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Home My WebLink AboutWe the Creative BidExhibit A Daniel Clancy/ Whitney Szentesi City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 Re: On-call Consulting for Marketing, Public Relations, Videography, or Photography Services RFP Dear Daniel Clancy and Whitney Szentesi , We The Creative (WTC), a DBA of Jovenville, LLC, is submitting a proposal for the City of San Luis Obispo On-call Consulting for Marketing, Public Relations, Videography, or Photography Services RFP specifically focusing on providing exceptionalGraphic Design Services . We understand the City's need for strong visual communication to support its outreach and engagement efforts, and we are confident in our ability to deliver creative and effective design solutions. Our firm has a proven track record of creating impactful visual identities, designing engaging marketing collateral, and developing user-friendly website graphics. We excel at translating complex information into visually compelling formats that resonate with target audiences. Key personnel from our team, including Joven Orozco, President and Founder, possess the specialized skills and experience necessary to provide high-quality graphic design services, including: Graphic design for print and digital media Website content design Social media content production Key messages development We are committed to adhering to the City's requirements and providing reliable, responsive support on-call for graphic design projects. WTC is excited to partner with the City of San Luis Obispo and contribute to your communication goals through innovative graphic design. For inquiries, please contact the details below. We The Creative, Joven Orozco, President and Founder Email: Joven@WeTheCreative.com, Phone: (877) 887-1318 Address: 3349 Michelson Dr., Ste. 200, Irvine, CA 92612 Our Differentiators: Public Sector Experience - 17 years in the public sector and 29 years in design. Customer Service Focus - Exceptional service through clear communication and collaboration. Design Innovation - Fresh and innovative approaches from 29 years of design expertise. We acknowledge receipt of the RFP with two (2) addenda. This proposal is accurate and valid for 90 days. Thank you for considering our proposal. Best regards, Joven Orozco, President and Founder 1. Letter of Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. Key Personnel Experience. . . . . . . . . . . . . . . . . . . . . . . . 3. Firm Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. Firm Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. Work Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. Fee Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. Client References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sample Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . Resumes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WTC blends modern tech with a customer-first approach, holding regular team meetings to stay aligned. Key team members remain dedicated, with client-approved personnel changes. Depending on when the contract is executed, a dedicated Project Manager will be assigned to you. This experienced project team has a proven track record of collaboration and expertise in the 4D Approach™. We consistently deliver projects on time and within budget, exceeding expectations. JOVEN OROZCO President & Chief Creative Officer Joven Orozco, WTC's President and CCO, has 29 years of branding and marketing expertise. With a Graphic Design degree, he leads with innovation and business acumen driving exceptional results and industry impact. JILLIAN MARTINEZ Account Manager Jillian Martinez, a Cal State Fullerton Advertising graduate, is a project manager with almost 7 years of experience in the agency. She ensures timely, budget-compliant project delivery for clients such as OCTA, Long Beach, Anaheim, and John Wayne Airport. ANDREA PINA Project Manager Andrea has 4+ years of Project Management experience, leveraging technology and creating tools for project success. Her multilingual and technical skills drive results in diverse environments. SANDRA CASTRO Project Manager Outcome-driven project manager with 6+ years of experience in product and project management. Skilled in leading remote teams, setting up suppor t systems, and fostering large online communities. KIANA OROZCO Project Manager Kiana excels in strategic planning and team management. Her leadership skills have been honed through involvement in projects such as the City of Victorville, EVWD, and DSC, enhancing her collaborative management, customer service, and multitasking abilities. ANDY RUIZ Creative Director Andy Ruiz, a Creative Director with 10+ years of marketing and advertising experience, specializes in illustration, branding, typography, and UX/UI. His conceptual thinking and keen eye for detail create distinctive physical and digital products. THIAGO LOPES Graphic Designer Thiago is a passionate graphic designer specializing in brand identity, editorial design, campaigns, art direction, and packaging. Played an integral role in designing projects for We The Creative, including the City of Visalia’s rebrand and Bay Area Air Quality District Management's interactive report. ERIC LUMBA Graphic Designer Eric, a skilled graphic designer, holds a Bachelor of Fine Art degree in Graphic Design. Proficient in Adobe Suite, MS Word & Excel, and HTML coding, Eric has worked on prestigious projects for clients such as City of Long Beach, Costa Mesa, Santa Monica, OCTA, and John Wayne Airport. CECILIA BOLETTA Production Artist Cece is a highly creative and computer-savvy production artist with exceptional design and graphics expertise. With a proven track record of collaborating with numerous clients, she has played a crucial