HomeMy WebLinkAboutDeGrave Communications BidOn-call Consulting for Marketing,
Public Relations, Videography,
Photography Services
City of San Luis Obispo
Submitted: April 7, 2025
Table
of Contents
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1. Letter of Interest
2. Relevant Experience
3. Fee Structure
4. Client References
5. Work Samples
6. Appendix
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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Daniel Clancy
Financial Analyst
990 Palm St UNIT 14
San Luis Obispo, CA 93401
dclancy@slocity.org
Dear Mr. Clancy:
On behalf of DeGrave Communications, I am pleased to submit this proposal for on-call consulting
services in marketing, public relations, videography, and photography for the City of San Luis Obispo. As a
full-service public relations firm with extensive experience in developing award-winning communications,
marketing, and branding strategies for public-sector agencies, we bring a deep understanding of the
complex issues facing municipal organizations. Our direct experience working with city governments, both
full-service and contract-based, uniquely positions us to deliver impactful solutions tailored to your needs.
Our proven success is driven by a strategic, collaborative, and results-oriented approach.
Collaboration
Consider our team a seamless
extension of your organization
from start to finish, our
approach makes sure your
team is engaged in the
process.
Strategy
Effective communications,
marketing and branding
campaigns are created – not
copied. We approach each
engagement with a fresh
perspective in order to meet the
project goals.
Results
Our strategies are data driven
and all projects start with a
solid foundation of research
to ensure exceptional
quantifiable results for our
clients.
For this proposal, we have identified the following key service areas where we can provide
expertise and support:
1. Strategic public outreach, information, and engagement planning
2. Public information distribution
3. Emergency and crisis communications services
4. Brand awareness strategies
5. Media Planning and Buying
DeGrave Communications requests to be excluded from consideration for this item.
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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Warm regards,
Liselle DeGrave, APR
President · Founder
DeGrave Communications
40575 Cal Oaks Rd., D2-137 · Murrieta, CA 92562
951-764-0865 · Liselle@DeGravePR.com
DeGravePR.com
Daniel Clancy
Financial Analyst
990 Palm St UNIT 14
San Luis Obispo, CA 93401
dclancy@slocity.org
6. Content creation for smaller assignments, including:
a. Graphic design
b. Website content design
c. Social media content production
d. Video and photography production (while we are interested in video and photo - our proximity
may not be cost-effective for SLO due to travel costs)
e. Key message development
f. Speechwriting and editorial content
g. Media relations and news releases
h. Informational, educational, and social media posts
i. Special Event Planning and Promotions
DeGrave Communications requests to be excluded from consideration for this item.
7. Construction project information facilitation
8. Public Engagement and Information Gathering
DeGrave Communications requests to be excluded from consideration for this item.
DeGrave Communications has the personnel, availability, and resources necessary to meet the City's on-
call consulting needs. Our team is flexible and adaptable, ensuring we can efficiently allocate resources
as required to fulfill the scope of work outlined in the proposal. Additionally, we are committed to
adhering to all provisions described in the RFQ.
We appreciate the opportunity to submit this proposal and look forward to the possibility of collaborating
with the City of San Luis Obispo to create impactful outreach materials that effectively engage residents,
visitors, staff, and key stakeholders. This cost proposal remains valid for at least 180 days.
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Executive Summary
The City of San Luis Obispo seeks experienced communications
consultants to enhance its public outreach, strengthen
community engagement, and ensure clear, timely information
sharing with residents, businesses, nonprofit organizations, and
governmental agencies. By leveraging contract services, the
City aims to streamline its communication processes, improve
responsiveness, and maintain a high level of public confidence in
City services and initiatives.
DeGrave Communications brings extensive expertise in strategic
communications, media relations, and content development to
support these objectives. Our approach aligns with the City’s
Public Engagement and Noticing Manual, ensuring consistency
and effectiveness across all outreach efforts. As an on-call
consultant, we will collaborate closely with City leadership to
provide flexible, project-based communication support tailored to
emerging needs.
Through targeted messaging, proactive engagement strategies,
and expert media coordination, our team will help the City of San
Luis Obispo enhance transparency, foster public trust, and ensure
meaningful two-way communication with its diverse stakeholders.
DeGrave Communications Understands You, City of San Luis Obispo.
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
OUR PROMISE TO SAN LUIS OBISPO
Providing San Luis Obispo exceptional customer service start
to finish on every project is DeGrave Communications’ goal.
Our leadership team is local and can be readily available when
needed. DeGrave Communications uses the following tools
and best practices to support consistent and transparent
communications throughout the project.
We are committed to flexibility
and changes to your scope and
schedule ensuring all projects
are finished on time and on
budget while following the
City’s brand guidelines.
Weekly Client Check-In
These regular meetings will allow San Luis Obispo's and DeGrave
Communications to share progress updates and next steps to ensure
all team members are aligned and that projects continue to move
forward and meet all deadlines. Meetings can be held in person or via
Zoom calls.
Weekly DeGrave Strategy Meetings
These meetings allow the internal DeGrave Communications
team to touch base on project deliverables and timelines.
Smartsheets
Our team uses Smartsheets for day-to-day project management,
timelines, approvals and follow-ups. We will give San Luis
Obispo’s team access to the project management sheets upon
project kick-off.
Dropbox
Dropbox is used for all digital assets, such as logos, marketing
materials and documents throughout the process. DeGrave
Communications will set up a stand-alone Dropbox folder and
provide San Luis Obispo’s team access.
Executive Summary
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
DeGrave Communications employs a strategic,
multi-pronged approach to our communications,
marketing and outreach efforts to ensure
maximum results
Effective communications and outreach strategies are
made – not copied.
We know public-sector communications: Working with DeGrave
Communications, our clients benefit from the large agency expertise,
in-depth capabilities and top-notch advisory services while receiving an
unmatched personal, hands-on experience.
We understand the unique challenges facing government agencies while
also providing results-driven cutting edge strategies and tactics that
resonate with our clients and the communities they serve.
Our top team members have more than 100 years combined experience
working in cities and special districts throughout California. In addition, our
firm is headed up by award-winning public relations professionals who hold
the elite Accreditation in Public Relations to ensure our clients receive the
highest level of service focused on multifaceted, precise and measurable
communications strategies. The rest of our carefully curated team for
this project has worked with dozens of public sector clients in California,
nationally and internationally producing exceptional results.
When it comes to crafting impactful communications, education and
marketing strategies, we rely on using our four-pronged approach of
research, planning, implementation and evaluation.
Phase 1: Research
Research is the foundation for effective, impactful communication and
marketing projects and programs – regardless of the project’s size. Upon
engagement with DeGrave Communications, our firm will embark upon a
research and discovery process for every project. Our team will move forward
with using information gathered in the research phase to develop objectives,
strategies, tactics, timelines and measure results for each project.
Upon engagement, we will initiate a discovery process tailored to the unique
needs of San Luis Obispo. Depending on the task, some of the research
methodologies we may recommend to accomplish this phase include:
1. Kickoff Meeting
Convene with San Luis Obispo staff to identify project milestones,
define roles and responsibilities, and confirm deliverables.
2. Communications and Media Audit
Evaluate San Luis Obispo’s existing communication materials and
media coverage to identify opportunities for improvement.
3. Audience Identification
Refine audience profiles based on San Luis Obispo’s internal and
external stakeholder landscape, leveraging our regional expertise
to ensure targeted messaging.
Phase 2: Planning
Crafting the Roadmap to Success
Building on insights gained during Phase 1, we will develop strategic
communication plans tailored to each project’s objectives.
Executive Summary
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Communications Strategy Presentation
Before proceeding to implementation, we will present strategies to San Luis
Obispo for feedback and approval. Depending on the project, this may involve
virtual meetings, phone calls, or email exchanges.
Phase 3: Implementation
Delivering Impactful Communication Solutions
The implementation phase involves executing the approved strategies with
precision and creativity. The following deliverables will be included in this phase:
1. Strategic Public Outreach, Information, and Engagement Planning
Develop and implement targeted outreach strategies to engage the
community, increase awareness, and foster public trust in SLO initiatives.
2. Public Information Distribution
Craft and disseminate clear, timely, and accessible information
regarding City services, programs, and infrastructure projects through
multiple channels.
3. Emergency or Crisis Communications Services
Provide rapid-response messaging and strategic support during
emergency situations, ensuring accurate and transparent public
communication.
4. Brand Awareness Strategies
Strengthen SLO’s reputation and visibility through strategic messaging,
visual identity development, and public engagement efforts.
6. Creative Content Development
Design compelling and informative materials to enhance community
engagement and public education, including:
Graphic Design – Develop visually engaging content such as
billboards, infographics, and promotional materials.
Website Content Design – Create user-friendly, informative digital
content to improve accessibility and engagement.
Social Media Content Production – Generate high-quality content for
platforms including Facebook, X, Instagram, YouTube, and LinkedIn.
Video and Photography Production – Produce educational and
promotional videos, including scriptwriting, filming, and editing.
Key Messages Development – Craft clear and effective messaging to
communicate SLO’s initiatives and priorities.
Speechwriting and Editorial Content – Develop speeches, opinion
pieces, and editorial content for leadership and public engagement.
Media Relations and News Releases – Draft press releases and
facilitate media outreach to enhance SLO’s public presence.
Informational, Educational, and Social Media Posts – Create bilingual
content to educate the public on City programs, policies, and
initiatives.
7. Construction Project Information Facilitation
Provide clear, community-focused messaging on major infrastructure
projects, including timelines, benefits, and progress updates.
Executive Summary
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Executive Summary
Partnering with DeGrave Communications will ensure San Luis Obispo
receives top-tier communication services designed to elevate public
engagement, foster community trust, and reinforce San Luis Obispo’s
reputation as a leader in the region.
Key Benchmarks
Initial Planning: Completion of kickoff meeting and communication audit
within the first two weeks.
Milestone Reviews: Once deliverables are determined, our team does
milestone reviews as a project progresses. Each task/ project may have a
varying timeline.
Final Deliverables: Execution of project-specific deliverables within
agreed timelines.
Phase 4: Evaluation
Moving the Needle – Measuring for Success
The effectiveness of communication strategies is assessed by measuring key
performance indicators, gathering stakeholder feedback, and analyzing data
to determine whether objectives were met. This phase ensures continuous
improvement by identifying successes, addressing challenges, and refining
future outreach efforts for greater impact.
2.Relevant
Experience
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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Jessica Winn
ACCOUNT EXECUTIVE
Adriel de Guzman
STRATEGIC VISUAL DESIGNER
Denise Williams, M.Ed.
ACCOUNT EXECUTIVE
DC’s Commitment to the City of San Luis Obispo
Each member of our hand-picked team for this project has the availability and expertise to meet your communication needs. We are
committed to flexibility and changes to your scope and schedule and will ensure that all projects are finished on time and on budget.
Rachel Dickman MBA, APR
SR. COMMUNICATIONS MANAGER
Liselle DeGrave APR
PRINCIPAL IN CHARGE
A. Key Personnel
Karen Demamiel
PHOTOGRAPHER
Sebastian Sidi
MULTI-MEDIA SPECIALIST
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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B. Firm Experience
Formed in 2004, DeGrave Communications is an award winning, full-service public
relations firm.
