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Home My WebLink About05-14-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, May 14, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON APRIL 9, 2025 5 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 21 3.e SLO CHAMBER GRANT SUPPORT REPORT 23 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 25 4.PRESENTATIONS 4.a 2025 ARTS & CULTURE ECONOMIC IMPACT REPORT (25 MIN) Representatives from SLO County Arts and consultants from PolicyCraft Institute will present the findings from the report. 4.b PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (10 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. 5.BUSINESS ITEMS 5.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT RECOMMENDATIONS (30 MIN) 27 The CACP subcommittee will present the grant recommendations for the committee's review and approval. 5.b PUBLIC ART IDENTITY PROGRAM UPDATE (15 MIN) Staff will present an update to the Public Art Identity scope of work for the committee's consideration and approval. 5.c FY 25-26 COMMUNITY PROMOTIONS PROGRAM BUDGET (25 MIN) The committee will establish the budget allocations for the FY 25-26 Community Promotions program budget for recommendation to City Council. 5.d PCC CONTRACT APPROVALS (20 MIN) The Committee will approve the one-year agreements with the SLO Chamber for Guest Services, Public Relations and Grant Promotions Support. 5.e ARTOBER SWAG UPDATE (5 MIN) Staff will present an update to the ARTober swag for the 2025 promotion. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: April 9, 2025 29 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for June 11, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes April 9, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Member Lydia Bates, Member Maureen Forsberg, Member Dan Fredman, Chair John Thomas, Member Anni Wang, Vice Chair Robin Wolf, Member Samantha Welch City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on April 9, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENT - OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to Dan Fredman. 4. COMMITTEE INTRODUCTIONS Committee members, staff and contractors introduced themselves. 5. CONSENT Motion By Member Welch Second By Member Forsberg To approve Consent Items 5.a to 5.f. Page 5 of 32 2 Ayes (7): Member Lydia Bates, Member Maureen Forsberg, Member Dan Fredman, Chair John Thomas, Member Anni Wang, Vice Chair Robin Wolf, Member Samantha Welch CARRIED (7 to 0) 5.a MINUTES OF THE REGULAR MEETING ON MARCH 12 5.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 5.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 5.d SLO CHAMBER GUEST SERVICES REPORT 5.e SLO CHAMBER GRANT SUPPORT REPORT 5.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 6. PRESENTATIONS 6.a PUBLIC ART PROGRAM UPDATE (15 MIN) Amanda Grieshop, Public Art Coordinator with City of San Luis Obispo, presented an overview of the public art program and priorities. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 6.b PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (15 MIN) Briana Harris and Hollie West from the SLO Chamber presented the third quarter report for the Public Relations, Grant Support and Guest Services activities. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 7. BUSINESS ITEMS Page 6 of 32 3 7.a CONTRACTOR PROPOSALS (25 MIN) Jim Dantona, Brianna Harris and Hollie West of the SLO Chamber presented the proposal for FY25-26 contracts for Public Relations, Grant Support and Guest Services activities. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 8. PCC LIAISON REPORTS AND COMMUNICATION 8.a CACP LIAISON REPORT – Liaison Assignments 8.b COMMITTEE OUTREACH UPDATE – Committee Report 8.c TBID BOARD REPORT – TBID Meeting Minutes: March 12, 2025 Committee Member Bates provided an update on items the TBID has been working on. 8.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 9. ADJOURNMENT The meeting was adjourned at 7:31 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for May 14, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 32 Page 8 of 32 Community Promotions Budget 2024-25 Budget 2024-25 Amount Budget 413,252$ Total Budget 413,252$ Expenditure Last Updated 5/8/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 49,530$ 44,000$ 5,530$ Various ($25k ARTober, $10k Public Art Identity, $5k map updates, $4k ARTober swag) Guest Services Contract 121,275$ 121,275$ -$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ -$ Chamber of Commerce Media Monitoring Service 3,713$ 3,713$ Chamber of Commerce Printed Maps 7,500$ 7,500.00$ -$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 46,234$ 46,234$ City Administration Total 413,252$ 402,722$ 10,530$ Page 9 of 32 Page 10 of 32 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC April 2025 Page 11 of 32 SLO Chamber of Commerce Implementation and Proactive Work Media Hosting Hosted freelance travel writer Ronny Maye in partnership with Uniquely Driven Friday, April 4 through Monday, April 7 Itinerary highlights: stayed at Petit Soleil, went wine tasting at Biddle Ranch Vineyard, ate at Luna Red, Ebony, Mistura, Old SLO BBQ and Seeds, enjoyed a show at SLO REP Hosted Sustainability Influencer Group Fam in partnership with Kind Traveler see pages 6 & 7 of this report for full trip breakdown Hosted Reuben Mourad, influencer on assignment for Thrillist in partnership with Uniquely Driven Reuben was in market to shoot a social media video itinerary for Thrillist Thursday, April 17 through Saturday, April 19 Itinerary highlights: stayed at Hotel SLO, hiked Cerro San Luis, explored Farmers’ Market, went zip lining and wine tasting, ate at Luna Red, Nate’s on Marsh, Jan’s Place and Sally Loo’s Reuben’s Instagram story while in market Hosted The Essence of SLO(w) Travel Group Fam in partnership with Uniquely Driven see pages 8 & 9 of this report for full trip breakdown Continued planning for freelance travel writer Linda Laban’s upcoming stay Linda attended one of the events on the May 2024 SoCal Media Mission Linda will be exploring SLO Tuesday, May 13 through Friday, May 16 and staying at Hotel Cerro Continued planning for travel writer Darla Hoffman’s upcoming stay in partnership with Visit SLO CAL Darla is coming from Phoenix on Tuesday, May 20 through Saturday, May 24. Visit SLO CAL will host her first day and night, and Visit SLO will host her next two days and nights. Continued planning for AAA staff writer Laura Powell Laura is coming Sunday, June 22 through Tuesday, June 24 Other Implementation & Proactive Work Continued working with the City, Noble Studios and Badger Branding on overall tourism marketing campaign Met with Cheryl Cuming to align on Highway 1 Road Trip and Visit SLO’s PR efforts Met with Jan’s Place owner to talk about tourism initiatives and how they can get involved Met with Breda’s owner to talk about tourism initiatives and how they can get involved 2 Page 12 of 32 SLO Chamber of Commerce Responsive Work & Partnerships Responsive leads and pitching Pitched story ideas to Visit California “Dining that’s all about the atmosphere” Luna Red Novo Nate’s on Marsh High Bar Ox + Anchor “Adrenaline Fix” Mountain Biking Third Wheel Tours Partnerships Visit SLO CAL Attended PR Mixer Central Coast Tourism Council (CCTC) Reviewed and provided feedback for May social media content calendar Reviewed and provided feedback for “The Artist ” itinerary 3 Page 13 of 32 SLO Chamber of Commerce Media Features Proactive Work North Peoria Lifestyle: Live the SLO Life | UVPM: 439,150, Ad Value: $67.43 As a result of hosting Susan Lanier-Green in the fall of 2023 This was also published online in City Lifestyle: Live the SLO Life USA Today 10Best: 10 essential stops on the Amtrak Pacific Surfliner route | UVPM: 1,057,639, Ad Value: $3,640.21 As a result of Visit SLO CAL’s responsive pitching KNBC-TV Online: Explore San Luis Obispo, from the Vinyl Trail to the Architecture Graveyard | UVPM: 1,680,000, Ad Value: $631.81 As a result of Visit SLO Cal’s responsive pitching 4 Page 14 of 32 SLO Chamber of Commerce Media Features TRIBUNE The SLO Film Festival is here! See photos from opening night and the schedule 377,000.00 $55.10 MSN The world's first motel opened 100 years ago, but now only ruins remain 136,500,000.00 $10,687.04 CNN The world's first motel opened 100 years ago, but now only ruins remain 131,090,000.00 $35,451.25 YAHOO 16 Underrated Summer Travel Destinations in the U.S. to Add to Your List 54,290,000.00 $11,983.00 AOL The Most Underrated Town in Every State 17,350,000.00 $7,237.76 NEWS BREAK Never fear, Apple Farm fans: Restaurant at SLO inn isn't closed permanently 10,380,000.00 $353.35 NEWS BREAK 14 U.S. Cities With Unexpectedly Awesome Live Music Scenes 10,380,000.00 $353.35 TRAVEL + LEISURE 25 Best Places to Visit in California 9,155,057.00 $324.16 CULTURE TRIP Best Places To Visit In July This Year 4,220,000.00 $253.23 IBN LIVE Hidden Spring Gems: 10 Underrated American Cities To Visit This Season 2,400,000.00 VINEPAIR The World's Top 10 Wine Destinations for 2025 1,360,000.00 $51.36 TRIBUNE Never fear, Apple Farm fans: Restaurant at SLO inn isn't closed permanently 377,000.00 $55.10 COWBOYS & INDIANS 4 More Of The Best Getaway Destinations In