role in delivering successful content design solutions. Refer to Appendix B: Resumes B. FIRM EXPERIENCE Transforming the public sector with an exceptional creative partnership. CCityof Carlsbad CITY OF gPALOALTO 6ALISOVVIEJO IIIOUNTAIN MIU.I PAfADENA Cltyof Santa Monica ATN Costa Mesa OCTA PENINSULA Cl£AN ENERGY vtJ VISAllA Bay Area Air District COSUMNES HAYWARD IYitUWiiU ce Community Resources PORT ST. LUCIE CIT'r'tT SANJOSE StanC0G C CL£AN POWERAl.LI.AMC. ----- CITYOFLONGBEACH c Waste Recycling Powell Sunllnc IUII.N ,11u, CITY OF BURBANK DA VILLE CITTOP marin transit ONTARIO RENO JOHN WAYNE AIRPORT ORANGE COUNTY I MesaWater OISfll:lCT OmmTrans OX AR..D R]V[R,slD[ SANTA FE SPRINGS Ci) On-call Con,u<ting to, Ma,keHng, Publk RelaHon,, lndeog,aphy, o, Photog,aphy SeMm 7 WTC is a creative agency specializing in a wide range of services. Our creativity coupled with a proprietary business process delight our clients time and again. Branding is more than just a symbol. It defines how a business presents itself to the world and sets the tone for the future. WTC has developed some great-fitting brands for government, public organizations and programs. Marketing is the thoughtful research process to determine the best way of bringing public awareness to an organization or project. WTC makes it our business to discover the best methods of delivering the right message to the right audience at the right time with innovation. Social media is ever-evolving and quickly-changing. WTC makes it our business to have the right people following social media trends, so we can develop and execute a currently-trending, positive social media presence. Graphic design is the application of artistic concepts that enliven an organization or project with widely-appealing interest. Our talented staff has received many awards for their creative achievements and always gives each project their full attention. Water Quality Reports Rideshare Marketing Center City Social Marketing Brand Style Guide Seascape Newsletter Strategic Plan Layout & Design Inside Newsletter Redesign Discover Santa Clara - Convention Center Marketing Diversity Equality Inclusion Report Inside Irvine Magazine Redesign & Production Development Services Department Branding Year in Review Reports Bring Your Own Long Beach City (#BYOLBC) Rideshare & Vanpool Marketing Bike Safety/Bike to Work Marketing Dump The Pump Marketing The View Newsletter Redesign Evolve Branding Collateral Shoreline Regional Park Community Logo Brand Identity Guidelines Community Outreach Marketing Collateral Interactive Annual Reports LA County Planning Rebrand Climate Adaptation Marketing Conservation and Public Affairs Design Services Refer to Appendix A: Sample Work Founded in 1995, Jovenville, LLC is a leading creative agency specializing in branding and marketing for consumer products. In 2007, we launched We The Creative (WTC) to serve the public sector, applying our successful consumer brand strategies. This move proved highly successful, with WTC quickly thriving in government work. We The Creative (WTC) , a subsidiary of Jovenville, LLC , brings 29 years of creative industry experience. Based in Irvine, California, WTC is an SBE and DBE, focused on transforming public sector design. We The Creative 3349 Michelson Dr., Ste. 200 Irvine, CA 92612 T: (877) 887-1318 C: (949) 463-7887 F: (949) 723-1566 WeTheCreative.com DUNS Number: 964198816 Joven Orozco, Main Contact T: (877) 887-1318 C: (949) 463-7887 F: (949) 723-1566 Joven@WeTheCreative.com At WTC, we excel in collaboration and innovation, pushing the limits of creative thinking and strategy to deliver exceptional branding and marketing solutions. Our dedication to challenging the status quo makes us leaders in our field. We exist for and strive to change the status quo of creative design in the public sector. Creative work with great results is accomplished through trust and collaboration. Our processes allow us to deliver on our clients objectives and push creativity to areas never thought imaginable. Each project has its own unique scope of work that needs a standard way of working and communicating. WTC developed the 4D Approach™ to address those needs in a creative industry where chaos can easily dominate in an unstructured environment. It serves as the model for project development to enable both the client and the design team to focus on the message and the audience to deliver a compelling and accurate product. We use an online platform to communicate efficiently and effectively. At the project's core, Discovery lays the groundwork. We establish a deep understanding of project parameters through careful planning and setting achievable goals. Guided by design criteria, we navigate the project towards goal attainment. Explorations and experiments are presented for client feedback and approval, while Boardstorming fuels creative brainstorming. The process in which the concept and design are made into reality. The design is developed and refined to best embody the established objectives. Approaching tangible completion, we finalize production, ensure accuracy, and collaborate with vendors for timely and precise delivery. The project moves closer to its final form. The 4D Approach™ is a structured process that moves the project through strategic development, conceptual design, and refinement of design direction to finalize all aspects for the intended use. Turnaround times are based on unique project needs and our desire to meet or exceed your expectations. Foundation of the entire project. Job forecasting and project management and uploading project website Set time frames, establish budgets, and define responsibilities Research to gain an understanding of the target market and needs Audit current marketing, branding, source information, and client ideas Deploy