HomeMy WebLinkAbout02-12-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
February 12, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member
Prashant Patel, Vice Chair Clint Pearce, Chair Lydia Bates
TBID Board Absent: Member Nipool Patel
City Staff Present:
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Economic Development & Tourism Manager
Laura Fiedler
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on February 12, 2025 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Pearce
Second By Member P. Patel
To approve Consent Items 3a through 3g.
Public Comment:
None
--End of Public Comment--
Ayes (5): Member Keller, Member Newland, Member Patel, Vice Chair Pearce,
and Chair Bates
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Absent (2): Member Nipool Patel, and Member Sandoval
CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 8
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a FUND BALANCE & BUDGET UPDATE
Principal Budget Analyst Riley Kuhn presented the staff report and
responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a PRINTED COLLATERAL
Motion By Vice Chair Pearce
Second By Member Newland
To approve up to $30,000 for a Destination Marketing Brochure printing.
Public Comment:
None
--End of Public Comment--
Ayes (5): Member Keller, Member Newland, Member Patel, Vice Chair
Pearce, and Chair Bates
Absent (1): Member Nipool Patel
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CARRIED (5 to 0)
5.b MIDWEEKEND PROMOTION UPDATE
Representatives from Noble Studios presented the report and responded
to inquiries.
Public Comment:
None
--End of Public Comment--
Action: The Board provided direction to move forward with Option #1
declaring SLO the MidWeekend Vacation Capital of the world while also
exploring Option #2 of the middle name giveaway as a secondary
campaign.
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
6.b MARKETING COMMITTEE UPDATE
6.c MANAGEMENT COMMITTEE UPDATE
6.d PCC UPDATE
Chair Bates provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Vice Chair Pearce provided a brief update on Visit SLO CAL activities.
6.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 11:15 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for March 12, 2025 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/12/2025
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