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HomeMy WebLinkAboutRP3 Productions BidLETTER OF INTEREST 1 RP3 Productions 227 Preisker Ln, Suite G, Santa Maria, CA 93454 805) 621-4955 info@rp3productions.com March 27, 2025 City of San Luis Obispo Department of Finance 990 Palm Street San Luis Obispo, CA 93401 To Whom It May Concern: RP3 Productions is pleased to express our strong interest in providing On-Call Marketing Support Services for the City of San Luis Obispo. As a local marketing agency with over 20 years of experience serving the central coast, we are confident in our qualifications to support the goal of professional marketing and the enhancement of public relations and community engagement. Our expertise aligns well with the core areas outlined, particularly the areas of videography, paid media, social media creation, graphic design, and photography production. Our creative marketing strategies reflect the commitment to supporting the city’s marketing objectives and establishing transparent communication between the city and its community. Our team knows how to create content that connects with people. Whether it’s event coverage, video footage, or engaging social media posts, we aim to develop clear, authentic messages that keep the community informed and educated. 2 RP3 Productions is a small but dynamic team that specializes in visual storytelling, digital marketing, and digital design. Our team members include: Robert Perez, Lead Videographer & CEO – Specializing in video production, audio post- production, and aerial drone photography and videography. Caleb Kerley, Marketing Director – Experienced in marketing strategy, paid media, graphic design, branding, automations, and campaign development. Azuriah Morales, Creative Director – Skilled in video production, video editing, photography, and daily social media engagement. Primavera Rosales, Marketing Intern – Hired to assist in social media creation and administrative support Together, we create innovative, informational content that highlights the vibrancy of local communities. Our collaborative approach ensures that every project reflects the client’s goals, fostering long lasting relationships with clients. Availability and Capacity: RP3 Productions has the time, flexibility, staff, and resources to meet the City’s as-needed marketing needs. Client satisfaction, transparent communication, results-driven marketing, team collaboration, and understanding client needs are prioritized by the RP3 team. With the advantage of being local and familiar with the city of San Luis Obispo, we can ensure the delivery of effective marketing solutions. Whether providing ongoing content development or project-specific campaigns, we are prepared to respond promptly to requests. 3 Commitment to RFQ Provisions: We confirm our intent to adhere to all provisions described in the Request for Qualifications (RFQ), including compliance with contractual, insurance, and scope-of-work requirements. RP3 Productions understands the importance of meeting the City’s expectations that align with the City’s Public Engagement and Noticing Manual and Branding and Style Guide. Contact Information: For this submittal, please contact Robert Perez, Founder of RP3 Productions, at (805) 621-4955 or via email at info@rp3productions.com. Thank you for considering RP3 Productions. We are excited to collaborate with the City of San Luis Obispo to create innovative marketing that engages and informs the community. We look forward to the opportunity to work together. Sincerely, Robert Perez Authorized Representative, RP3 Productions RP3 PRODUCTIONS—EXPERIENCE & KEY PERSONNEL 4 Experience RP3 Productions is passionate about sharing empowering stories through videography and advertising. Since 2005, we’ve worked with local organizations, businesses, and communities to create impactful content that connects and inspires, Filming live events, shooting community- based projects, or producing personalized marketing campaigns. We focus on bringing each client’s unique ideas to life. Our team is made up of dedicated and articulate individuals who collaborate to craft top-level marketing Key Personnel Robert Perez CEO & Lead Videographer Skills: Video shooting and editing Event and documentary filmmaking Creative direction and project management Marketing, branding, and content development Live event and on-location videography With a passion for visual storytelling and over 20 years of experience, Robert founded RP3 Productions to help clients communicate their messages in a compelling, visually engaging way. RP3 PRODUCTIONS—EXPERIENCE & KEY PERSONNEL 5 His expertise is demonstrated when directing and producing video content that ranges from community documentaries to promotional marketing campaigns. Robert’s experience includes playing a key role in the video development contributing to video distribution across digital platforms to achieve increased viewership. Robert’s role as a Creative Lead allows him to oversee all aspects of the creative process and film production, ensuring each project reflects RP3’s high standards for quality and excellence. Whether he’s behind the camera filming live events or in the editing suite polishing final cuts, Robert is committed to delivering impactful content that tells a story and builds a connection. His experience working with diverse industries and local organizations