Loading...
HomeMy WebLinkAboutStacey Miller Public Affairs BidRequest for Qualifications On -Call Communications Support Submitted by Stacy MillerirroPUBLICAFFAIRSINC. StacyM i I IerPk com 1818-402-5806 Stacy Miller PUBLIC AFFAIRS INC. Re: Request for Qualifications — On -Call Communications Services for the City of San Luis Obispo Dear Selection Committee, Thank you for the opportunity to submit qualifications on behalf of Stacy Miller Public Affairs, Inc. SMPA) for on -call communications services with the City of San Luis Obispo. At SMPA, we bring more than 100 years of combined experience in public relations, digital and traditional marketing, branding, community engagement and content design. We're a passionate team that thrives on helping public agencies connect with their communities in meaningful, authentic ways — and we believe our collaborative, hands-on approach would be a great fit for San Luis Obispo. We're especially excited about the possibility of working with the City of San Luis Obispo. It's a vibrant, forward -thinking community that values transparency, sustainability and innovation —all values we share. Our team has deep roots along the Central Coast and understands the importance of preserving the unique character of SLO while keeping residents informed and engaged. Whether it's supporting public information campaigns, helping navigate sensitive issues, or crafting creative content that reflects the City's voice, we're ready to step in and support your goals. SMPA is known for building thoughtful, integrated communication strategies that work across platforms, from social media and websites to press releases and in -person events. We take pride in staying ahead of industry trends while remaining grounded in proven outreach practices. Our team works closely with clients to make sure every message aligns with their mission and resonates with their audiences. This letter confirms that SMPA meets the insurance requirements outlined in the RFQ, has read and understands the document in full, and is both available and fully capable of meeting the City's expectations and needs. You can learn more about us at StacyMillerPA.com, and I welcome you to reach out directly at 818-402-5806 or via email at Stacy@StacyMiIlerPA.com. We appreciate your consideration and would love the opportunity to collaborate with the City of San Luis Obispo. Sincerely, F Stacy Miller Communications • Public Relations • Government Affairs 1337 S. Victoria Avenue, Suite 501, Oxnard, CA 99035-1392 805) 246-1433 Venture/Santa Barbara (213) 995-6115 Los Angeles (818) 402-5806 Mobile Stacy@StacyMillerPA.com www.StacyMillerPA.com Stacy Miller Public Affairs, Inc. Request for Qualifications Company Profile The Stacy Miller Public Affairs, Inc. (SMPA) team collectively has more than 100 years of experience and extensive knowledge of community engagement, media and community relations, public education and social media management for public and private organizations. We have a talented and dedicated team known for their ability to develop and integrate full -service public relations and community engagement campaigns. Our team is made up of experienced communications professionals with deep, hands-on knowledge of how local governments operate. Some of our team members have served directly within executive offices of city and county governments, managing internal and external communications at the highest levels. Others have acted as strategic partners to local agencies, supporting a wide range of public engagement efforts across multiple jurisdictions. We also bring expertise in digital and social media, with specialists who know how to craft effective messaging, manage online communities, and deliver content that resonates with diverse audiences across platforms. SMPA delivers. We are best known for mission -critical work in Santa Barbara County and beyond during the COVID-19 pandemic and during/after the Thomas Fire and 1/9 Debris Flow. Our work has engaged millions of residents, local businesses and visitors and helped connect people with life-saving information via sharply executed websites, community engagement, branded graphic imagery and social media management. We have also worked for various public sector clients across California including the Port of Hueneme, Cities of Santa Barbara, Palmdale, Glendale, Thousand Oaks, Pasadena, Westlake Village, San Gabriel and other municipalities to implement emergency communications, outreach, media management and community support programs. Official Business Name: Stacy Miller Public Affairs, Inc. Primary Contact: Stacy Miller, President & CEO Firm Address: 1237 S. Victoria Ave. #501, Oxnard, California 93035 Contact Information: Stacy@StacyMillerPA.com StacyMillerPA.com 818-402-5806 Type of business entity of consultant: S Corporation - Women Owned Business Federal Employer I.D. Number: 47-3100475 Number of years consultant has been in business under the present business name: 16 Number of years of experience the consultant has been providing required, equivalent, or related services: 35 Any failures or refusals to complete a contract, and explanation. No. Never. SMPA Services Stacy Miller Public Affairs, Inc. (SMPA) is a full -service public relations and communication firm dedicated to delivering the right message at the right time to the right audience. From traditional public relations services to crisis communication, strategic communication, government relations, stakeholder engagement and coalition building, SMPA helps public, private and non-profit clients achieve and surpass their strategic goals. The following SMPA services are available, but not limited to: Community & Stakeholder Outreach To establish relationships with targeted community groups, SMPA focuses on building community outreach programs, organizing events, and providing innovative ways to reach consumers. SMPA develops interactive outreach materials to inform the public and further strengthen brand reputation and credibility. SMPA uses traditional outreach efforts, such as