HomeMy WebLinkAbout1903 Public Relations Bid - OnCall CommResponse to Request for Qualifications for:
Prepared by:
Nov. 19, 2021
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1903 Public Relations
Response to the Request for Qualifications
A. Letter of Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
B. Relevant Experience of Key Personnel and the Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
a.Key Personnel Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
b.Firm Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
C. Fee Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
D. Client References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
E. Appendix
a.Resume of Katherine Verducci, CEO and Co-founder . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
b.Resume of Santiago Villegas, CEO and Co-founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
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Letter of Interest
1903 Public Relations
2491 Alluvial Ave. #36
Clovis, CA 93611
Point of contact: Santiago Villegas
Telephone: (559) 397-4876
As a Central California-based agency, we are excited at the opportunity to support the
communications needs of the City of San Luis Obispo. San Luis Obispo is the heart and cultural
epicenter of California’s Central Coast, nestled in vineyards and enjoying a temperate
year-round climate that attracts visitors from around the globe. Claiming historic sites such as
Hearst Castle and the Mission San Luis Obispo de Tolosa, charming venues like the Madonna
Inn, and offbeat attractions like Bubblegum Alley, it is also a city that over 47,000 people call
home. Families raise their children here, entrepreneurs open businesses, and community comes
together at farmers’ markets and local events in the thriving downtown area.
As a woman/minority/LatinX/LGBTQ-owned small business, 1903 PR was founded in 2019 by
Katherine Verducci and Santiago Villegas on the idea that PR isn’t just about making clients look
good – it can uplift organizations that are doing socially impactful work, create positive social
change, create community and increase representation in the media while producing work that
moves client goals forward. Our work is unique in the way we plan and execute PR programs,
bringing not just greater attention to our clients, but an understanding of how community can
also impact the bottom line. As a diverse team, we strongly believe different backgrounds and
perspectives are what make PR effective, and it ’s what makes 1903 PR stand out from other
agencies.
We understand the City is requesting on-call communications support for both internal and
external audiences regarding City issues and services. 1903 PR is capable of providing support
for both audiences that will help the City achieve its goals to provide quicker, more streamlined
communications to community members; ensure more effective and efficient communications
between City departments; and ultimately increase satisfaction and confidence in the City for
community members and City employees. To assist the City in meeting these goals, 1903 PR will
provide the services outlined below. For each task, we have shared our experience and the
capacity to provide these services as on-call consultants. We believe our communications
expertise, intimate knowledge of Central California, and passion for bringing communities
together is an asset to the City.
Thank you for your consideration,
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Santiago Villegas & Katherine Verducci
CEOs and Co-founders, 1903 Public Relations
Strategic public outreach and engagement planning:
1903 PR is able to support the City in strategic public outreach that facilitates two-way, mutually
beneficial communication between the City and the community of San Luis Obispo. We are
experienced in planning, coordinating and executing events such as regular town halls and news
conferences, both in-person and virtually. In February 2021, for example, we coordinated a
virtual event for a client ’s funding announcement that spanned five cities and garnered over
700 live viewers. For this event, we prepared multiple spokespeople and secured the
participation of key guests and moderators, including former Forbes reporter Ruth Umoh, and
CA Governor, Gavin Newsom.
To accomplish successful public outreach campaigns, 1903 PR can provide media relations in
local and regional outlets to inform the public of City announcements. These services will
include media outreach, interview support, and any follow-up with the media as needed. We
can also develop public-facing written materials for the City, including but not limited to press
releases, messaging, newsletters and website content.
For public engagements, 1903 PR can plan and coordinate public events that accomplish the
City ’s goals, inform the public of City news and create community connection and awareness.
1903 PR is also able to provide support for public engagements, such as inviting and
coordinating the appearance of guests and/or participants, and creating materials for
presentations, speeches, and spokesperson preparation.
