planning for Sustainability Influencer Fam in partnership with Kind Traveler Continued planning for SoCal Media Mission writer Linda Laban's upcoming stay Continued planning for travel writer Meghan Rose's upcoming stay Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign Responsive leads Pitched "Luxury Wellness", "Culinary Delights" and "Sustainable Travel" story ideas to Visit California Submitted quarterly SLO content to Central Coast Tourism Council Partnerships Attended Visit California Outlook Forum Began planning for Marketing Plan Update with City, Noble Studios, Uniquely Driven and Badger Branding Participated in 20/60/90 planning with City, Noble Studios, Uniquely Driven and Badger Branding Met with Visit SLO CAL PR team to align on work Reviewed Central Coast Tourism Council Itineraries Reviewed Central Coast Tourism Council April Social Media plan PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF LONELY PLANET A first-time guide to San Luis Obispo, California 2,850,000.00 $10,501.00 Cultural MEDIA HOSTING IN PARTNERSHP W/VISIT SLO CAL EIN PRESSWIRE San Luis Obispo, CA Officially Named the MidWeekend Vacation Capital of the World 165,000.00 $21.33 Cultural PROACTIVE PITCHING BY UNIQUELY DRIVEN MSN Spring’s Hottest Celebrations: 10 Chic Festivals & Glam Events You Can’t Miss This Season 136,500,000.00 $10,687.04 Beer/Wine REACTIVE PITCHING BY UNIQUELY DRIVEN & HOTEL SLO YAHOO NEWS The best wildflower hiking destinations in the United States 54,290,000.00 $11,983.00 Outdoor REACTIVE PITCHING BY UNIQUELY DRIVEN AOL The best wildflower hiking destinations in the United States 34,968,755.00 Outdoor REACTIVE PITCHING BY UNIQUELY DRIVEN NATIONAL GEOGRAPHIC The best wildflower hiking trails in the U.S.6,892,122.00 $3,120.93 Outdoor REACTIVE PITCHING BY UNIQUELY DRIVEN VISIT CALIFORNIA San Luis Obispo 32,300.00 Cultural REACTIVE PITCHING BY VISIT SLO CAL INSPIRATIONS & CELEBRATIONS Spring's Hottest Celebrations: 10 Chic Festivals & Glam Events You Can't Miss This Season 6,000.00 $0.33 Beer/Wine REACTIVE PITCHING BY UNIQUELY DRIVEN & HOTEL SLO NEWS BREAK 17 of the Best Small U.S. Towns Recommended by Americans 10,380,000.00 $353.35 Cultural NEWS BREAK How SLO’s Duncan Alley became a hot spot for wine, beer and more: ‘A mini Tin City’10,380,000.00 $353.35 Beer/Wine NEWS BREAK SLO ranked as a 'sought-after college town' in the West, new study says. Why Gen Z loves it 10,380,000.00 $353.35 Cultural TRAVEL OFF PATH This Is The Most Beautiful Train Ride In America, According To Amtrak 50,000.00 $11.43 Sustainability TRAVEL OFF PATH Move Over San Diego! These 3 Coastal Towns Have Postcard Beaches & No Crowds 50,000.00 $22.85 Cultural SOCAL PULSE Spring Break on the Rails: Coastal Getaways with Pacific Surfliner 18,000.00 $1.55 Sustainability CALIFORNIA UNPUBLISHED Best BBQ in California: Hidden Gems Worth Discovering Throughout the Golden State 12,000.00 $0.35 Culinary TOTALS 15 266,974,177.00 $37,409.86 TOTAL YTD 4,558,566,292.00 $1,234,595.44 118 4,825,540,469.00 $1,272,005.30 Page 11 of 22 Page 12 of 22 Mar Feb Mar 2024 2025 2025 Asia 2% Walk-ins 5,062 3,905 4,622 Europe 56% Phone Calls 211 155 247 Australia/NZ 9% Emails & Digital 1,012 1,313 1,490 UK 9% N. America 15% C. America 0% Mar Feb Mar S. America 6% 2024 2025 2025 Calls 27 29 29 West Coast 13% Southwest 7% Midwest 41% Mar Feb Mar South 15% 2024 2025 2025 East Coast 24% Referrals 48 38 59 Northern CA 23% Central Coast 48% Mar Feb Mar Central Valley 2% 2024 2025 2025 Desert 0% Email 101 74 87 Southern CA 28% Phone Calls 132 106 133 Mar Mar Mar 2024 2025 2025 YTD Fulfilled 50 38 VisitSLO.com 21 49 INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT MARCH 2025 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers VISITOR CENTER ACTIVATIONS N/A VISITOR CENTER HIGHLIGHTS 1) Hosted our guests, including our St. Patricks Day weekend and early Spring Break travelers 3) Introduced SLO to a plethora of first-time visitors 2)Visited our hotel partners to distribute resources and event flyers Page 13 of 22 Page 14 of 22 March 2025 Cultural Arts & Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation, Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo, Inc. Pops ON! X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X RACE Matters SLO County Belonging 2024 X X Ecologistics, Inc. Central Coast Bioneers X X X X SLO County Arts Council Open Studios Art Tour X X X X SLO Symphony The SLO Symphony/Paderewski Festival Collaboration X X Canzona Women's Ensemble Music of the Americas X X SLO Master Chorale 2024/2025 Season – A 40th Anniversary Celebration X X San Luis Obispo Repertory Theatre Million Dollar Quartet X X X X Diversity Coalition San Luis Obispo County Women of Color Symposium X X X X History Center of San Luis Obispo County Opening Day at the Dallidet X X X SLO Beaver Brigade 3rd Annual SLO County Beaver Festival X X