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HomeMy WebLinkAboutJPW - Bid OnCallCommRespectfully submitted by:Project proposal: City of San Luis Obispo | On-call consulting for communications support services Submitted to: City of San Luis Obispo Delivered on: November 19, 2021 "Owning your story is the bravest thing you will ever do." - Brene Brown, Author Table of contents I. Letter of interest Page 2 | Introduction Page 3 | Profile of JPW Communications Page 4 | Our services Page 5 | Outline of the JPW process Page 6 | Marketing innovations II. Relevant experience of key personnel and JPW Communications Page 8 | Key personnel Page 10 | Firm experience Page 16 | General firm information III. Fee structure Page 18 | Hourly rate sheet Page 20 | Project fee IV. Client references Page 24 | References V. Additional services Page 26 | Additional services VI. Appendices Page 27 | Additional case studies Page 39 | Team resumes 1 JPW COMMUNICATIONS 2710 Loker Avenue West, Suite 300 Carlsbad, CA. 92010 760.683.8395 info@jpwcomm.com jpwcomm.com Mr.Daniel Clancy City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 November 19, 2021 Dear Mr.Clancy, It is our pleasure to submit this proposal in response to the City of San Luis Obispo's RFQ for on-call communications consulting and support services. Our past experience working with your communications team and our deep, sincere appreciation for SLO continue to fuel our team's desire to partner with you on the city's ongoing communications initiatives. On our team we have Cal Poly alumni, others with friends and family who live in SLO, and everyone else just loves to visit. We know that your community is active, engaged and diverse across many descriptors. Above all, we know that the city has an important story to tell about how it is working to better the lives of residents, guests, students, businesses, farmers and regional environmental stewards, to name just a few of your many audiences. We want to help bring this narrative to life through thoughtful messaging, campaigns and community engagement. JPW Communications is a staff of 15 dedicated professionals who have spent time working in and alongside local government, so we understand the realities, constraints and pride of public service. Our staff is prepared and equipped to support your on-call projects, and we can adhere to all provisions described in the RFQ. While the entire JPW team is available to support this account as needed, we have curated a SLO-specific project team that is highlighted on page eight. All eight areas outlined in the scope of work are part of our existing core services that we currently provide to clients such as the cities of San Marcos and Encinitas, County of San Luis Obispo, Western Municipal Water District, Long Beach Water Department and Zone 7 Water Agency, to just name a few. As a continuation of our introductory letter, we have included information about our agency, our services and typical approach to projects. After reviewing the following pages, I'm sure you’ll agree that JPW Communications is well suited to partner with the City of San Luis Obispo. I am legally authorized to sign a consultant agreement with the city, and I am available to answer any questions you may have during your review of our qualifications. We look forward to hearing from you. Sincerely, Jennifer L. Windle,Founder and President JPW Communications |jenny@jpwcomm.com | (760) 683-8395 x700 2 Profile of JPW Communications A staff born from government,for government JPW Communications is a woman-owned, small business, founded by long time government communicator Jenny Windle in 2015 to create the kind of firm she needed support from when she worked for agencies like the Port of San Diego and the cities of San Marcos and Vista, CA. Since its founding, JPW Communications has grown into a team of expert marketing and communication professionals with in-depth public sector experience. We approach each engagement with enthusiasm and combined staff experience of over 100 years of developing successful public outreach and engagement campaigns for government agencies. We understand the nuances of communicating complex issues, particularly with public interests at stake, to broad stakeholder bases, and know how to effectively create support for high-profile projects. Our team includes strategists, content mavens, media gurus and graphic artists to support clients throughout our comprehensive and scalable engagement process. JPW Communications prides itself on being an extension of our clients’ internal staff with the objective of ensuring our clients shine as communicators and inspire constituents with thoughtful messaging and data-driven communication strategies. Together, our staff have experience working with, and in many instances directly in, the following public sector categories: •Airports and regional aviation districts •Animal safety and services •Arts and culture •Economic development •Education/higher education/early childhood education •Environment and sustainability •Health and human services •Human resources/organizational communication •Parks and recreation •Planning and development •Port and harbor districts •Public safety •Public works/construction and engineering/capital improvement •Transportation and transit districts •Travel and tourism •Water districts Our staff of 15 is at your service. 3 Our services An extension of your team JPW is a full service agency with a team of in-house strategists and designers who are experts in their fields. Our corporate office is located in Carlsbad, California, and we have remote employees located in Texas, California's Bay Area and Colorado. Strategy |Empower your team Strategic planning, media relations, media training, communication plans, brand development, crisis communications and web development among others. Branding |Define your story Market research, positioning, differentiation, brand personification, logos, style guides, internal deployment plans and other comprehensive branding efforts. Storytelling |Share your perspective Articles, opinion pieces, news releases, brochures, speeches, video scripts, key messaging, blogs, social media, editorials and more. Creative |Craft your identity Art direction, video and photography asset production, script writing, story boarding and animated video production. Marketing |Highlight your narrative Newsletters, annual reports, ad campaigns, presentations, decals, apparel, billboards, digital advertisements and all forms of print collateral. Outreach |Support your constituents Community outreach, construction project campaign development and execution, meeting facilitation, stakeholder engagement and support. 4 The JPW Vision Empower government to rethink communications in a fresh, dynamic and compelling way, leading to greater trust with the public and transformed communities. Outline of the JPW process Our strategic approach to marketing and communications JPW Communications takes pride in its ability to work closely with clients to see that every project, regardless of size, is delivered on time and within budget, and even more importantly, exceeds client expectations and delivers effective results. Because we've worked directly in the kinds of agencies we serve, we are perfectly positioned to understand the obstacles you face and the deliverables you need. Our work plan is based on years of working with agencies just like the City of San Luis Obispo. PHASE ONE |RESEARCH AND INSIGHTS JPW Communications takes the time to learn about audiences, goals, challenges and opportunities for each communications or community outreach project. Understanding your operational objectives will help inform the development of our outreach strategy and ensure the final product achieves your goals. Research may include interviews, focus groups, surveys, materials audits and/or first and third party data analysis. PHASE TWO |STRATEGY Working with the gathered data, JPW Communications will interpret and summarize insights to determine how best to reach your target audience, define your unique value and develop an overarching strategy and a framework for our plan of work in advance for your approval. PHASE THREE |PROGRAM OF WORK Upon approval of the strategic framework, our team will develop a comprehensive work program with creative concept, storytelling techniques and all tactics and sub-tactics detailed in support of the research and objectives. We will ensure the plan is fully approved before moving to stage four. PHASE FOUR |IMPLEMENTATION JPW Communications will fully execute the plan from concept to completion, providing all copywriting, design and production files for a complete toolkit that the City of San Luis Obispo can pick up, or that JPW can implement. Our implementation process includes feedback loops, quality assurance measures and budget controls all built into the timeline. PHASE FIVE |EVALUATION Project metrics will be reviewed against original goals and objectives to ensure targets are met and to determine effectiveness and any course correction needs. JPW views evaluation as an on-going process conducted throughout every step of our engagement, not just at the conclusion of a project. 