surveys (stakeholders and DEI) Interview stakeholders (as needed) Kick-off meeting with all team members Provide findings and recommendations Design criteria guide the project toward achieving its goals. Round 00 - Boardstorming Establish design direction to best represent the client’s goal Approve strategy (as needed) Round 01 - Three (3) design directions (pre-determined tactics TBD in round 00) Concepts via rough composites Round 02 - One (1) composite with client revisions and suggestions Obtain 100% of assets (photography, copywriting, etc) needed to proceed Round 03 - One (1) tight composite with client revisions and suggestions All pre-determined tactics flushed out One collective revision per round of chosen design direction Where concept and design become a reality. Prepare final artwork and verify accuracy for each project Photo retouch, copyedit, prepare files for print and/or digital uses Present final proof for sign-off via the project website or in person Project delivery meeting goals and approved direction. Develop proofs in the format specified for each project assigned Develop detailed printing specifications allowing printers and other vendors to understand the entire scope of the job and provide a responsive quote Submit final electronic artwork to selected printer or vendor Wrap up the project with the submission of final project files, reports, and invoices We The Creative, Joven Orozco, President and Main Contact, Joven@WeTheCreative.com 3349 Michelson Dr., Ste. 200, Irvine, CA 92612 Tel. (877) 887-1318, Cell: (949) 463-7887 Table 1: Hourly rates Name Tasks Rate/Hr Jillian Martinez Account Coordinator $124.15 Sandra Castro Project Manager $88.33 Andrea Pina Project Manager $88.33 Kiana Orozco Project Manager $88.33 Andy Ruiz Creative Director $170.93 Thiago Lopes Graphic Designer $122.45 Eric Lumba Graphic Designer $95.40 Cecilia Boletta Graphic Designer $95.40 Joven Orozco President Chief Creative Officer $212.17 Table B: Project-based Rate Deliverable Description Pricing Turnaround Time Notes Graphic Design Design of visual content for various media. Refer to rate sheet or $1,250-5,000/ project 15-30 business days Includes concept development, revisions. Price varies by complexity. Website Content Design Design of visual elements and layout for website pages. 1,250/page 5-15 business days Price varies by number of pages and design complexity. Social Media Content Production Creation of graphics, videos, and written content for social media platforms. 250/post or 1,750/campaign 3-10 business days Pricing depends on the platform, content type, and volume. Informational, Educational, Social Media Posts Creating engaging posts for various platforms to inform and educate. 125-250/post 1-3 business days Price varies by platform and content complexity. CLIENT REFERENCES K. REFERENCES Number of years engaged in providing the services included within the scope of the specifications under the present business name: We The Creative Describe fully the last three contracts performed by your firm that demonstrate your ability to provide the services included with the scope of the specifications. Attach additional pages if required. The City reserves the right to contact each of the references listed for additional information regarding your firm's qualifications. Reference No. 1: Agency Name LA County Planning Contact Name Iris Chi, AICP Telephone & Email (213) 974-6461, ichi@planning.lacounty.gov Street Address 320 West Temple Street City, State, Zip Code Los Angeles, CA 90012 Description of services provided Branding, Print Collateral, and Marketing including contract amount, when provided and project outcome Reference No. 2: Agency Name City of Long Beach Contact Name Chelsey Magallon Telephone & Email (562) 570-5232, Chelsey.Magallon@longbeach.gov Street Address 333 West Ocean Blvd., 3rd Floor City, State, Zip Code Long Beach, CA 90802 Description of services provided Proa·ects: Housing Au1hority 10-Year Report, annual reports, including contract amount, when dig, al collateral, print collateral, photography, branding provided and project outcome Ci) On-call Con,u<ting to, Ma,keHng, Publk RelaHon,, lndeog,aphy, o, Photog,aphy SeMm 13 1. I acknowledge receipt of City of San Luis Obispo On-call Consulting for Marketing, Public Relations, Videography, or Photography Services RFP with two (2) Add enda. 2. This offer shall remain firm for 90 days from the date of the proposal. Additional publication, annual report, and layout design samples will be included in the Appendix A . See selected Layout Design on our website: http://WeTheCreative.com/publications See selected Annual Repor ts on our website: https://wethecreative.com/reports See selected Brand Guides on our website: https://wethecreative.com/gsm StanisCruise Rebrand and Marketing Stanislaus Council of Government 1111 I Street, Suite 308 Modesto, CA 95354 2022 Jean Foletta Director of Mobility Programs 209) 525-4600, Jfoletta@stancog.org We The Creative (WTC) collaborated with Stanislaus Council of Governments (StanCOG) on a comprehensive marketing retainer project designed to enhance their outreach and branding efforts. Our systematic approach involved both immediate branding evolution and ongoing marketing activities to strengthen StanCOG's presence. We managed StanCOG's online presence, including creating tailored content for Instagram and Facebook, scheduling posts, and providing monthly analytics. Additionally, we initiated a strategic social media plan, recommending boosted posts and ad campaigns to expand reach. Moreover, we designed a comprehensive brochure highlighting various transportation modes and incorporated custom illustrations to enhance the visual appeal and engage the audience. µ.,,, STANISLAUS COUNTY A BETTER PLACE TO LIVE ANO WORK. ----......., .. _ .. _ ---.. ----FRESH OPTIONS FOR CLEANER AUi .. ----'"' -.... _ ..... ,.,, .... ,. HOW CAN WE HELPYOU? _,_.,..., ... ___ ·- ... - 40·------.. -......... ,_, ___ _ _ ,, ___ .. , -··-· - =-..