San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X X X X San Luis Obispo International Film Festival San Luis Obispo International Film Festival X X Page 15 of 22 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project & Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival The Monday Club Conservancy The Monday Club Centennial - Doors Open California X X X Cal Poly Neurodivergent Farmers' Market Pop Up X X Black is current month, gray is past work White boxes are GIA recipients, gray boxes are CACP recipients Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 20 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services Page 16 of 22 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,733$ 4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,544$ 7.8% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 916,491$ -10.6% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,773$ -6.6% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,524$ 9.1% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 1.4% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 695,223$ 11.8% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 738,785$ 7.5% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,201,226.00 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 7,150,091$ -35.3% 2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/- July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4% August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6% September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2% October 70 69.3 -1.0%185 178.14 -3.7%129.42 123.46 -4.6% November 62.6 66.8 6.7%165.42 171.03 3.4%103.48 114.16 10.3% December 56.4 59.8 6.0%150.28 146.17 -2.7%84.73 87.41 3.2% January 54.2 62.4 15.1%140.24 144.12 2.8%76.00 89.99 18.4% February 59.8 67.1 12.2%153.67 161.94 5.4%91.87 108.66 18.28% March April May June Total/Average 66.40 69.46 0.052 172.59$ 172.90$ 0.003603 116.49$ 121.46$ 0.06 Updated: 04/03/2025 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 22 Page 18 of 22 1 Tourism Business Improvement District Board Minutes March 12, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: (Member Prashant Patel arrived at 10:50 a.m., Member Nipool Patel left at 10:53 a.m.) Member Lori Keller, Member Nipool Patel, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: None City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on March 12, 2025 at 10:05 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member N. Patel Second By Vice Chair Pearce To approve Consent Items 3a to 3g. Ayes (4): Member Keller, Member Nipool Patel, Vice Chair Pearce, and Chair Bates Absent (1): Member Patel CARRIED (4 to 0) Page 19 of 22 2 3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 12 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a NEW LODGING PROPERTY INTRODUCTION (10 MIN) Elaina Jardini, Dual Director of Sales and Marketing for Residence Inn/Springhill Suites provided an overview of the property to the Board. Public Comment: None --End of Public Comment-- 4.b PARTNER RECEPTION RECAP (5 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the recap of the Partner Reception and responded to inquiries. Public Comment: None --End of Public Comment-- 5. BUSINESS ITEMS 5.a Q4 MEDIA PLAN REVIEW (15 MIN) Representatives from Noble Studios presented the media plan for the fourth quarter which was approved by the Marketing Committee. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 20 of 22 3 5.b SLO LIFE COACH IN MARKET FILMING (15 MIN) Representatives from Noble Studios presented SLO Life Coach In-Market Game Plan and an opportunity to extend the on-location filming for the SLO Life Coach campaign in April. Public Comment: None --End of Public Comment-- Motion By Vice Chair Pearce Second By Member Nipool Patel To approve extending the on-location filming for the SLO Life Coach campaign using Option 1 with a not to exceed amount of $20,000 allocated from TBID’s available fund balance. Ayes (4): Member Keller, Member Nipool Patel, Vice Chair Pearce, and Chair Bates Absent (1): Member P. Patel CARRIED (4 to 0) 5.c CONTRACTOR EVALUATIONS (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN) Motion By Vice Chair Pearce Second By Chair Bates To approve appointing Lydia Bates to continue as Chair and Clint Pearce to continue as Vice Chair for the next year. Public Comment: None --End of Public Comment-- Page 21 of 22 4 Ayes (4): Member Keller, Member Prashant Patel, Vice Chair Pearce, and Chair Bates Absent (1): Member Nipool Patel CARRIED (4 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE - None 6.b MARKETING COMMITTEE UPDATE - None 6.c MANAGEMENT COMMITTEE UPDATE - None 6.d PCC UPDATE Chair Bates provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:06 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for April 9, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 22 of 22