gives him a unique ability to adapt strategies and bring solutions that will bring to life the vision of any project. Caleb Kerley Marketing Director Skills: Marketing strategy and analytics Automations Paid Media Graphic Design Campaign Developement RP3 PRODUCTIONS—EXPERIENCE & KEY PERSONNEL 6 As a marketing director of RP3 Productions, Caleb successfully manages marketing campaigns for over 15 Central Coast companies. His passion for leveraging cutting-edge strategies and technologies helps grow engagement in today’s competitive landscape. His approach combines creativity with data-driven decision-making to craft campaigns that resonate with target audiences and deliver measurable Return On Investment (ROI). He believes in the power of hard work and dedication to create meaningful change and drive success. Caleb possesses expertise in graphic design, branding, and data-driven marketing solutions. His experience includes playing a key role in the strategic video promotion contributing to video distribution across digital platforms to achieve increased viewership. In addition to RP3 Productions, Caleb’s expertise lies in his academic background, combined with his hands-on experience that has equipped him with a unique blend of theoretical knowledge and practical skills. He specializes in creating innovative marketing solutions that drive real results for RP3 clients. He’s been intentional in building RP3’s reputation as a trusted partner for marketing in the Santa Maria area. PROJECT PORTFOLIO 7 San Luis Ambulance Recruitment Video San Luis Obispo Ambulance, a local emergency service provider in San Luis Obispo County 2023 Video: https://youtu.be/7nVW1boTBb8 RP3 Productions created a 2-minute recruitment video showcasing their team in action, including footage of ambulances and medics assisting the community. The video was edited with a thrilling and engaging start, plus a cinematic cut into a heartfelt “join us” message, emphasizing their commitment to the local community. This project directly relates to community-focused content needs emphasized in the city’s marketing objectives. Caleb brought his expertise in graphic design and was able to assist in strategizing an emphasis on the medics’ role in keeping SLO County safe throughout the recruitment video. Caleb’s eye for detail ensured the video promotion and essence had a clean, engaging style. Robert led on- location shooting, capturing footage that highlighted the day-to-day work of the San Luis Ambulance. His knowledge in filming high-energy events and editing impactful videos contributed to an inspiring video that boosted recruitment and respect for the Ambulance workers. The video was featured on San Luis Ambulance's website and social media platforms, reaching over 10,000 views. It contributed to their success in hiring new staff that was dedicated to PROJECT PORTFOLIO 8 ensuring the safety of San Luis Obispo people. This demonstrates our ability to produce persuasive and engaging video content that achieves client’s goals. Softball Field Fundraising Campaign Saint Joseph’s High School, a private school in Santa Maria, CA 2022-2023 Video: https://www.youtube.com/watch?v=_9c9l8J7C8U RP3 Productions produced a video and photo series documenting the construction of their new softball field. This included capturing the start of a new beginning stemming from a dirt lot to a new season. We edited a 3-minute hype video titled “Exciting Times for St. Joseph High School!” for their social media channels and donor events to promote this new transformation. This highlights our capability in video production and in capturing special events. Lead Videographer, Robert, led the on-site shoot and managed post-production, portraying the magic behind the scenes. His work highlighted the transformation of the field and the impact on the girls’ team, delivering visuals that inspired viewers to support the campaign. Caleb leveraged his background in publication and advertisement to showcase a meaningful motif. His graphic skills gave the campaign a high-energy feel that resonated with the audience. Our video and photo work played a key role in their fundraising campaign, which successfully raised over $200,000 in donations from parents, alumni, and local supporters. The video reached 15,000 community viewers. This presents the creation of credible and persuasive content that supports community projects and fundraising efforts. PROJECT PORTFOLIO 9 Santa Maria Fire Department Recruitment Video Santa Maria Fire Department, a public safety agency 30 miles from SLO. July 2023 Video: https://youtu.be/hHExA7zGpPk?si=2GKt6_HRzLZYoock RP3 Productions created a 3-minute recruitment video featuring their fire trucks, training exercises, and a firefighter sharing his experience serving the community. It portrays the pride of a Santa Maria fire fighter in providing public safety all while managing the pressure of protecting the largest city in the county. The video was shared on their social media platforms and website. This demonstrates our skills in video production and social media content relevant to public safety agencies. We are prepared to serve crisis and emergency communications. Robert led the filming process, capturing everything from live-action drills to personal stories that added depth to the narrative. His editing skills helped craft a cohesive video that resonated with viewers and inspired