For over 20 years, DeGrave Communications has worked with its clients to provide public relations strategic consulting service.
DeGrave Communications emphasizes the need for starting all outreach with a research component and this holds true for every
project implemented by the firm, despite budget.
Our top team members have specialized experience working with organizations throughout California. In addition, our firm is
headed up by award-winning public relations professionals who hold the elite Accreditation in Public Relations to ensure our
clients receive the highest level of service focused on multifaceted, precise and measurable communications strategies for our
clients.
The rest of our carefully curated team for this project has worked with clients in California, nationally and internationally
producing exceptional results. DeGrave Communications is a small business, S-Corporation, located in Murrieta, CA. The firm
is registered with the U.S. federal government as a minority-owned, women-owned, emerging small business, the California
Department of General Services as a certified small business and with the California Public Utilities Commission as a Woman/
Minority Business Enterprise (WMBE). DeGrave Communications is also a registered DBE organization.
We use our team of specialists to carefully curate award-winning work:
Branding
Graphic Design
Photography
Videography
Website Development
Event Management
Media Relations
Media Purchasing
Multicultural
Social Media
Collateral Development
Strategic planning
Podcasting
Video Game Development
Writing
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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DeGrave Founded
2004
DBECertifiedMultilingualCapabilities
Locally Based in
Murrieta, CA
Specialize in public
agency outreach
Key Team Members with
Accreditations in PR
Industry Awards
20+
California Women/
Minority Business
Enterprise, Small Business
Enterprise and S-Corporation
Employees
8
Trusted Partners in Varying
Areas of Expertise
C. General Firm Information
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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Our full-service communications firm is dedicated
to delivering exceptional results to our public-sector
clients on time and on budget.
We are here to help bridge the gap between in-house
communications staff and skill sets to ensure each
agency we work with provides their constituents with
transparent, strategic, progressive and proactive
communications approaches.
DeGrave Communications Differentiators
FLIGHT TO SAN LUIS OBISPO
1 HOUR 15 MINUTES AWAY
San Luis Obispo
Los Angeles
Murrieta
Santa Clarita
We know water, government and public relations: Each
key member of the DeGrave team has worked with
numerous public agencies in California.
Our clients comprise numerous Municpal agencies
representing millions of residents throughout California,
including City of Eastvale, City of Newport Beach, City
of Agoura Hills, City of Folsom, City of Chino, City of
Beamont, City of Banning, Western Riversid Council of
Governments, Elsinore Valley Municipal Water District,
Western Municipal Water District, just to name a few.
Our firm is located in Murrieta, CA,
centrally located to four nearby
airports if travel to San Luis Obispo
is needed.
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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Who We Work With
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3.Fee Structure
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Working with DeGrave Communications, you get the large
agency expertise, in-depth capabilities and top-notch advisory
services while benefiting from an unmatched level of hands-on
personal service.
Our lean structure means that veteran, award-winning
communicators, who hold the elite Accreditation in Public
Relations credential, handle the bulk of project work and
client interaction from start to finish while still maintaining a
competitive price point. We look forward to engaging with the
City of San Luis Obispo's team to identify project priorities and
adjust resources and budgets for this project as needed.
Cost Proposal
Project Budgets
Rates are based on time and materials calculated using the following hourly rates by
staff classification and estimating staff hours required to complete tasks. We carefully
manage our project budget to ensure we stay on budget.
Principal in Charge, Director, Sr. Comm Manager $195 hour (blended rate)
Account Executive $150
Strategic Visual Designer $150
Data and Research Strategist $175
Videographer $175
Photography $175
Scope Of Work Changes
The exact scope of work has not yet been determined for this contract. Projected
costs will be determined for individual projects once the scope of work has been
identified and agreed upon.
Billing
Fees will then be invoiced monthly according to work performed in the month prior.
Reimbursable Expenses
Mileage expenses are billed at the current IRS rate. A customary 20 percent markup
will be added to out-of-pocket expenses (such as advertising buyouts, printing, stock
photography purchases).
Air and hotel travel are billed to client with a 20 percent markup. We are cautious of
spending as we strive to be mindful stewards of our cleints' finances.
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGraveCommunicationsCostProposal
COST PROPOSAL - SCOPE OF SERVICES COSTS
All materials developed will follow the San Luis Obispo brand guidelines, which will
be provided at the start of the contract and includes logos, fonts, icons, images and
brands. DeGrave Communications will need access to the City’s library of images
when creating materials.
1. Strategic public outreach, information and
engagement planning
Scope:
Provide strategic guidance in creating issue-specific communications plans for
various City program. Can include communications plans, public engagement plans
and surveys.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour x 4 hours (minimum)
780+
2. Public information distribution
Scope:
New release distribution including wire distribution personalized newsroom with all-
inclusive logo, photos, videos, and quotes.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour x 4 hours
minimum) $780+
Rates:
Newswire distribution $1,800 flat rate
Estimate:
Newswire distribution $1,800 flat rate
3. Emergency or crisis communications services
Scope:
Provide crisis communication support, including emergency outreach.
Rates:
Principal in Charge, Sr. Communications Manager, Writer $ 195/hour (blended rate)
Estimate:
Principal in Charge, Sr. Communications Manager, Writer $195/hour x 1 hour
minimum) $195+
Rates:
Account Executive, $150/hour
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - no minimum (as needed)
4. Brand awareness strategies
Scope:
Facilitate the design and development of advertising materials, such as billboards and
print advertisements, aligned with the City’s brand and message.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – no minimum (as needed)
Rates:
Account Executive, $150/hour
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour x1 hours (minimum) $150+
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
5. Media Planning and Buying
DeGrave Communications requests to be excluded from consideration for this item.
6. a. Graphic design
Scope:
Facilitate the design and development of materials, such as social media content,
flyers, ads, newsletters, presentations, reports, ect., aligned with the City’s brand
and message.
Rates:
Principal in Charge, Sr. Communications Manager, Writer $ 195/hour (blended rate)
Estimate:
Principal in Charge, Sr. Communications Manager, Writer $195/hour x 1 hour
minimum) $195+
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - x 1 hour (minimum) $195+
6. b. Website content design
Scope:
Develop website content that is ADA compliant and follows plain language standards.
ADA compliant web design elements can also be created.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – no minimum (as needed)
Rates:
Account Executive, $150/hour
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - x 1 hour (minimum) $195+
Cost Proposal
6. c. Social media content production
Scope:
Produce engaging digital content for San Luis Obispo’s social media platforms,
including high-quality graphics and strategic messaging.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – no minimum (as needed)
Rates:
Account Executive, $150/hour
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - no minimum (as needed)
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGraveCommunicationsCostProposal
6. d. Video and photography production
while we are interested in video and photo - our proximity may
not be cost-effective for SLO due to travel costs)
Scope:
Provide high-quality video and photography services to support SLO’s outreach efforts,
including content for the City’s website and social media platforms. Services include
pre-production planning, scriptwriting, shot list development, on-site videography and
photography, post-production editing, and final asset delivery.
Deliverables:
Outreach video or photography package, including:
Pre-production: Concept development, scriptwriting, and shot list creation
Production: Professional videography and/or photography
Post-production: Editing, color correction, graphics, voiceover, and
animations (if needed)
Unlimited revisions to ensure alignment with SLO’s messaging and goals
Final export in multiple formats for digital and social media use
Rates:
Principal in Charge, Sr. Communications Manager, Writer – $195/hour (
blended rate)
Videography & Photography Services – $175/hour
Editing & Post-Production – $165/hour
Travel cost not included in rates
Estimate:
Principal in Charge, Sr. Communications Manager, Writer – $195/hour x 1
hour (minimum) = $195+
Videography & Photography – $175/hour x estimated hours (varies per project)
Editing & Post-Production – $165/hour x estimated hours (varies per project)
6. e. Key messages development
Scope:
Provide key messages for City leadership, staff and other uses.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – x 1 hour (minimum) $195+
6. f. Speechwriting and editorial content
Scope:
Provide drafted speechwriting services and editorial copy creation. Editorial content will
adhere to Associated Press Association guidebook.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – x 1 hour (minimum) $195+
6. g. Media relations and news releases
Scope:
Develop timely and relevant news releases and talking points to address new and
ongoing initiatives. Coordinate media relations support, as-needed. The DeGrave
Communications team can support San Luis Obispo with media relations support
including: media training, news release writing, pitching, photography/ video (if
needed).
Rates:
Principal in Charge, Sr. Communications Manager, Writer $ 195/hour (blended rate)
Estimate:
Principal in Charge, Sr. Communications Manager, Writer $195/hour x 1 hour
minimum) $195+
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
6. h. Informational, educational, social media posts
Scope:
Provide additional informational, educational, social media design and copywriting
services on an as-needed basis for various City communications and projects.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – x 1 hour (minimum) $195+
Rates:
Account Executive, $150/hour
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - no minimum (as needed)
6. i. Special Event Planning and Promotions
DeGrave Communications requests to be excluded from consideration for this item
7. Construction project information facilitation
Scope:
Provide construction project support, which could include outreach plan development,
speaking points, website content, signage, media relations, graphic design, social
media content, messaging and more.
Rates:
Principal in Charge, Communications Strategist $195/hour (blended rate)
Estimate:
Principal in Charge, Communications Strategist $195/hour – x 1 hour (minimum) $195+
Rates:
Account Executive, $150/hour
Cost Proposal
Estimate:
Account Executive $150/hour - no minimum (as needed)
Rates:
Strategic Visual Designer, Creative Director $150/hour
Estimate:
Strategic Visual Designer, Creative Director $150/hour - no minimum (as needed)
8. Public Engagement and Information Gathering
DeGrave Communications requests to be excluded from consideration for this item
TRANSLATION SERVICES
Deliverable: Translations of any materials noted above, as required by San Luis Obispo.
Translation costs vary by language and technicality.
Client
References
22
4.
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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4. Client References
Elsinore Valley Municipal Water District
CHRISTINA HENRY
Director of Community Relations
31315 Chaney St., Lake Elsinore, CA 92530
951.674.3146, Ext. 8214 · chenry@evmwd.net
PROJECT SIZE AND DESCRIPTION:
Various projects, including the 2020 Annual Report, water quality
reports, customer welcome book, event support, legislative
materials, PFAS strategy and outreach materials, news releases
and media assistance, education program materials, videos,
signage and collateral (fact sheets, posters, flyers).
City of Newport Beach
JOHN POPE
Communications Manager
100 Civic Center Drive · Newport Beach, CA 92660
949.644.3031 · jpope@newportbeach.ca.gov
PROJECT SIZE AND DESCRIPTION:
Communications services for water, recycling and city
services, including communications strategy, media
relations, video services digital media development,
content creation and more.
Santa Ana Watershed Project
Authority
RACHEL GRAY
Water Resources and Planning Manager
11615 Sterling Avenue, Riverside, CA 92503
951.354.4242 · rgray@sawpa.org
PROJECT SIZE AND DESCRIPTION:
Lake Elsinore and San Jacinto Watersheds Authority
LESJWA) – Provide award-winning, full-service
communications strategy and support, which includes
serving as LESJWA’s communications counsel; and
managing media relations, social media, video/
photography services, collateral development, community
meeting facilitation and issues/crisis management.