5 The JPW difference Keeping tasks flowing in a world of changing technology At JPW, we pride ourselves on serving the public sector with the same level of boundary-breaking creativity that the private sector enjoys.We are committed to providing staff with the professional development time and investment they need to stay current on skills and in turn, provide our clients with next-level service in the industry.Here are some of the innovations we use to make marketing and outreach as effective as possible. MARKETING TOOLKITS Our marketing toolkits provide our clients with access to all of the assets that are part of their campaign in a beautifully packaged online presentation that links to each asset, whether it is a completed ad, template, document, copy or other campaign materials. Please click the example linked to the right. DIGITAL ASSET MANAGEMENT Our Brand Folder allows us to store, organize, tag and share digital assets with our clients and partners in an easy-to-use interface. When we host custom photo shoots, produce videos, or create ads or templates, we make it easy for partners to access these assets at any time with a cloud-based solution where they can be viewed for quick identification or searched with comprehensive metadata and tags. Please click the example linked to the right. ONLINE PROJECT DASHBOARDS JPW uses an online project management system that allows us to create project dashboards for clients to access online. These dashboards provide clients with the agreed-upon project timeline in Gantt chart format, as well as updates on project deliverables and the ability to interact with staff within the dashboard to make comments, request updates, add pertinent attachments and stay up to date on project progress.Please click the example linked to the right. INTERACTIVE MEDIA FLOWCHARTS At JPW, we take outreach seriously. We know that we can only reach our goals if we are defining them in advance, then measuring them consistently. We created an interactive media flowchart to allow our clients to have complete transparency throughout the media planning and buying process.Please click the example linked to the right. 6 7 Relevant experience Key personnel A carefully crafted team ideal for the City of San Luis Obispo JPW Communications specializes in providing exceptional outreach and design support, exclusively to government clients. We’re proud of the fact that we’ve walked a mile in your shoes and worked on comprehensive marketing and communications programs for organizations just like the City of San Luis Obispo, specifically with scopes similar to yours. 8 Our president and founder holds a masters of public administration and has a deep understanding of local government issues. Her time at the City of Vista and San Marcos and the Port of San Diego inspired her to create JPW Communications, the agency she always hoped to hire. She is a certified public communicator and a Paul B. Clark award recipient for lifetime achievement in public communication – both bestowed by the California Association of Public Information Officials (CAPIO). With family residing in San Luis Obispo, she spends many a free weekend enjoying SLO's rolling green hills and her oldest son (4) usually insists on a Bubble Gum Alley visit. Our vice president of community engagement is IAP2 certified, and an expert in community based social marketing strategy. She has deep experience working with clients to reach their audiences after years serving as the community relations manager for the City of Carlsbad.More recently, she has worked closely with the City of San Marcos to support their ongoing communications initiatives as well as the largest capital improvement project in the city's history. The central coast is a frequent stop for Susanne's family when they hit the road together. Tri-tip anyone? Our vice president of creative strategy lead the award-winning "Central Coast Clean" anti-litter campaign developed for the County of San Luis Obispo and its many partners. She spent a decade in her early career specializing in publicity and promotions for major movie studios including Disney, Paramount and Universal. She has walked every nook and cranny of SLO's downtown - taking photos, tasting bites and enjoying its quaintness - all in the name of thorough research. Perks of the job. Leslie is an accomplished marketing and communication expert with experience in the public and private sectors. She works with clients to develop strategic plans, creative campaigns, community engagements and outreach of all sizes. An alumna of Cal Poly, she was devastated when she earned graduation credits on time. In hindsight, she should have taken a fifth year to soak up more SLO. Luckily her brother followed shortly thereafter. Trips to SLO are frequent and always lovely. Annie is a dynamic communications leader who brings more than 20 years of public and private sector communications and marketing expertise to JPW Communications, with more than 10 of those years at the city, county, state and port levels. She’s a pro at crisis communications and media relations, having led the Del Mar Fairgrounds through a variety of scenarios ranging from wildfire evacuations and protests to event promotions. Known to get outdoors, Bishop's Peak has Annie's name all over it. JENNY WINDLE Strategy ANNIE PIERCE Media relations expertise LESLIE SPRING Project manager REVEKKA BALANCIER Marketing expertise SUSANNE BANKHEAD Outreach expertise Key personnel (continued) A carefully crafted team ideal for the City of San Luis Obispo Jess Cruz-Abalos is an accomplished creative with a wide range of experience in both the public sector and private sector. Her passion is creating purpose-driven designs for purpose-driven people. She is a master of bringing brands to visual life. Jess oversees JPW's creative team and ensures that all projects are designed to connect an agency with their audiences in an authentic, inclusive and welcoming ways. A visit to SLO is at the top of her travel bucket list, and until she sneaks up to the central coast, she finds comfort in viewing images and videos from JPWs' Central Coast Clean campaign. Our multimedia designer uses his expertise in human-centered design strategy to create integrated solutions across media types. He is the lead designer on the City of San Marcos' Creek Project, and he team to design impactful pieces for the San Marcos Creek project.He regularly implements innovative design to reach target audiences, and he is at the forefront of accessible, inclusive and intuitive design. Chad has taken several trips to visit SLO, and his favorite times have been spent hiking up to the Serenity Swing, through Architectural Graveyard, and enjoying the views from Avila Ridge. His favorite restaurant downtown is Novo, and he always makes sure to pick up a donut (or two…or three) from SloDoCo. Box86 Media has worked with JPW on multiple public outreach projects such as San Luis Obispo's "Central Coast Clean" campaign,Western Placer Waste Management Authority's "Trash is a terrible thing to waste." campaign and Zone 7 Water Agency's "The Wondrous World of Water" water quality campaign. Arash Afshar has worked with JPW on a variety of photography efforts, including the San Luis Obispo's "Central Coast Clean" campaign, Zone 7 Water Agency's water quality and conservations efforts, as well as previous work for the Port