HomeMy WebLinkAbout04-09-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
April 9, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Dante
Specchierla, Vice Chair Clint Pearce, Chair Lydia Bates
TBID Board Absent:
City Staff Present:
Member Prashant Patel, Member Lori Keller left at 11:10 a.m.
and Member Nipool Patel left at 11:30 a.m.
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Economic Development & Tourism Manager
Laura Fiedler
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on April 9, 2025 at 10:00 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. APPOINTMENTS - OATH OF OFFICE
City Clerk Teresa Purrington administered the Oath of Office to Dante
Specchierla.
4. BOARD INTRODUCTIONS
5. CONSENT
Motion By Member Nipool Patel
Second By Vice Chair Pearce
2
Ayes (5): Member Keller, Member N. Patel Member Specchierla, Vice Chair
Pearce, and Chair Bates
Absent (1): Member Prashant Patel
CARRIED (5 to 1)
5.a MINUTES OF TBID REGULAR MEETING ON MARCH 12
5.b SMITH TRAVEL REPORT (STR)
5.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
5.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
5.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
5.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
5.g BADGER BRANDING ORGANIC SOCIAL REPORT
6. PRESENTATIONS
6.a TOURISM ECONOMICS CO-OP UPDATE (15 MIN)
Molly Cano, Vice President of Marketing from Visit SLO CAL presented
the findings from the Economic Impact Study and Lodging Forecast co -
ops with Tourism Economics.
Public Comment:
None
-- End of Public Comment--
6.b MARKETING SERVICES QUARTER REPORT (15 MIN)
Haley Corbett and Drew Uhrig from Noble Studios and Yanick Dalhouse,
and Autumn Enoch from Uniquely Driven presented the third quarter
report for the marketing and public relations activities for the SLO TBID.
Public Comment:
None
--End of Public Comment--
6.c PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15
MIN)
3
Brianna Harris and Hollie West from the SLO Chamber presented the third
quarter report on the Guest Services and Public Relations contract
activities with the SLO TBID.
Public Comment:
None
--End of Public Comment--
6.d CONTENT MARKETING QUARTER REPORT (15 MIN)
Continued to the May 14, 2025 meeting.
7. BUSINESS ITEMS
7.a TBID ANNUAL CONTRACTOR PROPOSALS
7.a.1 Cal Poly Athletics - Sponsorship (15 MIN)
Heather Hellman, General Manager of Mustang Sports Properties,
presented the FY24-25 recap and FY25-26 TBID Proposal.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
7.a.2 San Luis Obispo Chamber of Commerce - Guest Services &
Public Relations (15 MIN)
Jim Dantona, Hollie West, and Brianna Harris of the San Luis
Obispo Chamber of Commerce presented the FY 25-26 proposals
for Guest Services, Public Relations and Media Monitoring
Services.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item
7.a.3 Badger Branding - Content Marketing Services (15 MIN)
Molly Burchett and Katy McGrath of Badger Branding presented the
FY 25-26 Content Marketing proposal for the SLO TBID.
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Public Comment:
None
--End of Public Comment--
Action: No action taken on this item
7.b BOARD LIASON PROGRAM AND ASSIGNMENTS (10 MIN)
Continued to the May 14, 2025 meeting.
8. TBID LIAISON REPORTS & COMMUNICATION
8.a HOTELIER UPDATE -None
8.b MARKETING COMMITTEE UPDATE- None
8.c MANAGEMENT COMMITTEE UPDATE- None
8.d PCC UPDATE
Chair Bates provided a brief update on PCC activities.
8.e VISIT SLO CAL UPDATE
Vice Chair Clint Pearce and Tourism & Community Promotions Manager
Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL
activities.
8.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
9. ADJOURNMENT
The meeting was adjourned at 12:09 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for May 14, 2025 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
05/14/2025