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HomeMy WebLinkAboutRFQ Proposal Scoring SheetScore needed to move forward: 65/100 Vendor name: A North Production Total Score: 38/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 10 Relevant Experience 9 Responsiveness to RFQ 10 Fee Structure 9 Notes: While this flrm has strong experience with the work that would be required of a consultant, this flrm does not seem to have alot of experience working with or for local government agencies, which could be problematic. This flrm works with a lot of sub -contractors, which could be beneflcial in terms of time but may end up being more costly ; some of the links provided in experience summary did not work; fee structure seemed to be on the pricier side with hourly rates ranging from $200 to $500. Vendor name: App’s Photography Total Score: 74/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 19 Relevant Experience 19 Responsiveness to RFQ 19 Fee Structure 14 Notes: This flrm’s bid was impressive and included all the necessary information to move forward. The flrm has a lot of experience working with local government agencies and working here on the Central Coast. The fee structure seems reasonable with hourly rates ranging from $100 to $300. However, there is a question about payment terms (25% due to begin work). Vendor name: Badger Branding Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was engaging and concise and clearly demonstrated an understanding of how the flrm can meet the City’s needs; the team’s experience and services are on par with what the City would need during the on-call contract period; and the submission was highly responsive to the RFQ. The fee structure is very reasonable with a fiat rate of $150 per hour. Vendor name: Barnhart Company Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was engaging and clearly demonstrated that the flrm is eager to and can meet the PR and marketing needs of the City. The flrm’s experience is impressive, especially because they seem to have a lot of experience working with local government agencies on things like CIP projects and construction communications. The submission was highly responsive to the RFQ. The fee structure is very reasonable, ranging from $68 to $180 per hour. Vendor name: Boules Consulting Total Score: 90/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 25 Fee Structure 25 Notes: The submission was highly responsive to the RFQ; the letter of interest was engaging and clearly demonstrated a desire and the qualiflcations necessary to work with the City; the flrm seems to have a lot of experience providing PR and marketing services to government agencies. The fee structure is very impressive, with the vendor even offering a SLO Discount, ranging from $0 to 99 per hour. Project-by-project estimates were a nice touch and would prove helpful to staff. Vendor name: Centric Total Score: 70/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 10 Notes: The letter of interest was engaging and highlighted the flrm’sproven track record of creating highly targeted communications, which would beneflt the City. The flrm’s core services would meet the needs of the City as well, and the flrm seems to have a signiflcant amount of experience working with local government agencies in California. The fee structure is somewhat reasonable but seems to be on the pricier side, ranging from $85 to $278 per hour. Vendor name: Defrisco Visuals Total Score: 80/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 20 Notes: The letter of interest demonstrated an eagerness to work with the City as a creative partner; the flrm’s experience with not only Central Coast clients – including the City – but also with national and international clients is impressive. The submission is responsive to the City’s RFQ. The fee structure is very reasonable, ranging from $75 to $200 per hour. Vendor name: DeGrave Communications Total Score: 65/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 15 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 10 Notes: The letter of interest demonstrated the organizations core values, which aligns nicely with the City’s organizational values. The flrm is a full-service PR flrm with an interest in building a creative partnership with the City. The team’s experience in local government public relations in California is impressive. The fee structure is on the expensive side at $150 to $195 per hour, and all travel would need to be reimbursed (this is not a local flrm). Vendor name: Designerds Total Score: 49/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 15 Relevant Experience 10 Responsiveness to RFQ 15 Fee Structure 9 Notes: The letter of interest outlined the services provided and range of expertise that this flrm offers. The flrm’s experience with global brands is impressive, but the RFQ did not demonstrate the flrm’sexperience working with local government agencies. The fee structure is also on the expensive side, ranging from $140 to $250 per hour, especially considering that the flrm is not located in the area and the City would likely need to reimburse travel costs. Vendor name: JPW Communications Total Score: 70/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 10 Notes: The letter of interest was engaging and demonstrated an ability and desire to meet the City’s needs. As a full-service marketing and communications flrm, JPW has an impressive amount of experience working with local government agencies, including the City of San Luis Obispo. The submission was responsive to the RFQ. The fee structure is on the pricier side, ranging from $100 to 300 per hour, and will increase rates every year. Vendor name: Mozaic Media & Communications Total Score: 57/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 19 Relevant Experience 15 Responsiveness to RFQ 19 Fee Structure 4 Notes: The letter of interest was engaging and demonstrated an ability and desire to meet the needs of the City, particularly as it relates to public participation with civic affairs. The flrm’s experience is impressive, as it has partnered with state agencies, municipalities and community - based organizations throughout the state of California (primarily in the LA area). However, flrm doesn’t seem to have a lot of experience working with smaller municipalities and the fee structure is likely too high for the City, especially considering that this agency is not local, with hourly rates ranging from $225 to $325. Vendor name: Murakawa Communications Total Score: 40/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 10 Relevant Experience 10 Responsiveness to RFQ 10 Fee Structure 10 Notes: The letter of interest was engaging, but the misspelling at the beginning showed a lack of attention to detail. This vendor seems very interested in working with the City and has a good amount of relevant experience working with other cities and government agencies. However, their experience is with bigger cities than the City of San Luis Obispo. The submission was responsive to the RFQ and included relevant experience. The fee structure also seems reasonable, at about $116 to $226 per hour, but it’s not clear how much the vendor would charge for travel costs, should they need to come to SLO. Vendor name: RP3 Productions Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was clear, concise and engaging, noting that the flrm is based on the Central Coast. It seems that this