The West 99,000.00 $6.47 TRAZEE TRAVEL 6 Breweries and Distilleries to Visit in San Luis Obispo, California 23,000.00 $0.63 THE NETWORK JOURNAL ONLINE 7 Gen X Friendly Locations in California You'll Love Visiting 5,000.00 $0.50 Media Monitoring APRIL TOTALS: Articles: 18 UVPM: 380.518,751 Ad Value: $71,151.75 YEAR TO DATE TOTALS: Articles: 136 UVPM: 5,319,603,794 Ad Value: $1,376,898.94 5 Page 15 of 32 SLO Chamber of Commerce Sustainability Influencer Group Fam Influencers Kirsten Alana Suzie Hicks Megan McSherry Nelzon Zé Pequeno More information about influencer attendees can be found here. Itinerary Highlights Pacific Surfliner All attendees rode the Pacific Surfliner from Los Angeles to SLO and back on comped tickets courtesy of the Pacific Surfliner team Hotel SLO Attendees toured the property with a sustainability-focused lens and had a happy hour at High Bar Cerro San Luis Hike We made it to the top of Cerro San Luis, which is super rare for media to be able/want to do! City Farm SLO Tour & Harvest The group loved learning about regenerative agriculture in the heart of SLO and getting their hands dirty Thursday Night Farmers’ Market The group really enjoyed exploring and grabbing dinner at Farmers’ market and learning more about SLO’s farm-to-table culture Keys for Trees tree planting ECOSLO hosted a special tree planting for our fam, allowing them to get their hands dirty and plant trees while getting a firsthand glance into our Keys for Trees program Wolff Vineyards The group were smitten by Jean Pierre Wolff and talked with him for a few hours about Wolff’s sustainability practices and regenerative agriculture Free time to explore and options to “choose your own adventure” The itinerary had built in free time as well as an unstructured morning with options for each influencer to choose from. Three chose to walk to Sally Loo’s together and check out the Railroad District, while one chose to grab a hotel bike and ride on the bike path to The Bunker. We’re hearing more and more from media that packed itineraries aren’t what they ’re looking for, and this implementation of that feedback proved successful. Dined at: Novo | learned about Blue Mango’s farm-to-table structure and sustainability practices Seeds | dined with Laura Fiedler and Bob Hill, City of SLO Sustainability Manager Ebony | met and dined with Feben Teffera and connected on veganism Linnaea’s | met and ate with the owners, Rusty and Alex Quirk Wednesday, April 16 through Friday, April 18 6 Page 16 of 32 SLO Chamber of Commerce Sustainability Influencer Group Fam (continued) Deliverables Each of the four influencers will be producing: 1 vertical video crossposted to Instagram and TikTok and One of the following in addition: A second Reel, crossposted to TikTok; A static carousel on IG consisting of 5+ images; An IG Story Set of 3-4 frames minimum detailing the trip and SLO's sustainability practices (must live as a highlight for 90 days after posting) Recap report within 30 days of visit that includes all content created and analytics (reach, shares, saves etc.). Key Takeaways Working with influencers that have a niche, i.e. sustainability, yields great success. The group was really engaged, attended all group activities, captured lots of content, took notes throughout and asked great questions. SLO is positioned to be a key player in the sustainable travel marketplace. These influencers live and breathe in the world of sustainability and they were all incredibly excited about all SLO’s sustainability policies and the great work happening here. Separating influencers and writers on trips (i.e. influencer-only group trips or travel writer-only group trips) is better for all media and ensures media get what they need. Wednesday, April 16 through Friday, April 18 7 Page 17 of 32 SLO Chamber of Commerce The Essence of SLO(w) Travel Group Fam Media Sharael Kolberg | Freelance writer with regular placements in Us News & Travel, Fodor’s Travel, CNBC, Thrillist, Travel + Leisure and more Lesley Balla | Freelance writer with regular placements in USA Today 10Best, MSN and more Fiona Chandra | Freelance writer with regular placements in Yahoo, LA Times, SF Gate and more Caterina Balzano | On staff and on assignment for La Opinion Brenda Alexander | On staff and on assignment for Blavity More information about attendees can be found here. Itinerary Highlights Film Festival Attended Opening Night, Surf Nite and had breakfast with SLO Film Fest team and four filmmakers Hotel SLO Attendees stayed at Hotel SLO and dined at High Bar and Piadina SLO Ranch Farms + Marketplace The group toured the new SLO Ranch