HomeMy WebLinkAbout06-11-2025 TBID Agenda Packet
Tourism Business Improvement District Board
AGENDA
Wednesday, June 11, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will
not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to
receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for
more details.
INSTRUCTIONS FOR PUBLIC COMMENT:
Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):
Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990
Palm Street, San Luis Obispo, California, 93401.
Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your
email, please include the date of the meeting and the item number (if applicable). Emails will not
be read aloud during the meeting.
Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the
agenda item number you are calling about, and leave your comment. Verbal comments must be
limited to 3 minutes. Voicemails will not be played during the meeting.
*All correspondence will be archived and distributed to members, however, submissions received
after the deadline may not be processed until the following day.
Public Comment during the meeting:
Meetings are held in-person. To provide public comment during the meeting, you must be
present at the meeting location.
Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy,
Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire
to utilize electronic visual aids to supplement their oral presentation must provide display-ready
material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's
Office at cityclerk@slocity.org or (805) 781-7114.
Pages
1.CALL TO ORDER
Vice Chair Pearce will call the Regular Meeting of the Tourism Business
Improvement District Board to order.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
At this time, people may address the Committee about items not on the agenda.
Comments are limited to three minutes per person. Items raised at this time are
generally referred to staff and, if action by the Committee is necessary, may be
scheduled for a future meeting.
3.CONSENT
3.a MINUTES OF TBID REGULAR MEETING ON MAY 14, 2025 5
3.b SMITH TRAVEL REPORT (STR)11
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 13
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 15
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 19
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
21
3.g BADGER BRANDING ORGANIC SOCIAL REPORT 27
4.PRESENTATIONS
4.a SLO LIFE COACH CAMPAIGN UPDATE (10 MINUTES)
Representatives from Noble Studios will present an update to the SLO
Life Coach campaign.
5.BUSINESS ITEMS
5.a SUSTAINABLE AG EXPO SPONSORSHIP (20 MINUTES)37
Representatives from the Vineyard Team will present a Sustainable Ag
Expo sponsorship request for the Board's consideration.
5.b CA MAIN STREET CONFERENCE SPONSORSHIP (20 MINUTES)45
Representatives from Downtown SLO will present a California Main
Street Conference sponsorship request for the Board's consideration.
5.c VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (15
MINUTES)
Staff will present the cooperative marketing opportunities with Visit SLO
CAL for the Board’s review and approval.
5.d SUPPLEMENTAL SUPPORT (15 MINUTES)
The Board will consider a proposal from Noble Studios to support the
TBID program during staff's forthcoming planned family leave.
5.e ELECTION OF CHAIR & VICE-CHAIR (10 MINUTES)
The committee will elect a Chair and Vice-Chair for the term of July
2025 to March 2026.
6.TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
6.b MARKETING COMMITTEE UPDATE
6.c MANAGEMENT COMMITTEE UPDATE
6.d PCC UPDATE 53
6.e VISIT SLO CAL UPDATE
6.f TOURISM PROGRAM UPDATE
7.ADJOURNMENT
The next Regular Meeting of the Tourism Business Improvement District Board
is scheduled for July 9, 2025, at 10:00 a.m. in the Council Hearing Room at City
Hall, 990 Palm Street, San Luis Obispo.
LISTENING ASSISTIVE DEVICES are available -- see the Clerk
The City of San Luis Obispo wishes to make all of its public meetings accessible
to the public. Upon request, this agenda will be made available in appropriate
alternative formats to persons with disabilities. Any person with a disability who
requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7114 at least
48 hours before the meeting, if possible. Telecommunications Device for the
Deaf (805) 781-7410.
Agenda related writings or documents provided to the Tourism Business
Improvement District Board are available for public inspection on the City’s
website, under the Public Meeting Agendas web page:
https://www.slocity.org/government/mayor-and-city-council/agendas-and-
minutes. Meeting video recordings can be found on the City’s website:
http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityCl
erk
1
Tourism Business Improvement District Board Minutes
May 14, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present:
TBID Board Absent:
City Staff Present:
Member Lori Keller, Member Christine Nelson, Member Prashant
Patel, Member Dante Specchierla, Vice Chair Clint Pearce, Chair
Lydia Bates
Member Nipool Patel
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth and Laura Fiedler, Economic Development & Tourism
Manager
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on May 14, 2025 at 10:04 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. APPOINTMENTS - OATH OF OFFICE
City Clerk Teresa Purrington administered the Oath of Office to Christine Nelson.
4. BOARD INTRODUCTIONS
Board, staff and contractors introduced themselves.
5. CONSENT
Motion By Member P. Patel
Second By Member L. Keller
To approved Consent Items 5a to 5g.
Page 5 of 60
2
Ayes (6): Member P. Patel, Member Specchierla, Member Nelson, Membe r
Keller, Vice Chair Pearce, and Chair Bates
Absent (1): Member N. Patel
CARRIED (6 to 0)
5.a MINUTES OF TBID REGULAR MEETING ON APRIL 9
5.b SMITH TRAVEL REPORT (STR)
5.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
5.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
5.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
5.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
5.g BADGER BRANDING ORGANIC SOCIAL REPORT
6. PRESENTATIONS
6.a GALA PRIDE & DIVERSITY CENTER PARTNERSHIP UPDATE (15 MIN)
Julia Thompson from Gala Pride & Diversity Center presented an update
on the organization's overall status and TBID's current partnership
contract deliverables.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
6.b CONTENT MARKETING QUARTER REPORT (20 MIN)
Representatives from the Badger Branding presented the third quarter
report for the content marketing support and organic social media
activities with the SLO TBID.
Public Comment:
None
--End of Public Comment--
Page 6 of 60
3
Action: No action taken on this item.
7. BUSINESS ITEMS
7.a TBID CONTRACT APPROVALS (20 MIN)
Staff presented an update on the proposals for the one-year agreement
with Badger Branding for organic content market, and two-year
agreements with SLO Chamber for Guest Services and Public Relations,
and two-year agreement with Cal Poly Athletics.
Public Comment:
None
--End of Public Comment--
Motion By Member D. Specchierla
Second By Vice Chair Pearce
To approve contract agreements including a one-year agreement with
Badger Branding, and two-year agreements with SLO Chamber with the
option to reassess and increase in the second year based on deliverables
met and available funding and a two-year agreement with Cal Poly
Athletics.
Ayes(6): Member P. Patel, Member Specchierla, Member Nelson, Member
Keller, Vice Chair Pearce, and Chair Bates
Absent (1): Member N. Patel
CARRIED (6 to 0)
7.b FY 2025-26 TBID PROGRAM BUDGET (25 MIN)
Staff presented the FY 25-26 TBID budget and program allocations as
recommended by Management Committee and that will be recommended
to City Council.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Pearce
Second By P. Patel
Page 7 of 60
4
Approve the FY 25-26 TBID Budget and program allocations as
presented.
Ayes(6): Member P. Patel, Member Specchierla, Member Nelson, Member
Keller, Vice Chair Pearce, and Chair Bates
Absent(1): Member N. Patel
CARRIED (6 to 0)
7.c SUMMER SUPPLEMENTAL PAID MEDIA PLAN (15 MIN)
Hayley Corbett, Danni Winter and Drew Uhrig from Nob le Studios
presented a supplemental paid media plan for the summer months.
Public Comment:
None
--End of Public Comment--
Motion By Member P. Patel
Second By Member D. Specchierla
TBID approved $55,020 from available fund balance to move forward with
a supplemental paid media plan for the summer months.
Ayes(6): Member P. Patel, Member Specchierla, Member Nelson, Member
Keller, Vice Chair Pearce, and Chair Bates.
Absent(1): Member N. Patel
CARRIED (6 to 0)
7.d BOARD LIASON PROGRAM AND ASSIGNMENTS (10 MIN)
The Board reviewed the liaison program and assigned property liaisons for
the remainder of FY25 and FY26.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
8. TBID LIAISON REPORTS & COMMUNICATION
Page 8 of 60
5
8.a HOTELIER UPDATE
Chair Bates provided a brief update including that this would be her last
meeting as she has taken a new position in Santa Cruz.
8.b MARKETING COMMITTEE UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update.
8.c MANAGEMENT COMMITTEE UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update.
8.d PCC UPDATE
Chair Bates provided a brief update on PCC activities.