flrm could meet the city’s needs based on the flrm’s experience, services and responsiveness to the RFQ. This flrm focuses primarily on videography and advertising or commercials and has a good amount of experience with local government agencies or quasi- government agencies here on the Central Coast. The fee structure is very reasonable, ranging from 75 to $100 per hour. Vendor name: SAE Communications Total Score: 69/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 9 Notes: The letter of interest was short and sweet, clearly articulating the flrm’s desire to work with the City again and the speciflc services or expertise they offer. The flrm’s experience is highly relevant to the City of San Luis Obispo, particularly as it relates to communications training programs for things like media interviews and communications plans. This flrm has also worked with a wide variety of municipalities like the City of SLO. The submission was responsive to the RFQ and the fee structure is on the pricier side at $355 per hour, however, which could limit how often the City works with them. Vendor name: S. Groner Associates (SGA) Total Score: 73/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 19 Responsiveness to RFQ 20 Fee Structure 14 Notes: The letter of interest was engaging and clearly indicated an understanding of the City of San Luis Obispo’s needs and how the agency might help meet those needs. SGA’s experience with municipalities, community engagement, and expanding a city’s communications capacity is extensive. However, this flrm seems to work with larger cities rather than smaller municipalities. The submission was responsive to the City’s RFQ and provided much more details in terms of the agency’s fee structure than other proposals did. However, the fee structure is reasonable with hourly rates ranging from $128 to $234. However, the estimates for smaller projects like news releases seems unusually high due to the number of agency staff involved in that type of project. Vendor name: Stacy Miller Public Affairs Inc Total Score: 80/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 20 Notes: The letter of interest was engaging and compelling, clearly articulating how this agency could meet the City’s needs. The flrm’s more than 100 years of experience in PR and community engagement for local government agencies similar to the City of SLO’s is highly relevant to the City’s needs. The flrm’s fee structure is reasonable, ranging from $45 to $295 per hour. Vendor name: Studio 101 West Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was short and sweet and demonstrated the company’s interest in and ability to provide video production and photography services to the City. The company’s experience is relevant to the City, as they have worked with the City previously. They have also worked with a wide variety of other local government agencies and nonproflts. The fee structure is reasonable, ranging from $90 to $175 per hour. Vendor name: Tripepi Smith Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was extensive and engaging, showing the breadth and scope of services and expertise that this company offers. The company’s experience is highly relevant to the City, as they have worked with the City of San Luis Obispo in the past and have worked with other similar local government agencies on the Central Coast. The fee structure is reasonable, with hourly rates ranging from $100 to $315, depending on who is involved in a project; however, this company set themselves apart by providing a menu of services/deliverables and the estimated costs associated with those, all of which seem reasonable. Vendor name: True Digital Marketing Inc Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was enthusiastic and engaging, and demonstrated the company’s desire to meet the needs of the City. The company’s experience is relevant to the City of SLO, as they have worked with municipalities and nonproflts offering a variety of services from Crisis Communications to multimedia storytelling; but the flrm’s experience is primarily based in Texas. The fee structure is reasonable, with hourly rates ranging from $75 to $200 per hour. They also have a fiat monthly retainer rate. Vendor name: Verdin Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was short and sweet, clearly demonstrating the company’s desire and ability/capacity to work with the City of San Luis Obispo. The company’s experience is highly relevant to the City of SLO, as they have worked with the City on a number of projects and programs over the years. They also have deep roots in public sector communications with other local agencies. The fee structure seems reasonable, especially with the blended hourly rate of about 165. Vendor name: Water Systems Consulting Total Score: 70/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 10 Notes: The letter of interest was engaging and unique in that it demonstrated the company’s niche with Utilities communications and its ability to translating complex topics into plain language and straightforward imagery. The company’s experience working with local government agencies, including the City of SLO’s Utilities Department. The fee structure is on the pricier side, with hourly rates ranging from $153 to $415. The sample rates per project type was helpful in understanding how this might translate to overall costs. Vendor name: WeTheCreative (WTC) Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was engaging and clear, articulating that the full-service agency can meet the City’s needs speciflcally focusing on providing graphic design services. The company has relevant public sector experience, especially working with municipalities in California. The submission went above and beyond what was needed based on the RFQ, providing a particularly impressive section on their approach to creative work. The fee structure is reasonable, ranging from 88 to $212 per hour, and the estimated costs/pricing for various services or deliverables seemed reasonable as well. Vendor name: WiseStudio Total Score: 53/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 0 Relevant Experience 14 Responsiveness to RFQ 14 Fee Structure 25 Notes: There was no letter of interest, but the submission included a nice introduction. Unfortunately, the submission was not very responsive to the City’s RFQ but showed that the team seems very experienced in videography and photography, including with the City of San Luis Obispo. The fee structure based on the rate sheet seemed reasonable, with a half-day shoot being 500, and hourly rates ranging from $75 to $125 per hour. Vendor name: WorldWise Productions Total Score: 85/100 Points Scoring 0-4 points: Unsatisfactory 5 – 9 points: Below Expectations 10-14 points: Meets Expectations 15-19 points: Exceeds Expectations 20-25 points: Outstanding Letter of Interest 20 Relevant Experience 20 Responsiveness to RFQ 20 Fee Structure 25 Notes: The letter of interest was short and sweet, clearly indicating the desire and ability to provide video production and photography services for the City. The company has a lot of relevant experience producing videos and photography for municipalities and larger public agencies, as well as nonproflts across California. The submission was responsive to the RFQ and the fee structure seemed reasonable with fiat rates for photography, script writing, and camera work. Hourly rates range from $30 to $225.