a wave of applications. Caleb’s background in digital marketing and media ensured the result illustrated an online image tailored to engage potential recruits. The Santa Maria Fire Department experienced a surplus of applicants, exceeding their expectations after the video's release. The video achieved 15,000 views within a month. This illustrates our ability to develop effective recruitment videos for public sector organizations. PROJECT PORTFOLIO 10 Cops N Cars Toyota Santa Maria Community event, Santa Maria Police Department and Toyota Santa Maria collaboration. October 2024 Video: https://www.youtube.com/watch?v=Z6IZv5CA4zY RP3 Productions took a lead role in organizing a car show fundraiser for kids. Our responsibilities included shooting promotional videos, designing graphics for flyers and social media, planning the event layout, managing car registration, and providing live social media coverage. The video offers a comedic twist when a police officer pulls over a vibrant aqua Toyota 86’. It references one of tour all-time favorite theme song, “Bad Boys.” Smoothly switching off from nerve-wrecking traffic stop to an assertive invite to the Cops N Cars event! This exemplifies our comprehensive service offerings, including video, photography, social media, and event planning. Caleb created eye-catching posts and promotional graphics for flyers and social media, ensuring a strong community response before and during the event. His live posting and content updates helped boost online visibility, contributing to the event’s success. Robert led the event coordination, managing logistics, car lineups, and on-site video production. His experience in filming live events ensured smooth coverage and post-event content that kept the excitement going long after the event ended. PROJECT PORTFOLIO 11 The event successfully raised $50,000 for the police department’s youth programs, representing a significant benefit to the local community. Our promotional video achieved 25,000 views. This demonstrates that our efforts to manage and promote successful community engagement events can positively support our community and youth. Coast Hills Holiday Campaign Coast Hills Credit Union 2023 Video: https://www.youtube.com/watch?v=RyjBL4hjqR4 RP3 Productions partnered with CoastalHills Federal Credit Union to create a festive holiday campaign that spread seasonal cheer and boosted brand awareness. We produced a 90-second video and photo series that captured joyful moments of families visiting branches, staff in Santa hats, and CoastalHills' signature “give back” spirit. The video plays holiday tunes and jingling bells to remind viewers of the warm, festive winter. The campaign was designed to highlight the bank’s community-focused mission. Media specialist, Caleb, led the video’s creative direction, capturing authentic, euphoric moments and editing them into an engaging finished product. Caleb also managed the release schedule, captioning for multiple platforms, and optimizing viewer engagement across different audiences. His social media expertise helped maximize visibility, boosting Coast Hills’ holiday traffic online. Robert’s post-production planning and concepts developed the perfect holiday video. He also coordinated with branch staff and volunteers to choreograph scenes efficiently, PROJECT PORTFOLIO 12 maintained production timelines, and oversaw lighting and sound setups to ensure professional quality. He ensured that the finished video stayed on-brand while resonating with viewers. The campaign video reached 26,400 views and drove increased customer activity to Coastal Hills branches during the holiday season. This project reflects our ability to create polished video content, manage social media campaigns, and enhance brand awareness. These projects highlight our expertise in creating impactful visual content that portrays community-focused ideals, and our delivery of tangible results for our clientele. We are confident that our skills and experience align well with the City of San Luis Obispo's public relations, marketing, and video production needs. About Us 13 About Us: We're a united network of creative thinkers, strategists, and artists who believe that the correct message, delivered effectively, can make a lasting impression. We're committed to understanding client’s needs, creating captivating content, establishing brand experiences that exceed expectations, and developing fun and enjoyable projects. We have worked with clients from a wide range of industries, such as car dealerships, agriculture, public safety, and more. What motivates us today is the same as when we first started in 2005 in Santa Maria—helping our clients stand out while maintaining authenticity to themselves and their target audience. References 14 References RP3 Productions provides the following three references from past clients, showcasing our videography and marketing work relevant to the City of San Luis Obispo’s needs. Each entry includes full contact details and a description of services, as required. Reference 1 Agency Name: San Luis Ambulance Contact Name: Justin Kelton Telephone Number: 805-423-1705 Email Address: justin@sla.md Mailing Address: 3546 S Higuera St, San Luis Obispo, CA 93401 Description of Services: In 2023, RP3 created a 2-minute recruitment video for San Luis Ambulance, filming medics in action across SLO County. We edited it to