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HomeMy WebLinkAboutJPW CommunicationsCity of San Luis Obispo Proposal for On-Call Consulting for Marketing, Public Relations, Videography or Photography Services Respectfully Submitted by JPW Communications APRIL 7, 2025 1 TABLE OF CONTENTS 02 Letter of interest 06 Relevant experience 17 Fee structure 20 Client references and forms 26 Appendix 2 Letter of interest 2 333 CITY OF SAN LUIS OBISPO 990 PALM ST, UNIT 14 SAN LUIS OBISPO, CA 93401 ATTN: DAN CLANCY, PROCUREMENT OFFICER WHIT SZENTESI, PUBLIC COMMUNICATIONS MANAGER APRIL 7, 2025 Dear Mr. Clancy and Ms. Szentesi, We are honored to submit our proposal in response to the City of San Luis Obispo's RFQ for on-call consulting for marketing, public relations, videography or photography services. It has been our privilege to be a strategic partner for the City for the past four years. Ranging from construction outreach (SLO in Motion), branding campaigns (Parking Services), videography and other day-to-day support, we look forward to the opportunity to maximize our in-depth knowledge of your community to make communications seamless and efficient for your team. In short, we are here to make your lives easier and communication efforts effective. RE-MEET JPW JPW is a full-service and deliberately boutique agency that serves government clients exclusively and enthusiastically. Our team of 11 has worked in and alongside government agencies, so we understand the realities of your world as much as we appreciate the dedication of public servants who serve communities dutifully, and often in the background of daily activities. THE JPW DIFFERENCE With JPW, you'll get: One of only three internationally certified public engagement professionals (IAP2) in California to ensure we consider all voices in your community (not just the loud ones) Experienced marketers with extensive expertise creating and implementing economic development strategies that advance a city's vision for its future Integrated in-house design, videography and photography services to amplify your communication efforts 44 SCOPE OF WORK Your sample scope of work encompasses all of our favorite assignments, which just happen to be the ones that we do best. As a team, we have more than 75 years of collective experience creating strategic plans that work, providing best-in-class community engagement services, and designing award-winning multimedia campaigns. We are very familiar with your Public Engagement and Noticing Manual, and we are also proud to note that JPW now employs a full-time videographer/photographer. We are truly a full-service agency that appreciates SLO from the inside out. THE FINE PRINT We are a woman-owned business, as well as a certified Disadvantaged Business Enterprise (DBE) and Small Business Enterprise (SBE). JPW Communications, Inc. is headquartered at 2710 Loker Avenue, W., Suite 300,Carlsbad, CA, 92010. Our team is ready to continue being a trusted extension of your staff, ensuring the City's communications remain consistent, strategic and impactful. I’d be happy to discuss how we can tailor our services to best meet your immediate and long-term needs. Please contact me directly at jenny@jpwcomm.com or (760) 683-8395 x700 should you have any questions. I look forward to the opportunity to continue supporting the City of San Luis Obispo and working together to achieve your goals. Jenny Windle, Founder and CEO 5 STRATEGIC COMMUNICATIONS COMMUNITY OUTREACH Planning and research Crisis management Target audience segmentation Message and persona development SWOT analysis Competitive landscape analysis Community surveys, focus groups/interview Communications, materials and branding audit Outreach process design Community engagement strategies Public meeting design and implementation Meeting facilitation Construction marketing and outreach Surveys, stakeholder interviews focus groups Multicultural outreach Pop-up outreach events MARKETING & CAMPAIGNS MEDIA Campaign research, planning and implementation Branding and graphic design Behavior change campaigns Persona creation Paid media ad planning Social media campaigns Video production and photography Media and public relations Social media campaigns Social media planning Social media graphic design Public relations Press release writing Media relations Media lists Media pitching Copywriting PUBLIC PARTICIPATION CREATIVE Outreach strategy planning Public meeting design and implementation Meeting facilitation Prop 218 outreach Construction marketing and outreach Survey development; stakeholder interviews; focus groups NEPA, CEQA Graphic design Branding and rebranding Logo design Videography Photography Social media design Newsletter template design Style guides Interactive digital toolkits Full service, and at your service Team JPW has the strategists, marketers, copywriters, multimedia designers and project managers you need for all on-call services noted in your RFQ. We are also proud to note that Susanne Bankhead, our senior vice president and partner, is one of only three certified public participation professionals in California. Coupled with our in-house design team that includes videography and photography offerings, we are truly a full service agency. 