HomeMy WebLinkAbout06-11-2025 TBID Minutes
1
Tourism Business Improvement District Board Minutes
June 11, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Prashant Patel, Member Dante
Specchierla, and Vice Chair Clint Pearce
TBID Board Absent:
City Staff Present:
Member Christine Nelson and Member Nipool Patel
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth and Economic Development & Tourism Manager
Laura Fiedler
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on June 11, 2025, at 10:03 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Vice Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By: Member L. Keller
Second By: Member P. Patel
To approve Consent Items 3a. to 3g.
Ayes (4) Member L. Keller, Member P. Patel, Member Specchierla, and Vice
Chair Pearce
Absent (2) Member N. Patel and Member C. Nelson
2
CARRIED (4 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON MAY 14, 2025
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a SLO LIFE COACH CAMPAIGN UPDATE (10 MINUTES)
Haley Corbett and Gabbi Hall from Noble Studios presented an update to
the SLO Life Coach campaign.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a SUSTAINABLE AG EXPO SPONSORSHIP (20 MINUTES)
Vice Chair Pearce recused himself from item 5a.
Beth Vukmanic from Vineyard Team presented a Sustainable Ag Expo
sponsorship request for TBID's consideration.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this matter due to absentee members and not
equaling a full quorum to vote. Absent board members will view the
3
recording of the presentation and the Board will vote at their July 9
meeting.
5.b CA MAIN STREET CONFERENCE SPONSORSHIP (20 MINUTES)
LeBren Harris and Ali Bailey from Downtown SLO presented the California
Main Street Conference Opening Day sponsorship request for the Board's
consideration.
Public Comment:
None
--End of Public Comment--
Motion By: Member P. Patel
Second By: Member L. Keller
To approve $13,000 from the FY 25 General Events Promotion Budget to
be the Opening Day sponsor for the California Main Street Conference.
Ayes (4) Member L. Keller, Member P. Patel, Member Specchierla, and
Vice Chair Pearce
Absent (2) Member N. Patel and Member C. Nelson
CARRIED (4 to 0)
5.c VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (15 MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the cooperative marketing opportunities with Visit SLO CAL to
the Board for review and approval.
Public Comment:
None
--End of Public Comment--
To approve the presented co-ops with funds to be distributed for according
to budget allowance in FY25 and FY26. Recommended line items
presented but may adjust as needed.
4
Motion By: Member P. Patel
Second By: D. Specchierla
Ayes (4) Member P. Patel, Member D. Specchierla, Member L. Keller, and
Vice Chair Pearce
Absent (2) Member N. Patel and Member C. Nelson
CARRIED (4 to 0)
5.d SUPPLEMENTAL SUPPORT (15 MINUTES)
Economic Development & Tourism Manager Laura Fielder presented a
consideration to the Board to seek support from Noble Studios to support
the TBID program during staff ’s forthcoming planned family leave.
Public Comment:
None
--End of Public Comment--
To approve proposed amount of $44,735 from available fund balance for
additional support from Noble Studios during staff ’s forthcoming planned
family leave.
5
Motion By: Member L. Keller
Second By: Member D. Specchierla
Ayes (4) Member L. Keller, Member D. Specchierla, Member P. Patel, and
Vice Chair Pearce
Absent (2) Member N. Patel and Member C. Nelson
CARRIED (4 to 0)
5.e ELECTION OF CHAIR & VICE-CHAIR (10 MINUTES)
Motion By: Vice Chair C. Pearce
Second By: Member L. Keller
To approve appointing Vice Chair Pearce as Chair and Lori Keller as Vice
Chair for the term July 2025 to March 2026 and to appoint Dante
Specchierla to the TBID seat on the Promotional Coordinating Committee.
Public Comment:
None
--End of Public Comment--
Ayes (4) Member D. Specchierla, Member P. Patel, Member L. Keller and
Vice Chair Pearce
Absent (2) Member N. Patel and Member C. Nelson
CARRIED (4 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
Member L. Keller presented an update on Apple Farm’s new ownership for
the restaurant.
6.b MARKETING COMMITTEE UPDATE
6
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the Mini-Marketing Retreat.
6.c MANAGEMENT COMMITTEE UPDATE
No meeting was held in May
6.d PCC UPDATE - Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth provided an update on items the PCC has been working on.
6.e VISIT SLO CAL UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on Visit SLO CAL activities.
6.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 12:04 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for July 9, 2025, at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
07/09/2025