highlight their community care, resulting in 12,347 views and boosting hires to keep locals safe. Additionally, we completely manage San Luis Ambulance’s social media and help them with all their marketing needs. Reference 2 References 15 Agency Name: Santa Maria Police Department Contact Name: Lieutenant Felix Diaz Telephone Number: 805-264-1765 Email Address: Fdiaz@cityofsantamaria.org Mailing Address: 1111 Betteravia Rd, Santa Maria, CA 93458 Description of Services: In 2024, RP3 fully managed the Cops N Cars event for Santa Maria PD, delivering videos and photos from start to finish. Our work raised $50,000 for kids’ programs and earned 30,000 video views, showing our end-to-end skills. Reference 3 Agency Name: Saint Joseph’s High School Contact Name: Alejandra Chavez Telephone Number: 805-310-3893 Email Address: Achavez@mjacooling.com Mailing Address: 1370 White Court, Santa Maria, CA 93458 Description of Services: In 2024, RP3 produced a video and photos for Saint Joseph’s softball field fundraising campaign. Our content helped raise over $200,000 and got 25,000 views online, proving our impact for community projects. References 16 These Central Coast clients highlight our ability to deliver impactful content, ready to serve San Luis Obispo. Please contact them to verify our performance Fee Structure 17 Fee Structure RP3 Productions offers competitive pricing for on-call videography, photography, and other marketing services tailored to the City of San Luis Obispo’s needs. Below are our proposed rates, fixed for the 5-year contract term. Hourly Rates Role Rate On Site Videographer/Photographer $100/hour Video/Photo Editing $100/hour Strategy/Consulting $100/hour Graphic Design $50/hour On Site Production Assistant $30/hour Copywriting/SEO $75/hour Email/Social Media Campaigns $75/hour All Other Paid Media $75/hour Fee Structure 18 Flat Rates Example Project Rate 2-Minute Video (filming + editing) $2000 Photo Shoot (50 edited images) $1000 Campaign Development (Strategy, Consulting, Planning, Coordinating) 40 hours 4000 Multi Platform Event Graphics (5 formats) $350 30 Second Clip (filming + editing) $1000 Month Long Social Media Campaign With 5000 Media Spend 500 Additional costs, like travel or equipment rentals, are capped at $200 per project unless pre- approved by the City. Proposal Submittal Form 19 Proposal Submittal Form The undersigned declares that she or he: Has carefully examined the Request for Qualifications (RFQ), made a part of this proposal. Is thoroughly familiar with its contents. Is authorized to represent RP3 Productions. Agrees to perform the work as set forth in the RFQ. Has attached a certificate of insurance; carrier: State Farm General Insurance Company, A.M. Best rating: B (Fair). RP3 commits to securing coverage meeting Exhibit C requirements (e.g., 1M per occurrence/$2M aggregate general liability from an A- or better rated carrier) upon award, leveraging support from State Farm Mutual Automobile Insurance Company (A++). RP3 Productions, 227 Preisker Lane, Santa Maria, CA 93458 Contact: Robert Perez, (805) 264-6406, Info@rp3productions.com Signature: Date: April 7, 2025 Statement of Past Contract Disqualifications 20 Statement of Past Contract Disqualifications RP3 Productions has never been disqualified, removed, or prevented from bidding on or completing a federal, state, or local government project due to violations of law, safety issues, or any other reasons. Do you have any disqualification to declare? Yes [X] No If yes, explain: N/A Executed on April 7, 2025, at Santa Maria, California, under penalty of perjury under the laws of the State of California, that the foregoing is true and correct. Signature: Robert Perez, Owner 1001486 2005 155279 205 01-19-2023 INSR LTR TYPE OF INSURANCE ADD INSD SUB WVD POLICY NUMBER POLICY EFF ( MM/DD/YYYY) POLICY EXP ( MM/DD/YYYY)LIMITS A COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO- JECT LOC OTHER: N N 04/08/2024 04/08/2025 EACH OCCURRENCE 1,000,000$ DAMAGE TO RENTED PREMISES (Ea occurrence)300,000$ MED EXP (Any one person)5,000$ PERSONAL & ADV INJURY 1,000,000$ GENERAL AGGREGATE 2,000,000$ PRODUCTS - COMP/OP AGG 2,000,000$ AUTOMOBILE LIABILITY ANY AUTO OWNED AUTOS ONLY SCHEDULED AUTOSHIRED AUTOS ONLY NON-OWNED AUTOS ONLY COMBINED SINGLE LIMIT ( Ea accident)$ BODILY INJURY (Per person)$ BODILY INJURY (Per accident)$ PROPERTY DAMAGE ( Per accident)$ UMBRELLA LIAB OCCUR EXCESS LIAB CLAIMS-MADE DED RETENTION $ EACH OCCURRENCE $ AGGREGATE $ WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED? Mandatory in NH) If yes, describe under DESCRIPTION OF OPERATIONS below Y / N N / A PER STATUTE OTH- ER $ E.L. EACH ACCIDENT $ E.L. DISEASE - EA EMPLOYEE $ E.L. DISEASE - POLICY LIMIT $ SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. CANCELLATION AUTHORIZED REPRESENTATIVE 11/13/2024Thisformwassystem-generated on . E-MAIL ADDRESS:julia.tipolt.m35h@statefarm.com CONTACT NAME:Julia Tipolt PHONE ( A/C, No, Ext):805-688-5537 FAX ( A/C, No): INSURER(S) AFFORDING COVERAGE NAIC # INSURER A :State Farm General Insurance Company 25151 INSURER B : INSURER C : INSURER D : INSURER E : INSURER F : PRODUCER INSURED Julia Tipolt 680 Alamo Pintado Rd Ste 101 Solvang CA 93463 Perez, Robert 626 MONTEREY RD SANTA MARIA CA 934557447 REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) 11/13/2024 ACORD 25 (2016/03) 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD