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Home My WebLink AboutEvolve Bid - OnCall Comm 2977 State Street, Carlsbad, California 92008 | 760-828-0509 | kray@evolvepublicrelations.com Daniel Clancy City of San Luis Obispo 919 Palm St. San Luis Obispo, CA 93401 805-781-7510 Re: Solicitation 2110-004 Dear Mr. Clancy: Thank you for the opportunity to submit qualifications to the City of San Luis Obispo for on- call communications support services. Evolve Public Relations wishes to be considered for the following: 1. Strategic public outreach, information and engagement planning 2. Public information distribution 3. Emergency communications services 6. Small projects - content creation, including b. Light graphic design projects d. Key messages development e. Speechwriting and editorial content f. Media relations and news releases g. Informational, educational, social media posts 7. Construction project information facilitation 8. Stakeholder engagement and information gathering Firm Name Evolve Public Relations 2977 State St. Carlsbad, CA 92008 760-828-0509 t kray@evolvepublicrelations.com Description Evolve Public Relations is a specialized consultancy providing strategic communication support to public agencies. Its principal, Kristina Ray, is a communication strategist and published writer with 25 years of experience helping local governments meet their goals through effective strategic public outreach and Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 2 engagement programs. She has worked with federal, state, regional and municipal agencies, including: • Cal. Department of Water Resources • California Resources Agency • City of Carlsbad • City and County of Honolulu • City of Indianapolis • City of San Luis Obispo • City of San Diego • City of Tampa • City of Chula Vista • Detroit Water and Sewerage Department • El Paso Water Utilities • Elsinore Valley Municipal Water District • Honolulu Board of Water Supply • Modesto Irrigation District • Port of San Diego • San Antonio Water System • San Diego County Regional Airport Authority • San Diego County Water Authority • San Diego Unified School District • San Francisco Public Utilities Commission • Sweetwater Union High School District • U.S. Army Corps of Engineers • U.S. Bureau of Reclamation • Vista Unified School District By day Kristina serves as a senior level communication strategist for a leading Southern California municipality. She also sets aside time every month to work with a select number of clients seeking strategic guidance, training, content development and other communication support. Availability and Resources Evolve Public Relations is available to the City of San Luis Obispo for up to 40 hours a month, on an on-call basis, seven days a week. Qualifications Evolve Public Relations has the qualifications to perform the scope of work identified by the City of San Luis Obispo. Adherence to Provisions Evolve Public Relations intends to adhere to the provisions described in the RFQ. Kristina Ray, Principal Evolve Public Relations 2977 State St., Carlsbad, CA 92008 760-828-0509, kray@evolvepublicrelations.com Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 3 Relevant Experience of Key Personnel and the Firm Kristina Ray, Principal With Evolve Public Relations, you will work directly with the principal, Kristina Ray, who has more than 25 years of experience in strategic communication. After starting her career in Washington, D.C., working for two former White House press secretaries, Kristina returned to her native California to continue her public affairs career. As Vice President of San Diego-based Katz & Associates for 13 years, she worked with federal, state, regional and municipal government agencies throughout the country, designing effective, results-oriented communication programs on a range of issues, including: • Land use planning • Utilities • Water, wastewater and water reuse • Transportation and mobility • Environmental sustainability • Economic development Since 2008, Kristina has worked for the City of Carlsbad, leading internal and external communication for this mid-size coastal city. There she oversees a team of communication professionals who serve as a centralized communication resource to all city departments as well as the city manager. Four years ago, Kristina branched out to launch her own consulting firm, Evolve Public Relations, which allows her to work with a select number of clients on an as needed and project basis, including the City of San Luis Obispo. Her diverse experience in government enables Kristina to provide an exceptional value to her clients, who benefit from one-on-one attention and efficient service delivery. Other experience includes working as a community columnist for a San Diego area daily newspaper and a professor of communication at San Diego State University’s top-rated school of communication. Kristina holds a bachelor’s degree in communication from the University of San Diego and a master’s degree in communication from San Diego State University. She has completed certification in public engagement from the International Association of Public Participation and is a frequent speaker at conferences focused on local government, public works, special districts and communication. Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 4 Firm Experience Evolve Public Relations has worked with the City of San Luis Obispo for the past four years on a variety of projects including: Homeless Response Developed news releases, messages and Q&A documents to support the city’s homeless response efforts, including encampment removals and policy issues. City Budget Drafted executive summary/letter from the city manager for annual financial plan as well as key messages and news releases to convey city spending priorities. Public Works Drafted news release, produced a video and developed social media content to promote downtown sidewalk cleaning program. Key Personnel Announcements Developed speaking points, news releases and onboarding plans for executive level hires. Police Assisted the department with response to critical incidents and investigations, often requiring immediate activation of rapid response communication strategies. Downtown Parking Developed messages, news releases and social media content regarding downtown parking concerns and upcoming projects. COVID-19 Response Prepared informational materials and media release related to changes in regulations affecting crematoriums and funeral homes to accommodate emergency needs. Cannabis Licensing Developed communication plan, informational materials and news release regarding cannabis licenses process and status. Speaking Points Developed presentations and speaking points for the mayor and city manager to deliver to local community groups and city-hosted community meetings. Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 5 General Firm Information Headquarters Carlsbad, California Branch offices n/a Employees 1 Years in business 4 Fee Structure Evolve Public Relations is available to work on a time and materials basis and a per project basis as described below. Evolve Public Relations does not markup expenses such as copying, printing and accommodations. Travel time and mileage to San Luis Obispo will not be charged to the city. Principal $135/hour Project Description Cost Strategic public outreach, information and engagement planning Up to a 10-page plan including goal, objectives, messages, audiences, strategies and tactics $4,000 Public information distribution Hourly rate n/a Emergency communications services 12-hour shift $1,500 Light graphic design projects Social media graphics for one project resized to 3 channels Simple 1-page flier design $650 $400 Key messages development Research and draft key messages for one topic $1,000 Speechwriting Research and draft 10-minute speech $750 Media relations and news releases Research and draft news release on one topic $650 Informational, educational, social media posts Draft social media posts for up to 3 channels, including tags and hashtags $450 Construction project information facilitation Hourly rate n/a Stakeholder engagement and information gathering Hourly rate n/a Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 6 Client References Reference #1 Customer Name City of San Luis Obispo Contact Greg Herman, Deputy City Manager Telephone 805-781-7194 Street Address 990 Palm Street San Luis Obispo, CA 93401 Description of Services As needed strategic communication support related to emerging issues, including: • Key messages • Crisis communication • Graphic design • Video production • Media spokesperson preparation • News release writing • News conference planning • Public engagement strategy • Informational materials • Social media content development • Employee communication Reference #2 Customer Name City of San Luis Obispo Contact Whitney Szentesi, Public Communication Manager Telephone 805-783-7716 Street Address 990 Palm Street San Luis Obispo, CA 93401 Description of Services On call communication support including: • Strategic planning • Key messages • Crisis communication • Graphic design • News release writing • Informational materials • Social media content development Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 7 Reference #3 Customer Name North Star Consulting, Inc. Contact Jennifer Worthington, President Telephone 305-389-4786 Street Address 18120 SW 87 Court Miami, FL 33157 Description of Services Strategic communication planning, internal and external communication support, and copy writing for public, private and non-profit clients Additional Services Evolve Public Relations is available to provide these additional services, on a time and materials basis: • Spokesperson training • Communication policy and procedure development • Social media monitoring and comment management • E-newsletter development • Website design consulting and content management • Template development (fact sheets, flyers, etc.) for use by city staff • PowerPoint presentations • Communication skills training for operational department staff • Employee communication Evolve Public Relations Bid #2110-004 - (RFQ) for on-call consulting for communications support 8 Statement of Past Contract Disqualifications The bidder shall state whether it or any of its officers or employees who have a proprietary interest in it, has ever been disqualified, removed, or otherwise prevented from bidding on, or completing a federal, state, or local government project because of the violation of law, a safety regulation, or for any other reason, including but not limited to financial difficulties, project delays, or disputes regarding work or product quality, and if so to explain the circumstances. Do you have any disqualification as described in the above paragraph to declare? Yes x No If yes, explain circumstances Executed on Nov. 19, 2021, at 8 a.m. under penalty of perjury of the laws of the State of California, that the foregoing is true and correct. ________________________________________ Signature of Authorized Bidder Representative