HomeMy WebLinkAboutBrittaniApp - Bid OnCall PVCity of SLO : RFQ : On-Call Photography Consulting Services
Letter of Interest
Greetings. My name is Brittany App. I’m a professional photographer, with many years of
commercial photography experience here in San Luis Obispo County. Thank you for the
opportunity to respond to your RFQ. I’d be thrilled to be considered for on-call photography
consulting services for the City of SLO.
I grew up in SLO County, and have been the Owner/Operator of my humble, woman-owned
business in SLO County for over twenty years now. I am honored when I get the opportunity to
lend my photography skills to sharing the story of our brilliant little corner of the world -
whether that be through tourism efforts, event photography for some of our biggest local
events, story-telling work for local farmers, or editorial work for local magazines.
I am passionate about the Central Coast, and grateful to be in communication with you about
this work. Thank you, in advance, for your time and consideration.
Brittany App, App’s Photography
Mailing Address : HCR 69 Box 3121, Santa Margarita, CA 93453
Physical Office Address : 7600 El Camino Real, Ste 10, Atascadero, CA 93422
Telephone : 805-704-3996
Email : brittany@appsphotography.com
Brittany App is a professional photographer, based in San Luis Obispo County, providing
commercial and event photography services to local businesses, government entities,
universities, and the general public. All work is performed on location.
- Brittany App has the availability and time to dedicate the personnel and resources
necessary to provide on-call photography consulting services
- Brittany App meets the minimum qualifications listed in Section III of the RFQ.
- Brittany App intends to adhere to the provisions described in the RFQ.
- If selected to provide on-call consulting services, Brittany App will sign a service provider
agreement with the City of SLO.
Contact : Brittany App, Owner, 805-704-3996, brittany@appsphotography.com
Signed,
Brittany App
Owner, Photographer, App’s Photography
Relevant Experience of Key Personnel and the Firm :
Brittany App : Photographer, Owner, Director/Producer
Qualifications : Professional Photographer, Director & Producer, 20+ years of experience
Areas of Expertise : Commercial Photography, Event Photography, Lifestyle Photography,
Directing, Producing, Post-Production, Voice-overs & Audio.
Summary of Past Experience performing similar services for other jurisdictions :
- ShareSLO campaign, worked in conjunction with SLO TBID, providing still photography
for the City of SLO’s promotion of tourism.
- Commercial Event Photography for the California Mid State Fair. Annual Contract. 18
years running. Work in coordination with PREC Sponsorship & Marketing Dept.
- Cal Poly, University Marketing. Captured “Learn by Doing” for University-wide re-
branding effort.
Resume: Brittany App, Photographer
Brittany App is a professional photographer, based in San Luis Obispo County, providing
commercial and event photography services to local businesses, government entities,
universities, and the general public. All work is performed on location.
Brittany recently Directed, Produced & DP’d "Where There Once Was Water", a feature-length
documentary film. Her passion is water and water access. In addition to being a professional
photographer, she's a story-teller, a voice artist, and a self-proclaimed shepherdess-in-training.
She lives off-grid in the remote Carrizo Plain, CA - with her Great Pyrenees rescue dogs, ten
duck ducks, and a rag-tag wooly crew of sheep and alpacas.
As a photographer, Brittany serves clients locally and throughout California, and beyond. She
specializes in lifestyle and landscape photography, marketing, commercial photography,
tourism campaigns, events, weddings and portraits.