of San Diego, Green Business Network, San Diego Convention Center and other public sector water quality campaigns. CHAD MCLAIN Design Support JESS CRUZ- ABALOS Creative Direction BOX86 MEDIA Video Production Partner 9 AFSHAR MEDIA Photography Partner For specialty production, we utilize a set of subcontractors who are experts in their respective fields. Our trusted partners have worked collaboratively with our team to produce a variety of assets as seamless extensions of our team. We handle concepting, scripting, storyboarding and pre-production in-house, then work with our partners for production and post-production services. In the appendix, we have included resumes for all of our JPW staff to help you get to know our team, their skills, and the array of projects they have worked on in the past. Our project teams are selected to capitalize on strengths and expertise; however, our entire staff works collaboratively to support our clients' needs, and provide our project teams with additional support, expertise and creativity. Firm experience Case Studies in public sector communications On the following pages, we have inserted a selection of project case studies that JPW Communications has worked on over the past few years. These works collectively showcase the signature collaborative process JPW undertakes with clients, from gathering data, to developing a strategy, to creating a detailed plan, to executing all elements and analyzing for improvement - we work hand in hand with our client to ensure your needs are being met. We understand every project and scope of work is a bit different. Our team is comfortable working as a supplemental support to your team to fill in the gaps and work as an extension of your department, or as a vendor that you can feel comfortable handing a project off to, and not having to worry about it! We also understand that communications and outreach work a bit differently in the public sector. As former staff of public service organizations, we recognize and appreciate that the traditional methods of product, price, promotion and place are not going to be effective when there is no product, no price, no promotional discount to offer and your place is so expansive your entire audience lives in it. We have experience working with different kinds of campaign objectives and proven strategies for the kinds of outreach materials you work with everyday. 10 “It’s not about selling.It’s about creating value for your audience.” - Jerry Allocca, author Public Sector Campaign Objectives: •Build appreciation •Cultivate support •Develop community •Drive traffic •Educate audiences •Encourage prevention •Establish trust •Grow engagement •Improve understanding •Increase awareness •Increase transparency •Induce behavior change •Generate revenue (Yes, we do this, too!) Please see examples of how our staff and our work have accomplished these objectives in the following examples, each with contact info from the public sector or public sector adjacent organization for which we accomplished this work. Anti-litter community based social marketing County of San Luis Obispo Water Quality Partners AT ISSUE: Across San Luis Obispo County, multiple cities were becoming alarmed at the increasing amount of litter they were seeing in parks, on beaches and on the streets. The cities joined together to create a county-wide coalition to address the growing pollution concerns. Faced with stated mandates for reducing marine debris in waterways and requirements to create a community-based social marketing campaign, the partners turned to JPW for help with creating an effective concept. RESPONSE: Team JPW worked with the partners to understand the local challenges for each city as well as the shared community values across all areas. The final campaign, "Central Coast Clean," provides an ownable differentiator for the region, using local terminology for the area and defining what it means to be “Central Coast Clean.” The campaign offers localization opportunities for each city with light-hearted puns for each one. The campaign relies on scenic photography of local, familiar, beautiful outdoor locations with water visible (whether it is the ocean, a lake or creek) to capture and build upon local pride. RESULTS: A series of 11 videos, a complete suite of ads, and a locally-focused marketing campaign were implemented on multiple platforms. In the first nine months of the campaign, Central Coast Clean garnered 2,030,524 impressions. The videos have been viewed over a combined 35,000 times on Facebook and an additional 16,234 times on YouTube. The campaign is designed to build engagement and inspire pollution prevention over the next two years and beyond, bringing on additional partners to support the regional effort including the local tobacco control program and a local non-profit estuary. SERVICES PROVIDED: •Campaign strategy and creative concept for "Central Coast Clean" •Comprehensive marketing and media plan •Complete video and photo production including all scripting shot lists and coordination •11 short anti-litter videos •Website landing page copy and assets •Key message development •Digital ad suite and transit ads •Social media strategy, copywriting, content development and asset management BUDGET: $99,000 CONTACT: ANN GILLESPIE | Stormwater program coordinator County of San Luis Obispo agillespie@co.slo.ca.us | 805-781-5259 1087 Santa Rosa Street, San Luis Obispo, CA 93408 11 Anti-litter community based social marketing County of San Luis Obispo Water Quality Partners DESIGN SAMPLES: 12 Watch all the Central Coast Clean videos on YouTube Playlist San Marcos Creek Construction Outreach City of San Marcos AT ISSUE: The City of San Marcos has embarked upon a three-year, $104 million construction project to raise the roadways and bridges over the San Marcos Creek to reduce flooding and restore habitat, along with other improvements. The city has entrusted JPW with the long-term community outreach of this major project. RESPONSE: JPW Communications has a long-standing relationship with the City of San Marcos and has successfully delivered on many projects in order to earn this business. The San Marcos Creek community outreach has begun with a set of branded "Our Neighborhood. Our Creek." materials that outline the timeline so residents can understand this is a long-term effort and be prepared for the level of communication and transparency that is to come. RESULTS: In just the early phase of outreach, JPW has helped the City host a community meeting for 75 residents and council members; facilitated more than 30 presentations with area churches, HOAs, schools and other associations; contacted more than 200 business through outreach and canvassing; developed early outreach materials including postcards, business cards, banners, signs, created an informational video; and launched complementary multicultural outreach efforts to ensure all audiences are included. SERVICES PROVIDED: •Campaign creative concept •Logo creation and campaign design •Comprehensive outreach strategy •Social media strategy and creative •Collateral suite including:multilingual signage, postcard, business cards,website content, and video BUDGET: $625,000 CONTACT: TESS SANGSTER | Director of communications and economic development City of San Marcos tsangster@san-marcos.net 760.744.1050, ext.3174 13 CLICK TO WATCH VIDEO SAMPLE San Marcos Creek Construction City of San Marcos DESIGN SAMPLES 14 Innovate78 marketing plan Cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista, CA AT ISSUE: Innovate78 is a collaboration between five North San Diego County cities - Carlsbad, Escondido, Oceanside, San Marcos and Vista - for a shared vision to boost economic prosperity along the State Route 78 Corridor. Innovate78’s potential to unify and promote the North San Diego County business community is undeniable. However, in order to fulfill its potential, the brand needs to connect with its core target audiences before communicating with the world. Unfocused outreach and confusion between Innovate78 initiatives and city-specific economic development activities resulted in lackluster brand awareness after five years. The coalition of five cities put out a highly competitive request-for-proposals and selected JPW to reset the brand momentum. RESPONSE: JPW received unanimous approval from San Diego Regional EDC and the five cities at two critical milestones in the project. At the onset of the project, it was clear that the EDC and the cities were not in alignment about “the why”, “the what” and “the how” of Innovate78. JPW recommended a change order in the scope to allow for research to be conducted to better understand current perceptions of local businesses. RESULTS: JPW Communications crafted a comprehensive marketing plan and new Innovate78 brand narrative for the coalition to further its ambitions of promoting the prominence of North County San Diego businesses and a prosperous economy. Along with the new narrative and clearly defined goals, JPW developed a four-pronged strategy of synergizing, championing, segmenting and amplifying with specific tactics for each to help the five cities unite behind a brand story ready to be told. The final marketing plan was approved with everyone in complete alignment about where Innovate78 is today and where it’s going in the future. SERVICES PROVIDED: •SWOT analysis •Focus group design and facilitation •1:1 stakeholder interviews •Business survey design, execution and findings •Strategy development •Final marketing plan including benchmarking, content creation, new brand platform, owned media, paid media, earned media, and community engagement tactics BUDGET: $25,000 CONTACT: TESS SANGSTER | Director of communications and economic development City of San Marcos tsangster@san-marcos.net | 760-744-1050, ext.3174 1 Civic Center Dr. San Marcos, CA 92069 15 General firm information A staff born from government, for government. WHO WE ARE JPW Communications is a team of talented marketing and communications experts from government to provide award-winning service for government. Together, we bring decades of first-hand experience from inside cities, counties, states and special districts, and couple that with an unrelenting pursuit of creative excellence to bring the public sector a consulting firm like no other. Our vision is to empower every government organization to rethink communications in a fresh, dynamic and compelling way, leading to greater trust with the public and transformed communities. Our company headquarters are in Carlsbad, California with remote employees throughout the state, in Texas and Denver, Colorado. WHAT WE DO Every day, we tap into our team’s extensive government experience to help public agencies across the state connect and engage with their communities in meaningful and memorable ways. When you work with JPW, you will be challenged to rethink the ways you're connecting with your audiences. You may hear us say that we're not the "door hanger people." That's because we're going to do things differently every single time. The benefit to you is out-of-the-box solutions that actually make people take notice. WHY WE DO IT We are passionate about public service. We choose to do the work we do. We know the public sector affects change, and we’re inspired by making a difference for the greater good. We understand the work we do directly impacts ourselves, our communities, our families and loved ones. Collectively, this is what gets our team of 15 out of bed every day and fires us up to do this important work. WHAT MAKES US DIFFERENT •We are PIONEERS. We are motivated by trailblazing. We enthusiastically take initiative. We are willing to push the status quo because we believe in the promise of what might be. •We are TRANSLATORS. We are skilled at making connections, finding common ground, revealing meaning and making government more accessible to the community through plain language and effective communication. •We are ADVOCATES. We are driven by vision, service and championing community causes. We believe in the power of people and purpose, and we bring them together to drive change. HOW WE GET IT DONE We understand the nuances of visually communicating complex issues to broad and often varying audiences. When the stakes are high, and the public's interest is in mind, you must know how to effectively create materials that break through the noise and get attention. Design is not just words and pictures "made pretty" on a page, and we don't support the notion that you can just "whip up a logo." Design is a process, and we take it seriously. 16 General firm information (continued) Distinguishing characteristics Since its inception in 2015, JPW has frown from a one-person firm operating out of a spare bedroom in Company Founder Jenny Windle's home, to a 15 person firm serving more than 40 public sector clients up and down the state of California. According to Jenny, it all started with a concept that was hatched at the Sacramento Airport en route to the annual California Association of Public Information Officers (CAPIO) conference—she pondered the idea of creating a communication firm that would cater specifically to the public sector in a way that no other outside agency could—with exceptional service, groundbreaking creative ideas, and the unique acumen that only comes from having a team who has spent time entrenched in the public sector. There are so many agencies trying to be “all things to all people.” That’s not JPW. JPW is laser-focused on the public sector. Not because the team has to, but because the team wants to. This work is the company’s passion, and it’s what gets Team JPW out of bed every single morning. Because nearly all members of JPW team have worked in the public sector, we get government agencies and we speak their language. Because of that, we’re able to be more than just another consultant to our clients. We want to earn their trust to be a valued partner, standing alongside them providing critical support that will drive their success. At JPW, we still see ourselves as public servants. Therefore, we aim to provide our award-winning service at a price-point that upholds the notion that the firm is, by extension, a steward of public funds. 17 Mission: Use our team’s extensive government experience to serve the needs of our clients, helping them connect and engage with communities in meaningful and memorable ways. Vision: Empower government to rethink communications in a fresh, dynamic and compelling way, leading to greater trust with the public and transformed communities. Values: Respect | Passion | Quality | Non-Traditional | Rewarding 18 Fee structure Hourly rates Standard rate sheet Below is the standard JPW Communications hourly rate sheet to give you the option of using staff for ongoing support. We regularly work with our clients on per-project fees, time and materials as-needed, or a combination, depending on your needs. We are happy to work with you to find the right solution. Description Hourly Rate President/Principal-in-Charge Jenny Windle $235 / hour Vice President, Creative Strategy/Community Engagement Revekka Balancier/Susanne Bankhead $205 / hour Marketing and Communications Director/Creative Director Angela Casias/Jess Cruz-Abalos/Annie Pierce/Shannon Singler/Leslie Spring $190 / hour Senior Communications Manager Vacant $160 / hour Senior Multimedia Designer Armando Nava $145 / hour Communications Manager Michael Colon/Julia Woods $145 / hour Senior Marketing/Communications Specialist Mary Elise Conzelmann/Robert Escobedo/Nico Gonzalez $130 / hour Multimedia Designer Chad McLain $115 / hour Communications Specialist Ari Avila-Arango $85 / hour Video & Photography Partners $175 / hour Client agrees to reimburse JPW Communications monthly for extraordinary out-of-pocket costs and expenses incurred in performing the functions described above, including, but not limited to: large-volume (more than 100 at a time) photocopying, printing, postage, clipping service, overnight mail delivery and courier services, which shall be billed at net. Travel costs outside of Los Angeles, Riverside, Orange or San Diego County will be billed at net. A customary 15 percent markup will be added to all advertising buys, printing, stock photography purchases and other cost of goods sold that are procured on behalf of the Client by JPW Communications. 