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Home My WebLink About07-09-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, July 9, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON JUNE 11, 2025 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e TRANSIENT OCCUPANCY TAX (TOT) REPORT This report will be uploaded by end of day Monday, July 7, 2025. 4.PRESENTATIONS 4.a MISSION PLAZA ENHANCEMENT PROJECT UPDATE (15 MINUTES) Staff will present an update to the Mission Plaza Enhancement Project for the committee's consideration. 4.b SUPPORT LOCAL PROGRAM ANNUAL REPORT (20 MINUTES) Representatives from Verdin will present the FY 24-25 year-end report on the Support Local marketing activities. 4.c SLO CHAMBER ANNUAL REPORT (25 MINUTES) Representatives from the SLO Chamber will present the annual report on the Public Relations, Guest Services and Grant Support contract activities during FY 2024-25. 5.BUSINESS ITEMS 5.a PCC ANNUAL PROGRAM PLANNING (15 MINUTES) The committee will review and discuss projects, timelines, and priorities for the 2025-26 fiscal year. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: June 11, 2025 17 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for August 13, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 22 1 Promotional Coordinating Committee Minutes June 11, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Dan Fredman, Committee Member Samantha Welch, Committee Member Anni Wang, Committee Member Dante Specchierla, Vice Chair Robin Wolf, Chair John Thomas PCC Members Absent: City Staff Present: Committee Member Maureen Forsberg Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager and Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on June 11, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By: Committee Member Welch Second By: Committee Member Wang To approve Consent Items 3a. through 3f. Page 5 of 22 2 Ayes (6) Committee Member Welch, Committee Member Wang, Committee Member Fredman, Committee Member Specchierla, Vice Chair Wolf, Chair Thomas. Absent (1) Committee Member Forsberg CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MAY 14, 2025 3.b 2024-25 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES) Hollie West from SLO Chamber presented the public relations activities report for the month of May. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a NEIGHBORHOOD CAMPAIGN UPDATE (10 MINUTES) Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager provided an update on the neighborhood identity work and the next steps for the proposed grant process as well as an updated timeline. Public Comment: None --End of Public Comment-- Page 6 of 22 3 Action: No action taken on this item. 5.b ARTOBER 2025 PROGRAM PLANNING (20 MINUTES) Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager, and Ashlee Akers of Verdin Marketing presented the proposed agency scope of work for the ARTober 2025 program. Public Comment: None --End of Public Comment-- Motion By: Committee Member Wang Second By: Committee Member Fredman To approve $26,000 from FY24-25 Community Placemaking & Recovery Projects line item for the ARTober 2025 program. Ayes (6) Committee Member Wang, Committee Member Fredman, Committee Member Specchierla, Committee Member Welch, Vice Chair Wolf, Chair Thomas. Absent (1) Committee Member Forsberg CARRIED (6 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT Chair Thomas provided an update on attending the Greek Festival. 6.b COMMITTEE OUTREACH UPDATE – No update 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2025 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT Page 7 of 22 4 The meeting was adjourned at 6:29 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 9, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 22 Community Promotions Budget 2025-26 Budget 2024-25 Amount 398,545$ Total Budget 398,545$ Last Updated 7/3/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin Lunar New Year Activation 19,500$ 19,500$ Support Cost 5,000$ -$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 336,322$ 62,000$ 398,322$ Page 9 of 22 Page 10 of 22 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC June 2025 Page 11 of 22 SLO Chamber of Commerce Implementation and Proactive Work Media Hosting Hosted freelance travel writer Cu Fleshman in partnership with Uniquely Driven on assignment for Travel + Leisure, as a result of her editor, Mae Hamilton, being on The Art of SLO(w)ing Down group fam in April 2024 Itinerary highlights: traveled by train, stayed at San Luis Creek Lodge, dined at Nate’s on Marsh, Corazon Cafe, High Street Deli and Piadina, hiked Cerro San Luis, went wine tasting at Biddle Ranch Vineyard, toured Hotel SLO & Petit Soleil, used SLO as a homebase to go whale watching in Morro Bay Feature piece is already live and has been picked up by some major other outlets: I've Visited California's Central