Public information distribution:
Relaying information to the public in an efficient, timely and effective manner is important for
building and maintaining confidence in the City’s communications. For example, for a client who
developed a mobile app that made it easier for the local community to access local food
shelters during the COVID-19 pandemic, 1903 PR worked with local media to inform the public
about the resource. Our outreach efforts across three California counties helped the client and
its food/shelter partners coordinate the delivery and pickup of food boxes to over 3,000 families
in the first 30 days of the program, and over 250,000 meals have been served to thousands of
families to date. We also worked with the client ’s marketing and social media teams to create
materials to provide this information to the community.
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1903 PR is able to assist the city in distributing information to the public via media relations and
document development intended for the public (i.e web pages, emails, newsletters, social
media copy, etc.). 1903 PR can work with the City ’s point of contact and recommend the most
effective way to distribute information, create the materials needed, and perform the needed
outreach.
Emergency communications services:
As a California-based agency, 1903 PR understands all too well the types of emergencies that
may arise, requiring preparation and quick responses from a City. Such emergencies may
include the ever-present danger of wildfires and power outages, as well as ongoing public
health concerns in the age of COVID-19.
1903 PR has been an asset to clients in times of crisis. For example, at the onset of COVID-19 in
the spring of 2020, we supported the communications needs for a client that built an
emergency-response website for Americans impacted by shutdowns and in need of vital
resources. In the span of just three weeks, 1903 PR developed and executed communications
for three launches in three states and secured over 200 pieces of coverage in local, regional and
national media. Our work connected over 200,000 people to the life-saving platform in the first
24 hours of its launch, and over 600,000 people to date.
1903 PR can provide emergency, rapid-response communications as an on-call consultant when
needed. We will meet with the City’s point of contact to assess the situation and provide
counsel on how to communicate emergencies with City staff, residents, media, and other
audiences if needed. We are able to quickly pull together communications plans for the City,
perform media outreach, and prepare any spokespeople for media interviews.
Media planning and buying:
Paid media is an effective way to deliver messaging in the City ’s own voice, in the media that
targeted audiences read, watch, listen to and trust. We regularly field such opportunities for
clients, make our recommendations, and proceed with planning and buying for valuable
opportunities. 1903 PR can identify and recommend paid media opportunities for the City,
coordinate purchasing, and develop written copy.
Key messages development:
1903 PR regularly meets with clients to develop key message points for upcoming
announcements and releases. We recently provided message development for the
announcement of a nonprofit ’s first Black, female CEO, which set the stage and created uniform
messaging across the client’s platforms and the media coverage we secured.
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In preparation for announcements, 1903 PR will work with the City, and any
partners/stakeholders involved, to develop key messaging to be integrated into press releases,
social media posts, media interviews, editorial content, and public engagements. We can
compile key messaging into communications packets which contain an overview of the
announcement, key messages for target audiences, suggested language, suggested social copy,
and other messaging points as needed, for the City and for any involved partners.
Speechwriting and editorial development:
Our team is composed of talented writers who have prepared numerous speeches and editorial
articles for clients. Some highlights of our work include a global TED Talk and this contributed
article for Fast Company. 1903 PR can provide both speechwriting and editorial/ghostwriting
services to the City.
Once the City has identified a speaking engagement or media outlet they would like to engage
with, 1903 PR can draft a speech/article that will resonate with the target audience. We will
work with the point of contact and spokesperson to edit and refine the written material so that
it is in the spokesperson’s voice while still appropriate for the opportunity. We can also work
with City partners and stakeholders who will be involved in these speeches/articles if needed.
Media relations and news releases:
Media relations and news releases are regular components of 1903 PR’s campaigns. 1903 PR is
able to work with the City to identify compelling news stories based on upcoming
announcements, thought leadership from public officials, and human interest stories from City
employees, community members and other stakeholders. From there, we are able to develop
these stories for local, regional and/or national reporters who would find these topics relevant.
To prepare spokespeople for media appearances, we can provide media training, provide talking
points and provide briefing sheets for all interviews. 1903 PR can work on any post-interview
follow-up requests and fact checking requested from reporters.