8.e VISIT SLO CAL UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth,
and Molly Cano Vice President of Marketing with Visit SLO Cal provided a
brief update on Visit SLO CAL activities.
8.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
9. ADJOURNMENT
The meeting was adjourned at 11:54 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for June 11, 2025 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 9 of 60
Page 10 of 60
May 2025
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 67.16 68.63 67.58 192.27 183.59 189.75 129.13 125.99 128.23 -3.22 -3.72 -3.36 -7.26 -3.97 -6.35 -10.24 -7.54 -9.50
City of Paso Robles 62.73 79.66 67.57 164.20 267.22 198.90 103.00 212.86 134.39 1.95 21.00 7.66 1.17 4.38 4.47 3.15 26.30 12.48
City of Pismo Beach 54.47 80.40 61.88 190.42 268.95 219.57 103.73 216.24 135.87 8.05 4.05 6.53 1.34 -3.65 -1.35 9.49 0.25 5.09
City of San Luis Obispo 62.85 76.75 66.82 144.09 214.32 167.14 90.56 164.49 111.69 -3.03 -5.44 -3.84 -1.46 -4.53 -3.02 -4.45 -9.73 -6.74
City of Morro Bay 54.51 71.52 59.37 117.63 181.71 139.69 64.12 129.95 82.93 -3.44 2.29 -1.54 -3.29 -1.48 -1.93 -6.62 0.78 -3.45
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 66.91 82.59 71.39 185.79 209.62 193.67 124.30 173.13 138.25 0.50 1.76 0.91 2.55 5.74 3.69 3.06 7.60 4.64
City of Paso Robles 69.39 88.02 74.71 170.11 289.82 210.40 118.04 255.10 157.20 9.45 11.94 10.28 2.12 -2.07 0.44 11.77 9.62 10.76
City of Pismo Beach 57.11 82.45 64.35 187.12 277.98 220.38 106.87 229.20 141.82 6.75 -0.15 4.11 -2.69 -1.36 -2.69 3.87 -1.51 1.32
City of San Luis Obispo 61.58 82.26 67.49 142.85 218.75 169.28 87.97 179.94 114.25 -6.60 -2.96 -5.37 -3.68 -8.48 -5.49 -10.04 -11.19 -10.56
City of Morro Bay 56.26 79.77 62.98 118.50 193.16 145.52 66.68 154.09 91.65 -1.53 -1.09 -1.37 -4.65 -12.33 -8.44 -6.11 -13.29 -9.70
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 68.26 81.96 72.18 187.22 209.89 194.57 192.91 202.59 195.96 3.54 1.09 2.73 5.47 -0.01 3.39 3.39 1.43 2.72
City of Paso Robles 69.67 91.71 75.96 164.12 314.41 215.96 165.14 291.79 208.70 7.07 11.68 8.62 -2.30 -1.90 -1.46 1.04 1.04 1.85
City of Pismo Beach 56.92 87.74 65.72 190.23 353.31 252.43 188.96 293.71 227.96 6.64 2.37 4.95 -2.34 2.64 -0.34 -0.67 -0.67 -1.17
City of San Luis Obispo 63.92 89.47 71.22 147.89 255.49 186.51 146.89 235.23 177.26 -5.23 1.15 -3.03 2.53 -1.58 1.40 -0.16 -0.16 -1.05
City of Morro Bay 58.58 85.76 66.34 118.30 231.25 160.01 117.57 203.22 148.68 2.85 1.44 2.33 -5.98 -1.32 -3.76 -4.68 -4.68 -3.77
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
California 62.81 76.76 66.80 172.72 192.23 179.13 108.49 147.55 119.65 3.69 4.60 3.99 1.27 0.64 1.07 5.01 5.27 5.10
City of Paso Robles 67.75 86.55 73.13 181.66 288.28 217.71 123.08 249.51 159.20 12.08 8.79 10.95 -0.13 -4.70 -2.58 11.94 3.68 8.08
City of Pismo Beach 63.64 89.74 71.10 222.66 333.02 262.46 141.71 298.85 186.61 5.50 11.68 7.65 -1.38 -5.55 -2.74 4.04 5.48 4.70
City of San Luis Obispo 63.24 87.13 70.06 154.88 230.73 181.83 97.94 201.04 127.40 0.72 13.14 4.80 -3.28 1.17 -0.36 -2.59 14.46 4.42
City of Morro Bay 60.21 82.61 66.61 137.86 189.37 156.11 83.00 156.44 103.98 5.14 8.94 6.46 -2.67 2.22 -0.40 2.34 11.36 6.03
For the Week of May 25, 2025 to
May 31, 2025
For the Week of May 18, 2025 to
May 24, 2025
For the Week of May 11, 2025 to
May 17, 2025
For the Week of May 04, 2025 to
May 10, 2025
RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Page 11 of 60
Page 12 of 60
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25
Change +/- to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,297,342$ 4.1%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,678$ 7.8%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 916,705$ -10.6%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,773$ -6.6%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,524$ 9.1%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 1.4%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 12.1%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 8.5%
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ -5.2%
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,007,917$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,201,226.00
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 8,973,468$ -18.8%
2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-
July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4%
August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6%
September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2%
October 70 69.3 -1.0%185 178.14 -3.7%129.42 123.46 -4.6%
November 62.6 66.8 6.7%165.42 171.03 3.4%103.48 114.16 10.3%
December 56.4 59.8 6.0%150.28 146.17 -2.7%84.73 87.41 3.2%
January 54.2 62.4 15.1%140.24 144.12 2.8%76.00 89.99 18.4%
February 59.8 67.1 12.2%153.67 161.94 5.4%91.87 108.66 18.28%
March 67.9 65.8 -3.1%160.54 161.67 0.7%108.98 106.36 -2.40%
April 72.1 73.2 1.5%187.61 183.34 -2.3%135.24 134.22 -0.75%
May
June
Total/Average 67.12 69.47 0.040 172.89$ 172.82$ 0.001310 117.61$ 121.23$ 0.04 Updated: 06/05/2025
Occupancy ADR RevPAR*Figures from Smith Travel
Research Report
TOT Comparison
Page 13 of 60
Page 14 of 60
SLO Chamber of Commerce
Public Relations
Contract
Report to the City of San
Luis Obispo – TBID & PCC
May 2025
Page 15 of 60
SLO Chamber of Commerce
Implementation and Proactive Work
Media Hosting
Hosted freelance travel writer Darla Hoffman
in partnership with Visit SLO CAL, Tuesday, May 20 through Saturday, May 25
on assignment for Luxe Beat Magazine for a SLO travel story
Itinerary highlights: stayed at Petit Soleil and the Wayfarer, dined at Novo, Seeds, Linnaea’s and Nate’s
on Marsh, went to Tolosa, made it to the top of Cerro San Luis, explored Farmers’ Market
Began to plan for freelance travel writer Cu Fleshman’s upcoming stay
Cu is on assignment for a SLO-focused piece for Travel + Leisure
Cu will be in market Sunday, June 1 through Tuesday, June 3 and will stay at San Luis Creek Lodge
Cu’s editor for this piece at Travel + Leisure is Mae Hamilton, who came on The Art of SLO(w)ing Down
group fam in April of 2024
Continued planning for AAA staff writer Laura Powell
Laura is coming Sunday, June 22 through Tuesday, June 24
Other Implementation & Proactive Work
Continued working with the City, Noble Studios and Badger Branding on overall tourism marketing
campaign
2
Responsive Work & Partnerships
Responsive leads and pitching
Pitched story ideas to Visit California
“Mocha Madness: Unexpected Places to Grab a Cup of Coffee”
Linnaea’s secret garden
Joebella Coffee
“Luxury at Any Budget”
Third Wheel Tours
Edna Valley wine country
SLOCO Massage + Wellness
Submitted quarterly SLO content to Central Coast Tourism Council
Partnerships
Met with Visit Conejo to work on a potential collaborative influencer fam trip
Continued planning for Marketing Plan Update with City, Noble Studios, Uniquely Driven and
Badger Branding
Participated in TBID Mini Marketing Retreat with City, Noble Studios, Uniquely Driven and Badger
Branding
Central Coast Tourism Council (CCTC)
Reviewed and provided feedback for June social media content calendar