Coast for 20+ Years-and This Is the Most Charming Small Town in the Region Hosted freelance writer Laura Powell in partnership with Uniquely Driven on assignment for AAA for a “48 Hours in SLO” themed story Laura came Sunday, June 22 through Tuesday, June 24. Itinerary highlights include staying at Garden Street Inn, dining at Mistura, Piadina, Corazon Cafe, Lincoln Market + Deli and Novo, experiencing treatments at SLOCO Health + Wellness, exploring downtown business and touring SLOMA and SLO Ranch Farms & Marketplace Hosted influencers Hunter & Hannah Adams in partnership with Visit Conejo & Visit Pismo Beach for a California Road Trip themed fam trip in partnership with Central Coast Tourism Council Itinerary includes: staying at Residence Inn/Springhill Suites, exploring Farmers’ Market, hiking, dining at Novo, Linnaea’s and Lincoln Market & Deli and wine tasting at Wolff Vineyards Other Implementation & Proactive Work Continued working with the City, Noble Studios and Badger Branding on overall tourism marketing campaign Ordered and received new Downtown SLO Tear Off Maps for Visitor Center 2 Responsive Work & Partnerships Partnerships Participated in refreshed Visit SLO 30/60/90 Quarterly Planning Completed Marketing Plan Update with City, Noble Studios, Uniquely Driven and Badger Branding Attended Petit Soleil’s new restaurant opening Central Coast Tourism Council (CCTC) Reviewed and provided feedback for July social media content calendar Reviewed and provided feedback for “The Adventurer ” itinerary Page 12 of 22 SLO Chamber of Commerce Media Features Proactive Work Travel + Leisure: I've Visited California's Central Coast for 20+ Years-and This Is the Most Charming Small Town in the Region | UVPM: 11,610,000 As a result of hosting Cu Fleshman this month, and her editor (Mae Hamilton) was on The Art of SLO(w)ing Down group fam in April 2024 Yahoo: I've Visited California's Central Coast for 20 Years-and This Is the Most Charming Small Town in the Region | UVPM: 4,285,00,000 AOL: I've Visited California's Central Coast for 20 Years-and This Is the Most Charming Small Town in the Region | UVPM: 17,360,000 World Atlas: 6 Most Beautiful College Towns In California | UVPM: 4,760,000 As a result of Hotel SLO hosting Jean Chen Smith Islands: The California City Known For Its Historic Downtown, Outdoor Adventures, Coastal Charm, And Wine Scene| UVPM: 3,585,183 As a result of hosting Fiona Chandra on The Art of SLO(w) Travel group fam in April 2025 Visit California: California's Coffee Shop Gems | UVPM: 666,159 As a result of proactive pitching 3 Page 13 of 22 SLO Chamber of Commerce Media Features Media Monitoring MAY TOTALS: Placements: 11 UVPM: 472,281,656 YEAR TO DATE TOTALS: Placements: 181 UVPM: 6,717,238,130 4 PUBLICATION PLACEMENTS UVPM YAHOO I've Visited California's Central Coast for 20 Years-and This Is the Most Charming Small Town in the Region 428,500,000.00 AOL I've Visited California's Central Coast for 20 Years-and This Is the Most Charming Small Town in the Region 17,360,000.00 TRAVEL + LEISURE I've Visited California's Central Coast for 20+ Years-and This Is the Most Charming Small Town in the Region 11,610,000.00 FLIPBOARD I've Visited California's Central Coast for 20 Years-and This Is the Most Charming Small Town in the Region 2,790,000.00 WORLD ATLAS 6 Most Beautiful College Towns In California 4,760,000.00 FAMILY VACATIONIST 6 Most Beautiful College Towns In California 14,314.00 ISLANDS The California City Known For Its Historic Downtown, Outdoor Adventures, Coastal Charm, And Wine Scene 3,585,183.00 EIN PRESSWIRE Meet the 'SLO Life Coach': San Luis Obispo's Newest Ambassador Encourages Travelers to Slow Down and 'Live the SLO Life' 201,000.00 VISIT CALIFORNIA California's Coffee Shop Gems 666,159.00 AFAR Slow Travel Is In, and This California Town Does It Right 1,430,000.00 MSN Top 10 Happiest Cities in the USA: Where Contentment Flourish 1,365,000.00 Page 14 of 22 June May June 2024 2025 2025 Asia 16% Walk-ins 5,739 6,341 6,513 Europe 62% Phone Calls 147 155 169 Australia/NZ 4% Emails & Digital 1,432 1,525 1,550 UK 10% N. America 6% C. America 1% June May June S. America 1% 2024 2025 2025 Calls 27 30 29 West Coast 9% Southwest 14% Midwest 25% June May June South 22% 2024 2025 2025 East Coast 31% Referrals 46 59 41 Northern CA 19% Central Coast 43% June May June Central Valley 12% 2024 2025 2025 Desert 2% Email 183 95 69 Southern CA 24% Phone Calls 121 97 102 June June June 2024 2025 2025 YTD Fulfilled 43 14 VisitSLO.com 21 127 VISITOR CENTER ACTIVATIONS Visitor Center at SLO Farmer's Market (Thursday) VISITOR CENTER HIGHLIGHTS 1) Celebrated our 2025 Cal Poly graduates and their visiting families 3) Participated in Farmer's Market providing information and souvenirs to both locals and visitors 2) Prepared for our presentation at SLO Days to welcome new Cal Poly students and