Some recent examples of successful media outreach at the local, regional and national levels
include:
●The Greatest Stories of Female Entrepreneurs of the 21st Century (Forbes)
●Bitwise Industries raises $50 million to go national with its model for inclusive tech
ecosystems (ImpactAlpha)
●How smart home boxes protect deliveries (CNBC)
●Smash For STEM (Good Day Sacramento)
●Inside look at Bitwise building opening in downtown Bakersfield (23ABC News)
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Press release writing and distribution can be part of media relations when sharing City
announcements, and we can send releases to media outlets as part of our outreach. We will
work with the City point of contact and any involved partners/stakeholders to develop and
refine the release. Examples of our recent press releases include:
●Bitwise Industries Secures $50M to Rebuild the American Workforce in a Diverse,
Equitable and Inclusive Manner
●First Black Woman CEO of SMASH, Danielle Rose, Appointed to Further the STEM
Education Non-Profit's National Presence
Social posts to inform and educate the public:
1903 PR has experience creating social copy for clients meant to engage with the public and to
inform and educate about clients’ services, projects and partnerships. 1903 PR can provide
social copy tied to specific communications campaigns and announcements, on an ongoing
basis, or for a select period of time to help build the City’s online presence. 1903 PR can draft
social media copy for the City and its departments, as well as any additional partners or
stakeholders involved in an announcement.
Construction project information facilitation:
As the City develops, it is important to relay construction project information to the community
to create excitement and keep residents informed. At times when the City embarks on new
construction projects, 1903 PR will be able to support the City by crafting and deploying
communications to the relevant audiences regarding new projects and what to expect. These
communications can include but are not limited to:
●Engagement with media to announce construction projects, provide building tours, and
field & answer media inquiries about projects
●Provide information directly to business owners, residents and other community
members about projects, timelines, and potential impacts to business, travel routes,
etc., via social media posts, emails, newsletters, radio announcements, and/or other
effective mediums
Stakeholder engagement and information gathering:
As part of our work, 1903 PR routinely meets and works with clients’ stakeholders (including
employees and community members/leaders) to gather and share important information.
Relevant services that 1903 PR can provide include, but are not limited to:
●Focus groups to gather potential feedback on potential or upcoming initiatives
●Content creation such as community newsletters, blog posts, etc.
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Key Personnel Experience
Santiago Villegas, CEO and Co-founder, 1903 PR:
Before helping to create 1903 Public Relations, Santiago Villegas amassed experience from a
wide variety of different industries including machine learning, cybersecurity, augmented
reality, renewable energy, automation, ag tech, and environmental conservation. His work
in-house and within agencies deliver substantive coverage in local, vertical, and national media.
Since stepping into a leadership role with the agency, Santiago has won gold in the 2019 Bulldog
Award for PR Up and Comer, as well as a 2020 bronze Stevie Award in the Communications
Professional of the Year category. Also, in 2020 he was accepted into the Forbes Business
Council and Entrepreneur ’s Leadership Network and in 2021 he was named to the Forbes Next
1000 list.
A Dinuba native who is passionate about disruptive technology, changing the world, and
pushing industries forward, he is committed to working with companies that are looking to
change the way things are done. A graduate of California State University, Fresno, he has deep
roots in the Central Valley.
Katherine Verducci, CEO and Co-founder, 1903 PR:
After growing up in the agricultural heart of the world, Katherine Verducci, founder of 1903
Public Relations, moved to Silicon Valley to pursue an education and a career in the high-tech
industry. After more than a decade in Silicon Valley, she returned with her family to her roots in
Fresno. Now, she is committed to partnering with companies for mutual success. Her creativity,
sense of humor, and straightforward nature help her communicate with clients in a way that
delivers PR campaigns aligned with business goals.
Her PR campaigns launch companies, penetrate new markets, and push organizations to new
levels. Katherine has created PR strategies for companies ranging from the earliest stage startup
to global campaigns for Abbott, one of the largest healthcare companies in the world. There,
she was part of communications programs that helped the company be recognized as the #1
pharmaceutical companies on Fortune’s list of the World’s Most Admired Companies for 2010.
She's supported companies through M&As on both sides of the table, through funding
announcements and rebrands.