billing inserts and customer information publications like newsletters and brochures, as well as social media. SMPA also specializes in public engagement and information gathering, ensuring stakeholders have a voice and clients have valuable input to guide decisions. Crisis Communications In the world of communications, crisis communications are not an "if" but a "when." SMPA ensures its clients are prepared for when issues arise and will be there every step of the way. SMPA offers emergency and disaster -related communications services, including rapid response messaging, updates, and multi -platform coordination. The SMPA team has supported clients through major events, including the Thomas Fire and subsequent 1/9 Debris Flow, and ongoing communications for the COVID-19 pandemic for counties, cities and special districts. Media Relations SMPA thrives in media relations and helps clients succeed by building brand awareness, increasing credibility, and maintaining strong relationships with Central Coast and California media outlets. SMPA understands the importance of crafting effective communication plans with crucial PR strategies, such as press releases and earned media, ghostwriting op-eds, newsletters, media coordination, key messages for spokespeople, and maintaining a robust PR database. Website & Content Management SMPA knows staying connected with the community is important. SMPA serves as a webmaster with regular postings of meeting agendas and videos, creation of new content, routine updates, and website troubleshooting. Event Planning & Promotions SMPA develops and executes special events designed to engage the public, build brand visibility, and promote programs or initiatives. Services include: Event logistics and coordination Creative concepts and branding Promotion across traditional and digital media On -site staffing and follow-up communication Content Creation SMPA develops compelling and strategic content to support public outreach, stakeholder engagement, and brand awareness goals. Whether it's crafting persuasive messaging for a community campaign or producing accessible, informative materials for a specific project, SMPA's content is developed to meet the unique needs of each client. The team produces a wide range of content, including informational and educational materials, social media posts, and outreach tools designed to inform, engage, and inspire. From large-scale initiatives to smaller, quick -turnaround assignments, SMPA ensures all content is clear, visually appealing, and aligned with broader communication objectives. Additionally, SMPA has extensive experience facilitating capital improvement and infrastructure/construction-related project information, ensuring complex or technical updates are translated into user-friendly content that helps residents stay informed and connected. Social Media SMPA crafts, implements, and manages social media to complement a comprehensive public relations strategy. Using an organization's website as the "home base;' the team drives traffic to and from social platforms to deliver key messages. SMPA develops social content to target audiences and monitors engagement, employing innovative digital media buying strategies to grow reach. SMPA's approach combines strategic content development, community engagement, and high - performing ad campaigns to meet defined goals —whether that's brand awareness, lead generation, or conversion. SMPA also develops, implements, and continuously optimizes paid social media campaigns including Meta Ads) with audience targeting, creative testing, and performance tracking at every stage of the funnel. Social Media services include: Social media content planning and production Campaign development Monitoring and analytics Meta (Facebook & Instagram) ad campaign strategy and implementation Search Engine Optimization (SEO) SMPA provides strategic SEO services to ensure organizations rank higher in search engines, reach the right audience, and build lasting visibility. SMPA combines on -page, technical, and content -driven SEO strategies to create long-term organic growth. We focus on optimizing your website structure, content, and metadata, while also guiding keyword -rich content production and link -building opportunities that align with your broader communications strategy. SEO services include: SEO audit and technical optimization Keyword research and strategic content planning On -page SEO (titles, tags, metadata, internal linking) Blog and landing page content optimization Local SEO for geographic visibility Ongoing reporting and performance insights Benefits of SEO: Increased visibility in search results Steady growth in qualified organic traffic Enhanced user experience and faster site performance Long-term cost savings compared to paid channels Greater authority and trust in your sector Google Ads SMPA offers Google Ads management designed to drive immediate traffic and measurable results through paid search. We plan and manage campaigns that align with your goals —whether it's to boost awareness, generate leads, or drive conversions. From keyword targeting to conversion tracking, we handle the full lifecycle of Google Ads campaigns to ensure every dollar spent works harder for your brand. Google Ads services include: Campaign strategy and keyword planning Search, Display, and YouTube ad creation Budget management and bid optimization Conversion tracking and landing page recommendations Reporting Benefits of Google Ads: Immediate visibility on search engines Precision targeting by intent, location, device, and more Scalable campaigns based on performance Real-time analytics for transparent ROI Flexibility to test messaging and offers Targeted Advertising & Publicity In addition to nurturing relationships with media outlets including local television and newspapers, SMPA assists with advertising and publicity across various platforms. Services include: Print, radio, video, and streaming ad development and placement Local radio promotions Google and Meta/social media platform buys