Farms + Marketplace, did a candlemaking workshop and grabbed lunch in the food hall Thursday Night Farmers’ Market The group really enjoyed exploring and grabbing dinner at Farmers’ market and learning more about SLO’s farm-to-table culture Chocolate-painting workshop and high tea at Breda Breda hosted the group in their new location for a tea service and chocolate painting workshop Chamisal Vineyards The group really enjoyed learning about SLO’s unpretentious wine culture and Chamisal’s history and sustainability initiatives Cal Poly’s 50 Annual Design Villageth Some of the group hiked out to Poly Canyon to check out the first-year architecture competition Free time to explore Similar to the Sustainability Influencer Fam, this groups’ itinerary had built-in free time and, as a result, everyone attended all group events Dined at: Mistura Chef ’s table | with Mistura’s Chef Nicola and his wife, Jacqueline Nate’s on Marsh | with Lloyd Tanner from festival Mozaic and Joan Hurwit from the CPAC Seeds | with Film Fest team and filmmakers Check out some of the attendees’ Instagram stories from while in market! Thursday, April 24 through Sunday, April 27 8 Page 18 of 32 SLO Chamber of Commerce Key Takeaways Built-in free time to itineraries yields great feedback from media Customizing itineraries to each person, even on a group trip, makes media feel that we are going above and beyond Sharael doesn’t drink and writes about wellness, so when the group went wine tasting, she went to a wellness experience at SLOCO Health + Wellness Brenda wanted to meet Black business owners during free time, and introducing her to them made it feel more personal and intentional Separating influencers and writers on trips (i.e. influencer-only group trips or travel writer-only group trips) is better for all media and ensures media get what they need. More and more media on trips are expecting 100% of their expenses to be covered while in market and no longer shy away from asking about it The Essence of SLO(w) Travel Group Fam Thursday, April 24 through Sunday, April 27 9 Page 19 of 32 Page 20 of 32 Apr Mar Apr 2024 2025 2025 Asia 1% Walk-ins 5,289 4,622 5,090 Europe 38% Phone Calls 199 247 219 Australia/NZ 9% Emails & Digital 1,386 1,490 1,544 UK 17% N. America 21% C. America 3% Apr Mar Apr S. America 10% 2024 2025 2025 Calls 29 29 40 West Coast 23% Southwest 8% Midwest 27% Apr Mar Apr South 17% 2024 2025 2025 East Coast 25% Referrals 41 59 52 Northern CA 25% Central Coast 45% Apr Mar Apr Central Valley 4% 2024 2025 2025 Desert 1% Email 118 87 72 Southern CA 25% Phone Calls 130 133 78 Apr Apr Apr 2024 2025 2025 YTD Fulfilled 96 34 VisitSLO.com 7 56 VISITOR CENTER ACTIVATIONS Cal Poly Open House Resource Fair VISITOR CENTER HIGHLIGHTS 1) Welcomed a new Information Specialist, Cami 4) Partnered with Jacqui to give Cal Poly Experience Industry Management students a class tour 3) Encouraged guests to take part in a self guided BIPOC Business Walk downtown 2) Connected with incoming Cal Poly students and families at Open House INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT APRIL 2025 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 21 of 32 Page 22 of 32 April 2025 Cultural Arts & Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS SLO Baseball Alliance Foundation, Inc. Blues Fireworks Celebration & Baseball Game X X X Downtown SLO Concerts in the Plaza X X X X History Revisted 38th Annual Central Coast Rennaisance Festival X X X Central Coast Shakespeare Festival Central Coast Shakespeare Festival X X X Orchestra Novo, Inc. Pops ON! X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X RACE Matters SLO County Belonging 2024 X X Ecologistics, Inc. Central Coast Bioneers X X X X SLO County Arts Council Open Studios Art Tour X X X X SLO Symphony The SLO Symphony/Paderewski Festival Collaboration X X Canzona Women's Ensemble Music of the Americas X X SLO Master Chorale 2024/2025 Season – A 40th Anniversary Celebration X X San Luis Obispo Repertory Theatre Million Dollar Quartet X X X X Diversity Coalition San Luis Obispo County Women of Color Symposium X X X X History Center of San Luis Obispo County Opening Day at the Dallidet X X X X X X SLO Beaver Brigade 3rd Annual SLO County Beaver Festival X X X X San Luis Obispo Climate Coalition San Luis Obispo County Earth Day Fair X X X X X X San Luis Obispo International Film Festival San Luis Obispo International Film Festival X X X X Page 23 of 32 City Farm SLO 4th Annual Sheep Shearing Shindig SLOMA 2024 Mural Project & Brand Launch Saint Andrew Greek Orthodox San Luis Obispo Greek Festival X X The Monday Club Conservancy The