Reviewed and provided feedback for “The Explorer ” itinerary
Page 16 of 60
SLO Chamber of Commerce
Media Features
Proactive Work
USA Today 10Best: Top things to do in San Luis Obispo along the Central Coast | UVPM: 86,267,170
As a result of hosting Lesley Balla on April’s The Essence of SLO(w) Travel group fam
Forbes: Mom-Led Brands Giving Back And Cultivating Change Around The World | UVPM: 78,108,059
As a result of hosting freelance writer Martie Bowser in October of 2024
Kirsten Alana: How to Spend Two Nights in San Luis Obispo | UVPM: 500
As a result of hosting Kirsten on April’s Sustainability Influencer Fam
Best of the Southwest: 20-plus lavish Southern California Mother’s Day dining locales | UVPM: 1,078
As a result of responsive pitching by Uniquely Driven
Thrillist and Reuben Mourad’s Instagram: Itineraries | San Luis Obispo | UVPM: 848,000
As a result of hosting Reuben Mourad in partnership with Uniquely Driven
Reuben Mourad’s Instagram: San Luis Obispo | UVPM: 12,000
As a result of hosting Reuben Mourad in partnership with Uniquely Driven
Placements as a Result of Sustainability Influencer Fam
Megan McSherry
Instagram: I could never forget this is the point 🌾🌸⛰🐄 | UVPM: 40,200
Instagram: sustainable days in SLO ☀🥬🚞🐄 | UVPM: 40,200
TikTok: I could never forget this is the point 🌾🌸⛰🐄 | UVPM: 96,100
TikTok: my pinterest board #thriftwishlist irl in SLO #sanluisobispo | UVPM: 96,100
Kirsten Alana
Instagram: Surfliner to SLO | UVPM: 183,000
Instagram: Need a break? Indulge in feel-good sustainable travel in @ShareSLO! | UVPM: 183,000
Instagram: I make a habit of checking out hotels ahead of my trips on @kindtraveler | UVPM: 183,000
Nelsen Pequeno
Instagram: SLO in love with San Luis Obispo and the amount of support they show their local growers
and small businesses!! | UVPM: 92,000
Instagram: Visit SLO Highlights | UVPM: 92,000
Suzie Hicks
Instagram: This was my third spring break in SLO and it just gets better every time. My lil sustainable
heart is so full @shareslo | UVPM: 15,500
Instagram: Is this heaven? Or is it @shareslo? ⛰ | UVPM: 15,500
TikTok: This was my third spring break in SLO and it just gets better every time. My lil sustainable
heart is so full @shareslo | UVPM: 1,273
3 Page 17 of 60
SLO Chamber of Commerce
Media Features
Media Monitoring
MAY TOTALS:
Placements: 34
UVPM: 924,514,380
YEAR TO DATE TOTALS:
Placements: 170
UVPM: 6,244,118,174
4
PUBLICATION PLACEMENTS UVPM
YAHOO 14 Best Steakhouses In California 428,500,000.00
MSN TRAVEL 10 Happiest Places to Live in the USA 136,500,000.00
MSN At the world-famous Madonna Inn, let them eat
pink cake 136,500,000.00
TASTING TABLE 14 Best Steakhouses In California 12,170,000.00
NEWSBREAK They're the force behind Robin's and Novo. How
SLO County duo took on culinary scene 10,380,000.00
NEWSBREAK Love vinyl? New SLO County trail links record
stores, bars, hotels and more 10,380,000.00
CULTURE TRIP Best Places To Visit In July This Year 4,220,000.00
MICHELIN GUIDE Our MICHELIN Guide Inspectors' California
Central Coast Tour is as Delicious as it is Scenic 4,110,000.00
MICHELIN GUIDE MICHELIN Guide Hotels as Stylish as the
MICHELIN Guide Restaurants Inside 4,110,000.00
LA TIMES I went on a 2,500-mile search for the greatest
motels in California. Here’s what I found 3,600,000.00
LA TIMES At the world-famous Madonna Inn, let them eat
pink cake 3,600,000.00
LA TIMES The 34 coolest, kitschiest, most fascinating
motels in California 3,600,000.00
EAST BAY TIMES The world's top wine destinations include this
surprising California region 499,000.00
TRIBUNE 7 reasons SLO County is a traveler's treasure in
national rankings 377,000.00
TRIBUNE 6 new restaurants showcase downtown SLO's
evolving food scene 377,000.00
A LADY IN LONDON 4 Days on the California Coast - Best Central
Coast Itinerary 155,000.00
Page 18 of 60
May Apr May
2024 2025 2025 Asia 7%
Walk-ins 6,265 4,622 6,341 Europe 41%
Phone Calls 155 247 155 Australia/NZ 6%
Emails & Digital 1,320 1,490 1,525 UK 23%
N. America 8%
C. America 0%
May Apr May S. America 15%
2024 2025 2025
Calls 23 40 30 West Coast 17%
Southwest 11%
Midwest 29%
May Apr May South 19%
2024 2025 2025 East Coast 25%
Referrals 29 52 59
Northern CA 21%
Central Coast 46%
May Apr May Central Valley 2%
2024 2025 2025 Desert 1%
Email 142 72 95 Southern CA 31%
Phone Calls 135 78 97
May May May
2024 2025 2025 YTD
Fulfilled 64 28 VisitSLO.com 50 106
VISITOR CENTER ACTIVATIONS
N/A
VISITOR CENTER HIGHLIGHTS
1) Assisted local and out of town guests in entering the MidWeekend Middle Name Giveaway
3) Attended the Mini Marketing Retreat with the City of SLO, SLO Chamber, Badger Branding, Noble Studios,
and Uniquely Driven to review our objectives for the coming year
2) Celebrated the grand opening of the Residence Inn and Springhill Suites
INFORMATION REQUESTS EVENTS SHARED
REPORT TO CITY OF SLO - TBID & PCC
GUEST SERVICES CONTRACT
MAY 2025
DEMOGRAPHIC SNAPSHOT
International Travelers
VISITOR INTERACTION
CALLS TO 877-SLO-TOWN
HOTEL REFERRALS
HOTEL AVAILABILITY TRACKER
Domestic Travelers
California Travelers
Page 19 of 60
Page 20 of 60
SLO Marketing Activities Report
Key Performance Highlights
May 2025
At-a-Glance Highlights
● Total Website Sessions: 107,187 (+60% YoY)
● Top Traffic Source: Paid Search
● Total Lodging Referrals: 4,356 (+16% YoY)
● Top Performing Ad: SLO CAL Unpacked (Paid Social, CTR up to 8%)
● Email Open Rate: 50.2% (May Newsletter Average)
● PR Media Mentions: USA Today 10Best: Top things to do in San Luis Obispo along the
Central Coast (Reach: 86,267,170)
YTD KPI Performance
Expected Pace through May: 91.6%
Overall Performance
Visit San Luis Obispo’s digital marketing efforts in May reflected steady performance with 107,187
total website sessions, a 60% year-over-year (YoY) increase. The top traffic source became Paid
Search, while lodging referrals totaled 9,247, representing a 6% YoY increase. A standout in
Page 21 of 60
engagement was the SLO CAL Unpacked ad, achieving an 8% click-through rate (CTR) on Paid
Social. The May newsletters performed strongly with an average open rate of 50.2% and saw a 6%
increase in sessions YoY.
● YTD KPI Performance exceeds goal pace and total goal volume through May for all KPIs
except Organic Sessions, which is slightly behind goal pace.
Paid Media Snapshot
● Paid Search
○ Impressions: 47,210 (+73% YoY)
○ Clicks: 4,593 (+38% YoY)
○ CTR: 9.73% (-21% YoY)
○ Sessions: 36,714 (+450% YoY)
○ Lodging Referrals: 2,307 (+24% YoY)
○ Cost: $12,742 (+8% YoY)
● Paid Social (Evergreen)
○ Impressions: 1.15M (-2% YoY)
○ Clicks: 34,655 (+64% YoY)
○ CTR: 3.01% (+66% YoY)
○ Sessions: 17,463 (+45% YoY)
○ Lodging Referrals: 42 (-29% YoY)
○ Cost: $12,938 (+9% YoY)
● Display, Demand Gen, & PMAX
○ Impressions: 876,884 (-63% YoY)
○ CTR: 1.22% (+299% YoY)
○ Clicks: 10,721 (+47% YoY)
○ Sessions: 6,016 (+5% YoY)
○ Lodging Referrals: 226 (+71% YoY)
○ Cost: $3,929 (-20% YoY)
Key Insight: A shift in targeting for Display campaigns led to much higher quality
impressions, a 201% increase in CTR, and ultimately 454% more clicks at an 85% increase
in spend.