supporters INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO - TBID & PCC GUEST SERVICES CONTRACT JUNE 2025 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877-SLO-TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 15 of 22 Page 16 of 22 1 Tourism Business Improvement District Board Minutes June 11, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Prashant Patel, Member Dante Specchierla, and Vice Chair Clint Pearce TBID Board Absent: City Staff Present: Member Christine Nelson and Member Nipool Patel Tourism & Community Promotions Manager Jacqui Clark- Charlesworth and Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 11, 2025, at 10:03 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By: Member L. Keller Second By: Member P. Patel To approve Consent Items 3a. to 3g. Ayes (4) Member L. Keller, Member P. Patel, Member Specchierla, and Vice Chair Pearce Absent (2) Member N. Patel and Member C. Nelson Page 17 of 22 2 CARRIED (4 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON MAY 14, 2025 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a SLO LIFE COACH CAMPAIGN UPDATE (10 MINUTES) Haley Corbett and Gabbi Hall from Noble Studios presented an update to the SLO Life Coach campaign. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a SUSTAINABLE AG EXPO SPONSORSHIP (20 MINUTES) Vice Chair Pearce recused himself from item 5a. Beth Vukmanic from Vineyard Team presented a Sustainable Ag Expo sponsorship request for TBID's consideration. Public Comment: None --End of Public Comment-- Action: No action taken on this matter due to absentee members and not equaling a full quorum to vote. Absent board members will view the Page 18 of 22 3 recording of the presentation and the Board will vote at their July 9 meeting. 5.b CA MAIN STREET CONFERENCE SPONSORSHIP (20 MINUTES) LeBren Harris and Ali Bailey from Downtown SLO presented the California Main Street Conference Opening Day sponsorship request for the Board's consideration. Public Comment: None --End of Public Comment-- Motion By: Member P. Patel Second By: Member L. Keller To approve $13,000 from the FY 25 General Events Promotion Budget to be the Opening Day sponsor for the California Main Street Conference. Ayes (4) Member L. Keller, Member P. Patel, Member Specchierla, and Vice Chair Pearce Absent (2) Member N. Patel and Member C. Nelson CARRIED (4 to 0) 5.c VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (15 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the cooperative marketing opportunities with Visit SLO CAL to the Board for review and approval. Public Comment: None --End of Public Comment-- To approve the presented co-ops with funds to be distributed for according to budget allowance in FY25 and FY26. Recommended line items presented but may adjust as needed. Page 19 of 22 4 Motion By: Member P. Patel Second By: D. Specchierla Ayes (4) Member P. Patel, Member D. Specchierla, Member L. Keller, and Vice Chair Pearce Absent (2) Member N. Patel and Member C. Nelson CARRIED (4 to 0) 5.d SUPPLEMENTAL SUPPORT (15 MINUTES) Economic Development & Tourism Manager Laura Fielder presented a consideration to the Board to seek support from Noble Studios to support the TBID program during staff ’s forthcoming planned family leave. Public Comment: None --End of Public Comment-- To approve proposed amount of $44,735 from available fund balance for additional support from Noble Studios during staff ’s forthcoming planned family leave. Page 20 of 22 5 Motion By: Member L. Keller Second By: Member D. Specchierla Ayes (4) Member L. Keller, Member D. Specchierla, Member P. Patel, and Vice Chair Pearce Absent (2) Member N. Patel and Member C. Nelson CARRIED (4 to 0) 5.e ELECTION OF CHAIR & VICE-CHAIR (10 MINUTES) Motion By: Vice Chair C. Pearce Second By: Member L. Keller To approve appointing Vice Chair Pearce as Chair and Lori Keller as Vice Chair for the term July 2025 to March 2026 and to appoint Dante Specchierla to the TBID seat on the Promotional Coordinating Committee. Public Comment: None --End of Public Comment-- Ayes (4) Member D. Specchierla, Member P. Patel, Member L. Keller and Vice Chair Pearce Absent (2) Member N. Patel and Member C. Nelson CARRIED (4 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE Member L. Keller presented an update on Apple Farm’s new ownership for the restaurant. 6.b MARKETING COMMITTEE UPDATE Page 21 of 22 6 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on the Mini-Marketing Retreat. 6.c MANAGEMENT COMMITTEE UPDATE No meeting was held in May 6.d PCC UPDATE - Tourism & Community Promotions Manager Jacqui Clark- Charlesworth provided an update on items the PCC has been working on. 6.e VISIT SLO CAL UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 12:04 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for July 9, 2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 22 of 22