19 Fee proposal On-call communications services JPW will develop specific estimates before each project to refine pricing and scopes with our project lead. As requested in the RFQ, we have outlined general pricing for the following projects. Description Subtotal Strategic public outreach, information and engagement planning Variables include available research, complexity of issue(s), scale of desired outreach, existing community perceptions and duration of outreach. Estimate covers strategy development, planning and implementation. (Estimated 80-150 hours @ blended rate of $150/hr) $12,000-22,500 Public information distribution Variables include desired reach of distribution, quality and breadth of contact lists, complexity of issue(s), number of messages. Estimate covers research, creation, distribution and monitoring. (Estimated 60-120 hours @ blended rate of $150/hr) $9,000-18,000 Emergency communications services Variables include duration and scale of emergency, complexity of issue(s), existing community perceptions and quality of contact lists. We recommend time and materials pricing for emergency communications services. (Estimated 120 hours @ blended rate of $150/hr) $18,000 Brand awareness strategies Includes development of creative strategy and branding. Estimate does not include execution of collateral, multimedia or implementation. (Estimated 150 hours @ blended rate of $150/hr) $22,500 Media planning and buying Variables include scope and reach of campaign, target outlets, ad buy rates. Estimate includes management of buys and performance analytics. (Estimated 120 hours @ blended rate of $150/hr) $18,000 Small projects Full graphic design (see page 23) Light graphic design (see page 23) Video production (full day, on-site production support, script writing, storyboards, post-production)$6,000 Photography production (full day, on-site creative direction)$5,000 Key messages $1,500 Speechwriting and editorial content $1,500-5,000 Media relations and news releases (per release)$500-2000 Informational, educational social media posts (copywriting, photography, monitoring and research)$500-2000 Construction project information facilitation Variables include scale and scope of project; existing community perceptions; target audiences; desired outcomes. (Estimated 300 hours @ blended rate of $150/hr) $45,000 20 Description Subtotal Stakeholder engagement and information gathering Variables include scale and scope of project; existing community perceptions; target audiences; desired outcomes. (Estimated 300 hours @ blended rate of $150/hr) $45,000 21 Fee proposal - Sample graphic design services Project rate sheet JPW can provide a variety of design deliverables for the City of San Luis Obispo on an as-needed basis. This a-la-carte style assumes each piece is a stand alone request, and does not take advantage of economies of scale with producing multiple variations of the same campaign art. This is meant to provide an idea of how miscellaneous requests might be handled. Creative Implementation Options Estimates Annual report - approximately 32 Pages $12,500 Banners/large displays $1,250 Brochures/booklets $1,950 Digital display ads/website graphics/GIFs $750 Display ads/magazine, newspaper, billboard, transit shelter ads $1,250 Flyers/one-sheets $750 Illustrations/infographics $2,500 Newsletter template - header, footer graphics and template layout in delivery software $1,250 Newsletter implementation - content support, photos, graphics and delivery in pre-created template $1,000 PowerPoint template - custom presentation template with eight layout options $1,500 PowerPoint presentations - content support, charts, photos and graphics for 20 slides $4,000 Postcards (4x6")/posters (24x36")$1,250 Promo item layout - t-shirts, environmental messaging items $625 Social media assets - header image, events cover, or post graphic $750 Stationery suite - letterhead, business card, email signature and envelope design $1,250 NOTE: Estimates are for copywriting, editing and design and do not include printing or distribution costs. 22 23 References References Colleagues you can trust We are proud to have long standing, positive relationships with our clients. We've included references for the projects cited in the project team section above. CRAIG MILLER | General manager Western Municipal Water District cmiller@wmwd.com | 951-571-7100 14205 Meridian Parkway, Riverside, CA 92518 Services provided from 4/2016 - present Projects:brand development and ongoing marketing and communications support TESS SANGSTER |Director of communications and economic development City of San Marcos tsangster@san-marcos.net | 760-744-1050x3174 1 Civic Center Drive, San Marcos, CA 92069 Services provided from 1/2016 - present Projects:brand development and ongoing marketing and communications support and San Marcos Creek project outreach and communications implementation ALEXANDRA BRADLEY |Communications specialist Zone 7 Water Agency/Alameda County Water & Flood Control District abradley@zone7water.com | 925-454-5048 100 North Canyons Parkway, Livermore, CA 94551 Services provided from 1/2020 - present Projects:strategic plan, multiple campaigns, and ongoing marketing and communications MORGAN VENTER | Public information officer Long Beach Water Department morgan.venter@longbeachwater.org | 562-570-2314 1800 E. Wardlow Road, Long Beach, CA 90807 Services provided from 5/2019 - present Projects:strategic communications plan, ongoing marketing and communications LILLIAN DOHERTY | Infrastructure and sustainability department director City of Encinitas ldoherty@encinitasca.gov | 760-633-2712 505 S. Vulcan Ave., Encinitas, CA 92024 Services provided from 4/2015- present Projects:El Portal Undercrossing, Leucadia Streetscape, general communications, as- needed communications for Infrastructure & Sustainability projects 24 25 Additional services Additional services To echo what we mentioned earlier, JPW Communications is a full-service agency with a skilled graphic design team, expert marketers, proven community engagement professionals and adept project managers. Our complete list of services are included here again for your easy reference. Strategy |Empower your team Strategic planning, media relations, media training, communication plans, brand development, crisis communications and web development among others. Branding |Define your story Market research, positioning, differentiation, brand personification, logos, style guides, internal deployment plans and other comprehensive branding efforts. Storytelling |Share your perspective Articles, opinion pieces, news releases, brochures, speeches, video scripts, key messaging, blogs, social media, editorials and more. Creative |Craft your identity Art direction, video and photography asset production, scriptwriting, storyboarding and animated video production. Marketing |Highlight your narrative Newsletters, annual reports, ad campaigns, presentations, decals, apparel, billboards, digital advertisements and all forms of print collateral. Outreach |Support your constituents Community outreach, construction project campaign development and execution, meeting facilitation, stakeholder engagement and support. 26 27 Appendix | Additional case studies Leucadia Streetscape & El Portal Undercrossing City of Encinitas & San Diego Association of Governments AT ISSUE: In late 2020, the City of Encinitas, in partnership with the San Diego Association of Governments (SANDAG), started construction on two long-awaited projects in the community: the El Portal Pedestrian Undercrossing and the Leucadia Streetscape project, a series of improvements to revitalize Highway 101. While the two separate projects were being handled by two different construction teams, the public wouldn’t see that distinction. Therefore, a cohesive joint outreach strategy was needed. RESPONSE: The city and SANDAG tapped JPW Communications and Katz & Associates to develop a strategy to guide communications and outreach for both projects throughout construction. The joint approach to communications and outreach for both projects would ensure all messages and updates were coordinated and consistent. Developed and launched during the COVID-19 pandemic, JPW evolved traditional public engagement strategies to still reach target audiences virtually. Establishing a baseline of resident sentiment and project knowledge, JPW and Katz conducted informal research through phone calls and canvassing during the pre-construction outreach phase. Through