City of Eastvale
BRYAN JONES
Former City Manager
12363 Limonite Avenue, Suite 910, Eastvale, CA 91752
818.251.2124 · bryan.joneste@gmail.com
PROJECT SIZE AND DESCRIPTION:
Various on-call communications and outreach projects,
including management and launch of Eastvale Biz Support,
including developing a comprehensive business survey,
video, signage and content (flyers, social media, signage) for
business support. Development of the City’s 2020, 2021, 2022
State of the City videos.
City of Agoura Hills
RAMIRO ADEVA
Assistant City Manager
30001 Ladyface Court, Agoura Hills, CA 91301
818.597.7353 · radeva@agourahillscity.org
PROJECT SIZE AND DESCRIPTION:
Communications services, including branding,
podcasting,video, media relations, crisis communications,
writing, social media and website management.
5.Work Samples
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Communications and
Outreach Services
COMMUNICATIONS AND OUTREACH SERVICES
CITY OF NEWPORT BEACH
The City of Newport Beach knew it was crucial to
communicate with residents, businesses and visitors
on the need to save water during the current drought.
We partnered with Newport Beach to communicate
important messaging surrounding the City’s conservation
efforts and programs to help the City meet the state’s
conservation goal.
GOAL:
Raise awareness about drought conditions, the need for
increased conservation and local, regional and statewide
regulations and mandates.
Customer Drought Survey Review
Communications Analysis and Audit
Strategic Planning Session
Multi-year communications plan to reduce
water use
Dozens of engaging communications
materials, including a social media,
newsletters, fact sheets and direct mail
Community water reduction thanks to
active engagement
Developing a communications strategic
plan for the project
Creating a distinct project branding
Crafting engaging content across
multiple channels
Creating effective community relations
strategies
A multi-pronged measurable strategy was
developed for this project and included:
Research
Measurable
Metrics
Strategy
AWARD-WINNING CAMPAIGN
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Communications and
Outreach Services
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Communications and
Outreach Services
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Communications and
Outreach Services
LANDFILL: Black-top cart
Mixed Products (i.e. Plastic/
Metal Combination)
Waxed Milk Cartons
Waxed Paper
Coated Materials
Ceramic/Pyrex
Mirrors
Safety Glass
Plate Glass
Pet Waste
Dairy Products
Paper Towels
Styrofoam
Non-Donatable Clothing
Palm Fronds
Plastic Bags
RECYCLING: Blue-top cart
METAL
Empty Aerosol Cans
Aluminum Cans
Tin Cans
Food/Juice Cans
Empty Paint Cans
Aluminum Foil
PAPER
Cardboard
Junk Mail
Magazines
Phone Books
Cereal/Cracker Boxes
Newspaper
Computer Paper & White
Paper
Mixed Color Paper
PLASTIC
Drink Bottle
Detergent Containers
Water Bottles
Milk Containers
City of Newport Beach
NEW ORGANICS RECYCLING
COMING 2022!
ORGANIC WASTE: Green-top cart
Grass
Leaves
Tree Branches
Plants & Weeds
Garden Trimmings
Sawdust
Food/Kitchen Scraps (meat,
poultry, fish, fruit, vegetables)
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Conservation and
Drought Outreach
CONSERVATION AND DROUGHT OUTREACH STRATEGY
Located in Southern California, just 30 miles outside of
Los Angeles, SCV Water serves nearly 300k residents and
businesses in its 195 square-mile territory. In 2021, Los
Angeles County, including the Santa Clarita Valley is in an
exceptional drought” and it’s set to be the driest year on
record. California’s governor has also declared a drought
emergency for all counties across the state. SCV Water
partnered with our team to share information on this slow
moving crisis in order to drive increased water-efficiency
with customers, share how the Agency has thoughtfully
prepared for dry times and create understanding of the
drought.
Customer survey review
Regional survey review
Communications analysis and audit
Stakeholder mapping
Strategic planning session
2022 customer water use saving average
of 11.18%
Dozens of engaging communications
materials, including fact sheets, social
media, e-newsletter and direct mail
Active engagement with the community,
regional water purveyors and state
agencies
Developing engaging content
Engaging in proactive media relations
Creating effective communications strategies
Increasing understanding of the drought and
using water wisely
A multi-pronged measurable strategy was
developed for this project and included:
Research
Measurable
Metrics
Strategy
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Conservation and
Drought Outreach
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Conservation and
Drought Outreach
2023 WATER SUPPLY FACTS AND RESOURCES
Conservation
is a California Way of Life
Learn more: www.DroughtReadySCV.com
ACTION NEEDED
TO BANK WATER
FOR OUR FUTURE
Although SCV Water has moved
toward hitting our planned
yearly conservation targets, our
banked water supplies need to be
replenished. During the last drought,
we relied heavily on our banked water
supplies in Kern County, using up
45% of those dry-year reserves.
Although SCV Water has moved
toward normal conservation program
goals of 2 to 3% reduction annually
in gallons used per person per day,
our customers will need to continue
conserving to replenish our banked
water supply for future years.
SCV Water has deactivated its Water Shortage Contingency Plan and
Water Conservation and Water Supply Shortage Ordinance.
We thank your customers for conserving 4.1 billion
gallons of water from May 2022 to June 2023.
What this means for our customers is that
while we have returned to our normal water
conservation and water use efficiency
conditions, we still need to do our part to make
water conservation a California way of life.
SCV Water is still offering our customers
educational workshops as well as water-saving
rebate programs and incentives to replace
water-thirsty lawns with more sustainable
landscapes.
Now is the perfect opportunity for customers
to work towards creating their own sustainable
landscapes. By establishing a drought-resilient
landscape now, customers will be better prepared
to handle anyfuture droughts or drastic shifts in
climate or water supply.
While rain and snow provided significant relief throughout the state and the SCV early
in 2023, consecutive, multi-year drought and existing impacts on our groundwater supplies
mean that it will take time to build back and grow our banked reserves for future dry years.
We must all continue to do our part to reduce water waste and save water for
future droughts. Long-term conservation actions will stretch supplies during future
shortages, achieve community sustainability, and support and enhance the
fantastic quality of life we enjoy in the SCV.
SCV Water offers our customers many programs, rebates and incentives,
and resources to help residents switch to long-term water-efficiency
practices that will ensure a sustainable future.
What this means for our customers
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STRATEGIC PLAN2024-28
Work Samples
SCV WATER
Our team has worked with SCV Water since 2019 to craft
communications outreach strategies that provide important
information in order to educate the community on the projects,
programs and initiatives and timelines as well as maintain
confidence and satisfaction in the Agency.
PROJECTS INCLUDE:
Communications outreach strategies
Fact sheets
Website content
E-newsletter content
Social media
Project branding
Video
Issues/crisis management
Media relations
Special events
Project construction signage
Customer surveys
POPULARANNUALFINANCIALREPORT
For the Fiscal Year
Ended June 30, 202 3
SCV Water Custom e r s
GET TO KNOW YOU R
WATER AGENCY
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2 | SCV Water
Dear Customer:
The past year has brought all of us challenges and uncertainty. One thing that our
customers can rest assured about is that our team of essential workers continues to
provide you with clean, safe water day and night.
SCV Water and Los Angeles Waterworks District #36 have worked together to
provide you with our 2021 Water Quality Report that explains:
Matthew G. Stone
General Manager | SCV Water
Russ Bryden
Assistant Deputy Director | LACWD #36
Our Promise toOur Customers:
Clean, Safe Water That You Can Trust
Where your water comes from
How we treat and monitor it thousands of times per year
How we ensure its safety when it reaches your tap
As you read this report, you’ll also find important information on our Agency’s future
planning efforts, programs and initiatives.
We appreciate playing such a large role in the fabric of the Santa Clarita Valley and
being a trusted source for your water supply.
2 | SCV Water SCV Water | 3
75,000
Service Connections
274,000
Population Served
195
Square Miles of Service Area
20,000
Water Tests Per Year
20+ Billion
Gallons of Water Served to Customers
141,000 Acre-feet
Water Stored in Kern County
95
Local Water Storage Tanks
163 Million
Gallons of Water Storage Capacity
879 Miles
Pipeline
Serving our community safe, reliable water that meets or surpasses rigorous state and federal standards is a hallmark of
our agency. It takes a lot of testing, storage reservoirs, and pipes, along with our talented team of water professionals, to
make sure water is delivered to your homes 24/7.
SCV Water’swater supply comes from four main sources, imported water, groundwater, recycled water and water
banking (storage). Leveraging multiple sources of water ensures our customers always have water when they need it.
Water Talk: How much water is
in an acre-foot?
One acre-foot of water equals
325,851 gallons of water. That’s
enough water to cover a football field
one foot deep; combined, our water
sources equal 206,870 acre-feet!
SCV WATER SNAPSHOT
GROUNDWATER
More than a quarter (17,300 acre-feet) of
our water comes from local, sustainable
groundwater sources. These underground
water aquifers store water that naturally
comes from precipitation.
IMPORTED WATER
We rely on imported water from the State
Water project for nearly 75 percent (48,300
acre-feet) of our water needs. This water
journeys hundreds of miles from the Sierra
Nevada’sinNorthern California before
reaching the Santa Clarita Valley.
RECYCLED WATER
Less than one percent of our water currently
comes from recycled water. Future plans will
expand our recycled water use for outdoor
irrigation to ensure our customers have a
reliable water source for years to come.
STORED (BANKED) WATER
Our Agency also stores (banks) 141,000
acre-feet of water in nearby Kern County.
This water isavailable to us in times of need,
such as during adrought or emergency.
SCV Water | 3
WHERE DOES OUR WATER COME FROM?
SANTA CLARITA VALLEY SUPPLY PORTFOLIO
4 | SCV Water
RECYCLED WATER PLANNING
Recycled water isa renewable resource and has been used for outdoor irrigation in our
service area since 2003. Using recycled water extends our drinking water supply, reduces our
reliance on costly imported water and expands our local water supply. Our team is working
on arecycled water management plan to guide future efforts.
URBAN WATER MANAGEMENT PLAN
SCV Water’steam ispreparing our Urban Water Management Plan (UWMP) update. This
state-required update will direct our long-term resource planning to guarantee adequate
water supplies are available to meet future water needs.
WATER SHORTAGE CONTINGENCY PLAN
To ensure that we have adequate water supplies now and inthe future, SCV Water is
preparing our Water Shortage Contingency Plan. This plan isrequired by the state and will
improve water conservation and water shortage planning, especially during a drought or
catastrophic event.
PLANNING FOR OUR FUTURE
SCV Water is undertaking several multi-year water planning efforts to ensure our customers have
access to reliable water today and tomorrow. These water plans and programs will enhance our
water reliability, quality, environmental sustainability and delivery
Visit yourSCVwater.com/planning for more info.
GROUNDWATER SUSTAINABILITY PLAN
The Santa Clarita Valley Groundwater Sustainability Agency (SCV-GSA) responsibly manages
our vital groundwater, which is stored underground inthe Santa Clara River Valley East
Subbasin. By 2022, our team will finalize our Groundwater Sustainability Plan (as required by
the Sustainable Groundwater Management Act) that is tailored to the resources and needs
of our community to maintain and improve resource management. The goal of this plan is
to demonstrate sustainable groundwater management within 20 years.