6 Relevant experience 6 7 A staff born from government, for government ABOUT US Allow us to introduce ourselves. JPW was born from the need for a communications firm that offers the rare combination of exceptional service, creative ideas and strategic solutions that can only come from firsthand service in the public sector. We serve government enthusiastically and exclusively, and that means that we understand the challenges you face, why they matter, and how to solve them. OUR HISTORY JPW was founded in 2015 by long-time government communicator Jenny Windle, and we have grown to a team of 11 like-minded experts that provides award-winning services for government agencies. Together, we bring 75 years of collective experience working inside and alongside cities, counties, states and special districts. We do this because we believe that public agencies deserve the very best in communication services. THE JPW EXPERIENCE We combine big ideas with practical applications designed just for government, and the result is strategic communication that actually works. OUR VISION We imagine a world where communities and local government understand each other and work together for the greater good. 8 Hi there, we are JPW. Meet our founder and CEO as she recalls why she founded JPW almost 10 years ago. SPOILER ALERT: AS an in-house communicator, she could not find a firm that understood the realities of government communications and also delivered creative solutions to solve her communication challenges, so she decided to create one. 9 We love the SLO life ... The combination of our extensive experience with California cities and in-depth understanding of SLO means that we are prepped and ready to continue offering on-call services -- no matter the need. Our goal will be to ensure that the SLO community: Recognizes and appreciates the leadership and investment of their City leaders. Trusts that City programs, services and initiatives are delivered with transparency and purpose. Is engaged with key decisions and understand their role in shaping the City’s future. Stays informed about projects, policies and updates that impact their daily lives. Feels pride in their City’s brand and the unique identity it represents. The grid of clients on this page offers a glimpse into the many clients we’ve partnered with to achieve similar outcomes, each with its own unique challenges and successes. We’re ready to continue brining that same expertise to your community. 10 Past partnerships with San Luis Obispo Over the past four years, JPW Communications and the City of San Luis Obispo have worked on multiple projects together. This cooperation has led to a trusted and lasting partnership. Outside of these projects, JPW and San Luis Obispo have teamed up together at conferences, such as the 2023 CAPIO conference, to present on joint endeavors to fellow communicators and government liaisons. This teamwork has helped form a strong relationship and one we hope to keep strengthening in the years to come. Below is a list of the projects we have had the privilege of working on together: On-Call Communications (2021) Resilient SLO, Strategic Messaging and Graphic Design (2022) SLO in Motion, Area 7 Outreach and Branding (2022) SLO in Motion, Arts District Parking Support (2022) SLO in Motion, Community Development (2022) Parking Services Support (2022-2023) Holiday Parking Campaign (2022) Transportation Department Design Support (2022) Parking Services Support (2023) SLO in Motion, Arterials Paving Program (2023) 2024 State of the City. Graphic Design (2023) SLO in Motion, Transportation, Paving and Mobility Improvements Project (2024) 11 Process A STRATEGIC APPROACH TO COMMUNICATION EXCELLENCE At JPW, we believe that effective communication and marketing starts with understanding and ends with measurable results. We use the Public Relations Society of America's RPIE formula to guide our work, which stands for Research, Planning, Implementation and Evaluation. This gold-standard process ensures that every project is approached strategically, executed flawlessly and evaluated thoughtfully to deliver maximum impact. Here’s more on that process: PHASE 1: RESEARCH We start by immersing ourselves in your community, goals and challenges. Through stakeholder interviews, data analysis, and comprehensive audits, we uncover the nuances that shape your audience’s perceptions and behaviors. This foundation ensures every decision we make is rooted in knowledge and insight. PHASE 2: PLANNING Next, we craft a roadmap for success. Our team collaborates to develop a strategic communication plan with clear goals, measurable objectives and defined audiences. We explore opportunities across multiple platforms and channels, selecting the tactics that will deliver the greatest impact. PHASE 3: IMPLEMENTATION This is where strategy meets action. Our team brings plans to life through creative storytelling, engaging design and effective outreach efforts. Whether it’s a robust social media campaign, targeted media relations or impactful community events, we ensure every deliverable is executed with precision and authenticity. We function as an extension of your team, ensuring your message is communicated clearly and consistently. PHASE 4: EVALUATION Finally, we measure the success of our efforts. Using data-driven metrics, we evaluate outcomes to determine what worked, what didn’t and why. This feedback loop allows us to refine strategies and continuously improve, ensuring your objectives are met and your audience remains engaged. Our process isn’t just about delivering results—it’s about building trust, strengthening connections and making a lasting impact in the communities we serve. 12 PUBLIC ENGAGEMENT DASHBOARDS Since inquiring minds want to know, we created public engagement dashboards to provide data throughout CIP projects compiling data points like public meetings, community inquiries, business meetings, in- bound phone calls, in-person comments, to just name a few. Dashboard links are perfect to share with council members, staff and partners, so everyone has a pulse on current project sentiment. DIGITAL DASHBOARDS Similarly, we craft custom dashboards for clients that aggregate data website, social media engagement, email, advertising and public relations data into one place for easy review. DIGITAL TOOLKITS Style guides are only valuable if used, so for campaigns and branding projects, we recommend digital toolkits to house assets in one user-friendly location that are designed to be shared with staff. TIME TRACKING AND BUDGET MANAGEMENT JPW tracks time on an hourly basis in Harvest, a cloud-based platform, to provide real-time budget data. This system syncs with our project management tool, ClickUp, as well as our invoicing programs. Budgets are managed by our in-house controller in collaboration with project teams. PROJECT DASHBOARDS We are comfortable working within clients’ project management tools, but we are champions of San Diego-based ClickUp. If desired, clients can access our dashboards, timelines and task lists in ClickUp to have live updates about deliverables, task assignments and deadlines. Project administration We take our tools, programs and protocols extremely seriously. They keep us organized, provide transparency for clients and facilitate our ability to optimize our efforts. INTERACTIVE MEDIA FLOW CHART Ad buys can get complicated quickly, so we create intuitive flow chartsfor clients that outline metrics, budgets, placements and ROI. 13 CASESTUDYCityofSan Luis Obispo THE OPPORTUNITY In 2022, the City of San Luis Obispo began six capital projects in and around their downtown area. The improvements included roadway paving, ADA accessibility enhancements, wastewater infrastructure, a bike greenway and a neighborhood park. The City knew the impacts to the residents would be noticeable and wanted to coordinate the outreach effort to keep residents informed while underscoring the investment it was making in the community. THE APPROACH With these projects, there was an opportunity to build trust and confidence in the City’s ability to manage large projects. JPW developed a comprehensive outreach strategy and campaign to unite the projects. Dubbed “SLO in Motion,” the approach developed a creative identity and tagline and provided a visual cue to the community that these improvements together were intended to connect, improve and move the community in the right direction. THE REWARD Since its implementation, City staff have adopted the “SLO in Motion” campaign for all notable public works projects. The campaign has also resulted in a high level of engagement from stakeholders, leading to a segmented interest list of nearly 500 people; community survey results from more than 700 people; and more than 700 views of the campaign video. The projects have enjoyed an 80 percent positive and neutral sentiment since construction started. 14 CASESTUDYCityof Glendora THE OPPORTUNITY The City of Glendora is a tight-knit community with strong generational legacies aspiring to cultivate unity between longstanding residents, staff, businesses and those who newly call the City home. To help them usher in this new era, the city decided a rebrand would help unite their many Glendora engaged JPW in July 2023 to support the design of a brand that would accurately represent the City’s history, legacy and future. THE APPROACH JPW began the branding process with a rich research exploration that included an in-depth discovery session with the City; environmental scan of the region; 13 conversations with key stakeholders and a community survey. JPW was determined to craft a brand concept that would accurately reflect Glendora’s vibrant history and showcase its promising future, while remaining true to long-time, almost as if it were a “love letter” to Glendora. THE REWARD JPW recommended an unconventional approach for the City: a unique, hand lettered wordmark to emphasize the undeniable charm of Glendora and signify that it is a City that’s one of a kind. The brand was adopted by council in early 2024, and JPW supported a full implementation of the branding including an interactive style guide, full collateral suite, templates and signage. 15 CASESTUDYSanMarcos Creek THE OPPORTUNITY The San Marcos Creek project was the biggest CIP initiative in its history to improve restore habitat and resolve of seasonal flooding. Construction involved road closures, shifting detours, and significant inconvenience to neighbors, who had waited decades for the project. The benefitsto the community were many, but outreach needed to be proactive to keep everyone informed and reassured. THE APPROACH JPW created a holistic outreach strategy that included everything from pop-up events to social media graphics about a federally protected bird that loves the creek. Our aim was to over communicate, so even if an update was unwelcome, no one was surprised. JPW managed all public inquiries, attended weekly construction meetings and dovetailed outreach with the City’s existing content calendars. THE REWARD The project tagline “Our neighborhood. Our Creek.” was the underpinning of all outreach efforts. Starting with a public meeting attended by 150 people, JPW hosted more than 30 community meetings, made nearly 3,200 outreach contacts and resolved 1,000 public inquiries. Through all of this and more than four years of active construction (3 years more than initially planned), the project has maintained a positive and neutral sentiment (86%). 16 San Luis Obispo Team One of JPW’s biggest differentiators is our people. We are a specially curated group of government communicators who deeply understand the nuances of working in the public space. We have hand-selected the following team to work with the City of San Luis Obispo based on their direct experience and acumen. Our team is designed to scale as needed. Project Team Jenny Windle Founder and CEO Susanne Bankhead Partner and Sr. Vice President Leslie Spring Senior Marketing and Communications Director Courtney Pittam Senior Manager* Molly Schellenger Art Director Kit Caldwell Multimedia designer, photographer, videographer Natalia Speedon Specialist Lauren Bonanno Coordinator Project manager offering day-to-day support Résumés follow in Appendix. 17 Fee structure 17 18 POSITION BILLING RATE ($/HR) President $300 Sr. Vice President $275 Vice President $250 Sr. Director $220 Director $205 Sr. Manager $185 Art Director $185 Sr. Multimedia Designer $170 Manager $170 Multimedia Designer $155 Videographer/photographer $155 Sr. Specialist $155 Specialist $135 Coordinator $105 Admin Assistant $100 Production Artist $100 Hourly fee schedule DIRECT COSTS Client agrees to reimburse JPW monthly for extraordinary out-of-pocket costs. All travel costs will be billed at net. A customary 20% markup will be added to all other good and services that are procured on behalf of the client. APPROACH FOR PREPARING ESTIMATES JPW will bill on a time and materials basis in 15-minute increments in accordance with its annual rate sheet. RATE ADJUSTMENTS JPW increases rates annually on January 1 at the lesser of CPI or 3%, as measured using the most recently available 12-month data for the San Diego area. 19 Sample pricing The following sample pricing is based on approximate hours and a blended hourly rate of $170. JPW will prepare an estimate in advance of any on-call project based on a scope of work and specific needs. DESCRIPTION OF SERVICES ESTIMATED HOURS ESTIMATED COST Strategic public outreach, information and engagement planning | Possible services include strategic planning, meeting design, public inquiry management and responses, campaign creation and meeting design. 80 to 150 hours $13,600 to $25,500 Public information distribution | Possible services include media releases, news articles, copy writing/editing, media relations.4 to 10 hours $680 to $1,700 Emergency or crisis communications | Possible services include statement preparation and templates, training and design.8 to 12 hours $1,360 to $2,040 Brand awareness strategies | Possible services include research, campaign creation, key message development,, graphic design, video production and implementation support. 20 to 80 hours $3,400 to $13,600 Media buying and planning | Possible services include vendor coordination, placement and insertion orders, graphic design, analytics and optimization. 40 to 120 hours $6,800 to $20,400 Graphic design assistance | Possible services include multimedia graphic design, motion graphics, social media.4 to 10 hours $680 to $1,700 Website content design | Possible services include website content creation and updates, copywriting, maintenance, analytics review, search engine optimization, ADA-compliance. 8 to 12 hours $1,360 to $2,040 Social media content production | Possible services include graphic design, animation, copy writing, scheduling and distribution.4 to 10 hours $680 to $1,700 Video and photography production | Possible services include shot list creation, on-location photo and video shoots, pre- and post-production support, motion graphics, animation, distribution optimization and file management. 20 to 80 hours $3,400 to $13,600 Key message development | Possible services include research, key message development, strategic counsel.4 to 8 hours $680 to $1,360 Speechwriting and editorial content | Possible services include research, copy writing and event support.4 to 10 hours $680 to $1,700 Media relations and press releases | Possible services include media releases, pitching, media relations, media list creation/ maintenance and media planning. 4 to 10 hours $680 to $1,700 Informational, educational and social media posts |Possible services include research, campaign creation, graphic design, scheduling and content calendar creation, analytics and optimization. 4 to 10 hours $680 to $1,700 Special event planning and promotion | Possible services include planning, messaging, graphic design, day-of support on- location, promotion planning, logistics, post-event promotions. 16 to 36 hours $2,720 to $6,120 Construction project information facilitation | Possible services include public inquiry management, graphic design, website maintenance, strategic plan, key message development, implementation support, social media. 20 to 150 hours $3,400 to $25,500 Public engagement and information gathering | Possible services include meeting facilitation, meeting design, graphic design, key message development, public inquiry management, stakeholder engagement, multicultural outreach. 20 to 150 hours $3,400 to $25,500 20 Client references and forms 20 21 22 23 24 5 Appendix: Résumés 26 27 JENNY WINDLE FOUNDER ANDCEOWeneverknowwheretheprocesswilltakeus. Jenny Windle, MPA, is one of California’s most experienced and well-respected government communication professionals and brings more than 25 years of award-winning experience to her firm, JPW Communications. Prior to starting the firm, Jenny served as an in-house government communicator for 18 years working for local cities and special districts in California, including serving as the director of marketing and communications for the Port of San Diego. In 2015, she launched JPW after repeatedly being disappointed by consultants who overpromised, underdelivered and simply didn’t understand (or have passion about) local government communications. Since then, she’s grown JPW from a one-person shop to a thriving team of 11 practitioners who are dedicated to helping serve the greater good by providing exceptionally creative communication services to government agencies across California and beyond. EDUCATION Cal State University, Northridge Master’s in Public Administration Western Washington University Bachelor’s of Arts in Communications California State University, Fresno Certificate in Economic Development PROJECT EXPERIENCE Strategic Communications Planning:Western Municipal Water District, Rancho California Water Agency, Long Beach Water Department,County of San Diego Rebranding:City of San Marcos, City of Palmdale, California Association of Public Information Officials, City of Glendora, City of Chino, City of Tustin Public Engagement Planning:San Diego County Water Authority, Sacramento Sewer District, Olivenhain Municipal Water Department Behavioral Change Campaigns:San Marcos Unified Let's Face it Together," mental health campaign; County of San Luis Obispo "Central Coast Clean" anti- littering campaign; County of Marion "Marion Resourcers" recycling campaign 28 SUSANNE BANKHEAD PARTNER AND SR. VICEPRESIDENTYouknowthehypemanatconcerts? That’s Susanne at a public meeting. Susanne has spent more than 20 years excelling in community engagement and has served at the helm of several complex, high-stakes projects in San Diego like the Mid-Coast Trolley Project, the Terramar Area Coastal Improvement Project, the Ocean Street Beach Access Project and the Plaza de Panama Project. Today, she uses that expertise at JPW to lead community engagement and strategic planning efforts. She believes every engagement is an opportunity to build trust and enjoys finding waysto boost public participation. Recognized as an industry leader, Susanne has successfully collaborated with