this effort, the team learned that, while both projects were designed with input from the public, there were still community members that were not aware of the projects and upcoming construction. This understanding informed the holistic nature of JPW’s outreach strategy. RESULTS: In just the early phase of outreach, JPW and Katz helped the city and SANDAG host a virtual community meeting for 75 community members and provided virtual presentations to several additional project stakeholder groups. The team has also coordinated nearly 70 public inquiries and made more than 200 outreach contacts, including presentations and meetings with area churches, HOAs, schools and other associations, as well as business-specific outreach and canvassing.The overall sentiment of these public inquiries has been overwhelmingly neutral to date, which given the projects’ disruptive on-going construction is viewed as win. Additionally, overall awareness of both projects has increased notably. SERVICES PROVIDED: •Comprehensive communications strategy, implementation, project branding and key messages •Public inquiry responses, management, and coordination of dual project tracking database •Virtual community meeting and presentations for both projects •Collateral suite including signage, postcards, business cards, social media graphics, video and presentation template •Multicultural outreach including meetings and presentations to Spanish speakers in community BUDGET: $90,000 CONTACT: LILLIAN DOHERTY | Development services director | City of Encinitas ldoherty@encinitasca.gov | 760-633-2614 28 Leucadia Streetscape & El Portal Undercrossing WORK SAMPLES: 29 Grandview bluff collapse City of Encinitas AT ISSUE: When a bluff collapsed along the normally scenic shores of the City of Encinitas on a Friday afternoon, local residents out for a walk tragically sustained injuries they could not overcome, resulting in three fatalities as the situation unfolded. The city's first responders and public works teams immediately went into action to triage the site, and JPW was called in to manage all crisis communications, arriving at city hall within the hour. RESPONSE: JPW Communications provided media management and strategic counsel to the city's emergency response team in order to deliver compassionate, clear and up-to-the-minute information about the high-profile incident. In addition to the immediate on- site response, JPW helped with managing social media, follow-up statements, interviews, and the post-event messaging to reassure the community the area was safe to revisit. RESULTS: The city conducts regular emergency trainings with its public safety team and has a strong communications team in place. Following the incident, the city response team along with JPW conducted a debrief on emergency response and communications. The team decided to bring emergency communications even more to the forefront and committed to conducting additional staff trainings and creating resources that will lead to even stronger crisis communications in the future. JPW is working with the city now on these deliverables. SERVICES PROVIDED: •Community and stakeholder outreach •Crisis communications management •General communication support •Key message development •Media relations •Social media management CONTACT: PAUL BRENCICK | Management analyst II City of Encinitas pbrencick@encinitasca.gov | 760-633-2614 505 South Vulcan Avenue, Encinitas, CA 92024 30 Santa Ana CARES City of Santa Ana AT ISSUE: The City of Santa Ana is California's 11th largest city, and one of the state's most diverse. It has been hit particularly hard by the coronavirus pandemic due to its densely populated neighborhoods, multigenerational family living arrangements and a high concentration of essential service workers. Therefore, the community has a tremendous need for relief resources that span the gamut from rental assistance, business loans, childcare assistance, health screening and more. The City of Santa Ana is answering this call through a concerted effort to bring resources directly to the neighborhoods through their Santa Ana CARES program. RESPONSE: JPW Communications was retained by the City of Santa Ana to craft a comprehensive outreach plan to reach the diverse community and bridge the barriers to accessing resources, including language, vehicle ownership, internet access and trust in local government. The primary goals of the engagement are to increase and educate all audiences about the program and services available, and to increase community participation in programs and services offered. In nearly record time, JPW Communications developed a new brand for the program along with a comprehensive outreach plan that addressed paid, earned, shared and owned media. Implementation of the outreach program is now underway. RESULTS: While the program was just launched at the end of August 2020, initial response to the outreach effort has been favorable on all fronts. City staff has seen a marked uptick in traffic to the Santa Ana CARES website, and mobile resource events have been well attended.More specific metrics will be measured at the conclusion of the outreach period. SERVICES PROVIDED: •Community and stakeholder outreach plan development •Brand development •Key message development •Collateral production (print and digital) •Video production BUDGET: $50,000 CONTACT: PAUL EAKINS | Public affairs manager City of Santa Ana peakins@santa-ana.org | 714-647-5224 20 Civic Center Plaza, Santa Ana, CA 92701 31 Santa Ana CARES DESIGN SAMPLES 32 Economic development and recovery story telling City of Chula Vista, CA AT ISSUE: Small businesses are at the heart of thriving communities. Yet, the global COVID-19 pandemic hit these cherished local gems particularly hard. In turn, cities like the City of Chula Vista were impacted as well, along with the businesses and families in the community. The city's economic development team sensed the need for professional support to rally their close-knit community together around their small businesses and locally owned shops. RESPONSE: Team JPW worked with the City of Chula Vista to proactively encourage local residents to ‘think small’ as they shop, dine, stay and play in their community supporting their local businesses. Our new ‘We built THIS’ initiative was created to shine a light on unique Chula Vista makers, restaurants, hotels and shops across town, and educate the community about the businesses that bring Chula Vista to life.The campaign is an extension of their previous 'THIS is Chula' tourism campaign, which allows for easy integration into their website and builds on community familiarity. RESULTS: A series of videos, display ads, social media content and more will be shared with the community over the next several months, as the community rebuilds from pandemic closures and impacts. The various campaign elements all drive traffic to a refreshed explorechulavista.com site, beginning with a launch video featuring multiple small businesses. SERVICES PROVIDED: •Campaign strategy and creative concept for "We Built THIS." •Comprehensive marketing plan •Complete video and photo production including all scripting, shot lists and coordination •Three community-wide feature videos, eight business focused vignette videos, one how-to video to support app usage •Website refresh including all assets built to spec •Key message development •Media release copywriting and earned media support •Digital ad suite for google display ads •Social media strategy, copywriting and asset management BUDGET: $70,000 CONTACT: MIRANDA EVANS | Economic development specialist City of Chula Vista mevans@chulavistaca.gov | 760-912-3174 276 Fourth Avenue, Chula Vista, CA 91910 33 Economic development and recovery story telling City of Chula Vista, CA DESIGN SAMPLES: 34 Watch the "We Built THIS." video on YouTube San Marcos community master brand City of San Marcos, CA AT ISSUE: As one of the fastest-growing communities in northern San Diego County, the City of San Marcos was at a crossroads with its visual identity. Prompted by the desire to order community wayfinding signage, staff realized that task was a bit challenging since there were so many different logos used to represent the city. Not only did that confuse their brand, but none of the variations