HomeMy WebLinkAbout03-12-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
March 12, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: (Member Prashant Patel arrived at 10:50 a.m., Member Nipool
Patel left at 10:53 a.m.)
Member Lori Keller, Member Nipool Patel, Vice Chair Clint
Pearce, Chair Lydia Bates
TBID Board Absent: None
City Staff Present: Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on March 12, 2025 at 10:05 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member N. Patel
Second By Vice Chair Pearce
To approve Consent Items 3a to 3g.
Ayes (4): Member Keller, Member Nipool Patel, Vice Chair Pearce, and Chair
Bates
Absent (1): Member Patel
CARRIED (4 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 12
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a NEW LODGING PROPERTY INTRODUCTION (10 MIN)
Elaina Jardini, Dual Director of Sales and Marketing for Residence
Inn/Springhill Suites provided an overview of the property to the Board.
Public Comment:
None
--End of Public Comment--
4.b PARTNER RECEPTION RECAP (5 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the recap of the Partner Reception and responded to inquiries.
Public Comment:
None
--End of Public Comment--
5. BUSINESS ITEMS
5.a Q4 MEDIA PLAN REVIEW (15 MIN)
Representatives from Noble Studios presented the media plan for the
fourth quarter which was approved by the Marketing Committee.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
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5.b SLO LIFE COACH IN MARKET FILMING (15 MIN)
Representatives from Noble Studios presented SLO Life Coach In -Market
Game Plan and an opportunity to extend the on-location filming for the
SLO Life Coach campaign in April.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Pearce
Second By Member Nipool Patel
To approve extending the on-location filming for the SLO Life Coach
campaign using Option 1 with a not to exceed amount of $20,000
allocated from TBID’s available fund balance.
Ayes (4): Member Keller, Member Nipool Patel, Vice Chair Pearce, and
Chair Bates
Absent (1): Member P. Patel
CARRIED (4 to 0)
5.c CONTRACTOR EVALUATIONS (15 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN)
Motion By Vice Chair Pearce
Second By Chair Bates
To approve appointing Lydia Bates to continue as Chair and Clint Pearce
to continue as Vice Chair for the next year.
Public Comment:
None
--End of Public Comment--
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Ayes (4): Member Keller, Member Prashant Patel, Vice Chair Pearce, and
Chair Bates
Absent (1): Member Nipool Patel
CARRIED (4 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE - None
6.b MARKETING COMMITTEE UPDATE - None
6.c MANAGEMENT COMMITTEE UPDATE - None
6.d PCC UPDATE
Chair Bates provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on Visit SLO CAL activities.
6.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 11:06 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for April 9, 2025 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
04/09/2025