Monday Club Centennial - Doors Open California X X X Cal Poly Neurodivergent Farmers' Market Pop Up X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 21 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services Page 24 of 32 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,733$ 4.1% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,544$ 7.8% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 916,491$ -10.6% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,773$ -6.6% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,524$ 9.1% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 1.4% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 695,223$ 11.8% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 744,389$ 8.3% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,795$ -5.1% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ $1,201,226.00 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 7,962,490$ -28.0% 2023-24 2024-25 Change +/-2023-24 2024-25 Change +/-2023-24 2024-25 Change +/- July 83.4 83.3 -0.1%200.16 203.25 1.5%166.97 169.32 1.4% August 73.8 77 4.3%190.51 194.49 2.1%140.61 149.82 6.6% September 71 70 -1.4%195.47 184.04 -5.8%138.84 128.89 -7.2% October 70 69.3 -1.0%185 178.14 -3.7%129.42 123.46 -4.6% November 62.6 66.8 6.7%165.42 171.03 3.4%103.48 114.16 10.3% December 56.4 59.8 6.0%150.28 146.17 -2.7%84.73 87.41 3.2% January 54.2 62.4 15.1%140.24 144.12 2.8%76.00 89.99 18.4% February 59.8 67.1 12.2%153.67 161.94 5.4%91.87 108.66 18.28% March 67.9 65.8 -3.1%160.54 161.67 0.7%108.98 106.36 -2.40% April May June Total/Average 66.57 69.06 0.043 171.25$ 171.65$ 0.003984 115.66$ 119.79$ 0.05 Updated: 05/08/2025 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 25 of 32 Page 26 of 32 Organization Name Event Name Reccomendations Specific Items Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series $ 6,000.00 To be used towards media plan as presented. Canzona Women's Ensemble Heart Strings $ 1,000.00 To be used towards media plan as presented. Central Coast Childbirth Network Central Coast Childbirth Network Expo $ 1,300.00 To be used towards media plan with the exception of printed flyers. Central Coast Comedy Theater SLO One-Day Improv Festival $ 2,000.00 To be used towards media plan with the exception of printed ads. Central Coast Shakespeare Festival Central Coast Shakespeare Festival $ - Not eligible for funding due to incomplete application, specifcially overall budget section. City Farm SLO 5th Annual Sheep Shearing Shindig $ 3,000.00 To be used towards media plan as presented. Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ $ 3,000.00 To be used towards media plan as presented. Diversity Coalition San Luis Obispo County Women of Color Symposium $ 4,000.00 To be used towards media plan with the exception of print. Downtown SLO Concerts in the Plaza $ 12,000.00 To be used towards media plan as presented. ECOSLO Creeks to Coast Cleanup $ 3,000.00 To be used towards media plan as presented with the exception of print. Girl Scouts of California's Central Coast Grandparents and me Dance $ - Not recommended for funding due to limited reach to CACP's intended audience. See 6.g. of Program Specifications & Guidelines. History Center of San Luis Obispo County Family Day at the Dallidet $ 1,500.00 To be used towards media plan as presented. History Revisited 39th Annual Central Coast Renassance Festival $ 9,000.00 To be used towards media plan as presented. Hospice of San Luis County Light Up a Life $ 1,250.00 To be used towards media plan as presented with the exception of print and bulk mailers. Latino Outreach Council Dia De Los Muertos $ 6,000.00 To be used towards advertising and marketing, not entertainment or talent for event. Orchestra Novo, Inc Silent Movie with Live Orchestra $ 3,000.00 To be used towards media plan as presented with the exception of print. Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival $ 4,500.00 To be used towards media plan as presented. San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival $ 6,000.00 To be used towards Variety Package only. San Luis Obispo Master Chorale Year Round Events to accumulate Festival $ 2,500.00 To be used towards marketing of single series or a single event. San Luis Obispo Repertory Theatre Million Dollar Quartet $ 8,300.00 To be used towards media plan as presented with the exception of printed mailers. Senior Nutrition Program of San Luis Obispo Laguna Lake Park $ - Not eligible for funding due to event having a primary purpose of fundraising and not meeting goals of CACP grant intention. See 7.d. of Program Specifications & Guidelines. SLO County Arts Council Art After Dark $ 5,075.00 To be used towards social media, email marketing and local media partnerships only. SLO Beaver Brigade 4th Annual SLO County Beaver Festival $ 5,075.00 To be used towards media plan as presented with the exception of printed mailers. SLO Climate Coalition SLO Earth Fest $ 4,750.00 To be used towards media plan as presented. San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 $ 6,500.00 To be used towards media plan as presented with the exception of printed mailers. SLO Overdose Awareness Day SLO Overdose Awareness Day $ 1,250.00 To be used towards video production, not hair and makeup. The Monday Club An Invitation to the The Hill Fashion Review $ - Not eligible for funding due to event having a primary purpose of fundraising and not meeting goals of CACP grant intention. See 7.d. of Program Specifications & Guidelines. $ 100,000.00 Page 27 of 32 Page 28 of 32 1 Tourism Business Improvement District Board Minutes April 9, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Nipool Patel, Member Dante Specchierla, Vice Chair Clint Pearce, Chair Lydia Bates TBID Board Absent: City Staff Present: Member Prashant Patel, Member Lori Keller left at 11:10 a.m. and Member Nipool Patel left at 11:30 a.m. Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 9, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Bates. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENTS - OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to Dante Specchierla. 4. BOARD INTRODUCTIONS 5. CONSENT Motion By Member Nipool Patel Second By Vice Chair Pearce Page 29 of 32 2 Ayes (5): Member Keller, Member N. Patel Member Specchierla, Vice Chair Pearce, and Chair Bates Absent (1): Member Prashant Patel CARRIED (5 to 1) 5.a MINUTES OF TBID REGULAR MEETING ON MARCH 12 5.b SMITH TRAVEL REPORT (STR) 5.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 5.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 5.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 5.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 5.g BADGER BRANDING ORGANIC SOCIAL REPORT 6. PRESENTATIONS 6.a TOURISM ECONOMICS CO-OP UPDATE (15 MIN) Molly Cano, Vice President of Marketing from Visit SLO CAL presented the findings from the Economic Impact Study and Lodging Forecast co - ops with Tourism Economics. Public Comment: None -- End of Public Comment-- 6.b MARKETING SERVICES QUARTER REPORT (15 MIN) Haley Corbett and Drew Uhrig from Noble Studios and Yanick Dalhouse, and Autumn Enoch from Uniquely Driven presented the third quarter report for the marketing and public relations activities for the SLO TBID. Public Comment: None --End of Public Comment-- 6.c PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (15 MIN) Page 30 of 32 3 Brianna Harris and Hollie West from the SLO Chamber presented the third quarter report on the Guest Services and Public Relations contract activities with the SLO TBID. Public Comment: None --End of Public Comment-- 6.d CONTENT MARKETING QUARTER REPORT (15 MIN) Continued to the May 14, 2025 meeting. 7. BUSINESS ITEMS 7.a TBID ANNUAL CONTRACTOR PROPOSALS 7.a.1 Cal Poly Athletics - Sponsorship (15 MIN) Heather Hellman, General Manager of Mustang Sports Properties, presented the FY24-25 recap and FY25-26 TBID Proposal. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 7.a.2 San Luis Obispo Chamber of Commerce - Guest Services & Public Relations (15 MIN) Jim Dantona, Hollie West, and Brianna Harris of the San Luis Obispo Chamber of Commerce presented the FY 25-26 proposals for Guest Services, Public Relations and Media Monitoring Services. Public Comment: None --End of Public Comment-- Action: No action taken on this item 7.a.3 Badger Branding - Content Marketing Services (15 MIN) Molly Burchett and Katy McGrath of Badger Branding presented the FY 25-26 Content Marketing proposal for the SLO TBID. Page 31 of 32 4 Public Comment: None --End of Public Comment-- Action: No action taken on this item 7.b BOARD LIASON PROGRAM AND ASSIGNMENTS (10 MIN) Continued to the May 14, 2025 meeting. 8. TBID LIAISON REPORTS & COMMUNICATION 8.a HOTELIER UPDATE -None 8.b MARKETING COMMITTEE UPDATE- None 8.c MANAGEMENT COMMITTEE UPDATE- None 8.d PCC UPDATE Chair Bates provided a brief update on PCC activities. 8.e VISIT SLO CAL UPDATE Vice Chair Clint Pearce and Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL activities. 8.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 9. ADJOURNMENT The meeting was adjourned at 12:09 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for May 14, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 32 of 32