accurately reflected this community that was quickly coming of age. RESPONSE: The City commissioned JPW Communications through a competitive RFP process to develop a new community brand. The process included in-depth research and findings, analysis, creative development and implementation assistance. RESULTS: The result is a sophisticated visual identity that matches San Marcos' impressive demographics and positioning in the marketplace, particularly for economic development purposes. All that, plus beautiful wayfinding signage that matches their newly minted brand. The “Discover Life’s Possibilities” tagline exemplifies both what San Marcos is today and aspires to be in the future. SERVICES PROVIDED: •Comprehensive brand guide including master narrative, new city logo, tagline, design elements •Stationery suite including letterhead, business cards, envelopes •Specialty items including apparel, vehicle applications •Wayfinding signage •PowerPoint template •Social media templates •Flyer template •Brochures •Banners BUDGET: $50,000 CONTACT: SARAH MACDONALD former communications officer City of San Marcos Currently with Western Municipal Water District smacdonald@wmwd.com 951-571-7100 14205 Meridian Pkwy. Riverside, CA 92518 35 San Marcos community master brand City of San Marcos, CA DESIGN SAMPLES: 36 Samples of creative services Newsletters, flyers and magazines Samples of Creative Services Project flyer Printed newsletter spread Double-sided one-sheet 37 Samples of creative services Newsletters, flyers and magazines Magazine (cover and interior spread) Community update hand-out 38 39 Appendix | Team Resumes Jenny Windle 40 Founder/president Jenny Windle, MPA, is one of California’s most experienced and well-respected government communication professionals and brings more than 20 years of award- winning experience to her firm, JPW Communications. Prior to starting the firm, Windle served as the director of marketing and communications for the Port of San Diego where she directed a 16-person team with a more than $4 million annual budget. She oversaw marketing efforts related to advancing the port’s maritime and cruise business lines and directed media and community relations efforts to inform, educate and engage the port’s diverse stakeholder base. Windle created award-winning communication programs for the City of Vista and the City of San Marcos before assuming her role at the port. Her communications career began at the City of Palmdale where she spent nearly 10 years crafting community relations and branding strategies in the city’s communications department. Related experience •Cardiff School construction community outreach plan, Cardiff School District •Srategic communication plan, Civic San Diego •Design-Build Department strategic communication plan, UC San Diego •La Sierra Pipeline construction outreach, Western Municipal Water District •Marketing and communication plan, LTV (Lancaster TV), City of Lancaster •Sterling Pump Station community outreach, Western Municipal Water District •Strategic communication plan, City of Encinitas •Scholarship marketing and communication plan, San Marcos Promise Education •Cal State University, Northridge ◦Masters in Public Administration •Western Washington University ◦Bachelors of Arts in Communications •California State University, Fresno ◦Economic Development Certificate Expertise •Branding and corporateidentity •Communications •Community engagement •Construction outreach •Council/commissionrelations •Design and developmentoutreach •Facilitation •Marketing and advertising campaigns •Media relations •Program management •Public speaking •Stakeholder development •Social media management •Strategic planning •Video production •Website development If local government had a hall of fame, she’d be in it. Susanne Bankhead 41 Vice president, community engagement Susanne has spent more than 15 years excelling in community engagement and has served at the helm of several complex, high-stakes projects in San Diego like the Mid-Coast Trolley Project, the Terramar Area Coastal Improvement Project, the Ocean Street Beach Access Project and the Plaza de Panama Project. Today, she uses that expertise at JPW Communications to lead community engagement and strategic planning efforts. She believes every engagement is an opportunity to build trust and enjoys finding ways to boost public participation. Recognized as an industry leader, Susanne has successfully collaborated with community groups, elected officials and other stakeholders. Prior to joining JPW, Susanne served as the community relations manager for the City of Carlsbad, where she managed operations for a 12-person team dedicated to keeping internal and external audiences informed. She previously worked for two public affairs firms developing and executing communication and outreach programs. Related experience •Mid-Coast Trolley project community and multicultural outreach, SANDAG •Plaza de Panama Project community outreach, Balboa Park, City of San Diego •San Marcos Creek construction project outreach, City of San Marcos •Brand Launch and Implementation, City of Carlsbad •Walk + Bike Carlsbad behavior change campaign, City of Carlsbad •Stormwater, Recycling and Trash communication, City of Carlsbad •Website development,Los Angeles World Airport Midfield Satellite Concourse •Marketing and outreach campaign, First 5 San Diego •SANDAG Regional Transportation Plan brand and web development Education •Cal State University, Long Beach ◦Master of Science in Kinesiology •Arkansas State University ◦Bachelors of Arts in Kinesiology •International Association of Public Participation ◦Effective Public Participation Certificate Expertise •Advertising campaigns •Branding and corporate identity •Communications •Community engagement •Construction outreach •Council/commission relations •Design and development outreach •Facilitation •Media relations •Program management •Public speaking •Stakeholder development •Social media management •Strategic planning •Video production •Website development You know the hype man at a concert? That's Susanne at a public meeting. Revekka Balancier 42 Vice president, creative strategy Revekka Balancier brings more than 20 years of public and private sector experience to JPW Communications. She began her career with 10 years in the private sector at public relations and advertising agencies specializing in entertainment publicity and promotions for feature film studios such as Disney, Paramount and Universal. She went on to spend 13 years in various public service roles including director of communications for the lieutenant governor of Colorado and Denver Human Services, marketing manager for the Port of San Diego, public affairs manager for Denver public works and deputy communications director for the Denver mayor’s office. Revekka excels in creative concepting and integrated marketing and communications campaign management as much as she does in media relations and crisis communications. She has led successful branding initiatives, behavior change campaigns, traditional revenue generating marketing campaigns, and enrollment and recruitment efforts all with measured, positive results. She joined JPW Communications to continue her commitment to serving the greater good. Related experience •"Trash is a terrible thing to waste." recycling campaign, Placer County Waste •"Central Coast Clean" anti-littering campaign, San Luis Obispo •"Immerse Yourself in the Arts" arts and culture marketing, Port of San Diego •"#ThatsMyBay" pollution prevention video series, Port of San Diego •“Colorado Completes” statewide higher-ed showcase, State of Colorado •“Join the 85” youth drug and alcohol prevention, City & County of Denver •“SNAP into Health” assistance program enrollment, City & County of Denver •Port of San Diego new brand and sub-brand launch Education •University of Denver ◦Masters in Professional Services, Organizational Leadership - Coursework •University of Colorado, Denver ◦Bachelors of Arts in Communications Expertise •Brand development •Budget and project management •Business process improvement •Community engagement •Creative direction •Crisis communications •Digital Advertising/ pay-per- click strategies •Government and legislative affairs •Leadership development •Marketing and advertising