With 1903 Public Relations, she has the opportunity to apply her passion for technology,
creating tailored messages, and crafting innovative stories that stand out in the press, from the
place she loves most—Fresno, California. In 2021 she was named Executive Hero of the Year by
the Globee Awards and as one of the Top 50 OUTstanding LGBT+ Role Models in a list compiled
by INvolve and Yahoo Finance.
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Firm Experience
In 2019, 1903 PR spearheaded its first major campaign for Bitwise Industries’ (BWI) Series A
funding announcement — the largest Series A ever raised by a female, LatinX-led company. This
played a major role in supporting the expansion into new markets, landing new investors, and
elevating BWI’s voice onto a national stage. The news received nearly 40 unique pieces of
coverage in national outlets including The Atlantic,Fast Company, Forbes, Fortune, Bloomberg
TV and Crunchbase. The day of the announcement, Bitwise saw a 721% spike in web traffic,
amounting to a reach of 4M.
In April 2020, 1903 PR helped launch BWI’s OnwardUS platform, a one-stop shop for essential
resources during the COVID-19 pandemic. 1903 PR created communications packets for
partners, city governments and state governors to aid communication about OnwardUS. By the
end of three separate launches, 1903 PR secured over 200 pieces of coverage ranging from local
newspapers to top-tier national press. Every piece of coverage increased visibility and directed
more people to important resources. Within the first 24 hours, over 200,000 people utilized
OnwardUS, which to date has connected over 600,000 Americans to life-saving resources.
Less than a year later, in February 2021, 1903 PR coordinated a three-part announcement for
BWI’s Series B. In a virtual event, former Forbes reporter, Ruth Umoh interviewed its
co-founders and CEOs. Then, the mayors of five cities talked with BWI VP’s about the issues
affecting them locally. The event closed with a roundtable discussion led by California Governor
Gavin Newsom. Over 700 viewers attended from across the country, and 1903 PR secured
nearly 100 pieces of local/national coverage, including Forbes, Fast Company, Wall Street
Journal, Impact Alpha and The Atlantic.
Alongside our work for BWI, 1903 PR specializes in providing services for diversity, equity and
inclusion (DEI) organizations and initiatives. Part of our mission statement as an agency is to put
a spotlight on the work of diverse leaders in the media where they might otherwise be ignored
or pigeonholed. Some of our recent projects have included profiling an Oakland nonprofit’s first
Black female CEO and building her platform as a thought leader in the STEM/DEI space, as well
as elevating a female tech entrepreneur featured on Shark Tank for her innovative home
delivery solution. We are proud of our strong and extensive track record elevating diverse voices
in the media.
1903 PR has won multiple awards since its founding and was named 2022 Agency Elite Top 100,
one of the best and innovative across the industry. We have also won multiple Globees and
Stevies awards in 2020 and 2021 for Startup of the Year, COVID-19 Campaign of the Year,
Communications Professional of the Year for CEO Santiago Villegas and Executive Hero of the
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Year for CEO Katherine Verducci. Santiago has been recognized as one of Forbes’ Next 1000 in
2021 for his influential work and leadership at 1903 PR. The agency was also a finalist for Best
New Agency in 2021 from PRovoke Media, a leading industry publication.
General Firm Information
1903 PR was founded in 2019 and is headquartered in Fresno, California.
Our current list of staff includes:
Santiago Villegas, CEO and Co-founder
Katherine Verducci, CEO and Co-founder
Jackie Flaten, Senior Account Supervisor
Cynthia Villarreal, Account Executive
Cara Sutherlan, Account Executive
We are a fully remote agency, with staff located in Central and Northern California.
Website:https://1903pr.com/
LinkedIn:https://www.linkedin.com/company/1903pr/
Twitter:https://twitter.com/1903_pr
Facebook:https://www.facebook.com/1903PR
Instagram:https://www.instagram.com/1903pr/
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Fee Structure
For on-call consultancy, 1903 PR and the City will agree on a set of services to include in a
contracted project of work. The fees per service outlined below are based on the services
outlined in the “Letter of Interest ” section of this response.