PFAS TREATMENT
Like many communities throughout the nation, very small amounts of PFAS (per- and
polyfluoralkyl substances) are in our water. SCV Water, and other agencies, did not put
these chemicals inour water but over time these chemicals enter our water supply
through manufacturing, product use and wastewater discharge – which are all potential
sources for PFAS. When itcomes to addressing PFAS inour water supply, SCV Water is
using a three-pronged approach:
TESTING: SCV proactively monitors the quality of the water from our wells
to ensure itmeets the state’sregulations for PFAS, which are some of the
most stringent inthe nation.
TRANSPARENCY: From our website to social media and community
meetings to direct mail, SCV Water is making sure our customers have the
most current information.
TREATMENT: Using new, innovative strategies and proven treatment options,
SCV Water is taking immediate steps to address PFAS in our groundwater.
4 | SCV Water SCV Water | 5
IMPORTANT INFO FROM THE EPA ON DRINKING WATER
Some people may be more vulnerable tocontaminants in drinking water than the general population. Immuno-compromised persons
such aspersons with cancer undergoing chemotherapy, persons who have undergone organ transplants, people with HIV/AIDS or
other immune system disorders, some elderly, and infants canbe particularly atriskfrom infections. These people should seek advice
about drinking water from their health care providers. The U.S. EPA/Centers for Disease Control (CDC) guidelines on appropriate means
tolessen the risk of infection by Cryptosporidium and other microbial contaminants are available from the U.S. EPA’sSafe Drinking
Water Hotline (800) 426-4791.
NOTE: All of the test results inthis report were analyzed in2020 unless noted otherwise. Any chemical not listed in this report was
notdetected orwas detected below thedetection level forpurposes ofreporting. Yourlocal water supplier isincompliance with all
drinking water regulations unless a specific violation is noted.
WATER YOU CAN TRUST
SCV Water’s2021 Water Quality Report
Protecting Our Water Source
Weregularly sample where ourwater comes from (called
aSource Water Assessment). We work with scientists and
experts from the state to ensure that any contaminants
found inourwater areproactively addressed.
Cleaning Our Water
Once water travels from the source tooneofour
treatment plants, we use multiple processes totreat and
clean our water. Here harmful organisms, like viruses and
bacteria, areremoved orinactivated.
Sampling and Testing Our Water
Toensure our water system isworking asitshould and
that water meets or surpasses all state and federal health
and safety standards, we conduct more than 20,000 water
tests each year.
Water Talk: What isa PPM, PPB, PPT?
Throughout our water quality report, you willseecontaminants
measured by parts per million or Milligrams/Liter (mg/L), parts
per billion or Micrograms/Liter (µg/L), and parts per trillion
orNanogram/Liter (ng/L). Here’sabreakdown ofwhat these
measurements translate toinreal life.
Part Per Million orMilligrams/Liter = 1drop
inahottub
Part Per Trillion orNanogram/Liter = 1drop
ina6-acrelake
MICROBIOLOGICAL
Microbial contaminants, such as viruses andbacteria, canbe
naturally occurring or result from urban storm water runoff,
sewage treatment plants, septic systems, agricultural livestock
operations and wildlife.
Drinking water is tested throughout the distribution systems
weekly for Total Coliform (TC) bacteria. TC are naturally occurring
intheenvironment and are indicators forfinding possible
disease-causing contamination ofadrinking water system. The
MCL for TC is5% of all monthly tests showing positive results for
larger systems andtwopositive samples permonth insmaller
systems. If TC ispositively identified through routine testing,
the water isfurther analyzed for Escherichia coli (E. coli) which
indicates thepotential offecal contamination. No E. coli was
detected in any drinking water system in the Santa Clarita Valley (
SCV) last year and no water system was out ofcompliance with
theTotal Coliform Rule. Additional tests did notdetect thewater-
borne parasites Cryptosporidium parvum or Giardia lamblia in any
sample oftreated imported surface water.
All water systems are required to comply with the state Total
Coliform Rule as well asthe federal Revised Total Coliform Rule
thattook effect April 1, 2016. The new federal rule protects public
health by ensuring the integrity of the drinking water distribution
system and monitoring for the presence of microbials (i.e., TC
and E. colibacteria). The U.S. Environmental Protection Agency
USEPA) anticipates greater public health protections as the
new rule requires water systems that are vulnerable tomicrobial
contamination toidentify and fix problems. Water systems that
PartPerBillion orMicrograms/Liter = 1drop
in an Olympic size swimming pool
exceed a specified frequency oftotal coliform occurrences are
required to conduct an assessment todetermine if any sanitary
defects exist, and tocorrect them.
METALS AND SALTS
Metals andsalts arerequired tobetested ingroundwater once
every three years and insurface water every month. Naturally
occurring salts are found in both surface and groundwater. These
include chloride, fluoride, nitrate, nitrite, calcium, magnesium,
potassium and sodium. Collectively, these are referred to asTotal
Dissolved Solids (TDS). Calcium and magnesium make up what
isknown aswater hardness which cancause scaling from the
precipitates. Fluoride isnot added to your drinking water. Any
fluoride detection is naturally occurring inthe groundwater.
Nitrate in drinking water at levels above 10 mg/L (as nitrogen)
isa health risk for infants less than six months of age. These
levels caninterfere with thecapacity of the infant’sblood to
carry oxygen, resulting in aserious illness; symptoms include
shortness of breath and blueness of the skin. These same
nitrate levels may also affect the ability of theblood to carry
oxygen inother individuals, such as pregnant woman and
those with certain enzyme deficiencies. Ifyou are caring for an
infant, oryou arepregnant, youshould ask advice from your
health care provider. Nitrate was not detected above the MCL
in any sample.
SCV Water | 5
Your health and safety isour top priority. Before reaching your tap, our water must withstand rigorous rounds of treating,
monitoring and testing thousands of times per year.
Consumer Condence Report
Santa Clarita Valley Water
2022 Portfolio
2021SCV Water CCR
CONSUMER CONFIDENCE REPORT · PORTFOLIO
Consumer Condence Report
Santa Clarita Valley Water
2022 Portfolio
2021 SCV Water CCR
CONSUMER CONFIDENCE REPORT · PORTFOLIO
8 | SCV Water
RADIOLOGICAL TESTS
Radioactive compounds can be found inboth ground and
surface waters andcanbe naturally occurring orbe the
result ofoil and gas production and mining activities. Testing
isconducted for two types ofradioactivity: alpha and beta.
Ifnone isdetected atconcentrations above five picoCuries
per liter (pCi/L) no further testing is required. Ifit is detected
above 5 pCi/L, the water must be checked for uranium and/or
radium. Monitoring forradionuclides canbedifferent for each
groundwater well. Because ofthis, not all data may be from the
2020 calendar year.
WATER QUALITY DEFINITIONS
Some people may be more vulnerable to contaminants
indrinking water thanthegeneral population. Immuno-
compromised persons such aspersons withcancer
undergoing chemotherapy, persons who have undergone
organ transplants, people with HIV/AIDS orother immune
system disorders, some elderly, and infants can be particularly
atrisk from infections. These people should seek advice about
drinking water from their health care providers. TheUSEPA/
Centers for Disease Control (CDC) guidelines on appropriate
means tolessen the risk of infection by Cryptosporidium
and other microbial contaminants and are available from the
USEPA’sSafe Drinking Water Hotline (800) 426-4791.
USEPA, DDW and the California Environmental Protection
Agency (CalEPA) set goals andlegal standards for thequality
of drinking water. These standards are intended toprotect
consumers from contaminants in drinking water. Most ofthe
standards are based onthe concentration ofcontaminants,
but afew are based on aTreatment Technique (TT), arequired
process intended to reduce the level ofacontaminant in
drinking water. Drinking water, including bottled water, may
reasonably be expected tocontain at least small amounts of
some contaminants. The presence ofcontaminants does not
necessarily indicate that water poses a health risk. More information
about contaminants and potential health effects can be obtained by
calling theUSEPA’sSafe Drinking Water Hotline (800) 426-4791.
Maximum Contaminant Level (MCL): The highest level of a
contaminant that is allowed indrinking water. Primary MCLs
aresetas close to the PHGs (or MCLGs) asiseconomically and
technologically feasible. Secondary MCLs are set to protect the
odor, taste, and appearance of drinking water.
Maximum Contaminant Level Goal (MCLG) orPublic Health Goal (
PHG): The level of acontaminant in drinking water below which
there isno known orexpected riskto health. PHGs areset byCal/
EPA. MCLGs are set by the USEPA.
Primary Drinking Water Standard (PDWS): MCLs and MRDLs for
contaminants that affect health along with their monitoring and
reporting requirements, and water treatment requirements.
Maximum Residual Disinfectant Level (MRDL): The highest level
ofa disinfectant allowed indrinking water. There isconvincing
evidence that addition ofadisinfectant isnecessary forcontrol of
microbial contaminants.
Maximum Residual Disinfectant Level Goal (MRDLG): The level
ofadrinking water disinfectant below which there isno known or
expected risk to health. MRDLGs do not reflect the benefits of the
use ofdisinfectants tocontrol microbial contaminants.
Detection Limit for Purposes of Reporting (DLR): The smallest
concentration of acontaminant that can be measured and
reported. DLRs areset bytheDDW (same asMRL, Minimum
Reporting Level, set by USEPA).
Consumer Confidence Report Detection Level (CCRDL): The
smallest concentration of acontaminant that can be measured and
reported, taking into consideration changes inanalytical methods.
CONSTITUENTS UNITS NL RL CCRDL
SaNTa CLaRITa VaLLEy WaTERagENCyImpORTDIVISION (%
gROUNDWaTER aND % SURfaCE WaTER)
SaNTa CLaRITa VaLLEy WaTERagENCyImpORTDIVISIONpERChLORaTETREaTmENTpLaNT
SaNTa CLaRITa VaLLEy WaTERagENCySaNTaCLaRITaWaTERDIVISION
SaNTa CLaRITa VaLLEy WaTERagENCyVaLENCIaWaTERDIVISION
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONCaSTaIC
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONNEWhaLL
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONpINETREE1
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONTESORO1
LOSaNgELESCOUNTyWaTERWORkS DISTRICT #
36
INORGANICS RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe
TypICAlMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuM
Perfluorobutanesulfonic Acid (PFBS)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 20.0 7.6 <CCRDl 20.0 7.8 <CCRDl <CCRDl <CCRDl <CCRDl 10.0 5.0 NA NA NA NA NA NA NA NA NA
Perfluorononanoic Acid (PFNA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorodecanoic Acid (PFDA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorotetradecanoic Acid (PFTA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Hexafluoropropylene Oxide Dimer Acid (HFPO-DA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
4,8-Dioxa-3H-Perfluorononanoic Acid (Adona)ng/L 2 <CCRDL <CCRDL <CCRDL NA NA NA <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL NA NA NA NA NA NA NA NA NA
Perfluoroheptanoic Acid (PFHpA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 9.2 <CCRDl <CCRDl 13.0 3.6 <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
N-Ethyl Perfluorooctanesulfonamidoacetic Acid ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorododecanoic Acid (PFDoA)ng/L 4 <CCRDL <CCRDL <CCRDL NA NA NA <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL NA NA NA NA NA NA NA NA NA
Perfluorotridecanoic Acid (PFTrDA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
9-Chlorohexadecafluoro-3-Oxanone-1-Sulfonic Acid ng/L 2 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctane Sulfonic Acid (PFOS)ng/L 6.5 40 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 18.0 7.5 <CCRDl 25.0 5.8 <CCRDl 5.7 <CCRDl <CCRDl 4.3 <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctane Sulfonic Acid (PFHxS)ng/L 4 <CCRDl 4.6 <CCRDl NA NA NA <CCRDl 12.0 5.5 <CCRDl 21.0 6.1 <CCRDl <CCRDl <CCRDl <CCRDl 32.0 11.5 NA NA NA NA NA NA NA NA NA
N-Methyl Perfluorooctanesulfonamidoacetic Acid ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorohexanoic Acid (PFHxA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 24.0 4.9 <CCRDl 39.0 8.5 <CCRDl <CCRDl <CCRDl <CCRDl 6.6 <CCRDl NA NA NA NA NA NA NA NA NA
Perfluoroundecanoic Acid (PFUnA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
11-Chloroeicosafluoro-3-Oxaundecane-1-Sulfonic Acid ng/L 2 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctanoic Acid (PFOA)ng/L 5.1 10 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 26.0 6.0 <CCRDl 31.0 9.4 <CCRDl <CCRDl <CCRDl <CCRDl 4.7 <CCRDl NA NA NA NA NA NA NA NA NA
SCV Water | 9
Regulatory Action Level (AL): The concentration ofa contaminant
which, ifexceeded, triggers treatment orother requirements that
awater system must follow.