-...:::=..;:-.:..:::· .. --.. ·--·--........... - TOOLKIT I ··•----WHAT IS ITT ----· ---.... -WHY BIKE OR WAUC7 JOIN THE BIKETOBER CHALLENGE APPENDIX iEAPr>Nowt qi 9 A 9"""' iWalking oar>. ..., .... qi A Q [gJ 9 1 @s,oniwu,se 0 Q .... .,,._ qi A Q (fl) 0 1 An •rr•np,,,.-it whoe COmfflul ..... (typiuUy T 1 ople}UW.ttasttMrlnl y,1,11 VM1pooh ... ,l , .. n1 opllon lo, peo9'e .... ,h. COf'\IHef'II l'hNt .... ondwholr>M"-flhMl10mtlt -ay lrornwori, ,l'l,..dot',11'1,cht>rtnl,t.O)'ll'UtMI c.1111. p, ,uoo,uich 11ponyou,t1110<,eepoc1cut1. M.- k:. Dl'W\!'f"$ qualify for• S550 monthly 5'.ll»f<ty Use thfo HOV lant'S and cul comffl!Jtt-times drarmtically Employl'I' f)efks•nd lncentoves 1 A Maniscru,se '[ f ',JJnmi 0 Q .... . ..., .... qi A Q [gJ 9 A 1 A (i) ltan.lCNlH Vanpool Q 9 A 0 Q .... . ..., .... A Q 0 Q .... 1...i, 250a..qi (i) Slanrsctul'$8 A Q (ID 9 A q @ stanlsc:rulse Cwrpoot 1,600 IICINYOUR: WnliSTAI POUNDS OF 00 .... CRIHNHOUSll GASES ·= c.-n be roducod if you c rpool at least twice a weekl A Q • APPENDIX A Fall Festival Outreach Marketing East Valley Water District 31111 Greenspot Road Highland, CA 92346 2024 Janett Robledo Conservation Coordinator 909) 806-4287 jrobledo@eastvalley.org WTC spearheaded a dynamic and comprehensive promotional campaign for the East Valley Fall Festival. This included the design and delivery of a direct mailer, handout, social media posts, event signage, and shirt designs, all aimed at promoting the free, family-friendly event. With a focus on exciting and engaging messaging, the campaign effectively connected with the community and created an inviting atmosphere for attendees. WTC provided both print and digital files for all materials, ensuring accessibility and ease of distribution. The campaign successfully achieved its goal, with 300-500 event registrations, surpassing expectations. Rcgistrate Aqui: a0 va1lev.org/ConservationFestival APPENDIX A tJt D11TIIC1' t '•• PLAStl?N; , APPENDIX A Naming & Branding Bay Area Air Quality Management District 2024 Tina Landis, Public Information Officer 415) 749-8649, tlandis@baaqmd.gov We The Creative (WTC) led the rebranding and renaming initiative for the Bay Area Air Quality Management District, now known as the "Air District." Our role encompassed developing a cohesive visual language, conducting a brand audit, and helping to redefine the organization’s identity. Key deliverables include a logo redesign, messaging framework, and tailored creative elements for target audiences. We provided essential assets such as stationery, email signatures, social media templates, promotional items, and web designs, all supported by a robust strategic development plan. Throughout this process, we emphasized the Air District’s core values of excellence, leadership, collaboration, dedication, and equity. The rebrand ensures that the new name and visual identity resonate with both internal and external communities, guiding the organization towards its future goals with a long-term implementation roadmap. Bay Area Air District Bay Area Air District Arsenio Mataka Deputy Euc.utr.-o oltcof ror £ lily & ty ilrogra 3 .c> SlrL'CI Sui:c t!,00 " Wl r,.mc..-.in ('.A 94105 ht0'°1t6l82602901 llMAfL,lm.>l,.lka(lb.laqnd<;pv wwbooqmd.gov APPENDIX A 1 ts.iyNt•All"IJl$tr:C\ .-..,, ,,,.,.u..,,_. o,v,...,.... '°""' fl\.Cllle__,. eQ E IE Et- n ,L,ou• rqu.il1lyll n-.. t..-!101r•,1orf'C10•c.lin lll•t·l ... lligp,1•-c:lt.'f'\> Ollf eoti•mu., tiv.. Jnd too.> tJfld r -c fOf toe go,y&·r >"r l :\ to rvduce uir pol.h .. tion andl( "V ... l'tldC teand 1lhrn:)r;ICU. llr ___ r,....,. Featured Programs SARCAP ,....,, Loc:al GoYcfnmcnt S..pport""9om iir,.,.,...,, ... .. .. ........ _.....-.. ..- 1 ......... . -, l,c.t.-n,o, 0-..._ "-• 1-NlrM Plans and Climate Signup Conlacl Us 0...,,,........., AB &17 Pl'ogram APPENDIX A N c-,. ..... ,._,......,_....,_ M t T, "V1f Bay Arca Air D1str1c1 Clean Air Plan Workshop Presented by Arsenio Mataka APPENDIX A Bay Area Air Distnct Clean Air Plan Workshop c ..... ,__,.,.,,.,._.. .,,..,.._,_c.,, .. c..4-,,c Join the Bay Area A r Di'.:>:ric: to tulk ubo1,,.l yowcw ouJlf.y cu.,. r J('.On<":01n<; _..,,..,...,_._ ....... _, __ _ ,_,, . ..,...,, .... ,..,_. ........... ,, .... 1..,.,,......,-i ...................... ,-..... -........ - -·-·...,, ,,,.., ... ..,.,._,.,,.,..., ........... __ *•...,-·....., .. -.... __ .... .., ........... - APPENDIX A Clean Air Plan Workshop O( .. __ f,, - fo•• ., .... _ . .__,, APPENDIX A City of Visalia Rebrand City of Visalia 707 W. Acequia Ave. Visalia, CA 93291 Allison M. Mackey, APR Communications & Brand Manager 559) 713-4535, allison.mackey@visalia.city We The Creative aims to demonstrate their strategic approach to enhancing the City of Visalia's reputation as an employer of choice and a desirable place to live. By emphasizing the positive aspects of working for the City and residing in Visalia, their goal is to instill a sense of pride among residents and workers while advancing recruitment success in a competitive landscape. The new brand, crafted by We The Creative, will be flexible and adaptable, catering to various departments and municipal functions, and will resonate authentically with citizens, employees, and community groups. Through creative elements such as design concepts, messages, taglines, and wordmarks, We The Creative will support the overall brand initiative and contribute to the city's continued success and growth. APPENDIX A APPENDIX A APPENDIX A APPENDIX A APPENDIX A APPENDIX A flVISALIA A better way of livin Upcoming Events CITY COUNCIL MEETING 4:0()pr,I ,cop'" CityHoll CITY COUNCIL MEETING 4.00pm-9 <l 0p m City Holl I ates News Frequen ly Asked Questions CITY COUNCIL MEETING 4:00 00pin Ci1vHal CITY COUNCIL MEETING AcCOpm-900,,.. OtyH-' ow for Morlgoge ce Program 10Wtilohl,,1t.1 C,ty'. co,,/C,.190..._.lar,r,cisp"O!i"Om, CITY COUNCIL MEETING OOpn,-9: Ci,yHol CITY COUNCIL MEETING OOpm-9,eop.. Ci,yHol APPENDIX A Magazine & Activity Guide City of San Gabriel 425 South Mission Drive San Gabriel, CA 91776 2023 Clara Tsang, Public Information Officer ctsang@sgch.org, 626.457.4624 We undertook the task of revamping San Gabriel's magazine & activity guide, injecting a fresh, contemporary appeal. Our redesign made it more engaging and accessible, reflecting our dedication to creating high-quality publications. Event Branding & Marketing City of Lancaster 44933 Fern Avenue Lancaster, CA 93534 2020-2022 Alexus Merino, Communications 661) 723–6081, amerino@cityoflancasterca.org WTC is responsible for the logo development, visual language and marketing collateral for several city events. APPENDIX A APPENDIX A City of Santa Clara Convention Center Marketing Discover Santa Clara 5001 Great America Pkwy Santa Clara, CA 95054 2024 Katelyn Studebaker Director of Marketing kstudebaker@DiscoverSantaClara.org We The Creative (WTC) led the development and execution of marketing materials for Discover Santa Clara (DSC), focusing on discovery, design, development, and delivery. Our work included creating a revamped Master Pitch Deck, marketing strategy, and calendar, as well as social media and eBlast templates, advertising campaigns, and a trade show package. We also managed monthly marketing activities such as eBlasts, social media posts, and digital advertising. Our approach involved refining existing materials, implementing new strategies, and providing ongoing support to enhance DSC’s visibility and attract more visitors to Santa Clara. 0..0, ---------•-°"• I ---.. ·-..,_... ·-·----.... -... ::::.::.-- .:: . _ ,. ___ _ -.. -... -_____ .. __ ---·-- ----··---- J_ --- -.,. __ .. _______ _ APPENDIX A Summer Trolley Branding and Marketing City of Laguna Niguel 30111 Crown Valley Laguna Niguel, CA 92677 2022 Russell Narahara Senior Management Analyst RNarahara@cityoflagunaniguel.org 949-362-4313 WTC developed a marketing, branding, communications, and public outreach campaign to coincide with the inaugural year of the new Summer Trolley Program (Trolley Program). This work exceeded the City’s expectations and ridership goals. Deliverables: Logo, Visual Language, Messaging, Photoshoot, Videoshoot, Marketing Collateral, Street Team, and Social Media Graphics. FREE fll& SUMMER TROLLEY TROU.£'I IIIINS EVtJrl 21 IIIIIIITES FREE / FAST/ CONVENIENT - . LNTrolley.com , APPENDIX A 935-f' •• 'i' • Posts e C•IJOllauun.10,v,nl APPENDIX A APPENDIX A Water Quality Report Long Beach Water Department 2019 Morgan Venter,(562) 760.5976, Morgan.Venter@lbwater.org In 2019, Long Beach Water tested over 100 drinking water contaminants. WTC designed the Consumer Confidence Report using icons for a fresh, ADA-compliant look, featuring images of staff ensuring water quality for the community. Bus Fare Promotional Campaign Marin Transit 711 Grand Ave. Ste. 110 San Rafael, CA 94901 2021 Aida Banihashemi Manager of Planning and Marketing 415) 226-0878, abanihashemi@marintransit.org In August 2021, Marin Transit’s board approved a series of fare promotional and pilot programs including free fares for seniors and low income families. The campaign is geared to promote their new near term fare promotions and raise rider awareness on various fare assistance programs offered by the District. WTC created fun, eye-catching ads to drive traffic to their fare promotion web page. APPENDIX A LACDRP Branding LA County Planning 320 W Temple St, Los Angeles, CA 90012 2021 Iris Chi, AICP, Planner ichi@planning.lacounty.gov 213) 974-6411 WTC was responsible for the review of LACDRP's existing communication tactics and the development of the vision, a full rebrand of LACDRP including the logo, tagline, visual language with a transition plan, 100th-anniversary logo, design LACDRP’s website assets and develop a style guide. We also were responsible for developing the architecture for their sub brands for area planning. WTC identified LACDRP’s core values based on surveys and interviews of stakeholders and staff. Collectively we built the brand on a new name, LA County Planning. APPENDIX A 9-- r',• :.. - =--•-= c-• APPENDIX A APPENDIX A DESPERATEFORWATER APPENDIX A EST. 1923 APPENDIX A Rule of Law, Security & Human Rights for Sustaining Peace Annual Report and Microsite United Nations Development Programme 304 East 45th Street, 1025, 10th Floor New York, NY 2022 Ciara C. DiSeta,Programme Associate 1 646.781.4115 ciara.diseta@undp.org WTC was responsible for the discovery, design, development and delivery of a 2021 annual report microsite and supporting assets.The concept of this years report was to focus on all the lives they’ve touched by focusing on the people the UNDP has worked for. We also used color to show diversity. . https://undprolhr2021.org/ Shea Properties Brochure Shea Properties 130 Vantis, Suite 200 Aliso Viejo, CA 92656 2019 Marcelo Sandoval Marketing Director 949.389.7063 marcelo.sandoval@sheaproperties.com Shea Properties has a portfolio of seven properties, each with its own personality. They needed a unique brochure to showcase each property’s distinctive characteristics. Each brochure has a trendy, contemporary look and feel that showcases the properties’ offerings using thoughtful typography, carefully selected color schemes and photography – such as lifestyle images – to demonstrate a wide range of retailers, restaurants and features. APPENDIX A HISTORY lll•a --•_.-.,..., .. _, x,a ____ ,..,.,,,... ___ .... _,._, __ ' 1'"'..