Development of articles, advertorials or op-eds: $8K/article (one-time cost)
1903 PR can support the City in identifying placement opportunities for earned media
(contributed articles, op-eds) or paid media (advertorials, sponsored contributed articles, cost
of placement not included in price). After meeting with the City ’s subject matter expert, the
agency will secure placement in target publication(s), draft the article and provide two rounds
of edits before submitting to editor(s).
Development of other communications materials for the public: $3K/mo (one-time cost)
1903 PR can support the City in creating written materials intended for public distribution such
as newsletters, webpage content, and presentation decks.
Event strategy: Starting at $6K/event
1903 PR can support the City in any of the following tasks, including but not limited to:
coordinating event set-up (virtual or in-person), curating guest lists, securing guest speakers for
City-hosted events, preparing City spokespeople for the event, and inviting reporters to events.
Final pricing will be determined by scope of events and services requested.
Focus groups: $5K/session
The agency can work with the City to identify and set up a focus group session with City
employees, community members or other stakeholders to gather insight and information about
potential audience reactions to potential or upcoming City initiatives.
Media relations (local, regional, vertical and national): $13K/mo
Pricing includes one monthly PR campaign targeted at local, regional, vertical and national press
in support of the City ’s organizational milestones (i.e. news announcements) or creative
campaigns (i.e. thought leadership). This will include a download meeting with the City to
discuss campaign goals. 1903 PR will secure interviews, prepare the spokesperson for
interviews, facilitate reporter follow-up and provide a coverage report at campaign’s end.
Media relations (local, regional and vertical): $9K/mo
Pricing includes the same services listed above, but for local, regional and vertical media (not
national).
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Media training: $3.5K/session
1903 PR can provide one-time media training sessions for up to four spokespeople per session.
The agency will create a media training presentation and exercises tailored to the City ’s
upcoming media opportunities.
Press release development: $3K/release (one-time cost)
Press releases will be 400 - 1,000 words with two rounds of edits. 1903 PR will coordinate with
partners, stakeholders or third-party reference as needed for press release creation. Newswire
distribution fees are not included in this pricing.
Rapid-response/crisis communications: $3K/mo
The agency will support the City by responding to incoming requests for inclusion in relevant
media, speaking requests, crisis communications, and leverage news cycles to respond to hot
cycles. Pricing includes response to 1-10 rapid response/in-bound requests a month. The agency
will respond to inbound requests with immediate statements and quotes, develop messages for
at-moment ’s notice requests, leverage breaking news for “moment ’s notice” inclusion in stories,
and monitor news for breaking stories and source requests/HAROs for which we can contribute.
Speechwriting: $3K/speech (one-time cost)
Pricing includes download meeting with speaker, drafting of speech and two rounds of edits.
Social media services: $1.5K - 2.5K/mo
Pricing includes the creation of an agreed-upon number of posts a week (not exceeding 10 a
week) for the City’s social media. The content will be based on a monthly content calendar
approved by the City for social media platforms of the City ’s choosing.
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Client References
Number of years engaged in providing the services included within the scope of the
specifications under the present business name: 3 years.
Bitwise Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact:Jeanáe DuBois, Chief Marketing Officer
Phone:559.289.4195
Fax:N/A
Street Address:700 Van Ness Ave.
City, State, Zip Code:Fresno, CA 93721
Description of Services:We have had an ongoing contract with Bitwise Industries (BWI) since
2019. 1903 PR spearheaded its first major campaign for BWI’s Series A funding
announcement—the largest Series A ever raised by a female, LatinX-led company. BWI is a
technology company based in California’s Central Valley, a rural area of the state where the tech
industry is in its infancy compared to Silicon Valley. The success of the campaign had a direct
impact in supporting and making possible BWI’s expansion into new markets, landing new
investors, and elevating BWI’s voice onto a national stage. The news received nearly 40 unique
pieces of coverage in national outlets including The Atlantic, Fast Company, Forbes, Fortune,
Bloomberg TV and Crunchbase. The day of the announcement,BWI saw a 721% spike in web
traffic, amounting to a reach of 4M.
1903 PR also launched BWI’s OnwardUS platform, a one-stop shop for essential resources
during the COVID-19 pandemic. 1903 PR created communications plans for partners, city
governments and state governors to aid internal and external communication about OnwardUS.