Notification Level (NL): State guidelines developed by DDW that
address the concentration ofacontaminant which, ifexceeded,
triggers public notification.
Response Level (RL): If achemical ispresent in drinking water that
isprovided toconsumers atconcentrations considerably greater
than the notification level, DDW recommends that the drinking
water system take the source out ofservice.
CONSTITUENTS UNITS NL RL CCRDL
SaNTa CLaRITa VaLLEy WaTERagENCyImpORTDIVISION (%
gROUNDWaTER aND % SURfaCE WaTER)
SaNTa CLaRITa VaLLEy WaTERagENCyImpORTDIVISIONpERChLORaTETREaTmENTpLaNT
SaNTa CLaRITa VaLLEy WaTERagENCySaNTaCLaRITaWaTERDIVISION
SaNTa CLaRITa VaLLEy WaTERagENCyVaLENCIaWaTERDIVISION
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONCaSTaIC
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONNEWhaLL
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONpINETREE1
SaNTa CLaRITa VaLLEy WaTERagENCyNEWhaLLWaTERDIVISIONTESORO1
LOS aNgELESCOUNTyWaTERWORkSDISTRICT #
36
INORGANICS RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe TypICAl RANGe
TypICAlMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuMMINIMuMMAxIMuM
Perfluorobutanesulfonic Acid (PFBS)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 20.0 7.6 <CCRDl 20.0 7.8 <CCRDl <CCRDl <CCRDl <CCRDl 10.0 5.0 NA NA NA NA NA NA NA NA NA
Perfluorononanoic Acid (PFNA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorodecanoic Acid (PFDA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorotetradecanoic Acid (PFTA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Hexafluoropropylene Oxide Dimer Acid (HFPO-DA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
4,8-Dioxa-3H-Perfluorononanoic Acid (Adona)ng/L 2 <CCRDL <CCRDL <CCRDL NA NA NA <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL NA NA NA NA NA NA NA NA NA
Perfluoroheptanoic Acid (PFHpA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 9.2 <CCRDl <CCRDl 13.0 3.6 <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
N-Ethyl PerfluorooctanesulfonamidoaceticAcid ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorododecanoic Acid (PFDoA)ng/L 4 <CCRDL <CCRDL <CCRDL NA NA NA <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL <CCRDL NA NA NA NA NA NA NA NA NA
Perfluorotridecanoic Acid (PFTrDA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
9-Chlorohexadecafluoro-3-Oxanone-1-Sulfonic Acid ng/L 2 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctane Sulfonic Acid (PFOS)ng/L 6.5 40 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 18.0 7.5 <CCRDl 25.0 5.8 <CCRDl 5.7 <CCRDl <CCRDl 4.3 <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctane Sulfonic Acid (PFHxS)ng/L 4 <CCRDl 4.6 <CCRDl NA NA NA <CCRDl 12.0 5.5 <CCRDl 21.0 6.1 <CCRDl <CCRDl <CCRDl <CCRDl 32.0 11.5 NA NA NA NA NA NA NA NA NA
N-Methyl PerfluorooctanesulfonamidoaceticAcid ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorohexanoic Acid (PFHxA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 24.0 4.9 <CCRDl 39.0 8.5 <CCRDl <CCRDl <CCRDl <CCRDl 6.6 <CCRDl NA NA NA NA NA NA NA NA NA
Perfluoroundecanoic Acid (PFUnA)ng/L 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
11-Chloroeicosafluoro-3-Oxaundecane-1-Sulfonic Acid ng/L 2 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl <CCRDl NA NA NA NA NA NA NA NA NA
Perfluorooctanoic Acid (PFOA)ng/L 5.1 10 4 <CCRDl <CCRDl <CCRDl NA NA NA <CCRDl 26.0 6.0 <CCRDl 31.0 9.4 <CCRDl <CCRDl <CCRDl <CCRDl 4.7 <CCRDl NA NA NA NA NA NA NA NA NA
Treatment Technique (TT): Arequired process intended to
reduce the level ofacontaminant indrinking water.
Primary Drinking Water Contaminants: Contaminants
associated with the protection of public health and that have
enforceable standards.
Secondary Drinking Water Contaminants: Contaminants
associated with aesthetic considerations such as taste, color and
odor, andthathave non-enforceable guidelines.
DISINFECTION BY-PRODUCTS
SCVWater - Imported Division uses ozone andchloramine to
disinfect itswater while the water divisions use various forms
ofchlorine and chloramine todisinfect their groundwater
sources. Disinfection By-Products (DBPs), which include Total
Trihalomethanes (TTHMs) and Haloacetic Acids (HAA5), are
generated by the interaction between naturally occurring
organic matter anddisinfectants such aschlorine. TTHMs
and HAA5 are measured atmultiple locations throughout
the distribution system. Each location is averaged once per
quarter andreported asarunning average by location. The
DBP bromate is formed when the primary disinfectant ozone is
applied converting bromide tobromate. Bromate is measured
weekly inthesurface water treatment plant andcompliance is
based on a running annual average.
UNREGULATED CONTAMINANT MONITORING RULE
TheUSEPA requires utilities to sample for emerging
contaminates aspart ofthe Unregulated Contaminant
Monitoring Rule (UCMR). Every five (5) years the USEPA
prepares alist ofunregulated contaminants fordrinking water
suppliers to analyze. UCMR results are then used to assist in the
development offuture drinking water regulations. We recently
completed thefourth round of UCMR sampling (UCMR 4)
between 2018-2020. UCMR5 monitoring will occur between
2023-2025. For more information, please contact your local
water supplier orvisit theUSEPA website epa.gov/dwucmr/
learn-about-unregulated-contaminant-monitoring-rule.
SCV Water | 9
Work Samples
CLARK
GUIDAW11
VALLEY CENTER
SANDCANYONW9
N12
N13
U6
SIERRA
160
205 201
E17 206
W10
E15
PFAS IMPACTED WELLS
LOST CANYON2LOSTCANYON2A
S7
T7
Q2S6
N8
U4 HONBYSANTA CLARA
SAUGUS 1
SAUGUS 2
S8
N7
D
C7
C1
C2
PFAS TREATMENT WELLS
N
NOT PFAS IMPACTED
MITCHELL 5B
MITCHELL 5A
NORTH OAKS WEST
NORTH OAKS CENTRAL
NORTH OAKS CENEAST
PERCHLORATE IMPACTED WELLS
207
P3
P5 P1
ENSURING SAFE, RELIABLE WATER:
ADDRESSING PFAS IN THE SANTA CLARITA VALLEY
SCV Water’s proactive per-and polyfluoroalkyl (PFAS) strategy is focused on treatment, technology and
transparency. Since 2019, the Agency has completed two PFAS groundwater restoration projects. One more
is under construction, two are in design, and more are in the planning phase. New PFAS treatment facilities
are expected to come online at the rate of about one peryear.
AWARD-WINNING PFAS STRATEGY
SCV Water is an industry leader in PFAS testing and treatment strategy, recognized for
its unparalleled innovation and effectiveness in restoring groundwater quality and
strengthening the Agency’s drought resiliency efforts.
S Wells PFAS Treatment Facility: 2023 Association of California
Water Agencies, Clair A. Hill Agency Award for Excellence
N Wells PFAS Treatment Facility: 2020 American Public Works
Association, High Desert Branch BestEnvironmental Project Award
2020 California Association ofPublic Information Officials
EPIC Award of Distinction, N Wells Public Outreach
INVESTING IN OUR FUTURE
SCV Water’s forward-thinking, multi-year PFAS
treatment plan is aninvestment ina local,
resilient water supply—now andfor the future.
CAPITALINVESTMENTSEstimatedtotalinvestmenttorestore
all affected wells: $130-$160 million
ON-GOING OPERATIONS
AND MAINTENANCE
Estimated annual costs:
11.3 million - $13.9 million
GRANTS
5 million – Bureau of Reclamation,
WaterSmart Drought Response
Program (S Wells)
SCV WATER
PFAS PROJECTS (WELLS)
Updated June 2023
PFAS FACTS
What are PFAS?
Per- and polyfluoroalkyl substances (PFAS) are a group of man-made chemicals,
including PFOA, PFOS and GenX, which is a chemical replacement for PFOA. For
more than 70 years, PFAS have been manufactured and used in variety of industries
worldwide.
According to the Environmental Protection Agency, exposure to certain PFAS can
lead to adverse health effects in humans.
Where are PFAS Found?
These chemicals are found in thousands of commonly used products, such as non-
stick cookware, shampoo, food wrappers, firefighting foam, clothing, paints and
cleaning products. Additionally,
these chemicals exist in the
environment due to manufacturing,
product use and discharge of
treated wastewater.
Most people have measurable amounts of PFAS in their blood and are
typically exposed to PFAS through eating food grown in contaminated water/
soil or consuming food from packaging that contains PFAS; breathing air with
dust particles from contaminated soil, upholstery, clothing; inhaling fabric
sprays containing PFAS; or drinking contaminated water.
How Did PFAS Get Into Our Water?
Like many communities throughout the nation, tiny amounts of PFAS are found in our water supply. The remnant traces of PFAS
in SCV Water are believed to be from consumer products and other industrial uses in the area.
SCV Water is closely monitoring PFAS in our water supply. We test our water thousands of times per year to
ensure it meets the state and federal water quality standards. If any of our wells exceeds PFAS levels set by the
state, we take immediate action and remove the well from service.