Event -specific media pushes Translation and Communications SMPA translates media and communication materials into Spanish and other languages upon request. With team members fluent in five languages, SMPA ensures messaging is culturally relevant and reaches all community members effectively. Graphic Design All tactics are supported by a cohesive and professional design approach. SMPA's in-house design team provides: Branding and logo development Printed and digital collateral design Infographics, visual storytelling, and layout services Design for social, website, and advertising assets Team Resumes STACY MILLER, PRESIDENT & CEO Stacy Miller is a highly accomplished communications, community engagement and public affairs strategist whose versatility and expertise has been crucial to successful strategic communications projects for public, private, and non-profit organizations. Ms. Miller's professional experience in public, private and non-profit communications, public relations and government affairs extends over 25 years and provides a broad base of expertise that has led organizations and clients to surpass their strategic goals. Prior to launching her consulting firm in 2008, Ms. Miller served as the Intergovernmental Relations Director for the City of Santa Clarita, the third -largest city in Los Angeles County and the Vice President of External Relations for one of California's largest non-profit organizations. She began her career in the private sector with Sunkist Growers. Ms. Miller holds a master's in public administration. She and her husband of 30 years are the proud parents of Trent, a U.S. Army Ranger and Paige a successful professional in the high-tech industry. SMPA is based in Ventura County Ms. Miller is a full-time resident of Oxnard, Ventura County's largest city Served as the Chair of the Board of the Oxnard Chamber of Commerce in 2018 and 2019 Currently serves as the inaugural President of Oxnard Police Community Foundation (OPCF) Serves on the Board of the Oxnard Convention and Visitors Bureau (Visit Oxnard) Active member of the Ventura, Camarillo and Conejo Valley Chambers of Commerce Successes include: Stacy Miller Public Affairs was selected by the County of Santa Barbara to design a new brand for the county's health department. The rebranding was to bring together all of the branches of the department including human, animal, and environmental health and elevate the values that the department espoused but had not necessarily promoted. SMPA conducted a comprehensive brand discovery that included leadership, employee, and stakeholder interviews, reviews of existing materials and needs, as well as a comprehensive competitive analysis and brand/values mapping process. SMPA arrived at a visual system that elevated the organization's values and brand pillars while bringing the multiple departments into a visually unified code. The new brand functions as a beacon for health in the county. STACY MILLER, PRESIDENT & CEO Successes include: Lead crisis communication efforts for County of Santa Barbara for COVID-19 pandemic and Recovery efforts Developed and implemented COVID-19 communication plan Developed and built two websites for COVID information for residents and businesses Lead crisis communication efforts for City of Westlake Village for COVID-19 pandemic and recovery efforts Developed and implemented a comprehensive communication plan and program for COVID-19 and Recovery efforts Developed and built a website for COVID information for residents and businesses Lead crisis communication efforts for County of Santa Barbara during the Thomas Fire and 1/9 Debris Flow Developed and implemented comprehensive communication plan for both disasters Developed and built original ReadySBC.org website Lead COVID-19 communication efforts for ColourPop Cosmetics, Oxnard's largest employer TERRI MAUS-NISICH, SR. VICE PRESIDENT, STRATEGY & ORGANIZATIONAL DEVELOPMENT Ms. Maus-Nisich is an accomplished local government professional with more than 35 years of executive -level experience in the effective development and execution of strategic planning, organizational development, community building, communications, and innovative problem -solving strategies. As Assistant County Executive Officer with the County of Santa Barbara, Ms. Maus-Nisich initially led the municipal services departments and later health and human services, which included First Five, Behavioral Wellness, Public Health, Social Services, Child Support Services, and Community Services. She also oversaw communications, emergency management and spearheaded the advancement of multiple projects and services to facilitate community engagement, advance community recovery from disasters and address the needs of the most vulnerable countywide. Ms. Maus-Nisich also served with the City of Santa Clarita for 15 years in various positions from intern, Analyst, Assistant to the City Manager, Department Head of various departments, and Deputy City Manager. Ms. Maus-Nisich has received numerous awards and recognition in communications, strategic planning, community -based problem solving, organizational development and the delivery of human services programs. In 2023, she was recognized by the California State Legislature for her achievements and contributions as women leader within the State of California. Experience Stacy Miller Public Affairs Inc., Senior Vice President, Strategy and Organizational Development 2023—Present County of Santa Barbara, Assistant County Executive Officer, Health and Human Services 2002-2023 City of Santa Clarita, Deputy City Manager (progressively responsible roles prior) 1987-2002 KATIE FERBER WESCHLER, DIRECTOR, PUBLIC SECTOR COMMUNICATION & STRATEGY With more than a decade of experience in media and public relations, Ms. Ferber Weschler has cultivated a diverse portfolio working with clients ranging from municipal governments and public hospitals to school districts, universities and non-profit organizations. Ms. Ferber Weschler's journey began in local television news as a producer at