community groups, elected officials andother stakeholders. Prior to joining JPW, Susanne served as the community relations manager for the City of Carlsbad, where she managed operations for a 12-person team dedicated to keeping internal and external audiences informed. She previously worked for two public affairs firms developing and executing communication and outreach programs. EDUCATION Cal State University, Long Beach Masters in Kinesiology Arkansas State University Bachelor of Arts in Kinesiology International Association of Public Participation Certified Public Participation Professional (CP3) One of only three certified professionals in the state of California PROJECT EXPERIENCE Community outreach planning:SANDAG, City of Carlsbad City Hall project, San Diego Coastal Rail Trail, Jamul Indian Village,Otay Mesa community plan Construction outreach:City of San Marcos Creek District Project, City of Encinitas Streetscape Project, San Diego County Water Authority Hydropower Project, SLO in Motion Communications strategic planning:Sacramento Sewer District, Western Municipal Water District, City of Tustin, City of Encinitas, County of San Diego, Long Beach Water Department 29 LESLIE SPRING SENIORDIRECTORStrategiesandtacticsareherlovelanguages. Leslie Spring is an accomplished marketing and communication expert with experience in the public and private sectors. She is adept at creating and implementing successful strategic communications plans that drive results. Before joining JPW Communications, she worked in higher education developing strategic marketing plans and campaigns that deepened community engagement and advanced cohesive brand narratives. At JPW, she marries her journalism and advertising background with a public service perspective to craft communication strategies that work for government clients. Her specialties include branding and identity development, project management, social media, digital advertising, content development and community engagement. EDUCATION California Polytechnic State University, San Luis Obispo Bachelor of Science in Journalism PROJECT EXPERIENCE Community outreach planning and support: City of San Luis Obispo, City of San Marcos, San Diego County Water Authority and Western Water Campaign creation and implementation: City of San Luis Obispo, County of San Luis Obispo, City of San Marcos, Calleguas Municipal Water District, Western Water Rebranding: City of Glendora, City of Lake Forest, City of Chino Economic development: City of Carlsbad, Innovate78, Merced County 30 COURTNEY PITTAM SENIORMANAGERWorkhard, lead with empathy and always keep an open mind. Courtney Pittam is an enthusiastic public relations pro dedicated to achieving excellence in every project she undertakes. She is well versed in strategic communications planning, storytelling, community outreach and media relations. Before joining JPW, she worked for two of the largest public relations firms in San Diego handling issues ranging from recycled water to land use to energy and transportation. She also previously served as the press secretary for San Diego Mayor Todd Gloria. Notably, Courtney won the American Association of Political Consultants Ballot Measure Campaign in 2019 for her contribution to the “Yes on Measure G/ No on Measure E” campaign, focusing on the San Diego State University acquisition of Snapdragon Stadium. She has also been trained by the International Association of Public Participation (IAP2). At JPW, she marries her love for writing with her heart for serving people to craft stories and implement strategies that foster empathy, openmindedness and understanding within communities across California. EDUCATION Point Loma Nazarene UniversityBachelor of Arts, International Studies Provost Academic ScholarshipMagna Cum Laude PROJECT EXPERIENCE Construction Outreach;SLO in Motion, City of San Marcos (Creek Project), City of Encinitas (Streetscape Project) Organic Waste Recycling Public Outreach;City of San Diego Pure Water San Diego Public Outreach;City of San Diego Electric Transmission Project Delivery System (PDS) Internal Communications;Pacific Gas and Electric Company (PG&E) Marketing & Strategic Communications Support; North County Transit District (NCTD) Marketing & Strategic Communications Support; Elsinore Valley Municipal Water District (EVMWD) Fats, Oils & Grease (FOG) Campaign;Destin Water 31 MOLLY SCHELLENGER ARTDESIGNEREverygreatdesignbeginswithaneven better stor y. Molly is a graphic designer with a broad range of experience in print and digital design across public and private sectors. She is passionate about working on projects that promote environmental sustainability and inform communities in creative and engaging ways. Prior to joining JPW Communications, Molly worked as a graphic designer for the City of San Marcos elevating their brand and creating collateral for a variety of print, digital