20
1
2
2
0
1
6
2012 -
2020
20
1
4
20
1
6
20
1
8
20
1
9
EPA’s1 Unregulated
Contaminant
Monitoring Rule
includes PFAS
chemicals
EPA publishes new
Lifetime Health Advisory
recommending PFOA and
PFOS in drinking water,
either individually or
combined, should not be
greater than 70 ppt
EPA begins requiring
agencies to test for
PFAS contaminants;
6 SCV wells had
positive sample results
for PFAS
Following the EPA’s advisory,
DDW establishes interim levels:
NLs: 13 ppt for PFOS,
14 ppt for PFOA
RL4 of 70 ppt for PFOS and
PFOA individually or combined
DDW sets up a phased
approach for investigating
SCV Water begins quarterly
DDW2 mandated PFAS testing;
1 well removed from service
DDW lowers NLs3 to:
5.1 ppt for PFOA
6.5 ppt for PFOS
1EPA = Environmental Protection Agency
2DDW = Division of Drinking Water
3NL = Notifi cation Level
4RL = Response Level
DDW lowers RLs to:
10 ppt for PFOA
40 ppt for PFOS
17 wells offl ine as of
December
20
2
0
PFAS IN SCV WATER TIMELINE
PFAS are in 1,000s of commonly used
products and the environment
PFOA and PFOS chemicals
GenX chemicals
U.S. manufacturers voluntarily phased out
PFOA and PFOS, two specifi c PFAS chemicals.
GenX chemicals are
a replacement for
1EPA = Environmental Protection Agency
2DDW = Division of Drinking Water
3NL = Notification Level
4RL = Response Level
Sign up for our e-newsletter
Follow us on social media
@SCVwater
Call 661-388-4980
Email kmartin@scvwa.org
TESTING
SCV Water proactively and voluntarily sampled water from all of
our active wells to ensure our water is meeting the new lower state
regulations for PFAS, which are some of the most stringent in the
nation. This testing is in addition to the thousands of water tests
we run each year to safeguard our water supply. If any of our wells
exceed the state’s response levels for PFAS, the well will be removed
from service.
TECHNOLOGY
As technology continues to advance, water agencies can detect
ever-smaller amounts of chemicals in the water and it allows state
and federal agencies to revise water quality standards when needed.
SCV Water is taking immediate steps to address PFAS in our water
through new, innovative strategies and proven treatment options,
including a new treatment plant scheduled to open by summer 2020.
TRANSPARENCY
We are committed to communicating important, up-to-date
information on PFAS with our customers.
Our Customers Come First
Here’s what we are doing to address PFAS in the Santa Clarita Valley:
Learn more about PFAS at
yourscvwater.com/pfas
27234 Bouquet Canyon Road
Santa Clarita, CA 91350
The top priority of SCV Water is ensuring a safe and
reliable water supply – one that meets or surpasses all
current state and federal standards. Recently, you may have
heard about a family of contaminants known as PFAS. These
man-made chemicals are prevalent in consumer products
such as nonstick cookware, carpets, fabrics and paper food
packaging. Water agencies do not put these chemicals into our
water, but over time very small amounts may enter our water
supplies through manufacturing, product use and wastewater
discharge, which are all potential sources for PFAS chemicals.
Is Your
YES.
Water
SafeToDrink?
Addressing PFAS in the Santa Clarita Valley
Consumer Confidence Report and PFAS Fact Sheet and Postcard
Santa Clarita Valley Water District
34
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Work Samples
LAKE ELSINORE AND SAN JACINTO WATERSHEDS
AUTHORITY
Comprised of the cities of Lake Elsinore and Canyon Lake as well
as other regional stakeholders, the Lake Elsinore and San Jacinto
Watersheds Authority oversees water quality and wildlife habitats
in the watershed.
DeGrave Communications is the exclusive, long-time
communications firm entrusted with providing award-winning, full-
service communications strategy and support for the agency.
Current projects include:
2016, 2020, 2023 Strategic Communications Plan
Strategic counsel
Media relations
Social media
Video
Photography
Collateral development
Community meeting facilitation
Issues/crisis management
LESJWA BRANDING
HEADER FONT FUTURA PT
E3EEEE #E8DAD2 #44C8F5 #1799C1 #2ABDB8 #008E76 #004862
35
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Work Samples
CITY OF BEAUMONT
DeGrave Communications was able to support the City of
Beaumont in their outreach campaign for the replacement
and new construction of sidewalks, curbs, ramps, and
driveway approaches. We assisted in developing outreach
materials and a strategic plan to inform residents about the
project benefits, which include enhanced safety, a unified
walking space, improved accessibility, and an elevated
visual appeal. The project will be implemented in phases,
ensuring the community stays informed at each stage for
a smoother transition and greater community engagement.
Current projects include:
Door hanger
Powerpoint for Town Hall
Flyer
Social Media Posts
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT:
Enhancing Our Community
May 14, 2024
Project Benefits
Enhances safety
Create a unified walking space
Increases accessibility
Elevates visual appeal
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
36
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
Creates a unified walking space
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
Increases accessibility
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
Enhances safety
Work Samples
TOWNCENTER
SIDEWALK
IMPROVEMENT
PROJECT:
Enhancing Our
Community
City of Beaumont is enhancing accessibility, safety,
and appeal of our city with an upcoming sidewalk
improvement project in our towncenter area. This
initiative aims to create a unified walking space, meeting
accessibility standards and enhancing curb appeal
through replacement and new construction of sidewalks,
curbs, ramps, and driveway approaches. This project is
grant funded through Riverside County.
Want to learn more about
the Towncenter Sidewalk
Improvement Project?
Informational Community Meeting
Tuesday, May 14, 6:00 p.m.
Beaumont Civic Center
550 E. 6th Street,
Beaumont, CA 92223
PROJECT BENEFITS
ENHANCED SAFETY
Prioritizing pedestrian safety with
improved concrete sidewalks.
IMPROVED TOWNCENTER AREA
Elevating the visual appeal of our city with
enhanced connectivity and thoughtful
design elements will add curb appeal.
INCREASED ACCESSIBILITY
Ensuring easy navigation for everyone,
regardless of age or ability, through smoother
surfaces and improved curb ramps.
STAY CONNECTED
Stay informed and engaged through
community meetings, social media,
and city website updates as we
progress with the planning and
implementation process.
The City is dedicated to safe,
accessible sidewalks as essential
investments. Sidewalks promote
connectivity, quality of life, and
pedestrian mobility.
This project is crucial for
developing the Towncenter area.
PHASE ONE
FUTURE PHASES
Massachusetts Avenue
Chestnut Avenue
Edgar Avenue
Elm Avenue
Euclid Avenue
Magnolia Avenue
N. California Avenue
Wellwood Avenue
The Towncenter Sidewalk Improvement Project
will take place in phases.
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
Elevates visual appeal
Before
After
TOWNCENTER SIDEWALK
IMPROVEMENT PROJECT
Community Meeting
Tuesday, May 14 at 6:00 p.m.
Beaumont Civic Center | 550 E. 6th Street, Beaumont
37
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:On-Call Communications
and Outreach Services
The City of Eastvale is one of California’s newest
cities with more than 73,000 residents in northwest
Riverside County, who enjoy the City’s many amenities
and proximity to Los Angeles and Orange counties. We
provide communications, outreach and branding services
to the City.
GOAL:
To provide on-call communications and outreach
services to the City, including the development of a
strategic communications plan.
Survey Development
Content and Media Analysis
Communications Analysis and Audits
Strategic Planning Sessions
Development of City's first-ever strategic
communications plan
Launch of Eastvale Biz Support, including
developing a comprehensive business survey,
video, signage and content for businesses
Branded templates for City materials and flyers
Development of the City’s 2020, 2021 and
2022 State of the City video
Creating effective communications strategies
Developing engaging content
Creating branded project campaigns
Research
Measurable
Metrics
Strategy
38
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:On-Call Communications
and Outreach Services
THE CITY OFEASTVALE COMMUNICATIONS PLAN · PAGE 3
EXECUTIVE SUMMARY
The City of Eastvale is one of California’snewest and fastest-growing cities. Founded in 2010, the
City is home to more than 73,000 residents and is a thriving hub for businesses, entertainment
and culture.
To effectively and proactively communicate with Eastvale residents and key stakeholders, the
City partnered with DeGrave Communications to develop the City’s first-ever Communications
Plan that outlines goals and strategies to maximize the City’s communications efforts through a
variety of channels.
The plan will serve as a roadmap for the City to share its story when communicating with
residents and other key audiences – across all departments. Additionally, the plan directly aligns
with the communications goals highlighted in the City’s 2021 Strategic Plan.
CITY OF EASTVALE
STRATEGIC COMMUNICATIONS PLAN
THE CITY OFEASTVALE COMMUNICATIONS PLAN · PAGE 6
EASTVALE COMMUNITY BY THE NUMBERS
2010 FOUNDED
73,700 POPULATION
ETHNIC DIVERSITY
39.5% Hispanic
25.7% Asian
21.2% White
PRIMARY LANGUAGES SPOKEN
English
Spanish
Mandarin
AVERAGE HOUSEHOLD INCOME
116,000
MEDIAN AGE
32
EDUCATION
33% College Degree
85% High School Degree or Above
90% OF RESIDENTS RATE EASTVALE
QUALITY OF LIFE AS EXCELLENT OR GOOD
82% OF RESIDENTS ARE SATISFIED WITH
CITY COMMUNICATIONS
TOP 5 PREFERRED
COMMUNICATIONS METHODS
93% E-mail and Electronic Newsletters
91% Smartphone App
88% City Website
84% Social Media
82% Live Streaming Council and Public Meeting
Sources: U.S. Census Bureau, and City of Eastvale
website, 2018 Community Profile and
2021 Resident Satisfaction Survey
THE CITY OF EASTVALE COMMUNICATIONS PLAN · PAGE 13
SOCIAL MEDIA PLATFORMS:
TikTok: Explore creating a City TikTok account to reach younger community members, which make up
a large demographic.
Twitter: The City’s Twitter feed can be more frequently used for engagement with audiences, including
the media. Twitter can be an effective tool to utilize in times of crisis.
Instagram: Use Instagram story highlights to included archived stories.
Linkedin: Establish the City as a thought leader to using Linkedin for sharing the City’s good news
stories as well as employment opportunities.
YouTube: Update YouTube banner for consistent branding.
WEBSITE
Federal Plain Language Standards: Regularly review information on the website to ensure that
it follows federal plain language guidelines. Provide a link to plain language standards to all staff
developing content for the website.
Favicon: Add website browser favicon of the Eastvale logo for brand consistency.
Website Organization: Regularly review the website analytics and website to make updates as needed
to site map structure or information. Information on the Council and Committee live streaming is
currently hard to find.
ADA Compliance: Regularly review content on the website to make sure it is ADA compliant for items
such as including alt tags with media and maps, descriptive hyperlink anchors for links, color contrast
that adheres to WCAG, and subtitles for video.
Website Traffic: Increase visits to the City website through driving traffic onsocial media, collateral
and videos. Posts should include the City’s landing page or content-specific page.
Ads (paid): Leverage integrated paid ad opportunities when appropriate for important City campaigns,
initiatives and projects, including social media, display, print, radio and broadcast.
CRISIS COMMUNICATIONS
OBJECTIVE
Develop a crisis communications plan for the City in the fiscal year 2021-22 to ensure clear and
consistent messaging and outreach during a crisis.
STRATEGY AND TACTIC
Develop comprehensive City-wide crisis communication plan: Plan would establish protocols for
how the City handles a crisis and how to communicate this information quickly, accurately and
transparently to residents and key stakeholders.
39
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:On-Call Communications
and Outreach Services
LOVE EASTVALE,
SHOP EASTVALE
A DESTINATION CITY OFFERING A ONE-OF-KIND EXPERIENCE
Located in the heart of Southern California, Eastvale is the go-to regional hub
boasting a mix of culture, diverse restaurants and exciting shopping.
WHAT ARE YOU WAITING FOR?
40
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
The City of Agoura Hills is nestled in the scenic hills
of the Conejo Valley – less than an hour away from Los
Angeles. The City Council along with the City’s leadership
team have a vested commitment in communications with
all who live, work, play and stay in Agoura Hills. In 2021,
the City contracted exclusively with our team to provide
communications and outreach services.
GOAL:
To provide ongoing communications and outreach
services including several department and campaign
specific communication outreach plans.
Strategic outreach plans
Communications analysis and audits
Strategic planning sessions
Stakeholder mapping
Resident survey review
Content and media analysisstrategic
communications plan
Brand guidelines for consistent
communications across all channels
Development of engaging
communications materials
Production of The Good Life Agoura
Hills Podcast
Creation of the City’s Live, Play, Eat,
Stay campaign
Creating branded program and project
campaigns
Developing engaging, branded creative
collateral and content
Creating effective communications strategies
AWARD-WINNING CAMPAIGN
Case Study:On-Call Communications
and Outreach Services
Research methods vary by project
and include:
Multi-pronged measurable strategies vary by
project and include:
Research
Measurable
Metrics
Strategy
41
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:On-Call Communications
and Outreach Services
CITY OFAGOURA HILLS THE LEAFLET PAGE 5
Honoredfor Excell ence
The Good Life Ago ura Hills Podcast WinsStatewideandRegionalAwards
The Good Life Agoura HillsPodcast recentlyreceivedtwo significant honors A Helen Putnam Award of Excellence by the
League of California Citie s CalCities and a PRSALos AngelesPRismawardin thepodcastcategory This marksatotal
of five awards that the City has garnered forits strategic communications effortsinjust two years
We are deeplyhonored to havereceivedboth theprestigiousHelenPutnam award andthePRSA LosAngelesPRism
award for ‘The Good Life Agoura HillsPodcast commented CityManager Nathan Hamburger Ourunwavering
commitmentto providingourcommunitywithtimely transparentcommunicationsregardingvitalprojects programs and
initiatives remains steadfast Through theGoodLifeAgouraHills podcast wecontinue to connectwithourcommunity
ensuring theyhave accesstocrucialinformation whereverandwhenever it suitsthembest
The HelenPutnamAwardof Excellenceprogram establishedin 1982 celebratesand promotestheremarkable efforts
and innovative solutions implementedbycity governmentsthroughoutCaliforniaThePRism Awards presentedannually
by the Public Relations Societyof America PRSA LosAngeles chapter celebratethebestandbrightestinpublic
relations and communicati onsinthe SouthernCaliforniaregion
Check outrecent and upcomingepisodesof The GoodLife Podcast
Nowavailable
Ramon Saldivar
OwnerPlataTaqueria & Cantina
Carolyn ColemanExecutiveDirector/CEOLeagueofCaliforniaCities
Jennifer BrentExecutiveDirectorCaliforniaWildlifeCenterwww.AgouraHillsPodcast com
Pictured: RamonSaldivar, OwnerofPlata Taqueria Cantina
Pictured: Carolyn Coleman Executive Director League ofCalifornia Cities
CITY OFAGOURA HILLS THE LEAFLET
PAGE 6
COMMUNITY
HAPPENINGS
SaveMoney on Your
NextAdventurewith
The City of AgouraHills is excited to help you go onyournextadventure! Download our app, AH GO, from theApple App Store orGooglePlayStoreandcatchthesafest, most affordable andmostconvenientrideintown!
Rates range from $1.50 - $3.00 per person.Populardestinations includeWestlakeMarketPlace • The Oaks Mall •
ThousandOaks Auto Mall • Calamigos Ranch and Surrounding Area • AgouraHills/Malibu Lake• AgouraHills/Calabasas Community Center • Costco WestlakeVillage• Cornell Corners/Malibu Lake area• North Ranch Gateway (TJ Maxx Shopping CenterWestlakeVillage
Download our app now on Apple or And roidDevices Look forthelogo, and away you AH GO!
https://shorturl.at/joAF2
NowAvailable: Grants to Prepar e andProtectYourHomefromWildfires
Learn about RecyclingandSustainable
Programs atOur
Morning with
Are you eager to learn how to positivelyimpactyourcommunitythroughrecyclingandsustainableprograms? Join theCityofAgouraHillsandWM (WasteManagement) for an insightful eventthatwillempoweryoutocontribute to acleaner, greener future for our City.
Nov. 9, 10 to 11:30 a.m. AgouraHills City Hall, 30001 Ladyface CtTopics:
Organics
Recycling Household
E-Waste)
Disposal
Residential
Programs Recycling
This free event
is open to all
residents. Light
refreshments willbeprovided.
Email questions
to Louis Celaya
atLCelaya@agourahillscity.org.
The City’s expanded Home Hardeningprogramprovidesaone-time grant foreligibleresidentialhomeowners. Homehardeningaddressesthemostvulnerablecomponentofahousewithbuildingmaterialsandinstallationtechniquesthatincreaseresistancetoheat, flames and embers. Home hardening technologies and service sincludingfire-resistant vents, rain guttercovers, and fence replacement, are availableforgrantfundingLearnmoreatwww.AgouraHillsCity.org or call (818)597-7314
City Contacts
Agoura Hills City Hall
30001 Ladyface Court
Agoura Hills, CA 91301 | (818) 597-7300
Mon. – Thurs. 7 a.m. to 5 p.m., Fri. 7 a.m. to 4 p.m.
Agoura Hills Recreation & Event Center
29900 Ladyface Court
Agoura Hills, CA 91301 | (818) 597-7361
Mon. – Thurs. 7 a.m. to 6 p.m., Fri. 7 a.m. to 4 p.m.
Lost Hills Sheriff’s Station
27050 Agoura Road
Agoura Hills, CA 91301
L.A. County Fire – Local Dispatch (
818) 889-1122
Agoura HillsLibrary
29901 Ladyface Court
Agoura Hills, CA 91301 | (818) 889-2278
Tues. – Wed. noon to 8 p.m.
Thurs. – Sat. 10 a.m. to 6 p.m.
Sun. – Mon. Closed
Visit
the City’s
Website
Mayor Chris Anstead
CAnstead@AgouraHillsCity.org
Councilmember Deborah KleinLopez
DLopez@AgouraHillsCity.org
Councilmember Penny Sylvester
PSylvester@AgouraHillsCity.org
Mayor Pro Tem Illece Buckley Weber
IBuckleyWeber@AgouraHillsCity.org
Councilmember Jeremy Wolf
JWolf@AgouraHillsCity.org
Follow Us
Stay connected with the City for the latest news, updates, and events.
City of Agoura Hills-Government
City of Agoura Hills-Community Services Department
@CityofAgouraHills
City of Agoura Hills
@CityofAgouraHills
CityofAgouraHills91301
The Good Life Agoura Hills Podcast
www.AgouraHillsPodcast.com
www.AgouraHillsCity.orgwww.AgouraHillsRec.org
Your City
Council Upcoming CityCouncil And Planning Commission Meetings
City Council MeetingsDec. 5 (Annual Council Reorganization) and 13 • Jan. 10 and 24
Planning Commission Meetings
Dec. 21
Agoura Hills Event Center
29900 Ladyface Court
Agoura Hills, CA 91301
Celebrating AgouraHills
2023StateoftheCity2023andtheMayor’s Art Show
Thursday, November16Doorsopenat5:00 p.m.
Mayor’s presentation at 6:00 p.m.
The community is invited to
join the annual State of the
City event celebrating
Agoura Hills.
Hors d’oeuvres provided.
RSVP is preferred:
https://bit.ly/46x6pbT
Questions: 818.597.7300
CITY OF AGOURA HILLS THE LEAFLET PAGE 1
LEAFLETTHE
FALL2023
Digital Magazine Ads
Podcast
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Water-wise Living
Campaign
WATER-WISE LIVING CAMPAIGN STRATEGY
Elsinore Valley Municipal Water District (EVMWD) and
Rancho California Water District (RCWD) serve water
to more than 300,000 residents in Southern California.
Because of their proximity and purchasing water from
the same wholesale agency, both agencies partnered
to leverage resources and make a splash with a regional
water-wise campaign. EVMWD and RCWD called on
DeGrave Communications to develop a dynamic campaign
to highlight water savings.
GOAL:
Create an engaging, multifaceted campaign that would
resonate with both agencies’ regional customers that
emphasized the simplicity of making water-wise choices a
part of daily life.
Statewide drought data analysis
Customer survey review
Communications analysis and audit
Strategic planning session
Dozens of engaging communications
materials, including a video, social media, and
direct mail
Billboard campaign along Interstate 15
Partnership with local minor league baseball
team
Developing engaging content
Partnering for maximized results and cost-
savings
Creating effective community relations
A multi-pronged measurable strategy was
developed for this project and included:
AWARD-WINNING CAMPAIGN
Research
Measurable
Metrics
Strategy
43
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Case Study:Water-wise Living
Campaign
Drought or not, water conservation and
efficiency are a California way of life.
Being water-wise,
it’s as easy as...
evmwd.com/conservation ranchowater.com/conservation
Thunder’s Water-Wise Tips
1. Place produce in bowl
2. Rinse with water
3. Reuse / recycle water on plants
6.Appendix
44
45
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Liselle DeGrave APR
Principal in Charge
A veteran communicator, Liselle has over 20 years of experience and her expertise includes
spearheading communications, marketing and outreach projects for public-sector clients
throughout California. Her background blends both in-house communications and agency expertise
to ensure impactful communications strategies for the clients she serves. She will serve as the
principal in charge and oversee the implementation of projects.