KSBY-TV in San Luis Obispo before transitioning to the realm of public relations, where her focus shifted toward community engagement, stakeholder building and public policy advocacy. Her expertise has left an indelible mark across various sectors, with notable clients including the County of Santa Barbara, the City of San Luis Obispo, the Port of Hueneme/Oxnard Harbor District, San Luis Coastal School District, Natividad Medical Center, San Luis Obispo Tourism Business Improvement District, Sierra Vista and Twin Cities Medical Centers, Cal Poly SLO, NextEra Energy, Pacific Gas & Electric, Philips 66-Santa Maria Refinery and Chevron. An alumna of Cal Poly San Luis Obispo with a Master of Public Policy and a Bachelor of Science in broadcast journalism, Ms. Ferber Weschler's academic background complements her practical experience. Married to a United States Army Officer, she is deeply committed to facilitating connections between government entities and the communities they serve through innovative, engaging and impactful public relations campaigns. Experience Lead public relations and community engagement efforts for City of San Luis Obispo, working closely with the City Manager's Office. Projects included: State of the City presentations, Annual REOC Report, City Council communications, Worked on San Luis Obispo County Citizens for Measure J (Transportation Sales Tax Initiative), in partnership with SLOCOG 5 years local television news producer at KSBY and KCOY 10 years Public Relations and Community Engagement Strategist / Account Manager Master of Public Policy and Bachelor of Science in broadcast journalism, agricultural communications from Cal Poly SLO MORGAN ROUTT, SOCIAL MEDIA SPECIALIST Morgan Routt is a marketing professional specializing in digital storytelling, strategic communications, and brand engagement. She excels in crafting compelling narratives that resonate with audiences and drive meaningful interactions. With experience managing organic social media for five accounts, she oversees content strategy, creation, scheduling, and performance monitoring to enhance brand visibility and community engagement. She holds a Bachelor of Arts in Business Administration with a focus on Marketing from Washington State University's Carson College of Business. Her academic background, combined with hands-on experience, has equipped her with a deep understanding of consumer behavior, brand strategy, and data -driven marketing. Passionate about the ever -evolving digital landscape, she continues to refine her expertise in audience engagement, content strategy, and social media analytics to create impactful and results -driven campaigns. Experience Managed social media for 10 different client accounts, some across both Instagram and Facebook, tailoring content to fit unique brand identities. Led the development of a cohesive brand voice across multiple platforms, ensuring consistency and impact. Created and executed social media campaigns that increased follower growth and audience interaction. Designed and implemented a strategic content calendar, improving post -performance and audience retention. Fee Structure Team Member Role Hourly Rate Stacy Miller, Account Supervision, Strategy, Crisis Communications 295 President & CEO Management Terri Maus-Nisich, Sr. Vice President, Strategy, Crisis Communications Advising, Strategy & 225 Organizational Development Organizational Development Katie Ferber Weschler, Director, Public Sector Account & Project Management, Content Strategy 90 and Development Communication & Strategy Morgan Routt, Associate, Social Media Content Development, Social Media 45 Communications Individual projects can be estimated at an hourly or a retainer -based fee. References Agency Name BEACON Contact Name Marc Beyler Telephone & 510) 316-6095 Email Beyeler@beacon.ca.gov MarcBeyeler@mac.com Street Address 105 East Anapamu Street, Suite 201 City, State, Zip Santa Barbara, CA 93103 Code SMPA led a strategic communications project for BEACON to strengthen messaging, increase visibility, and align stakeholders across the Central California Coast. The engagement began with a targeted Listening Tour Description of featuring interviews with leadership and Board Members to uncover services organizational insights and align priorities. These findings informed the provided development of a professionally written and designed Annual Impact Report, including which showcased BEACON's work on coastal erosion, beach nourishment, and contract ocean health. BEACON's Board praised the final report for its clarity, quality, amount, when and effectiveness in communicating regional impact. To support ongoing provided and outreach, SMPA created a series of customized PowerPoint presentations project tailored to each Board Member's jurisdiction. These "road show" decks outcome equipped BEACON leadership with adaptable, compelling tools to communicate their mission and accomplishments to stakeholders. The project delivered a unified voice, stronger stakeholder engagement, and lasting value for BEACON's communications efforts. References Agency Gold Coast Health Plan (GCHP) Name Contact Susana Enriquez-Euyoque Name Telephone 805) 910-0126 Email SEnriquez@goldchp.org Street 711 East Daily Drive, Suite 106 Address City, State, Camarillo, CA 93010-6082 Zip Code Since 2017, SMPA has served as a strategic communications partner to Gold Coast Health Plan (GCHP), leading the development and execution of comprehensive Descriptio media strategies to increase public awareness, drive member engagement, and n of support the Plan's strategic priorities. SMPA crafted and implemented targeted, services multi -channel outreach campaigns tailored to GCHP's diverse member base. provided Channels include print, radio, TV, digital, social media, out -of -home, transit, grocery including store ads, and door hangers. SMPA managed every aspect of media planning and contract buying —from vendor negotiations and placement strategy to real-time amount, performance optimization and budget oversight. Creative services focused on when producing compelling, platform -specific content for digital and social media, provided ensuring consistent messaging and branding. SMPA also provided detailed reporting and and analytics through monthly, quarterly, and annual reviews —tracking project performance, identifying high -impact tactics, and refining strategies for future outcome campaigns. GCHP leadership and its Commission have consistently applauded SMPA's work for delivering clear strategy, operational excellence, and measurable results in community outreach and member engagement. References Agency City of Palmdale, CA Name Contact Sara Gallagher Name Telephone 661) 317-6104 Email SGallagher@CityofPalmdale.org Street 38300 Sierra Highway, Suite A Address City, State, Palmdale, CA 93550 Zip Code SMPA served as the fully outsourced Communications Division for the City of Description Palmdale, overseeing all internal and external communications functions. Services of services included strategic advisement, public outreach, media relations, crisis provided communication, and content development across all platforms. SMPA managed including public information efforts —crafting press releases, newsletters, and social media contract content to promote city services, events, and initiatives. The team coordinated amount, media inquiries, organized community events, and ensured timely, accurate when messaging during crises. SMPA also maintained the city's website, developed provided internal communication strategies for staff, and supported municipal events and and project hearings. SMPA continues to serve as a strategic and crisis communications outcome consultant to the City Manager and City Council, providing real-time guidance, message development, and media support on high -profile or sensitive issues. Work Samples 1 R The COVID-19 Pandemic The Situation COVID-19 saw millions of people worldwide quarantined, non -essential businesses and services shut down and an overwhelming demand was placed on our healthcare system. On March 4, 2020, the County of Santa Barbara Public Health Department (SBPHD) enlisted SMPA to develop and implement a comprehensive communication. Their goal was to ensure that timely, relevant and potentially life-saving health information was available to the community in a format that was easily accessible 24/7, while at the same time stemming the flow of misinformation. The SMPA Approach COMMUNICATION CRISIS WEBSITE DIGITAL STRATEGY COMMUNICATIONS DESIGN & MARKETING DEVELOPMENT f V o e 0 0 EARNED SOCIAL PUBLIC COMMUNITY MEDIA MEDIA RELATIONS OUTREACH & ENGAGEMENT At the heart of the strategy was the English and Spanish language COVID-19 public information portals— PublicHealthSBC.org—designed to act as a one -stop -shop for all COVID-related information. This included virus facts, frequently asked questions, press releases, informational videos, and more. Subsequent testing, vaccine information, health orders, and blog posts written by local health professionals were added to the website as the virus epidemiological situation evolved. Both English and Spanish websites were updated 24/7 with the latest COVID-19 information. SMPA went on to build—RecoverySBC.org—in order to provide federal, state and local resources for businesses, resources for individuals, community assistance programs and a school reopening framework. Additionally, SMPA created a county -wide community/unity campaign and video, multiple advertising campaigns around testing, vaccination, pediatric vaccination and booster shots. SMPA also created virtual town hall meetings, community outreach programs, media relations efforts, a robust social media presence and traditional signage throughout the community. COUNTY OF SANTA BARBARA The COVID-19 Pandemic A3 aeata aa,aa,a Ceeet, PUBLICHealth • ,CSTM 'AOC'•a,< •° attt at =. D E P A A T r[ 11 T Want to know nave about the COVID-19 vaccim? Cick here to more information O • puWCMMtMpc.pahuwl 4 .. aa.te •area,• c... I PUBLIC Health D E r A 0 T r[ M T Your Shot to STOP COVID-19 Everyone 5+ years of age is eligible to be vaccinated. Vaccination Information Links (Community Vaccine Clinics listed below) 1 1 1 1 5-11 Years Old Booster S 0 sI Thomas Fire & 1/9 Debris Flow Crisis Communications The Situation The County of Santa Barbara experienced its most deadly natural disaster in decades that left twenty-one dead, two missing and presumed dead, and hundreds of homes and businesses destroyed. An unpredictable amount of rain in a short time that fell on charred hillsides on the heels of a devastating fire caused a deadly debris flow; the likes of which had not been experienced in recent memory. SMPA was brought in just two days after the debris flow to assist with external communications. The SMPA Approach 011,110 COMMUNICATIONS CRISIS WEBSITE BRANDED COLLATERAL DESIGN STRATEGY COMMUNICATIONS DESIGN & MARKETING & DISTRIBUTION DEVELOPMENT The SMPA team worked alongside County staff and mutual aid representatives to create strategic communication tools and tactics, including a new website, "ReadySBC," that provided the community with up-to-date information regarding recovery efforts and future evacuation orders. The SMPA team met with community groups to learn their concerns and helped craft a name for the event: "The 1/9 Debris Flow," assuring that one community would not be negatively branded with the disaster. SMPA worked with the County and municipal leadership, Fire, and Sheriff departments to help create "Ready, Set, Go," a message for all County agencies to use for future evacuation and preparedness needs. Working alongside County staff, the SMPA team helped develop critical messaging to be used by those speaking on behalf of the County about the emergency response process and procedures. In the early phases of recovery, SMPA created a comprehensive Strategic Communications Plan that included targeted goals, tools and tactics for short-, mid-, and long-term implementation. From the plan, SMPA followed through and created a 10-page booklet for storm readiness and vital evacuation information for distribution in Montecito, as well as the "Take 5 and Stay Alive" information campaign, including a two-sided postcard and graphic, and a comprehensive graphic featuring items for an "emergency kit" for web, press, and social media. COUNTY OF SANTA BARBARA Thomas Fire & 1/9 Debris Flow Crisis Communications Project Collateral A74A If at any time and do you feel unsafe. take immediate actio not wait for a notification to evacuate. READY WeatherADVISORY yhea storms are predmable. thorn.. will provide ampt. tune r the community to get their Ift or Property om. and e prepared Mindy and a method t han.pon,hon d your Oabngtrg. and gathering Evacuation WARNING Pre pit re Santa Barbara county SlenE. Olt" xdl..au. a warnrg to the atteaHf To Le"V", areas o the poviDWea of an evacuWan due to an incoiang storm tNt can pow a ruk to Ide or property Arrange harssportauon. conhtm your eracuabon plan gather Reins ho.n your home and be ready to I—. Mople Mth &Cosa and tunctenAI reed. Of with large atumal.+hculd late action n needed. Evacuation ORDER 24 hours or less before starm Leave S.N. Barbara early Sheriff. 011ie& order. You to leave new d you are to Now' a 4.4paMd eyaaratlon are. Th. Incoming at— pots an .ahem. rbk Ion loss of We and property In desigrut.d a Porous. who refuse to complywRh an ev&cuatton order eta d rootbeforlyremoved hom then hone However. they &hand not e.pe rw ve or other hle.avlrg asautance agm the onset of the em.rq.-V event If Ilooding Id. nn+ Ilox happen. You may a Branded Ion wveral days AuthceRe+will retum people borne as soon as it b safe to do so PORT OF HUENEME Public Relations and Marketing Campaign The Situation As the only commercial deep -water Port between Los Angeles and San Francisco, the fourth largest container Port in California, and the first banana importation Port on the entire West Coast, the Port of Hueneme is an integral economic engine for Ventura County and beyond. Although a powerhouse in Ventura County, the economic impact of the Port was unknown to many in surrounding communities. The SMPA Approach COMMUNICATION BRANDED DIGITAL STRATEGY & MARKETING MARKETING IMPLEMENTATION f V EARNED SOCIAL PUBLIC MEDIA MEDIA RELATIONS From communicating its relevance as part of the solution to the COVID-19-caused supply chain issue, to helping educate the community about important programs and projects, the Port of Hueneme depends on the communication professionalism and expertise of the SMPA team. On behalf of the Port, the SMPA team combined savvy and strategic communication tools and tactics to successfully share the Port's amazing success stories with area residents, businesses, and community leaders through regional marketing campaigns, including earned and social media, print, and outdoor advertising. In addition, SMPA developed and executed a multi -media marketing campaign that resulted in more than 1.5 million impressions on television and online streaming platforms, and more than 1.5 million impressions for digital advertisements placed throughout Ventura County. Out -of -home media garnered nearly 7 million impressions. Editorial and sponsored content reached thousands more both online and in print. By using sponsored content and guest editorial placement, SMPA assisted the Port to showcase its position as a top leader in creating supply chain solutions. PORT OF HUENEME Public Relations and Marketing Campaign Project Collateral THE WORLD TRADES _The PortInOurBackyard 1 F ok or MARKETPLACE VC Star. SUBSCRIBENOW rw t i..o m 0 Story lrem i,w M Empowering leadership: The strength of female leadership at the Port of Hueneme Part Of Hueneme O X .. w II1v mrvi,NdfwevnnaA..nrr..NemMn a/rMrdnw+dwdwu: n.gcJrM L:M rorMvwr,,.,.tr.... na iw.Awl m M maxim grei. mro-a. i 1 !1 More from The Port of Hueneme ma». iso«.in,. c.e.m s.eo. ar«,waf.w<.; Pon of Haeneme. legecr ana comem.„vay..,nsP«r,,.tw•....r,eiKac««,..v.e,b., eea.cwwa„ntram...nso«.nn.en:.e.m..y.ew..... o...ww..m r..r,.rc . r.sro,.c.w.f««.. ae.,occo,,...1.i.CEO A I -I ntP«c-1-8-1., opn C.mP.+. tta rwp«. En i«.iso«uint. rtKnw. [mnun.cw. atn. eo..ux Wnp.r. Nenpw urtn.9«rot.ervst. in S rW. Mmn.tr.t.n Pa,..unt cew r .wr 0/ Com mty--Intl to Go COMMITTEE TO PROTECT RIVERPARK BALLOT INITIATIVE Yes on I, No on t K & L The Situation In the pivotal 2024 Election, Stacy Miller Public Affairs (SMPA), on behalf of the Committee to Protect RiverPark, spearheaded a strategic campaign to secure a decisive victory for Measure I while defeating the city -altering Measures J, K, and L. The future of RiverPark's special district tax funding, which directly supported vital community services, including park maintenance, tree care, landmark preservation, public safety, and police presence, was at stake. The proposed measures threatened to strip essential funding, leading to a decline in quality of life and a potential drop in property values. SMPA implemented a multi -pronged strategy to ensure the campaign's success, focusing on direct voter outreach, strategic messaging, engaging visuals and robust media relations. Outreach materials included e-newsletters, mailers, door hangers, yard signs, social media graphics and community -submitted op-eds. The result? An overwhelming victory that safeguarded RiverPark's future. Measure I PASSED — 75.61% approval Measures J, K, and L DEFEATED — Rejected by 71.31%, 66.05%, and 67.75%, respectively The SMPA Approach EARNED COMMUNICATION PUBLIC WEBSITE DESIGN & MEDIA STRATEGY RELATIONS DEVELOPMENT f S7 _ 0 0 SOCIAL COMMUNITY GOVERNMENT MEDIA OUTREACH RELATIONS C, RUNTS GET YOUR YARD SIGN NOW! PROTECT RIVERPARK DON'T BE YES CLICK FOOLED! on TO ORDER '(OUR I i EE PROTECT RIVERPARK IBARDS/GIV I 7 KEEP RIVERPARK SAFE & BEAUTIFUL ' if IWE Q R 0 T E C r WP RIVERPARK SAFE L BEAUTRL RIVERPARK YES on MEASURE I VOTE NO on Measures J, K and L TO KEEP YOUR FAMILY SAFE :r L IC _ VOTE YES on Measure I TO MAINTAIN POLICE PATROLS DOMTLETTHIBFIAPPEM AND OUR POLICE STOREFRONT Paid for by Yes on I, No on J, K and L, Committee to Protect RiverParkNO on MEASURES J, K, and L, Sponsored by RiverPark Property Owners and Managers ID 1472365 CITY OF WESTLAKE VILLAGE COVID-19 Pandemic Community Outreach The Situation The City of Westlake Village engaged SMPA to provide and execute a forward -thinking communication strategy to deliver hyper -local, crucial information to the City's constituents during these highly uncertain times. Immediately, SMPA created ReadyWLV.org—a single -source public information hub with local resources for residents, links to County and State public health updates, interactive maps showing open businesses, Frequently Asked Questions, and regularly updated COVID regulations. Simultaneously, SMPA developed social media graphics. Additionally, SMPA produced informational and educational videos featuring the Mayor and City Councilmembers communicating critical topics, designed infographics, and sent out informational newsletters to residents, businesses and stakeholders containing topical information relating to COVID-19, including changing public health orders and business reopening protocols. To reinforce health order messaging, SMPA launched several public outreach campaigns that promoted stay-at-home health orders and safe practices to slow COVID-19 spread. The SMPA Approach 12 • COMMUNICATION CRISIS WEBSITE DESIGN & DIGITAL EARNED STRATEGY COMMUNICATIONS DEVELOPMENT MARKETING MEDIA f S? IIII SOCIAL PUBLIC COMMUNITY GOVERNMENT MEDIA RELATIONS OUTREACH RELATIONS Recognizing the need for relief funding that would have a lasting impact in the Westlake Village community, SMPA focused on strengthening strategic partnerships with federal and state government officials. SMPA assisted in crafting and sending letters to California senators, representatives, and assemblymembers requesting enactment of relief legislation containing direct appropriations for municipalities, and later requesting the direct allocation of Coronavirus Aid, Relief and Economic Security (CARES) Act funds to the City. CITY OF WESTLAKE VILLAGE COVID-19 Pandemic Community Outreach Project Collateral E5TIAK( 0i W COVID-19INFORMATION Helping connect you to the information you need Our goat is to provide you connections to Important Information about COVID 19 and the Westlake Vdtage community Health Reopening Your Business Find the latest health mlomation about Guldanre and more information about solely COVID-19 from trusted sources reopening your DUSiness. an Vaccinejesting Info 1KvnLrb."k,, ykurnr ur rw ,M m rmnma. exnd rbrruirup by Ar.T,ingnhy d WHAT'S OPEN Anne ManpwnumolAhrLrorrnywpnymugnpurGypaAtuMwvmq FOR LIMITED USE E°mFw.mw yr d rrxy TE City- ed TNhA WesLIaEe VillagE Community Pah usr bEtwn thTeorhrn of Wm nd8 p—)Eelilyfor.•. WALKNG OGGNG RUNNNG G J BMW. s W ILAR ACTTVmES with rncxl drstancirKi Pro.-W GOLF CWRSFS , with quiderna L. A. COUNTY TRAILS with quidel00 lnn rr irrlrlin, I WHAT'S CLOSED t 1 PuvcaouNos L1 PARK RESTROOMS PICNIC PAVILIONS DRINKING FOUNTAINS eASKETRALL000RTS • , _ SKATE PARK W ESTLAK E VILLAGE DOG PARK ^ CAWPG ORGANIZED HERINGS AND ORGANIZED SPORTSACTIVITIESARE00NOT ALLOWED BEACON: Beach Erosion Authority for Clean Oceans &Nourishment Annual Report and Road Show The Situation SMPA led a strategic communications project for BEACON to strengthen messaging, increase visibility, and align stakeholders across the Central California Coast. The engagement began with a targeted Listening Tour, featuring interviews with leadership and Board Members to uncover organizational insights and align priorities. These findings informed the development of a professionally written and designed Annual Impact Report, which showcased BEACON's work on coastal erosion, beach nourishment, and ocean health. BEACON's Board praised the final report for its clarity, quality, and effectiveness in communicating regional impact. To support ongoing outreach, SMPA created a series of customized PowerPoint presentations tailored to each Board Member's jurisdiction. These "road show' decks equipped BEACON leadership with adaptable, compelling tools to communicate their mission and accomplishments to stakeholders. The project delivered a unified voice, stronger stakeholder engagement, and lasting value for BEACON's communications efforts. BEACON Beach Erosion Authority for Clean Oceans and Nourishment 1& I f`'Itr .. I How We Do It and Why It Matters BEACON's unique regional cooperation allows us to look at our The BEACON coast belongs to us all! The Beach is a huge coastal policies as a whole, understanding that what is happening economic driver from ports to tourism and creates $17B alone in in one coastal area often affects neighboring jurisdictions. tourism revenue. BEACON is taking proactive steps to ensure the BEACON's science committee is able to gather scientific data and viability of our coastline and preparing our coastline for sea level share with all jurisdictions, and allows the Board to use economies rise, not just for humans, but for habitat and wildlife. of scale to plan and implement innovative projects based on science. BEACON combines efficiencies and expertise to deliver the maximum benefit at the best cost. This regional cooperation UUI1e between the eight member agencies has yielded grants and otatk011 funding while increasing the visibility of BEACON. e: p,fea _ n —; Logo Design VENTURA RANCH FARMWORKER HOUSING rwTY OF SANTA BARBARA COUNTY oneFUTURE Stacy Miller PUBLIC AFFAIRS INC. THERAPEUTIC LIVING & LEARNING CENTERS Your Shot to STOP COVID-19 Vaccinate Santa Barbara County A\ SUPERIOR COURT of SANTA BARBARA SANTA MARIA • LOMPOC • SANTA BARBARA PMA PASADENA MANAGEMENT rl ASSOCIATION United Water CONSERVATION DISTRICT J: PROPOSAL SUBMITTAL FORM The undersigned declares that she or he: Has carefully examined "Request for Qualifications for On -Call Communications" which is hereby made a part of this proposal. Is thoroughly familiar with its contents. Is authorized to represent the proposing firm. Agrees to perform the work as set forth in this proposal. q Certificate of insurance attached; insurance company's A.M. Best rating: Firm Name and Address Stacy Miller Public Affairs, Inc, 1237 S. Victoria Ave, #501, Oxnard, CA 93035 Contact Stacy Miller Phone 818 402-5806 Signature of Authorized Representative JAW " (/. f, Date 4/4/25 L.STATEMENT OF PAST CONTRACT DISQUALIFICATIONS The proposer shall state whether it or any of its officers or employees who have a proprietary interest in it, has ever been disqualified, removed, or otherwise prevented from bidding on, or completing a federal, state, or local government project because of the violation of law, a safety regulation, or for any other reason, including but not limited to financial difficulties, project delays, or disputes regarding work or product quality, and if so to explain the circumstances. Do you have any disqualification as described in the above paragraph to declare? Yes VNo If yes, explain the circumstances. NONE Executed on the 4th of April at Ventura County, CA, under penalty of perjury of the laws of the State of California, that the foregoing is true and correct. c J i ll Signature of Authorized Proposer Representative ACORD 25 (2001/08) The registration notices indicate ownership of the marks by their respective owners ©ACORD CORPORATION 1988, 2007 132849 03-13-2007 All rights reserved CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) 5/19/2025 PRODUCER TOM WADDELL STATE FARM INSURANCE 2861 N VENTURA RD STE 101, OXNARD, CA 93036 OFF: (805) 604-1800 FAX: (805) 604-1800 THIS CERTIFICATE IS ISSUED AS MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW . INSURERS AFFORDING COVERAGE NAIC # INSURED STACY MILLER PUBLIC AFFAIRS INC 1237 VICTORIA AVE #501 OXNARD, CA 93035-1292 INSURER A: State Farm General Insurance Company 25151 25151 INSURER B: State Farm Fire and Casualty Company 25143 25143 INSURER C: State Farm Mutual Auto Insurance Company 25178 25178 INSURER D: INSURER E: COVERAGES THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHST ANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS O F SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR ADD’L INSRD TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE DATE (MM/DD/YY) POLICY EXPIRATION DATE (MM/DD/YY) LIMITS A X GENERAL LIABILITY 06/22/2025 6/22/2026 WC STATU- TORY LIMITS X OTH- ER E.L. EACH ACCIDENT $ 1,000,000 E.L. DISEASE - EA EMPLOYEE $ 1,000,000 E.L. DISEASE - POLICY LIMIT $ 1,000,000 OTHER DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES / EXCLUSIONS ADDED BY ENDORSEMENT / SPECIAL PROVISIONS INSURANCE IS PRIMARY AND NON-CONTRIBUTING THE CITY OF SAN LUIS OBISPO, ITS OFFICERS, AGENTS, EMPLOYEES, AND VOLUNTEERS ARE NAMED AS ADDITIONAL INSURED ON THE BUSINESS GENERAL LIABILITY AND THE AUTO INSURANBCE POLICIES. WAIVER OF SUBROGATION HAS BEEN SUBMITTED AND WILL APPLY TO THE BUSINESS GENERAL LIABILITY, WORKERS COMPENSATION, AND AUTO POLICy. CERTIFICATE HOLDER CANCELLATION ADMINISTRATIN DEPARTMENT (COMMUNICATIONS) CITY OF SAN LUIS OBISPO 990 PALM ST SAN LUIS OBISPO, CA 93402 ATTN: WITNEY SZENTESI (WSZENTES@SLOCITY.ORG) SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL _30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO DO SO SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR REPRESENTATIVES. AUTHORIZED REPRESENTATIVE TOM WADDELL, AGENT ACORD 25 (2001/08) IMPORTANT If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). DISCLAIMER The Certificate of Insurance on the reverse side of this form does not constitute a contract between the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it affirmatively or negatively amend, extend or alter the coverage afforded by the policies listed thereon. ACORD 25 (2001/08) The registration notices indicate ownership of the marks by their respective owners ©ACORD CORPORATION 1988, 2007 132849 03-13-2007 All rights reserved CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) 5/19/2025 PRODUCER TOM WADDELL STATE FARM INSURANCE 2861 N VENTURA RD STE 101, OXNARD, CA 93036 OFF: (805) 604-1800 FAX: (805) 604-1800 THIS CERTIFICATE IS ISSUED AS MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW . INSURERS AFFORDING COVERAGE NAIC # INSURED STACY MILLER PUBLIC AFFAIRS INC 1237 VICTORIA AVE #501 OXNARD, CA 93035-1292 INSURER A: State Farm General Insurance Company 25151 25151 INSURER B: State Farm Fire and Casualty Company 25143 25143 INSURER C: State Farm Mutual Auto Insurance Company 25178 25178 INSURER D: INSURER E: COVERAGES THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHST ANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS O F SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR ADD’L INSRD TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE DATE (MM/DD/YY) POLICY EXPIRATION DATE (MM/DD/YY) LIMITS A X GENERAL LIABILITY 06/22/2024 6/22/2025 WC STATU- TORY LIMITS X OTH- ER E.L. EACH ACCIDENT $ 1,000,000 E.L. DISEASE - EA EMPLOYEE $ 1,000,000 E.L. DISEASE - POLICY LIMIT $ 1,000,000 OTHER DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES / EXCLUSIONS ADDED BY ENDORSEMENT / SPECIAL PROVISIONS INSURANCE IS PRIMARY AND NON-CONTRIBUTING THE CITY OF SAN LUIS OBISPO, ITS OFFICERS, AGENTS, EMPLOYEES, AND VOLUNTEERS ARE NAMED AS ADDITIONAL INSURED ON THE BUSINESS GENERAL LIABILITY AND THE AUTO INSURANBCE POLICIES. WAIVER OF SUBROGATION HAS BEEN SUBMITTED AND WILL APPLY TO THE BUSINESS GENERAL LIABILITY, WORKERS COMPENSATION, AND AUTO POLICy. CERTIFICATE HOLDER CANCELLATION ADMINISTRATIN DEPARTMENT (COMMUNICATIONS) CITY OF SAN LUIS OBISPO 990 PALM ST SAN LUIS OBISPO, CA 93402 ATTN: WITNEY SZENTESI (WSZENTES@SLOCITY.ORG) SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL _30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO DO SO SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR REPRESENTATIVES. AUTHORIZED REPRESENTATIVE TOM WADDELL, AGENT ACORD 25 (2001/08) IMPORTANT If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). DISCLAIMER The Certificate of Insurance on the reverse side of this form does not constitute a contract between the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it affirmatively or negatively amend, extend or alter the coverage afforded by the policies listed thereon.