2
Page 22 of 60
Owned Media Snapshot
Email Marketing
● Emails Sent: 2
● Avg. Open Rate: 55%
● Avg. CTR: 1%
● Total Sessions: 1,450 (+6% YoY)
● Total Partner Referrals: 73 (-58% YoY)
● Total Middle Name Giveaway Form Fills: 162
Key Insight: On April 30th, we sent an email for the Middle Name Giveaway that
mistakenly included "TEST" in the subject line instead of the recipient's name. We sent a
follow-up email on May 1st to acknowledge this error candidly and in an engaging way.
Our separate dedicated May newsletter promoted upcoming Pride events; to ensure this
message reached the most relevant audience, we limited the send to our Events and
Entertainment segment, given past negative sentiment around Pride communications.
Website
● Total Sessions: 107,187 (+61% YoY)
● Avg. Pages/Session: 1.63 (-16% YoY)
3
Page 23 of 60
● Engaged Sessions: 34,512 (+6% YoY)
Top Lodging Referral Channels: Paid Search (53%), Organic Search (20%), Referral (14%)
SEO + Content
● Organic Sessions: 20,300 (-18% YoY)
● Organic Partner Referrals: 3,693 (-14% YoY)
● Page 1 Keywords: 4.7K (-4%)
● Top Losses: San Luis Obispo, SLO Drive-In, Cal Poly, Breakfast keywords
● Actions Taken: SLO Drive-In/Movie Theaters page optimized in May, leaning into
optimizing key lodging pages to ensure we show up well across the rapidly
changing SERP
Key Insight: YoY drops in Organic traffic are tied to a 28% decrease in organic CTRs
related to a rapidly evolving search engine results page, which now features AI
responses and significantly more SERP features, allowing searchers to get more
information without the need to click through to a website. We’re seeing organic traffic
declines across the Travel & Tourism industry and are continuing to explore ways to
increase our visibility on the SERP.
Creative & Web Maintenance
Website Maintenance & MRO
● Plugins and Updates
○ WP 6.8.1
○ ACF Pro
○ Gravity Forms
○ Events Calendar
○ Events Calendar Pro
○ Yoast
● Theme Updates
○ Hero opacity layer adjustment option
○ Hero image crop position option
Web Retainer
● Cache Fix for the website.
4
Page 24 of 60
Creative Services
● Long and Short Brochure edits. Creative Services has reached 220 hours for the
fiscal year and is closed.
Earned Media Activity
Earned Media Highlights
Total Impressions/Circulation: 166,080,239
Stories: 6
Press Coverage
● 5/1/25: Best of the Southwest: 20-plus lavish Southern California Mother’s Day dining
locales (Erin Thorburn) (Reach: 1,087)
● 5/10/25: Forbes: Mom-Led Brands Giving Back And Cultivating Change Around The World
(Martie Bowser) (Reach: 78,108,059)
● 5/22/25: @Thrillist: Instagram Feature; TikTok Feature; YouTube Feature (Reuben Mourad)
(Follower Reach: 1,703,923)
● 5/28/25: USA Today 10Best: Top things to do in San Luis Obispo along the Central Coast
(Lesley Balla) (Reach: 86,267,170)
Upcoming Individual Press Trips:
● Cu Fleshman, Travel + Leisure — June 1-3, 2025
● Laura Powell, AAA/Organic Spa Magazine — June 22-25, 2025
5
Page 25 of 60
Page 26 of 60
May 2025
SLO TBID - SHARESLO
ORGANIC SOCIAL REPORT
Date: 06/11/25Page 27 of 60
Followers: 38,683 ( 8%)
Total Net Growth: 309
Total Posts: 182
Total Impressions: 646,123 ( 36%)
(includes both organic & paid)
Total stories: 163
Total Engagements: 7,216 ( 46%)
Engagement Rate: 1.1% ( 15.7%)
INSTAGRAM
In May, we saw an increase in followers by 306 new users. We saw a decrease in impressions, engagements, and engagement rate
due to the high fluctuation in partnerships we did this month. See “What We Worked on This Month” slide for those analytics.
Moving into the new fiscal year we will have a new strategy and representation of the data.
TOP POSTS:
Page 28 of 60
Page Followers: 98,506 ( .4%)
Total Net Audience Growth: 353
Total Posts: 17
Total Impressions: 1,423,749 ( 23%)
Total Organic: 151,0978( 12%)
Total Engagements: 4,503 ( 31%)
Engagement Rate: .3% ( 0%)
FACEBOOK
TOP POSTS:
In May, we saw an increase in followers, impressions, and engagements. Our most successful posts were Pride Events in SLO,
BBQ at downtown SLO Farmers’ Market, and Biking the new Chorro Street Bike Path.
Page 29 of 60
Followers: 1,786 ( 3%)
Followers Gained: 51
Impressions: 20,156 ( 3.2%)
Engagement: 601 ( 24%)
Engagement Rate: 3% ( 8%)
Video Views: 20,156 ( 3.2%)
In May, we saw an increase in followers, engagements, and engagement rate. Our impressions slightly decreased by about 3%,
although we are happy with this number since we are just repurposing instagram reels to this platform.
TIKTOK
TOP POSTS:
Page 30 of 60
Total Audience: 465 ( 2.4%)
Total Net Growth: 12
Total Posts: 4
Impressions: 478 ( .4%)
Engagements: 50 ( 32%)
Engagement Rate: 10.5% ( 31%)
LINKEDIN
TOP POSTS:
In May, we saw an increase in total audience with 12 new users. We saw an increase in impressions, engagements, and
engagement rate. Our top performing content were featuring Amtrak travel to SLO, the Vinyl Trail in SLO, and Summer
Season Unique Experiences in SLO.
Page 31 of 60
Total Posts: 2
Story Views: 740 ( 21%)
Story Impressions: 481 ( 16%)
Interaction Rate: 71.9% ( 6.7%)
(Average Rate: 67%)
Completion Rate: 60.5% ( 10%)
(Average Rate: 52%)
CA TRAVEL STORIES - CROWDRIFF
TOP POSTS:
In May, we saw a decrease in story views, impressions, interaction rate, and completion rate. We did get a feature on their
New in Network page for our Travel Green Story. Ahead of the new fiscal year, we are not continuing with Crowdriff.
Page 32 of 60
Total Posts: 2
Impressions: 2.01k ( 19%)
Engagements: 89 ( 33%)
Outbound Clicks: 0 ( 100%)
Saves: 23 ( 4%)
Total Audience: 1.32k ( 5%)
Engaged Audience: 70 ( 42%)
PINTEREST
In May, we saw an increase in impressions, engagements, saves, total audience, and engaged audience. Our top performing
posts were about Pride in SLO and Tuesdays in SLO with a MidWeekend Vacation Capital of the World call out.
TOP POSTS:
Page 33 of 60
WHAT WE WORKED ON THIS MONTH:
- Sustainability Influencer Fam Content Roll-Out (No Longer Included in our
Analytic Overview)
-7 Accepted Collaborative Posts (@kindtraveler,
@pacificsurfiliner, @kirstenalana, @acteevism,
@suzie_hicks_climate_chick, etc.)
-69.4k Views, 2.8k Interactions
- 2 Other Accepted Collaborations w/ @SLOCAL (@thehotelslo,
@theredoesnotexist)
-20.4k Views, 71 Interactions
- 3 Giveaways (Blues’ Baseball, Cal Poly Baseball, The Fremont Theatre)
-New Eateries in SLO Reel (21.7k Views), National Bike Month Reel (14.1k Views),
BBQ at Farmers’ Market Reel (16.4k Views), Fine Dining Bucket List (11.9k Views)
-2.7k Views on New Eateries Tiktok (usually get about 1k views)
-Tuesdays in SLO (MidWeekend Shout-Out), MidWeekend Self-Care in SLO
-Accessible Trails in SLO, Pride Events in SLO, Kid-Friendly Lodging in SLO Reel
-Attended Mini Marketing Retreat w/ Team Page 34 of 60
JUNE’S FOCUS:
- SLO Life Coach Roll-Out
-SLO Life Coach Intro Reel
-SLO Life Tips Roll-Out
-Seasonal Features
-Pride Month (LGBTQ+ Owned Businesses)
-Father’s Day To-Dos in SLO
-Summer in SLO (First Day of Summer, Lodging w/ Pools
in SLO)
-Giveaways w/ @californiamidstatefair, @kismetfitness
-Food/Bev Features
-Coffee in SLO, Sweet Treat in SLO, Breakfast Burritos
in SLO
-Sunset Chasers Guide to SLO, 3 Unique Experiences in SLO
-New Business in SLO, Upcoming Events in SLO Page 35 of 60
THANK YOU!
