HomeMy WebLinkAbout03-12-2025 PCC Minutes
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Promotional Coordinating Committee Minutes
March 12, 2025, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Lydia Bates (left meeting at 7:30 p.m.),
Committee Member Maureen Forsberg, Committee Member
John Thomas, Committee Member Robin Wolf, Chair Samantha
Welch
PCC Members Absent
Committee Member Anni Wang
City Staff Present:
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on March 12, 2025 at 5:3 2 p.m. in the Council Hearing Room
at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Committee Member Thomas
Second By Committee Member Bates
To approve Consent Items 3a through 3f.
Ayes (5): Committee Member Bates, Committee Member Forsberg, Committee
Member Thomas, Committee Member Wolf, and Chair Welch
Absent (1): Committee Member Wang
CARRIED (5 to 0)
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3.a MINUTES OF THE REGULAR MEETING ON FEBRAURY 12
3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a NEIGHBORHOOD CAMPAIGN UPDATE (30 MIN)
Representatives from Whereabout presented their findings from their
business district and neighborhood identity work.
Public Comment
Carrie Sundra, Alpenglow Industries
Adam Montiel, Broadcaster
--End of Public Comment--
Action: By consensus the Committee directed staff to put forth a City
process by which customer-serving businesses can apply to receive one-
time funding from the City for promotional purposes and to reestablish the
subcommittee to work on the process. During FY 25 -26 the businesses
within a defined district would need to organize, get a majority to agree on
a name and the promotional use of $5,000 funds, and then apply for the
grant, available through the Economic Development budget .
4.b SLO RESTAURANT MONTH RECAP (25 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Action: No action taken on this item.
4.c PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN)
Representative from SLO Chamber presented the report for the public
relations activities that occurred over the past month.
Action: No action taken on this item.
5. BUSINESS ITEMS
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5.a FY 2024-25 COMMUNITY PLACEMAKING & RECOVERY BUDGET (30
MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Wolf
Second By Committee Member Thomas
To allocate funding for the following projects:
• Neighborhood maps up to $5,000
• ARTober swag for 2025 promotion up to $4,000
• Public Art Identity up to $10,000
o includes a refresh to the public art identity
o update the public art style guide
Ayes (4): Committee Member Forsberg, Committee Member Thomas,
Committee Member Wolf, and Chair Welch
Absent (2): Committee Member Bates, and Committee Member Wang
CARRIED (4 to 0)
5.b CONTRACTOR EVALUATION PROCESS (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Action: No action taken on this item.
5.c ELECTION OF CHAIR & VICE-CHAIR (10 MIN)
Motion By Committee Member Forsberg
Second By Chair Welch
To appoint John Thomas as Chair and Robin Wolf as Vice Chair for the
next year.
Ayes (4): Committee Member Forsberg, Committee Member Thomas,
Committee Member Wolf, and Chair Welch
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Absent (2): Committee Member Bates, and Committee Member Wang
CARRIED (4 to 0)
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT – Liaison Assignments - None
6.b COMMITTEE OUTREACH UPDATE – Committee Report - None
6.c TBID BOARD REPORT – TBID Meeting Minutes: February 12, 2025
Tourism & Community Promotions Manager Jacquie Clark -Charlesworth
provided an update on items the TBID has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 8:03 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for April 9, 2025 at 5:30 p.m.
in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 04/09/2025