and online projects. She also designed for a variety of private and public sector clients including 826 Valencia; UC Davis; and the cities of Long Beach, Agoura Hills and Eastvale. Molly brings a keen sense for creating impactful designs that capture the audience’s attention and promotes positive change. EDUCATION University of California, Davis Bachelor of Arts in Visual Communication & Design Minor in Professional Writing PROJECT EXPERIENCE Collateral design; graphic design; campaign development;City of San Marcos (Creek Project), SLO in Motion Landscape guide with custom illustrations, Landscape is Change" campaign;Calleaguas Water District Marketing materials, illustration and social media graphic development;Long Beach Water Department Branding and identity development and implementation;City of Agoura Hill Economic development marketing campaign identity;City of Eastvale 32 KIT CALDWELL MULTIMEDIADESIGNERShe’s a triple threat with her design, video and photography skills. Kit is a talented omnichannel designer with a broad range of experience that spans video production, graphic design, web development and photography. She is self- motivated and driven and strives to push design boundaries for the public sector. It brings her great joy to inform communities in creative and engaging ways. Prior to joining JPW Communications, Kit worked as an omnichannel digital designer for Veda Data Solutions and a videographer for BAM The Agency. Kit's ability to create complementary designs for alltypes of media allows her clients' messages to shine. EDUCATION Ball State University Bachelor of Arts in Video and Audio Production PROJECT EXPERIENCE Video production and social media graphic design; Santa Ana Valley Project Authority Video production and graphic design;North County Transit District Video production and graphic design;City of Encinitas (Streetscape Project) Video production and graphic design;City of San Marcos (Creek Project) 33 NATALIA SPEEDONSPECIALISTAlifeisnotimportantexceptintheimpactit has on others. Natalia is a rising star in the field of marketing and public relations with experience in the non-profit and private sectors. She is passionate about projects that connect communities in creative, engaging and inspiring ways. Prior to joining JPW Communications, Natalia worked as a volunteer coordinator and brand ambassador for MainStreet Oceanside, an organization dedicated to the vision of making MainStreet Oceanside a pedestrian- friendly community with unique and exciting attractions, including daytime and evening activities for residents and visitor Natalia is excited to make an impact in the lives of individuals, and her work represents her ability to inspire residents to become members of their community and adopt the culture of the place where they live. EDUCATION Saint Mary’s College Bachelor of Arts in Communications Studies Minor in Sociology PROJECT EXPERIENCE San Marcos Creek “Ask Me Anything” video series; City of San Marcos State of the City presentation production;City of Encinitas 60th Anniversary social media and video production;City of San Marcos Innovate 78 marketing and social media campaign; cities of Carlsbad, Escondido, Oceanside, San Marcos Construction outreach;SLO in Motion, San Marcos Creek Project, City of Encinitas (Streetscape project) 34 LAUREN BONANNOCOORDINATORCreativityisintelligencehavingfun. Lauren has a passion for working in marketing and communications. She is naturally creative and has great observational skills which helps her to identify client needs. Most of all, she is a strategic thinker and is excited to constantly learn new things. Her background and education in Business Marketing has driven her curiosity to promote public sector programs. Lauren developed her abilities in client services and project management at her previous role for a real estate investment company.Additionally, she worked with the marketing team to create social media content, sharpen her writing skills through campaigns, and grow the brand through client experience. Her experience working closely with clients and audiences has brought her to work with the public sector with an aspiration to grow and connect with communities at large. At JPW, Lauren brings a spark of enthusiasm and optimism to create outstanding work in communications and marketing. Her specialties include strategic thinking, storytelling, adaptability, and creative problem solving. EDUCATION San Diego State University Bachelor of Science in Business Marketing PROJECT EXPERIENCE Develop social media concepts for emerging trends;Eastern Municipal Water District Assist with app launch;City of San Marcos Create website landing page content, graphics and icons;City of San Marcos Create content for outreach collateral materials;City of San Luis Obispo Track public inquiries and public outreach contacts;City of San Luis Obispo 35 Thank you!