Page 36 of 60
SLO Happenings Event Promotion Sponsorship
APPLICATION
EVENT NAME: Sustainable Ag Expo
EVENT DATE(S): November 10-12, 2025
EVENT VENUE LOCATION:
Madonna Inn Expo + Center of Effort
EVENT WEBSITE URL: sustainableagexpo.org
EVENT ORGANIZATION: Vineyard Team
X NON-PROFIT ___FOR-PROFIT
ORGANIZATION ADDRESS: _5915 El Camino Real, Atascadero, CA 93422
ORGANIZATION’S WEBSITE URL: vineyardteam.org PHONE NUMBER: 805.466.2288
POINT OF CONTACT: Beth Vukmanic POSITION/TITLE: Executive Director
PHONE NUMBER: 805.466.2288 EMAIL: beth@vineyardteam.org
IS APPLICATION WRITER DIFFERENT FROM LISTED POINT OF CONTACT: ___SAME ___
*Please add application writer’s contact information here if different:
_________________________________________________________________________________
FOR INTERNAL USE ONLY
Application Date: Application Status:
Committee Review Date: Total Net Score:
Estimated # of Room Nights:
Committee Notes:
Page 37 of 60
EVENT QUESTIONS
1. Event Description:
The Sustainable Ag Expo (Expo) is a premier educational and networking event that draws wine
industry professionals from across California and beyond to San Luis Obispo. Celebrating its 20th
anniversary in November 2025, the multi-day, mid-week event takes place during the off-season,
boosting local tourism when it's needed most. The Expo features a robust lineup of high-caliber
national speakers and continuing education hours, which are highly valuable to attendees. In addition
to the renowned educational seminars, the event includes a dynamic tradeshow showcasing
agricultural companies, innovative equipment, and multiple networking opportunities, making it a
must-attend gathering for the sustainable agriculture community.
2. Describe how you track your event, success and attendees (ticket sales, actual event attendance,
attendee demographics, survey of event satisfaction, etc.)
Event metrics are tracked through attendance, with ticket sales managed via a CRM system that
captures each attendee’s address, allowing us to identify the regions they are traveling from. After
the event, attendee surveys assess overall satisfaction. In addition to survey responses, we collect
verbal feedback during the event. All feedback is recorded, reviewed, and carefully considered each
year to guide planning and improvements for the following Sustainable Ag Expo.
3. Describe your event’s target audience (including but not limited to age, interests, area of residence,
household income, families/couples, etc.)
The Sustainable Ag Expo attracts a diverse group of sustainability-focused agriculture professionals.
Attendees include wine industry growers, pest control advisors, researchers, government officials,
agricultural vendors, members of the press, and university representatives. In 2024, 66% of
participants traveled from outside the local area, highlighting the event’s broad appeal.
4. Historical event attendance (n/a if first time or startup event. An annual event with a new series, speaker, team,
musician or show does not constitute as a new event)
In 2024, the Sustainable Ag Expo attracted an impressive 517 attendees. Notably, 66% of participants
were non-local visitors. Based on the 2024 average daily rate (ADR) of $141.45 and an estimated
three to four-night stay, the direct economic impact from non-local attendees alone was between
$144,795.71 and $190,062.28.
5. Historical percentage of in-county versus out-of-area event attendees (must equal 100%)
a. _34% of Local/In-County Event Attendees
b. _66% of Out-of-Area Event Attendees (Resides 50+ miles outside of San Luis Obispo)
c. _ n/a of New startup event
6. Expected total number of event attendees:
The Sustainable Ag Expo thrives on the power of in-person connection, giving attendees valuable
opportunities to engage directly with leading researchers, experienced farmers, and industry peers.
This face-to-face interaction remains a cornerstone of the event’s success and is highly valued by
participants.
Page 38 of 60
Building on the momentum of 2024, we anticipate maintaining strong participation levels of 500+
attendees in 2025.
The Expo draws non-local attendees with a dynamic program that includes two days of specialized
seminars led by national experts on sustainable winegrowing practices, 10+ hours of online courses
available to two-day ticket holders, accredited continuing education hours, an expanded press and
digital marketing campaign, and popular networking events such as the Monday Night Kick-Off and
Sustainable Beer & Gear.
7. Expected percentages of in-county and out-of-area event attendees
a. _35% of Local/In-County Event Attendees
b. _65% of Out-of-Area Event Attendees (Resides 50+ miles outside of SLO)
8. Provide information on event ticketing (ticket requirement, price range, ticket platform used, etc.)
Event passes range from $225 to $545 depending on the package. Tickets are sold through the user-
friendly sustainableagexpo.org website.
9. Have you requested funding from other organizations/entities: ___Yes _X_No
a. If yes, please provide the names of these organizations and funding entities:
10. What are you willing to offer the City and TBID members in exchange for the sponsorship funds for
your event? SELECT ALL That APPLY
___ Exclusive lodging partnership
_X_ Promotion for event attendees tied to SLO lodging
___ Complimentary tickets for additional promotional use
___ Other:
11. Please provide any additional information on what sets your event apart from others taking place in
San Luis Obispo:
Today’s event attendees are clear: 82% prefer to attend in-person events (Freeman, 2024).
The Sustainable Ag Expo is uniquely positioned to deliver on that need, offering unmatched
educational and networking experiences for the wine industry. Celebrating its 20th year in November
2025, the Expo is the premier mid-week, off-season event based in San Luis Obispo, built specifically
to provide in-person access to national experts and valuable peer connections.
Unlike larger trade shows or fully online webinars, the Sustainable Ag Expo focuses on creating real,
actionable value for attendees. The event features:
• 30+ national speakers presenting cutting-edge research and best practices
• 60+ agricultural vendors and equipment displays
• Three unique networking events, including the Monday Night Kickoff, Sustainable Beer & Gear,
and Donut Social
Page 39 of 60
• A headline presentation from Christopher Chen, UCCE Integrated Vineyard Systems Advisor for
California’s North Coast, addressing climate-adaptive viticulture — a crucial topic for building
resilient, future-focused farming businesses
New for 2025, the Expo will feature:
• A student poster session in collaboration with Cal Poly San Luis Obispo. Graduate students will
share their latest research through five-minute lightning talks on the main stage and poster
displays during the lunch hour, offering attendees a direct opportunity to engage with the next
generation of agricultural innovators.
The Sustainable Ag Expo continues to evolve to meet attendee needs. In addition to its robust in-
person programming, the Expo offers continuing education hours and online course access for two-
day ticket holders, making it a flexible, value-packed experience.
Held mid-week in November, during San Luis Obispo’s off-season, the Expo also creates a significant
economic boost. Based on an anticipated 520 attendees with 65% coming from out of town and
staying between three to four nights at the 2024 average daily rate of $141.45, the event is projected
to bring between $143,430.30 and $191,240.40 in lodging revenue alone — not including additional
local spending at restaurants, shops, and attractions.
The Expo is thoughtfully organized to minimize community impact. The Monday Kickoff event takes
place at Center of Effort, a SIP Certified sustainable vineyard and winery in Edna Valley, while the
main conference is held at the Madonna Inn Expo Center.
A strong, targeted promotional campaign — featuring digital ads, trade press, and social media
outreach — ensures maximum visibility for both the Expo and San Luis Obispo as a premier
destination for sustainable winegrowing education and tourism.
Page 40 of 60
PROMOTIONAL PLAN –Please provide a promotional plan containing a detailed strategy outlining
the below:
1) Media Plan. Out-of-area advertising/marketing sponsorship of the event including where, when,
and how often advertisements will be placed. If available, it is strongly encouraged to include
specific details on media placement (print, radio, tv, out of home media, social media,
programmatic advertising, etc.) with projected reach, engagement and ROI of media tools.
Must be included in media plan, but not limited to:
• Media outlet
• Target audience
• Media placement
• Media timing
• Media cost
• TBID Stay in SLO Messaging
Sustainable Ag Expo Media Plan:
Media Type Target
Audience
Media Placement Media
Timing
Media Message Media Cost
Digital Trade Facebook, Google Ads, Ag
Net West radio, Wine
Business Monthly, etc.
Fall Attend Expo – Stay
in Beautiful SLO
$6,500
Print Trade Portion of Postcards (3K+) Fall Attend Expo – Stay
in Beautiful SLO
$1,500
(total cost=$2.5k)
Digital Trade Event website and event
promotion of Discover SLO
(see 2024 website image
below)
Summer
- Fall
Attend Expo – Stay
in Beautiful SLO
$0
Total $8,000
Sustainable Ag Expo Program Funding:
Out-of-area attendees are drawn to attend the Sustainable Ag Expo for the opportunity to learn from and
interact with experts in person. The event team has already secured highly sought-after experts from UC
Davis and UC ANR and plans to bring in four total researchers/growers to present throughout the two-day
event.
4 expert researchers x 2-3 nights x $185.50 = $2,000
Total Grant Requested: $10,000
Page 41 of 60
2) Event Budget. Please provide a detailed event budget listing all available support and income
sources. Budgeted marketing dollars should be included in your event budget.
Budget Plan:
Item Income Source Estimated
Amount
Partners and Sponsors Vineyard Team Partners $85,000
Attendees Event Income $115,000
TBID Grant $10,000
Total $210,000
Page 42 of 60
2024 Financials
Page 43 of 60
Staff
• Beth Vukmanic, Executive Director
• Hayli Macomber, Outreach & Education Coordinator
• Whitney Brownie, SIP Certified Coordinator
Board of Directors
• Molly Bohlman, Niner Wine Estates
• Carter Collins, Viticulture Management Inc. (Vice President)
• Melissa Egger, Coastal Vineyard Services
• Fintan du Fresne, WineMech
• Sara Frazer, Monterey Pacific
• Gregory Gonzalez, Miller Family Wine Company (President)
• Andrew Heilbrun, Presqu'ile and ARC Vineyards
• Rawley Hermreck, Mesa Vineyard Management
• Jeanine Madson, Bozzano & Co.
• Oliver Matthews, Vineyard Professional Services
• Lauryn Meissner, Treasury Wine Estates
• Zachary Merkel, J. Lohr Vineyards & Wines
• Mindy Record, Treasury Wine Estates (Secretary)
• Denise Shurtleff, Cambria Wines (Treasurer)
Page 44 of 60
SLO Happenings Event Promotion Sponsorship
APPLICATION
EVENT NAME:________CA Main Street Annual Conference
EVENT DATE(S): October 15-17, 2025
EVENT VENUE LOCATION: The Palm Theater, Hotel Cerro, The Penny, Region Event Center, SLOMA,
Mission Plaza
EVENT WEBSITE URL: https://www.californiamainstreet.org/conference
EVENT ORGANIZATION:___Downtown SLO______________________ __X__Non-Profit ____For Profit
ORGANIZATION ADDRESS:___1135 Chorro Street San Luis Obispo, CA 93401______________________
WEBSITE URL:__downtownslo.com__ORGANIZATION’S PHONE NUMBER: 805-541-0286
POINT OF CONTACT: _____LeBren Harris_
POSITION/TITLE: _______CEO_
PHONE NUMBER: _805-234-9677
EMAIL: __lebren@downtownslo.com________
IS APPLICATION WRITER DIFFERENT FROM LISTED POINT OF CONTACT: __X_SAME ___DIFFERENT
*Please add application writer ’s contact information here if different:
FOR INTERNAL USE ONLY
Application Date: Application Status:
Committee Review Date: Total Net Score:
# of Room Nights Requested: Estimated $ Hosted:
Requested group/individual hosted:
Page 45 of 60
Committee Notes:
1
EVENT QUESTIONS
1. Event Description:
California Main Street (CAMS) is a 501(c)3 nonprofit organization working with communities
statewide to foster local economic development and enhance quality of life. CAMS provides
training, networking opportunities, and access to resources to municipalities and community
organizations focused on revitalizing historic commercial districts. CAMS is part of Main Street
America, a coast-to coast network of organizations and individuals working to bring vitality and
prosperity to their downtowns. Main Street America programs operate at the local, city, and
statewide levels. What unites them is a commitment to preserving and enhancing the built
environment, celebrating local history and culture, and creating local economic opportunity. Main
Street America is a program of the National Main Street Center.
The California Main Street Conference is a statewide gathering of community leaders, downtown
advocates, economic development professionals, and Main Street organizations dedicated to
revitalizing and sustaining vibrant downtowns and commercial districts. Hosted by California Main
Street, the conference features workshops, networking opportunities, panel discussions, and tours
focused on preservation-based economic development, placemaking, small business support, and
community engagement. It serves as a platform to share best practices, celebrate local successes,
and inspire action toward thriving, inclusive downtowns across California.
2. Describe how you track your event, success and attendees (ticket sales, actual event
attendance, attendee demographics, survey of event satisfaction, etc.)
The event registration is the primary source of attendees collection data. Ticket sales and
pre-registration data provide initial insight into expected attendance, while on-site check-ins and
headcounts will capture actual attendance.
Post-event, satisfaction surveys are sent to attendees, presenters, and sponsors to collect feedback
on programming, logistics, and overall experience. This data helps us evaluate the event's impact,
identify areas for improvement, and guide planning for future events.
3. Provide information on event ticketing (ticket requirement, price range, ticket platform used,
etc.)
CAMS is currently working with 805tix, a local ticketing platform to be the official registration
platform. 805 tix primarily focuses on central coast events and activities with marketing as well.
Below is the current registration and sponsorship pricing.
Page 46 of 60
REGISTRATION Price
MEMBER: 2 FREE with membership $0
MEMBER: Additional Reg: Early Bird $325
MEMBER: Additional Reg: Late Bird $425
MEMBER: Additional One Day Pass $75
NON MEMBERS: Early Bird $450
NON MEMBERS: Late Bird $525
NON MEMBERS: One Day Pass $125
4. Describe your event’s target audience (including but not limited to age, interests,
area of residence, household income, families/couples, etc.)
The event is designed to attract a diverse yet targeted audience that reflects the vitality
and character of various downtown communities. Industry professionals who represent
downtown associations, city and county governments and chamber representatives from
across the state and NV will be in attendance. The primary audience includes adults of all
ages, including young professionals, small business owners, creatives, and civic leaders.
Attendees reside outside of San Luis Obispo County, however local businesses will be
encouraged to participate in the conference.
5. Historical event attendance (n/a if first time event. An annual event with a new
series, speaker, team, musician or show does not constitute as a new event)
The CAMS Conference is hosted at various locations around the state annually. The
conference has seen participation from 125-150. 95% of attendees will be from out of the
area. Additionally, the Conference will be marketed to main street associations in Nevada
as they currently don’t have a statewide conference.
6. Historical percentage of in-county versus out-of-area event attendees (must equal
100%) • 5__% of Local/In-County Event Attendees
• 95__% of Out-of-Area Event Attendees (Resides 50+ miles outside of San Luis Obispo) •
___ n/a
This event is not new however it will be the first time hosted in San Luis Obispo
New startup event
7. Expected total number of event attendees:
8. Expected percentages of in-county and out-of-area event attendees
• ___% of Local/In-County Event Attendees
Page 47 of 60
• ___% of Out-of-Area Event Attendees (Resides 50+ miles outside of San Luis Obispo)
9. Have you requested funding from other organizations/entities: _X__Yes ___No
• If yes, please provide the names of these organizations and funding
entities:
Sponsorship for the conference is essentially for the conference to take
place. Below are the sponsorship options. Currently there are 2
Confirmed sponsors with Square and District 360.