By the end of three separate launches spanning three states, 1903 PR secured over 200 pieces
of coverage ranging from local newspapers to top-tier national press. Every piece of coverage
increased visibility and directed more people to important resources. Within the first 24 hours,
over 200,000 people utilized the platform, which to date has connected over 600,000
Americans to life-saving resources.
1903 PR went on to coordinate a three-part announcement for BWI’s Series B. In a virtual event,
former Forbes reporter Ruth Umoh interviewed BWI’s co-founders and CEOs. Then, the mayors
of five cities talked with BWI VPs about the issues affecting them locally. The event closed with a
roundtable discussion led by California Governor Gavin Newsom. Over 700 viewers attended
from across the country, and 1903 PR secured nearly 100 pieces of local/national coverage,
including Forbes, Fast Company, Wall Street Journal,Impact Alpha and The Atlantic.
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Agency Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact:Ann Reichert, Director of Marketing
Phone:858.254.3676
Fax:N/A
Street Address:12395 World Trade Dr., Ste 200
City, State, Zip Code:San Diego, CA 92128
Description of Services:Agency Revolution (AR) is an automated marketing software for
financial advisors and insurance agents. We have had an ongoing contract with AR since 2020.
1903 PR creates monthly campaigns to support AR’s corporate milestones, as well as thought
leadership campaigns that position them as leaders in digital marketing. For each campaign,
1903 PR has successfully secured news coverage or interviews with AR executives through
media relations with financial advising or insurance publications. We have also secured
contributed articles in these same publications and drafted them under executives’ bylines.
These campaigns have resulted in increased site traffic to AR’s website, improved public
perception, and given AR the largest share of voice in industry media. This past summer, for
example, 1903 PR worked with AR to position AR’s insurance evangelist as a thought leader in
the industry. Over the past few months, we have secured multiple contributed articles on hot
topics in the insurance industry, such as cybersecurity and agent networks, and drafted them
under the evangelists’ byline. As of September 2021, 1903 PR has drafted and published eight
articles in the past three months, with more upcoming. These articles met AR’s goals to increase
traffic to the insurance side of their website, increase their share of voice in media compared to
competitors, and position them as industry experts in the media their customer base consumes.
This span of recent campaigns for AR shows our ability to secure and create timely, compelling
content that makes a measurable impact on clients’ organizational goals and outcomes.
SMASH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact:Jeanette Jordan, (formerly) Chief Marketing and Communications Officer
Phone:201.486.0806
Fax:N/A
Street Address:2148 Broadway
City, State, Zip Code:Oakland, CA 94612
Description of Services:SMASH is an Oakland-based non-profit dedicated to providing
marginalized students with STEM education and the emotional support needed for success in
the classroom and beyond. We completed a month-long project in May 2021 to announce the
appointment of their first Black female CEO. 1903 PR led a targeted campaign that secured a
variety of coverage for the new CEO to share her story and the impact that programs like
SMASH have on America’s disadvantaged youth.
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1903 PR targeted opportunities that have built the foundation for the CEO to be recognized as a
thought leader on diversity in STEM education at the local and national level. In a month’s work,
we secured national and vertical media coverage, including Impact Alpha, the CEO’s alumna
networks, and The Chronicle of Philanthropy. 1903 PR also secured her debut TV appearance on
Good Day Sacramento, a contributed article for Fast Company, and an interview with a CNBC
reporter.
Alongside this campaign, 1903 PR also helped SMASH compete for, and win, a large grant for
their program. They are now the recipients of over $205k dollars that will support their efforts
in training the next generation of STEM leaders.