Work Experience :
2001 – Present : Owner / Photographer : App’s Photography
www.AppsPhotography.com
2014 – Present : Director / Producer / DP : Where There Once Was Water
www.WhereThereOnceWasWater.com
2005 – Present : Voice Artist / American General Media / KKAL Krush 92.5
www.Krush925.com
Skills : Still Photography, Directing, Producing, Audio, Voice
Additional Skills : Clear Communication, Joy, Gratitude, Flexibility, Curiosity, Inclusion
Organizations : SLO Chamber of Commerce, SLO County Farm Bureau, SLO Beaver Brigade
Education : Cuesta Community College : AA Fine Arts & AA General Studies
Contact : Brittany App, 805-704-3996, brittany@appsphotography.com
Experience working with City Staff, local community groups, decision makers, regional partner
agencies :
- California Mid State Fair – House Photographer – 18+ years
- City of SLO TBID - ShareSLO Tourism Campaign – Contributing Photographer
- SLO Chamber of Commerce – 2022 Visitors Guide – Cover Photoshoot
- City of Paso Robles – Civic Engagement – Lead Photographer – (in progress)
- Cal Poly University Marketing – Re-brand – Lead Photographer
- FarmsteadED & Slo County Farm Trail – Photographer
- American General Media – Krush 92.5 - On-Air Voice Talent
- EdibleSLO Magazine – Contributing Photographer, Writer
- SLO International Film Festival – Event Photographer
- SLO Tribune – Contributing Photographer
- SLO Women’s March – Event Photographer
- SLOCAL – Savor the Central Coast - Event Photographer
- USLTRCD – Contributing Photographer
- SLO Beaver Brigade – Contributing Photographer
- Cal Poly Theatre & Dance Department – Lead Photographer
- Cal Poly CAFES – Contributing Photographer
- Cal Poly Alumni – Contributing Photographer
Firm Experience
List of Performed Relevant Projects :
- Cal Poly University Marketing – University Re-brand
- California Mid State Fair – Annual Event
- Where There Once Was Water – Feature-Length Documentary Film
- City of SLO – TBID - ShareSLO Tourism Campaign
- Wetland Preservation Foundation (Lodi) – Short Film & Wildlife Photography
- City of Paso Robles - Civic Engagement Campaign - (currently underway)
Individual or Team Accomplishments :
- “Best Photographer in SLO County” – New times, multiple years
- Award Winning Director/Producer of film “Where There Once Was Water”
Examples of similar work for Cities, regional, community groups, etc :
(full portfolio can be found at www.AppsPhotography.com)
General Firm Information :
Brittany App, App’s Photography : Sole-Proprietorship
Number of Employees : 0
Location of Office : 7600 El Camino Real, Ste 10, Atascadero, CA 93422
Number of years in business : 20
Fee Structure :
Rates vary are based on job. Baseline rates are as follows:
PHOTO / Creative Fee $175/hour +
PHOTO / Post-Production $250/day
PHOTO / Digital Media Capture Fee $100/day
PHOTO / Use Fee / License 20 – 50% of creative fee, depending on license
PHOTO / Talent $20/hour/person +
PHOTO / Assistants $300/day +
PHOTO / Pre-Production $100/day +
PHOTO / Sales Tax charged on Use Fees only
PHOTO / Licenses & Permits based on job
PHOTO / Travel based on job
Payment Terms : 25% due to begin work. Balance due after final delivery of images.
Sample Bid included below, for bare-bones 2-day photoshoot, with 5-hour shoot days. No
talent (models). No assistants. License = Broad use, in perpetuity, non-exclusive.
Creative Fee 10 hours x $175 $1750
Post-Production 2 days x $250 $500
Digital Media Capture Fee 2 days x $100 $200
Use Fee 20% x $1750 $350
Travel $50
Sales Tax $30.63
TOTAL $2880.63
Client References :
Customer Name Paso Robles Event Center
Contact Individual Tom Keffury
Telephone / Email 805-459-5530 / tk@midstatefair.com
Address PO Box 8, Paso Robles, CA 93447
Description of Services Provided Commercial Event Photography for the annual California
Mid State Fair. Duties include coordinating with Marketing
team daily, photographing scheduled events, and
editing/delivering images on deadline for use in county-
wide media outlets. Recurring contract, 18+ years.
Customer Name Cal Poly, University Marketing
Contact Individual Royaa Silver
Telephone / Email 805-756-2874 / rsilve01@calpoly.edu
Address 1 Grand Avenue, San Luis Obispo, CA 93407
Description of Services Provided Commerical Photography. Lifestyle Photography.
Academic setting. Captured “Learn by Doing” for a
University-wide rebranding effort, headed by the
Marketing Department at Cal Poly San Luis Obispo.
Customer Name FarmsteadED
Contact Individual Lynette Sonne
Telephone / Email 408-464-3992 / lynette@lynettesonne.com
Description of Services Provided Commercial and Event Photography. Telling the story of
local family farms, education & tourism. SLO County Open
Farm Day, SLO County Farm Trail, FarmsteadED.
Customer Name City of SLO / TBID
Contact Individual Molly Cano
Telephone / Email 805-781-7165 / mcano@slocity.org
Address 990 Palm St, San Luis Obispo, CA 93401
Description of Services Provided ShareSLO campaign. Worked in conjunction with Peregrine
Media Group, AMF, and City of SLO TBID. Provided still
photography for City’s #ShareSLO tourism campaign.
Additional Services Available :
Professional Voicework / Narration
Stock Photography
I have tried my best to include all requested information, as well as to adhere to your desired
formatting request, outlined in the RFQ.
Please confirm your receipt of this packet. And please feel free to reach out if there is any
additional information needed.
Thanks again for your time & consideration.
Sincerely,
Brittany App
Owner / Photographer, App’s Photography
Signed March 11, 2022