campaigns •Media and public relations •Organizational communication •Public private partnership •Social media strategy and management •Strategic planning •Video and photo production She's so 'go big or go home,' sometimes you have to tell her to go home! Leslie Spring 43 Director of communications and marketing Leslie Spring is an accomplished marketing and communication expert with experience in the public and private sectors. She is adept at creating and implementing successful strategic communications plans that drive results. Before joining JPW Communications, she worked in higher education developing strategic marketing plans and campaigns that deepened community engagement and advanced cohesive brand narratives. At JPW, she marries her journalism and advertising background with a public service perspective to craft communication strategies that work for government clients. Her specialties include branding and identity development,project management, social media, digital advertising, content development and community engagement. Related experience •San Marcos Creek construction project outreach, City of San Marcos •“Defensible Space” fire safety campaign, City of San Marcos •“Honk Less, Wave More”courteous driving campaign, City of San Marcos •“Know Before You Vote”redistricting campaign, City of San Marcos •North Well construction outreach, Western Municipal Water District •On Tap newsletter content development, Western Municipal Water District •Poinsettia 61 roadway construction community outreach, City of Carlsbad •Recruitment video script and storyboard, Rancho California Water District •San Marcos 360 newsletter content, City of San Marcos •State of the City speechwriting and production, City of Encinitas •Tamarack drainage construction outreach, City of Carlsbad Education •California Polytechnic State University, San Luis Obispo ◦Bachelor of Science in Journalism Expertise •Account management •Advertising campaigns •Arts and event marketing •Branding and corporate identity •Communications •Community engagement •Construction outreach •Data analysis •Design and development outreach •Facilitation •Project management •Social media management •Strategic planning •Video production •Website development Strategies and tactics are her love language. Annie Pierce 44 Communications director Annie is a dynamic communications leader and former journalist who has a passion for fusing creative concepts with storytelling to build compelling public messaging. She brings 20+ years of public and private sector communications and marketing expertise to JPW Communications. Eight years as a reporter in her early career developed a foundation steeped in research, cultivating relationships and creative thinking. Those inquisitive characteristics have helped fuel Annie’s dedication to public service at the city, county, state and port levels for more than a decade. She’s a big believer that engaging communities and constituents in creative ways is the key to making government and public agencies relatable and approachable. She’s a crisis communications and media relations pro, having led the state's Del Mar Fairgrounds through a variety of scenarios ranging from wildfire evacuations to protests as Communications Manager. She led the Port of San Diego’s creative initiatives as creative services manager and has extensive marketing and brand implementation expertise at city and county public agencies in the Pacific Northwest. Related experience •Crisis communications plan, Del Mar Fairgrounds •Strategic communications plan, City of San Marcos •Multicultural outreach plan, San Diego County Fair •Environmental, cruise and cargo marketing initiatives, Port of San Diego •Scholarship communications plan, Vancouver-Clark Parks and Recreation •Community engagement plan, Clackamas County •Master Plan development and outreach, North Clackamas Parks and Recreation District Education •Western Washington University ◦Bachelors of Arts in Journalism Expertise •Branding and Identity •Community engagement •Creative direction and leadership •Crisis communications •Event management •Internal and external communications •Marketing and advertising campaigns •Media relations and earned media •Public/private partnerships •Research and editing •Strategic messaging •Strategic planning •Website and social media management Just wait until you hear your story the way she tells it! Jess Cruz-Abalos 45 Creative director Jess Cruz-Abalos is an accomplished creative with a wide range of experience in both the public sector and private sector. Her passion is creating purpose-driven designs for purpose-driven people. Before joining JPW Communications, Jess collaborated with distinguished private sector brands such as Sanrio, Marvel Entertainment, and the National Hockey League (NHL). She has also designed a variety of public sector brands, websites and materials for organizations including San Diego Women Infants, & Children (WIC), the County of San Diego, and the City of Carlsbad. For six years, she co-owned a boutique branding agency and was a solo entrepreneur. As a result, she understands the ins and outs of running a business, managing teams, problem-solving, and streamlining processes. Her design philosophy is deeply rooted in purpose, integrity, creative collaboration, and asking the most critical question, “Why?” She believes successful visual designs can solve problems and positively universally impact others and communities. Related experience •San Diego Women, Infants, & Children (WIC) website redesign •Community program guide redesign, cities of Lakeside, Fallbrook, Spring Valley and the County of San Diego Parks and Recreation Department •Editorial design and event graphics, City of Carlsbad Parks and Recreation •The Social Fabric Initiative youth leadership program brand and marketing materials,Kroc Institute for Peace & Justice,University of San Diego •Rebrand and redesign of educational marketing materials, Tariq Khamisa Foundation Education •San Diego State University ◦Bachelor of Arts in Art ◦Emphasis in Graphic Design. Expertise •Art direction •Brand strategy •Branding & identity •Creative direction and leadership •Digital design •Digital & offset printing •Graphic design •Marketing & advertising •Print design •Project management •Storytelling •UX/UI design •Web design •Website management and production She has a vibrant personality, but mostly wears black! Chad McLain 46 Multimedia Designer Chad McLain is a rising star in the human-centered design realm who relishes the opportunity to use his talents in the public sector space. Bringing a fresh take to all things related to visual communications, Chad follows a proven systematic process to bring about meaningful and transformative design solutions. A self-proclaimed "Jack-of-all-Trades," Chad is well-versed in print design, digital design, web programming, animation, illustration and UX + UI design, allowing him to seamlessly move from concept to implementation across all mediums. Prior to joining JPW Communications, Chad was as a freelance designer working on projects spanning everything from alcohol awareness to gourmet food. Perfectly fitting into JPW's "From Government, For Government"culture, Chad served his community on the San Marcos Youth Commission for four years and brings his signature positivity and can-do attitude to each and every project. Related experience •"Trash is a terrible thing to waste" recycling campaign, Western Placer County •Branding and production Encinitas' Leucadia Streetscape capital improvement project,City of Encinitas •Rebrand for a San Diego co-working space, Moniker Group •Process and strategy for a gourmet food company, Nut Crumbs •"Live United!" campaign graphics, including UX + UI design for a mobile app, Point Loma Nazarene University •Website portal development, Point Loma Nazarene University Education •Point Loma Nazarene University ◦Bachelor of Arts in Graphic Design ◦Bachelor of Science in Business Management Expertise •Advertising campaigns •Animation •Branding •Corporate identity •Collateral suite development •Digital design •Graphic design •Illustration •Print design •Logo development •Signage and displays •Style guides •UX/UI design •Visual alignment •Web design He's a typography nerd. Not a typical nerd, a typography nerd.