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KATHERINE VERDUCCI
kverducci@1903pr.com •964 E. Omaha Ave, Fresno, CA 93720 •408-429-5779
WORK EXPERIENCE
1903 PUBLIC RELATIONS
CEO & Co-Founder 08/18 – Present
●Serve as lead PR counsel for accounts ranging from social impact, to marketing
automation and IoT solutions
●Develop and execute strategic media relations campaigns, which may include press
releases, media relations, thought leadership/contributed content and speaking/awards
programs
●Conduct media training and brief spokespeople before and after media interviews
●Operate the agency in a manner that ensure financial stability, wellness for employees
and mission alignment
MIX PUBLIC RELATIONS 7/12 – 8/18
Vice President
●Completely strategize, manage and execute, from RFP to launch, PR programs for
multiple clients simultaneously
●Create crisis communication strategy messaging
●Remotely manage a staff of eight full-time employees
●Serve as HR, conduct performance reviews and mentor agency talent
ABBOTT LABORATORIES 10/08 – 07/12
Communications Specialist
●Partner with multiple business units to prepare internal/external company messages
●Develop and execute PR plans and programs for U.S. and international product
launches
●Manage PR agencies and third-party vendors for successful, on-time and on-budget
results
●Coordinate internal communications activities and generate content to engage
employees
●Collaborate with non-profit organizations such as the American Heart Association to
generate awareness of fundraising events and increase donations
●Create award nominations to recognize Abbott’s communications programs and to
increase awareness of its vascular products
o Select awards received on behalf of Abbott:
▪Technology Innovation Awards, Medical Devices,Wall Street Journal,
2011
▪International Communications/Bronze Quill Award Winners, International
Association of Business Communicators, 2010
▪Distinguished Honoree,Communications or PR Campaign of the Year -
Reputation/Brand Management, International Business Awards, 2010
MCGRATH/POWER PUBLIC RELATIONS AND COMMUNICATIONS 06/05 – 10/08
Account Coordinator,6/05-6/06;Account Associate,6/06-6/07;Account Executive
6/07-10/08
●Create, manage and lead strategic public relations campaigns
●Serve as main client contact on key accounts
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EDUCATION
B.A., Major, Public Relations and Minor, Business Marketing
SAN JOSE STATE UNIVERSITY, San Jose, CA 9/01 – 5/05
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Santiago Villegas
Public Relations svillegas@1903pr.com
Communications
Marketing 559.397.4876
Event Planning
Linkedin.com/in/santiagovillegas1
EDUCATION
California State University, Fresno
B.A.-Mass Communication and Journalism Dec 2015
Public Relations
Dinuba High School May 2010
Experience
CEO and co-founder Aug/2018-Present
1903 Public Relations
●Serve as lead PR counsel for accounts ranging from social impact, to
marketing automation and IoT solutions
●Develop and execute strategic media relations campaigns, which may
include press releases, media relations, thought leadership/contributed
content and speaking/awards programs
●Conduct media training and brief spokespeople before and after media
interviews
●Operate the agency in a manner that ensure financial stability, wellness
for employees and mission alignment
Account Coordinator Mar/2018-Aug/2018
Mix Public Relations
●Track and report all relevant client news
●Ensure team members are kept updated on client and competitor
developments
●Issue press releases and invitations on behalf of clients, handling
follow-up and tracking RSVPs
●Attend client meetings, observe client and account team interaction,
assist in creating client meeting requests, activity reports, status
documents and results reports
●Assume a lead role for company’s media database, proactively
researching new entries and sharing
●Conduct thoughtful and in-depth research and client briefings for the
team as required
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●Contribute to the writing and editing of company’s internal collateral
●Assist as needed with new business, often with research and vendor
requests
Social Media Specialist Feb/2017-Present
MultiSight
●Created social media schedules, maintained all platforms, and
analyzed analytics.
●Analyzed and prepared reports based on information gathered from
analytics.
●Contributed the development of Google Analytics and good keywords
●Contributed to improving SEO and delivering measurables.
Youth Conference Coordinator
Resources for Independence Central Valley Mar/2016-May/2016
●Worked with Staff to design and develop Work Readiness Conference
●Developed agenda, registration, fliers, PSA’s, press release, and
sponsorship documents
●Obtained community sponsors which and network of contacts that
included:
o Local high schools, colleges, universities, and booth supporters
●Develop and implement a satisfaction survey for participants,
presenters, and all partners.
●Develop a summary report that outlines how the program can continue
sponsoring conferences in future years.
●Managed and reviewed all content material; proofreading all
promotional material
●Created online content and managed social media accounts that
related to the event