Communications Strategies
Public Outreach
Community Relations
Branding
Collateral Development
Media Relations
Multi-cultural Communications and
Outreach
Local Government
Areas of Expertise
CITY OF NEWPORT BEACH
Communications, Outreach, Engineering and Water Quality
Projects
CITY OF EASTVALE
Communications, Outreach and Branding Projects
CITY OF DOWNEY
Communications, Outreach and Graphic Design Projects
CITY OF AGOURA HILLS
Communications, Outreach and Branding Projects
ELSINORE VALLEY MUNICIPAL WATER DISTRICT
Communications, Outreach, Water Efficiency, Education and
Engineering Projects
CITY OF AGOURA HILLS
Communications, Outreach and Branding Projects
SANTA ANA WATERSHED PROJECT AUTHORITY
Communications, Outreach and Branding Projects
CITY OF MURRIETA
Communications and Graphic Design Services
Relevant Experience
Education & Credentials
San Diego State University
B.A., Communications Studies, Emphasis in Public Relations;
Minor in Spanish
Universal Accreditation Board
Accreditation in Public Relations
Affiliations & Awards
Public Relations Society of America
Member
Past Director at Large
Past Assembly Delegate, Board Member
2019 PRSA Spirit of PR Award
California Association of Public
Information Officials Member
PRSA National – Bronze Anvil
PRessing On in Public Relations |
PRessing On in Public Relations Podcast
PRSA – Inland Empire Chapter -
Best in Show
PRessing On in Public Relations |
PRessing On in Public Relations Podcast
PRSA – Inland Empire Chapter Polaris
Award – Campaign
EVMWD/Rancho Water |
Water-wise Living Campaign
CAPIO EPIC Award – Campaign
EVMWD/Rancho Water |
Water-wise Living Campaign
CAPIO EPIC Award – Campaign
City of Agoura Hills |
Brand Refresh Campaign
46
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Rachel Dickman MBA, APR
Sr. Communications Manager
Rachel is a recognized leader in the field of public-sector communications and brings nearly 20
years of experience working in-house and in an agency setting to this project along with a proven
track record of award-winning communications, marketing, outreach and branding strategies.
For this engagement, Rachel will serve as the Sr. Communications Manager leading DeGrave
Communication’s fully integrated team of communications, marketing and outreach professionals.
Communications Strategies
Public Outreach
Construction Relations
Crisis Communications
Marketing
Media Relations
Collateral Development
Local Government
Areas of Expertise
SCV WATER
Communications, Outreach and Water Efficiency Projects
CITY OF NEWPORT BEACH
Communications, Outreach and Graphic Design
CITY OF MURRIETA
Communications and Graphic Design Services
CITY OF FOLSOM
Communications, Outreach and Graphic Design Services
CITY OF DOWNEY
Communications, Outreach, and Graphic Design Services
CITY OF AGOURA HILLS
Communications, Outreach, Media and Graphic Design Services
ELSINORE VALLEY MUNICIPAL WATER DISTRICT
Communications, Outreach, Water Efficiency, Education and
Engineering Projects
LAS VIRGENES MUNICIPAL WATER DISTRICT
Advanced Meter Program Communications and Outreach
Services
JURUPA COMMUNITY SERVICES DISTRICT
Communications, Outreach and Branding Projects
Relevant Experience
Education & Credentials
University of Redlands M.B.A.
UCLA B.A., Communications Studies
Universal Accreditation Board Accreditation in Public Relations
Pepperdine University School of Public Policy
Advanced Public Engagement Certificate
Affiliations & Awards
Public Relations Society of America
Member
San Diego/Imperial Counties Director at
Large & Inland Empire Past President
California Association of Public
Information Officials Member
Past President
2016 Communicator of the Year
2019 Lifetime Achievement Award
Recipient
PRSA National – Bronze Anvil
PRessing On in Public Relations |
PRessing On in Public Relations Podcast
PRSA – Inland Empire Chapter -
Best in Show
PRessing On in Public Relations |
PRessing On in Public Relations Podcast
PRSA – Inland Empire Chapter -
Best in Show
Western Municipal Water District |
La Sierra Pipeline Project
CAPIO EPIC Award – Campaign
EVMWD/Rancho Water |
Water-wise Living Campaign
47
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Denise Williams, M.Ed.
Account Executive
Denise is an expert communicator with more than a decade of experience working on
communications, marketing and branding projects. She will be responsible for assisting with
communications projects.
SANTA ANA WATERSHED PROJECT AUTHORITY
Communications, Outreach and Social Media Projects
SAN BERNARDINO VALLEY MUNICIPAL
WATER DISTRICT
Special Events, Communications and Outreach Projects
LAKE ELSINORE & SAN JACINTO
WATERSHEDS AUTHORITY
Social Media, Writing, Research and Special events
WESTERN MUNICIPAL WATER DISTRICT
Communications, Education and Outreach Projects
Relevant Experience
Community Relations
Social Media
Media Relations
Copywriting
Areas of Expertise
University of Southern California
M.Ed.
University of California, Santa Barbara
B.A., Communications; Minor in Education,
Emphasis in Psychology
Education & Credentials
Affiliations & Awards
PRSA – Inland Empire Chapter Polaris
Award – Campaign
WRCOG/ Food Rescue Program
PRSA – Inland Empire Chapter
Capela Award – Campaign
Lake Elsinore & San Jacinto Watersheds
Authority/ | Crisis Communications
48
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Jessica Winn
Account Executive
Jessica is a leader in the areas of organization administration and marketing. She has a proven
track record of effectively supporting the DeGrave Communications team with community
engagement, managing project organization and research. For this endeavor she will serve
DeGrave Communication’s fully integrated team of communications and marketing professionals
to support outreach efforts.
RUBIDOUX COMMUNITY SERVICES DISTRICT
Communications Plan, 218 Outreach
HABITAT FOR HUMANITY
Community Outreach, Writing and Marketing
ELSINORE VALLEY MUNICIPAL WATER DISTRICT
Communications, Outreach, Water Efficiency, Education and
Engineering Projects
LAKE ELSINORE AND SAN JACINTO WATERSHEDS
AUTHORITY
Communications Plan, Outreach, Events and Branding Projects
WESTERN MUNICIPAL WATER DISTRICT
Communications, Outreach and Community Outreach
Relevant Experience
Public Outreach
Marketing
Community Relations
Project Administration
Areas of Expertise
Chapman University
B.A., Organizational Leadership
Education & Credentials
Affiliations & Awards
Chapman University Alumni Board
Board Director
49
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Adriel de Guzman
Multimedia Specialist
Adriel is a talented multi-media and design professional. With more than five years of experience
and a passion for graphic design branding projects. He has worked on projects spanning from
developing collateral materials, social media, slide development, reports and even animations.
He is proficient in softwares including Illustrator, Indesign and Photoshop. Adriel is a gifted multi-
media expert and graphic designer, he will assist with bringing dynamic visuals together.
Branding
Art Direction
Digital and Print Media
Infographic Design
Project Management
Visual Problem Solving
Photo Retouching
Animation Videos
Areas of Expertise
CALIFORNIA ASSOCIATION OF PUBLIC
INFORMATION OFFICIALS
Graphic Design
WESTERN RIVERSIDE COUNCIL OF GOVERNMENTS
Graphic Design, Branding and Animation
ELSINORE VALLEY MUNICIPAL WATER DISTRICT
Graphic Design and Animation
ANIMAL FRIENDS OF THE VALLEYS
Graphic Design
LAKE ELSINORE &
SAN JACINTO WATERSHEDS AUTHORITY
Graphic Design and Animation
CITY OF NEWPORT BEACH
Graphic design and Animation
Relevant Experience
50
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Sebastian Sidi
Multi-media Specialist
Sebastian has decades of experience in media services including video production, sound
engineering, music composition, photography, podcasting, social media and special events
management. From pre- to post-production he ensures that all projects receive the highest levels of
customer service and attention to detail to guarantee a top-quality product for our clients.
Project Management
Video production
Photography and Drone
Podcasting
Local Government
Special Events
Areas of Expertise
CITY OF NEWPORT BEACH
Videography Services
CITY OF AGOURA HILLS
Videography, Podcasting and Photography Services
ELSINORE VALLEY MUNICIPAL WATER DISTRICT
Videography Services
CITY OF MURRIETA
Videography Services
CITY OF EASTVALE
Videography Services
CITY OF NORCO
Videography Services
CITY OF CARLSBAD
Videography Services
Relevant Experience
51
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
Karen Demamiel
Photographer
Karen is an accomplished, nationally published Southern California photographer focusing on
commercial, lifestyle and corporate photography. She infuses life into the images that she captures
and edits. Her ability to shoot photos that tell a story is seen through the careful curation of her
work. She has a passion for putting people at ease while taking their photos, which results in images
that are relevant, relatable and compatible with for various outreach tactics.
Photography
Special Events
Project Management
Editing
SAN BERNARDINO VALLEY MUNICIPAL WATER DISTRICT
Photography Services
INLAND EMPIRE UTILITIES AGENCY
Photography Services
HABITAT FOR HUMANITY – INLAND VALLEY
Photography Services
CITY OF EASTVALE
Photography Services
Areas of Expertise
Relevant Experience
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
9 -
J: PROPOSAL SUBMITTAL FORM - Sample
The undersigned declares that she:
Has carefully examined Liselle DeGrave, APR, which is hereby made a part of this
proposal.
Is thoroughly familiar with its contents.
Is authorized to represent the proposing firm.
Agrees to perform the work as set forth in this proposal.
q Certificate of insurance attached; insurance company’s A.M. Best rating: __________________.
Firm Name and Address
Contact Phone
Signature of Authorized Representative
Date
DeGrave Communications
40575 Cal Oaks Rd D2-137
Murrieta, CA 92562
Liselle DeGrave, APR 951-764-0865
March 30, 2025
10-
K. REFERENCES
Number of years engaged in providing the services included within the scope of the specifications under
the present business name: .
Describe fully the last three contracts performed by your firm that demonstrate your ability to provide
the services included with the scope of the specifications. Attach additional pages if required. The City
reserves the right to contact each of the references listed for additional information regarding your firm's
qualifications.
Reference No. 1:
Agency Name
Contact Name
Telephone & Email
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
Reference No. 2:
Agency Name
Contact Name
Telephone & Email
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
21 years
City of Newport Beach
City of Agoura Hills
John Pope
Ramiro Adeva
Communications services, including branding,
podcasting,video, media relations, crisis
communications, writing, social media and website
management.
Newport Beach, CA 92660
Communications services for
water, recycling and city services, including communications
strategy, media relations, video services digital media
development, content creation and more.
949-644-3031, JPope@newportbeachca.gov
100 Civic Center Dr.
818-597-7353, radeva@agourahillscity.org
30001 Ladyface Court
Agoura Hills, CA 91301
A
53
On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
11-
Reference No. 3
Agency Name
Contact Name
Telephone & Email
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
City of Eastvale
Bryan Jones
818-251-2124, BryanJoneste@gmail.com
12363 Limonite Avenue, Suite 910
Various on-call communications and outreach projects,
including management and launch of Eastvale Biz Support,
including developing a comprehensive business survey,
video, signage and content (flyers, social media, signage) forbusinesssupport. Development of the City’s 2020, 2021, 2022StateoftheCityvideos.
Eastvale, CA 91752
12-
L. STATEMENT OF PAST CONTRACT DISQUALIFICATIONS
The proposer shall state whether it or any of its officers or employees who have a proprietary interest in
it, has ever been disqualified, removed, or otherwise prevented from bidding on, or completing a federal,
state, or local government project because of the violation of law, a safety regulation, or for any other
reason, including but not limited to financial difficulties, project delays, or disputes regarding work or
product quality, and if so to explain the circumstances.
Do you have any disqualification as described in the above paragraph to declare?
Yes No
If yes, explain the circumstances.
Executed on at _______________________________________ under penalty of
perjury of the laws of the State of California, that the foregoing is true and correct.
Signature of Authorized Proposer Representative
March 30, 2025 9:00 a.m. in Murrieta, CA
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
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On-call Consulting for Marketing, Public Relations, Videography, Photography Services · City of San Luis Obispo · Proposal by DeGrave Communications
951-764-0865 | DeGravePR.com