Presenting: Square $10,000 1 $10,000
Opening Day Sponsor: Visit SLO-request $10,000 1 $10,000
Main Street Champion $7,500 1 $7,500
Community Catalyst $5,000 1 $5,000
Placemaking Partner $2,500 1 $2,500
Block Builder $1,000 2 $2,000
Tote Bag Insert $250 8 $2,000
Exhibitor Table $500 3 $1,500
10. What are you willing to offer the City and TBID members in exchange for the in-kind
hosted lodging sponsorship for your event. SELECT ALL That APPLY
_X__ Exclusive lodging partnership
__X_ Promotion for event attendees tied to SLO lodging
__X_ Complimentary tickets for additional promotional use
___ Other
11. Please provide any additional information on what sets your event apart from
others taking place in San Luis Obispo:
What sets this event apart is its exclusive focus on the downtown ecosystem,
bringing together statewide and regional Main Street professionals to explore, learn
from, and engage directly within San Luis Obispo’s own downtown core. Unlike
other events held in the region, this is the first time a conference of this kind is
being hosted in Downtown San Luis Obispo, using our local parks in Mission Plaza,
historical venues such as Palm Theater, and businesses as the living backdrop for
workshops, tours, and networking. The event emphasizes cross-sector collaboration
which highlights partnerships between city and county government, tourism, Cal
Poly, and local businesses. The conference will position Downtown SLO as a model
for innovation in downtown revitalization. It also serves as a stepping stone toward
our long-term goal of establishing a permanent Downtown Conference Center.
Page 48 of 60
12. Hosted Lodging Plan -please provide a robust and complete plan for the option(s)
applying for. Attach additional pages or supporting documents to support the hosted
lodging plan and request.
a. Media
Estimated # of Rooms Requested:
Estimated # of Nights
Requested/Room:
Lodging/Room Type Specifics or
Requests:
Estimated $ Amount Requested:
Who will be hosted:
_______________________________________________________ Benefit
of hosting:
b. Event Speakers/Influencers
Estimated # of Rooms Requested:
10 . Estimated # of Nights
Requested/Room: 10
Lodging /Room Type Specifics or
Requests:
Estimated $ Amount Requested:
Estimated # of Teams Hosted:
f. Who will be hosted: Keynote
speakers____________________________________________________
G. Benefit of hosting.Showcasing our beautiful, vibrant downtown San Luis
Obispo opens the door to attracting repeat visitors. Garnering leading
industry speakers from across the country inspires and invigorates our
colleagues in the work we do- breathing life and excitement into our main
streets and downtown.
1) Other: Event Sponsorship Opening
Day___________________________________________________________
Estimated $ Amount Requested: $10,000
Benefit of hosting:
Page 49 of 60
Sponsoring the opening day of the 2025 California Main Street Conference offers VIsit
SLO a strategic opportunity to showcase its leadership in downtown revitalization and
community development. This sponsorship emphasises the Visit SLO’s commitment to
economic vitality and sustainable urban planning, aligning with the Main Street
Approach’s focus on design, organization, promotion and economic development. By
engaging directly with local leaders and policy shapers, Visit SLO can highlight its
successful initiatives and foster collaborations that benefit both the local community
and the broader network of Main Street programs. Furthermore, this partnership
positions San Luis Obispo as a model for other communities aiming to balance growth
with the preservation of unique cultural and architectural heritage, reinforcing its role
as a leader in place-based economic development.
TOTAL REQUEST IN FUNDING
Opening Day,Registration and Lunch: $10,000
-Venue Cost
-Lunch and Breaks for 125-150 attendees
-Printed Material and logos on Day 1 documents
Speaker Accommodations: $3,000
Page 50 of 60
Downtown SLO is an Accredited Main Street
community serving San Luis Obispo as their advocate
for downtown business and downtown vitality.
Established as a 501c6 nonprof it organization, their mission
is to foster an economically vibrant downtown. Downtown
SLO drives downtown visitation through community-
centered special events, like the weekly Farmers’ Market,
as well as marketing and economic initiatives.
Creating Jobs, Preserving California’s History
California Main Street (CAMS) is a diverse network of 32
communities supported by Main Street Approach practitioners,
working to revitalize historic commercial districts through a place-
based model that fosters inclusive transformation strategies. We
provide training, access to resources, partnership opportunities,
and best practices to our members and affiliates. CAMS programs
can be found in cities large and small. They can be formed as
501(c)3 business associations, 501(c)6 business and property
assessment districts and city-sponsored initiatives. Their end-goal
is the same: to foster an economically vibrant commercial district.
This year’s California Main Street Conference produced in
collaboration with Downtown SLO and Main Street America is an
opportunity for all those involved in California commercial
district revitalization to learn best practices, key trends, and
economic development strategies to support small businesses
and communities in a changing economy.
Featuring
Three days of content, conversation, and opportunities to
connect
Information-rich sessions with local and national experts
Exhibits and keynote presentations
Sunset Happy Hour, Art & Mingle and networking mixers
Guided Historic Walking Tours
Behind-the-scenes look at the SLO Farmers Market
Passionate Main Streeters gathering to share best practices.
WHERE MAIN STREET PLACEMAKERS MEET
c a l i f o r n i a m a i n s t r e e t .o r g /c o n f e r e n c e
#c a m s c o n f e r e n c e
The Opportunity
The California Main Street Conference is
a targeted, cost-effective way to reach
local, regional and statewide community
leaders and stakeholders in the
preservation-based revitalization space.
Sponsor the 2025 CAMS Conference if
your company / organization seeks to:
Demonstrate support for the Main
Street Movement
Connect directly with local leaders
and policy shapers.
Support California economies on their
journey to revitalization
Founded in 1986 as a state program, CAMS became a 501(c)3 Nonprofit in
2002. Since 2018, CAMS has been administered by Main Street America, a
subsidiary of the National Trust for Historic Preservation since 2019.
CAMS communities have collectively secured over $8 billion in public and private
reinvestment, added 34,287 jobs, created 6,963 new businesses, and rehabilitated
1,694 buildings.
CELEBRATING NEARLY FOUR DECADES OF IMPACT
18 CAMS communities
are Accredited Main
Streets, which is the
highest designation
available from Main
Street America
NATIONALLY RECOGNIZED
Pleasanton and
Paso Robles
have been
awarded the
Great American
Main Street
Award
Page 51 of 60
Newsletter and blog recognition
Social media recognition
Guaranteed session speaking time
Opportunity to display informational
materials at each seat
Logo on Conference Tote Bag
Choice of sponsoring one of the
following (as available):
Food or beverage station
Quiet space
Networking event
Table in Exhibition space
Complimentary registrations
Logo displayed at Conference and
on Conference website
6
Presenting
$10,000
Blog feature;
quote & logo
in newsletter
Exclusive
mention &
thank you
5
Community
Catalyst
$5,000
Quote &
logo in
newsletter
4
Quote &
logo in
newsletter
Placemaking
Partner
$2,500
Showcasing the Central Coast. the CAMS Conference
provides the City and County of San Luis Obispo with an
opportunity to welcome visitors to the region and celebrate
their economic strengths. The CAMS conference is returning
to the Central Coast for the first time since 2017 (Monterey).
4
Block
Builder
$1,000
Logo in
newsletter
2
mention &
thank you
Main Street
Champion
$7,000
Logo in
newsletter
1
Exhibitor
$500
Link in
newsletter
SPONSOR LEVELS
AND BENEFITS
California Main Street is classified by the Internal Revenue Service as a 501(c)3 tax-exempt public charity and its Federal Tax ID # is 03-0480723.
Conference sponsorships are deductible to the extent allowed by law.
For more information, please contact
Brooke Fox camscommunications@mainstreet.org 917-586-4064
Ali Bailey ali@DowntownSLO.com 805-345-8349
A Unique Event
Your Support Matters. Sponsorship dollars help underwrite
direct expenses, allowing us to keep registration fees
affordable for attendees.
Historic Venues. from a restored theater to Mission Plaza to
SLO’s Chinatown, the conference setting will explore the rich
history of the city. Attendees will learn about the efforts to
preserve buildings and spaces which tell the story of SLO.
Sponsor the Official Conference Tote
CUSTOM SPONSOR PACKAGES ARE AVAILABLE
mention &
thank you
mention &
thank you
mentionExclusive
mention &
thank you
Each conference attendee will
receive a souvenir CAMS canvas
tote (example shown) filled with
conference materials, local
guidebooks and resources.
Insert your marketing materials
and get your message directly
into our attendees hands!
$250
Connect online and see highlights
from past conference.