__dllloW ... - i.:,.,,..,_.,..,_,,, _ ... , .... a..11111-o11,r,,,--.,11oe,, _, ... _,................,.,., ... _.,.,. C--lnllp-- •--...-t•-··_....,.._, ............... .,.. ..... ....,..._ PEOPLE l'fll,pf_..,. __ .,_ ain..,,...,..d..:IOl)IA<ttlaca. ... '"1..-d '"""'""'-•·--•--o,,lh,,-.. .... i., ,rq,., ... dlOal_,•- c1,-- -,-,...,, ... .-. d,:l,o...,..__,,.,_,_, APPENDIX A Inside Santa Clara newsletter City of Santa Clara 1500 Warburton Ave. Santa Clara, CA 95050 2020 Lon Peterson Director of Communications 408) 646-3452, peterson@santaclaraca.gov WTC redesigned the City of Santa Clara’s newsletter. We utilize their new brand colors and incorporate a new aesthetic that is more focused on the user experience. We worked closely with a team of over a dozen departments to create the design. 16pg - 70lb Text 4/4 process 15” x 11” 0 ..=.-- µ.. Dea,· Community, Sili<-'on \ allc.· lkud" EH nl" l•lto-••"• .. "Mlll,-n,.,n.. l ••-•., .. lf',-1n11k-l "-. lh.r-.!ilt!' II ,..,_1,, \\,-11\l•L .... hll"" 1••• i:: .. ;: · ,, --"" ..... ; J'; i ... = .... -.. ..., - ,, " 18-, - ·-.. .. - ,.. - ,_, - tl -,, --.... w -·-- -= -... -: lOh. - '= t =,,.. ': t -= -- .::- I '" -, ..... , .. ' .. - ·= ·-·- = = = 'l•"- IIU41 • ---..... -... -.. .. ·-.. .. = ---------"" "" -..., w ... ; J'; APPENDIX Outlook Redesign City of Lancaster 44933 Fern Avenue Lancaster, CA 93534 2021 Alexus Merino T: (661) 723–6081 amerino@cityoflancasterca.org We redesigned a quarterly publication for print and digital applications. WTC collaborated with the City of Lancaster and utilized their new brand standards developed by another agency to create a branded publication expressing the values of the Lancaster brand. uv ol ;::; ol ..... llOO' t;. ::::-t c o#if'I" OPERATION JUMP START T'n"•p,n P<"O"•"--N<l,v, _,,..., 1g....,d'Y,,e,..,.i.,..,1o<.i,., •V•'-v _...,. IWMI " ..-0,ol P..-.1..11 '°"-""to"'•' "• "' i,..,.li,riry•0. 55(10 1/u__...anls __ lOC- v.+.op,refl otlffwdntW,......,,.._S?50 V..a Qtd-•O""ffllO(Vltl>INff- p..-.-cl..t,.<ln. 'fl"<t fl.tdJ,!6'11 l/',ouot,..,._1Jl.l020 0-J'JOO...-..c,n,._oo1c1...o ....... 1o,h Ml•c.dl.-"'llaboutSl.•1'1Wdno ......... APPENDIX A 19 fndr,Nq,tDnwn MU:Dlvt:l ,.,t APPENDIX A 2021 Annual Report Bay Area Air Quality Management District 2022 Tina Landis, Public Information Officer 415) 749-8649, tlandis@baaqmd.gov Introducing our visually compelling 2021 Annual Report, where design powerfully communicates our purpose: "Our Purpose is Clear." With vibrant colors, striking imagery, and purposeful typography, we captivate readers. Speech bubble illustrations and icons highlight key content, emphasizing transparency and public engagement. Through dynamic layouts, we showcase innovative programs, partnerships, and regulatory advancements. Our determination to create a brighter future shines through in every design element. With clarity of purpose, we protect and improve the global climate, air quality, and public health for all. https://www.baaqmd.gov/publications/annual-reports Fuftflerlnt community Prottctlon, I _ • I I •. oov APPENDIX A John Wayne Airport Annual Report John Wayne Airport 3160 Airway Avenue, Costa Mesa, CA 9262 2021 Marisa Unvert, Communications 949) 252-5163, munvert@ocair.com John Wayne Airport partnered with We The Creative on an inspiring design for its 2020 annual report, "Sunnier Skies Ahead." This report details JWA's proactive response to COVID-19's effects on the airline industry. Throughout the interactive report, the design used bright, cheerful colors and movement to convey the message of positivity and the overarching theme of better days ahead. Copwriting by WTC. https://files.ocair.com/annualreport/2020/home.html johnwlynealr • FollO-# JOhn w..,.._ Alfpon. COUl'IIY Comfort+ Convenience 0# go.ti. to 00t!"""" off...-ig lhl alHt,lno.U al'ld«\C','_....., • PoUibll. Thll Mhi91'11Y l'Mow'll MtndtylUlft.andh,....,.,, -. mat·rNt,...,.btcol'r•aN1tnar11:ct.JOl'n W ... All'pOtt.'" yne,ir At Jotln W'..,ne A fPGfl we're weattlering 1o4ay and p,epa,.ct lo, totnon·ow at we toOII lorw.d to fftneld Whil•2020 II\ unpr.c and cfdfloAI fOf us wt'rt rt,O, to 0Ql"ll'litCI )'OU wtww.yoYwant 1090. JOMW•yn .. lr Guests now.....,. men ootions fo, adventur.! four new.., cam«t.......,. nawdff.t,na and tM rtint-lltttntt'lt to Mt.Jtieo and Haw.II•• h,tlt a tew of lhe m.lll)' cxlr•"'lhlt hlw a hlllrnlfic orJoMw Aif'OOft APPENDIX A Rideshare Week 2018 Orange County Transportation Authority 2018 Ryan Armstrong, Section Manager 714) 560.5834, rarmstrong@octa.net The 2018 Rideshare Week theme was “It’s Your Life, Enjoy the Ride.” OCTA reached out to the WTC team to commission a series of eye-catching digital and print marketing pieces, including a landing page, email templates, retractable banners, postcards, posters and ads. The playful campaign includes line art illustrations of animals such as rabbits, bears, sloths and owls doing anthropomorphic things while engaging in ridesharing activities such as carpooling, alongside pun-y taglines such as “Don’t drive owl by yourself.” Go gle APPENDIX A I APPENDIX A KEY TAKEAWAYS: Among Facebook conversions: Overwhelmingly female, with the average among all ages being nearly 60%. Email marketing was send to three distinct lists CTRs slightly higher than industry average RideMatch.info traffic spiked by 2,000%, with 67% of traffic coming from new users. Google display ads served up 173,795 impressions, producing a CTR of .32%, consistent with industry averages. JOVEN OROZCO President & Chief Creative Officer (Key Staff) Joven integrates the fundamental understanding of business goals and objectives with precise creative solutions to produce and deliver accurate products. He provides strategic supervision on all client projects from initial discovery to final delivery. Joven always works hard to remain fresh, competitive and ahead of the market. GOVERNMENT EXPERIENCE 15 Years: City of Aliso Viejo, City of Anaheim, City of Carlsbad, City of Costa Mesa, City of Hayward, City of Irvine, City of Long Beach, City of Palo Alto, City of San Buenaventura, City of Santa Monica, John Wayne Airport, Los Angeles County, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Council of Governments, Orange County Transportation Authority, Sonoma County, Van Nuys Airport EDUCATION Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 1995 EXPERIENCE 07/95 - Present Chief Creative Officer, Jovenville, LLC/We The Creative, 3349 Michelson Drive, Ste 200, Irvine, CA 92612 Duties: Team leader responsible for strategic and creative direction for all projects and to oversee all work through production and delivery 07/96 - 01/00 Partner, Joken Industries 2814 Lafayette Ave., Newport Beach, CA 92663 Duties: Responsible for creative development, sales and marketing 09/96 - 05/97 Typography Instructor, Cal State University, Fullerton, 800 N. State College Blvd., Fullerton, CA 92831 Duties: Responsible for class structure and nurturing students to become good designers who understand the importance and fundamentals of type CLUBS / ORGANIZATIONS AIGA Orange County, Board Member, Vice President of Operations Orange County Ad Federation, Member AWARDS Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and How Magazine Best of Category APPENDIX B JILLIAN MARTINEZ Account Manager (Key Staff) Jillian works closely with clients and internal teams to best meet client needs. Her responsibilities encompass administration, project tracking, research and handling budgets as well as composing client correspondence, creating presentations and maintaining contact lists. GOVERNMENT EXPERIENCE 3 Years: City of Lancaster, City of Long Beach, City of Santa Monica, John Wayne Airport, Orange County Transportation Authority, Town of Danville, SunLine Transit Agency and Sonoma County EDUCATION Bachelor of Arts Communications: Advertising, California State University, Fullerton, 2017 EXPERIENCE 07/18 - Present Jovenville, LLC/We The Creative 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Responsible for client services and traffic for all projects. Works closely with all clients with the ability to understand client needs and get projects done on time and within budget. 10/17 - 05/18 Digital Marketing Specialist, Your Marketing People 200 Spectrum Center Dr Suite 300-B, Irvine, CA 92618 Managed different client accounts on social media, website content, email marketing, SEM campaign creation and copywriting. Managed and assigned tasks to myself and coworkers for clients’ projects through Asana and participated in weekly meetings. Created and edited email marketing campaigns through marketing automation tools like Dotmailer, Marketo, and MailChimp. Built social media campaigns, create and manage social media calendars, create content, and edit pictures in Photoshop for clients. Read clients’ Google Analytics and Google Ad Words reports. COMPUTER SKILLS Proficient in all the latest graphic programs including, Adobe Suite, Dotmailer, MailChimp, Google Analytics/Adwords, Marketo, Social Media, Microsoft Office APPENDIX B SANDRA CASTRO Project Manager Sandra combines expertise in project management, supply chain logistics, and international trade to drive efficient solutions. She oversees projects from planning to completion, ensuring accuracy and adaptability in a dynamic global market. EDUCATION International Business Administration, Universidad Libre, Barranquilla, Colombia February 2009 – June 2015 EXPERIENCE 10/24 - Present Project Manager, Jovenville | Irvine, CA 92612 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Responsible for graphic design projects from inception to completion. Negotiating and building relationships amongst team members and clients alike. 11/21 - Present Operations Executive, Virtual Latinos ( Remote ) Duties: Meeting Coordination, Hiring Process Management, Software Management, and Administrative Support 10/23 - 06/24 Project Manager, Sabr Construction ( Remote ) Duties: Project Management, Document Management, Timeline Development 10/15 - 12/22 Project Manager, Daluca International Hk Limited Duties: Supply Chain Projects, Product Research and Networking, Factory Visits, Financial Management, Customer Relations APPENDIX B KIANA OROZCO Project Manager Kiana Orozco, with a background in Political Science and Journalism, has honed her skills in developing and executing strategic plans, team management, and delivering top-tier content during her tenure as a Reporter and Audio Specialist at NAZToday and KJack Radio. Equipped with advanced research and writing abilities, she stands out in collaborative management, customer service, and multitasking, showcasing her leadership prowess. EDUCATION Political Science and Journalism, Northern Arizona University - Flagstaff, Arizona 2023 EXPERIENCE 03/24 - Present Jovenville, LLC/We The Creative 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Responsible for graphic design projects from inception to completion. Negotiating and building relationships amongst team members and clients alike. 01/22- 05/23 Audio and Camera Specialist, NAZToday Flagstaff, Arizona Duties: Created newsworthy packages using Adobe software Effectively managed new students on how to operate audio and cameras during shows 01/22- 05/23 Radio Host / Social Media Manager, KJack Radio Flagstaff, AZ Duties: Managed a team of 10 students to create weekly social media content Collaborated with colleagues on assignments 01/21- 12/21 Director of Public Relations - Alpha Delta Pi Sorority Flagstaff, AZ Organized and promoted events that boosted morale and retention Created engaging content for multiple platforms while upholding the sorority’s values Served as primary liaison between the executive board and active members APPENDIX B ANDY RUIZ Creative Director (Key Staff) Andy works professionally in tandem with his education. He has gained valuable on-the-job practical experience to supplement textbook knowledge with his work on concept-driven branding and marketing campaigns. As a passionate designer, he continues to challenge himself by making visually-compelling designs that are both purposeful and solution-oriented. GOVERNMENT EXPERIENCE 6 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of LancasterCity of Long Beach, City of Palo Alto, City of Santa Monica, John Wayne Airport, Los Angeles County, Marin Transit, Orange County Transportation Authority, SunLine Transit Agency, Sonoma County EDUCATION Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 2015 EXPERIENCE 04/15 - Present Jovenville, LLC/We The Creative,3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Works closely with the design team to carry out designs across a variety of mediums. 04/15 - 06/15 Graphic Design Assistant, CSUF Mihaylo College of Business and Economics Focused on print-driven projects. Collaborated with lead designer and marketing manager. Work on large college campaigns and projects from concept to design and production. 12/09 - 02/13 Graphic Designer, Komet Creations LLC Responsible for print projects, consisting of product catalog and ads. Maintained website and designed monthly eblast. Developed and designed plush products. Photographed all product images. Communicated with art directors of major corporations to produce licensed products. COMPUTER SKILLS Proficient in all the latest graphic programs including, Adobe Photoshop, Illustrator, Acrobat, Indesign, Microsoft Office, Macromedia Dreamweaver, Fireworks, Flash, and Quark Xpress CLUBS / ORGANIZATIONS AIGA Orange County, Member AWARDS Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and How Magazine Best of Category APPENDIX B THIAGO LOPES Graphic Designer An accomplished graphic designer and illustrator with a Bachelor's degree in Design from Centro Universitário Belas Artes in São Paulo, as well as a specialization in Editorial Design from Senac. With 17 years of experience working on a diverse range of projects, including editorial publishing, brand identities, illustration, website layouts, 2D animation, and online and offline advertising. EDUCATION Centro Universitário Belas Artes, Graphic Design Post Graduate: SENAC, Editorial Design EXPERIENCE 08/23 - Present Jovenville, LLC/We The Creative, Graphic Designer 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Delivering branding solutions, visual concepts, illustrations, UI designs, and designs for advertising campaigns, annual reports, and storyboards. 01/22 - 8/23 Estudio Kiwi, Creative Advisor Duties: Set the creative direction and vision for projects, provide guidance, support, and mentorship to designers, allocate resources, set project timelines 05/23- 10/23 Modular, Ink., Senior Graphic Designer Duties: Developed visual identities, brand guides, illustrations, newsletters, social media content, annual reports, newspaper ads, and more. APPENDIX B ERIC LUMBA Graphic Designer Eric is responsible for graphic design of all projects. Eric works with the client to identify the needs of the client to ensure each project is a smooth process. Eric has a serious commitment to customer service and is one of the main reasons for the success and growth of We The Creative. GOVERNMENT EXPERIENCE 10 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of Long Beach, City of San Buenaventura, City of Santa Monica, John Wayne Airport, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Transportation Authority, Van Nuys Airport EDUCATION Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 1993 EXPERIENCE 2011 - Present Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675 Duties: Responsible for art direction, client services and traffic. 2004 – 2007 Design Instructor, California State University, Fullerton Instructed Typography A, B, and C to university students in the Graphic Design program of CSUF. Create lesson plans; lecture; demo software and design tools; assign projects; critique projects; counsel students. 1992 - 2000 Art Director, B&A Marketing & Consulting Spearhead company’s web and multimedia initiatives; concept, art direction and design of marketing and collateral materials (brochures, media kit, direct mail); development of corporate and brand identities; packaging design; design of trade show graphics and materials; participate in strategic planning of marketing campaigns; lead brainstorming sessions; market research. COMPUTER SKILLS Proficient in all the latest graphic programs including Adobe Photoshop, Illustrator, InDesign, AfterEffects, Microsoft Word & Excel, HTML coding. APPENDIX B CECILIA BOLETTA Graphic Designer & Production Artist Cece is a highly creative and computer-savvy production artist with exceptional design and graphics expertise. With a proven track record of collaborating with numerous clients, she has played a crucial role in delivering successful content design solutions. EDUCATION Universidad Blas Pascal, Graphic Design EXPERIENCE 2022 - Present Jovenville, LLC/We The Creative, Graphic Designer 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Duties: Design and develop collateral materials for print and digital media. Project and production management. 2015 - 2017 Avilasoto Design group, Graphic Designer Design and develop collateral materials for print and digital media from project inception through completion APPENDIX B 9 - Certificate of insurance attached; insurance company’s A.M. Best rating: __________________. We The Creative 3349 Michelson Dr., Ste. 200, Irvine, CA 92612 Joven Orozco, President (877) 887-1318 4/7/25 12- Joven Orozco 3349 Michelson Drive, Suite 200, Irvine CA 92612