Page 52 of 60
1
Promotional Coordinating Committee Minutes
May 14, 2025, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
PCC Member Absent:
Committee Member Maureen Forsberg, Committee Member
Dan Fredman, Committee Member Samantha Welch,
Committee Member Anni Wang, Vice Chair Robin Wolf, Chair
John Thomas
Committee Member Lydia Bates
City Staff Present: Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, Economic Development & Tourism Manager
Laura Fiedler
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on May 14, 2025 at 5:31 p.m. in the Council Hearing Room at
City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
--End of Public Comment--
3. CONSENT
Motion By Committee Member Wang
Second By Committee Member Forsberg
To approve Consent Items 3a through 3f.
Page 53 of 60
2
Ayes (6) Committee Member Wang, Committee Member Forsberg, Committee
Member Welch, Committee Member Fredman, Vice Chair Wolf, and Chair
Thomas.
CARRIED (6 to 0)
3.a MINUTES OF THE REGULAR MEETING ON APRIL 9, 2025
3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a 2025 ARTS & CULTURE ECONOMIC IMPACT REPORT (25 MIN)
Summer Truschke from SLO County Arts and Vince Vasquez from
PolicyCraft Institute presented findings from the 2025 Arts & Culture
Economic Impact report that the City of SLO invested in.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN)
Hollie West from SLO Chamber presented the report for the public
relations activities that occurred over the past month , also noting the new
monthly report template that was part of the consent agenda .
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
Page 54 of 60
3
5.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT
RECOMMENDATIONS (30 MIN)
The CACP subcommittee presented the CACP grant recommendations
and discussed with the full committee.
Public Comment:
Tammy Paster, Meals that Connect Senior Nutrition Program
Patty Thayer, SLO Repertory Theatre
JBird, SLO Climate Coalition
Beth Bolyard, Central Coast Comedy Theatre
--End of Public Comment--
Motion By Committee Member Wang
Second By Committee Member Welch
To move forward with the CACP subcommittee grant recommendations as
presented for approval to City Council in July.
Organization
Name
Recommendations Specific Items
Cal Poly Corporation $ 6,000.00 To be used towards media plan as
presented.
Canzona Women's
Ensemble
$ 1,000.00 To be used towards media plan as
presented.
Central Coast Childbirth
Network
$ 1,300.00 To be used towards media plan with
the exception of printed flyers.
Central Coast Comedy
Theater
$ 2,000.00 To be used towards media plan with
the exception of printed ads.
Central Coast
Shakespeare Festival
$ - Not eligible for funding due to
incomplete application, specifically
overall budget section.
City Farm SLO $ 3,000.00 To be used towards media plan as
presented.
Civic Ballet of San Luis
Obispo
$ 3,000.00 To be used towards media plan as
presented.
Diversity Coalition San Luis
Obispo County
$ 4,000.00 To be used towards media plan with
the exception of print.
Page 55 of 60
4
Downtown SLO $ 12,000.00 To be used towards media plan as
presented.
ECOSLO $ 3,000.00 To be used towards media plan as
presented with the exception of
print.
Girl Scouts of California's
Central Coast
$ - Not recommended for funding due
to limited reach to CACP's intended
audience. See 6.g. of Program
Specifications & Guidelines.
History Center of San Luis
Obispo County
$ 1,500.00 To be used towards media plan as
presented.
History Revisited $ 9,000.00 To be used towards media plan as
presented.
Hospice of San Luis
County
$ 1,250.00 To be used towards media plan as
presented with the exception of print
and bulk mailers.
Latino Outreach Council $ 6,000.00 To be used towards advertising and
marketing, not entertainment or
talent for event.
Orchestra Novo, Inc $ 3,000.00 To be used towards media plan as
presented with the exception of
print.
Saint Andrew Greek
Orthodox Church
$ 4,500.00 To be used towards media plan as
presented.
San Luis Obispo
International Film Festival,
Inc.
$ 6,000.00 To be used towards Variety
Package only.
San Luis Obispo Master
Chorale
$ 2,500.00 To be used towards marketing of
single series or a single event.
San Luis Obispo Repertory
Theatre
$ 8,300.00 To be used towards media plan as
presented with the exception of
printed mailers.
Senior Nutrition Program of
San Luis Obispo
$ - Not eligible for funding due to event
having a primary purpose of
fundraising and not meeting goals
of CACP grant intention. See 7.d. of
Program Specifications &
Guidelines.
SLO County Arts Council $ 5,075.00 To be used towards social media,
email marketing and local media
Page 56 of 60
5
partnerships only.
SLO Beaver Brigade $ 5,075.00 To be used towards media plan as
presented with the exception of
printed mailers.
SLO Climate Coalition $ 4,750.00 To be used towards media plan as
presented.
San Luis Obispo Museum
of Art
$ 6,500.00 To be used towards media plan as
presented with the exception of
printed mailers.
SLO Overdose Awareness
Day
$ 1,250.00 To be used towards video
production, not hair and makeup.
The Monday Club $ - Not eligible for funding due to event
having a primary purpose of
fundraising and not meeting goals
of CACP grant intention. See 7.d. of
Program Specifications &
Guidelines.
$ 100,000.00
Ayes (6) Committee Member Wang, Committee Member Welch,
Committee Member Fredman, Committee Member Forsberg, Vice Chair
Wolf, and Chair Thomas.
CARRIED (6 to 0)
5.b PUBLIC ART IDENTITY PROGRAM UPDATE (15 MIN)
Ashlee Akers of Verdin Marketing and Jacqui Clark-Charlesworth
presented an update to the proposed Public Art Identity Program scope of
work.
Public Comment:
None
-- End of Public Comment--
Motion By Committee Member Welch
Second By Committee Member Fredman
Page 57 of 60
6
To approve an additional allocation of $2,000 to a total of up to $12,000 to
the Public Art Identity Program update through the contract with Verdin
Marketing. The funds are to be allocated from the PCC’s Community
Placemaking and Recovery Projects line item of their FY24-25 budget.
Ayes (6) Committee Member Welch, Committee Member Fredman,
Committee Member Forsberg, Committee Member Wang, Vice Chair Wolf,
and Chair Thomas.
CARRIED (6 to 0)
5.c FY 25-26 COMMUNITY PROMOTIONS PROGRAM BUDGET (25 MIN)
Jacqui Clark-Charlesworth presented the budget allocations for the FY 25-
26 Community Promotions program budget that will be recommended to
City Council.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Welch
Second By Committee Member Forsberg
To approve the FY 25-26 Community Promotions program budget as
presented.
Ayes (6) Committee Member Welch, Committee Member Forsberg,
Committee Member Fredman, Committee Member Wang, Vice Chair Wolf,
and Chair Thomas.
CARRIED (6 to 0)
5.d PCC CONTRACT APPROVALS (20 MIN)
Jacqui Clark-Charlesworth provided an update on the proposal for the
two-year agreements with the SLO Chamber for Guest Services, Public
Relations and Grant Promotions Support.
Public Comment:
None
--End of Public Comment--
Page 58 of 60
7
Motion By Committee Member Wang
Second By Vice Chair Wolf
Approved two-year agreements with the SLO Chamber for Guest
Services, Public Relations and Grant Promotions Support with the option
to reassess and increase in the second year based on deliverable s met
and available funding.
Ayes (6) Committee Member Wang, Vice Chair Wolf, Committee Member
Welch, Committee Member Forsberg, Committee Member Fredman, and
Chair Thomas.
CARRIED (6 to 0)
5.e ARTOBER SWAG UPDATE (5 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented an update to the ARTober swag for the 2025 promotion.
Public Comment:
None
--End of Public Comment--
Direction given to move forward with the design with all text on two lines
and logo lock up on the bottom.
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT – Liaison Assignments
6.b COMMITTEE OUTREACH UPDATE – Committee Report
6.c TBID BOARD REPORT – TBID Meeting Minutes: April 9, 2025
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on items the TBID has been working on. Additionally,
that Committee Member Lydia Bates, the TBID’s appointed seat on PCC
has stepped off the TBID due to taking another job out of area which
leaves an opening on PCC for another TBID member to fill.
6.d TOURISM PROGRAM UPDATE – Staff Report
Page 59 of 60
8
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 7:37 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for June 11, 2025 at 5:30 p.m.
in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
_________________________
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X
Page 60 of 60