HomeMy WebLinkAbout7/15/2025 Item 6i, Hermann & Clark-Charlesworth - Staff Agenda CorrespondenceCity of San Luis Obispo, Council Memorandum
City of San Luis Obispo
Council Agenda Correspondence
DATE: July 15, 2025
TO: Mayor and Council
FROM: Greg Hermann, Deputy City Manager
Prepared By: Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager
VIA: Whitney McDonald, City Manager
SUBJECT: ITEM # 6i ADOPTION OF FY 2025-26 COMMUNITY PROMOTION
PROGRAMS FOR TBID) AND PCC
Staff received the following questions, regarding the Tourism Business Improvement
District (TBID) and Promotional Coordinating Committee’s (PCC) 2025-26 Community
Promotions Budgets. The questions are below with staff’s response shown in italics:
1) Please explain the difference between the numbers in the
recommendations and the fiscal analysis chart later in the report.
The 2025-26 budgets of the Tourism Business Improvement District and
Promotional Coordinating Committee as seen in the recommendation do not
reflect staffing costs and are reflective only of contracts and other commitments
the TBID and PCC have recommended. In the fiscal analysis chart, the total
budgets are listed which include staffing costs. Additional details of these costs
are below:
The TBID revenue projection is based upon 20% of the TOT, making the
FY 2025-26 TBID revenue budget projected at $2,219,941, which includes
staffing costs. Excluding staffing, TBID’s budget is projected to be
$1,900,458.
The total FY 25-26 program budget for Community Promotions (PCC)
inclusive of staffing costs is $398,545, as can be referenced on page 432
of the City’s adopted FY 25-27 Financial Plan. Excluding staffing, PCC’s
budget is $367,000.
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ITEM # 6i ADOPTION OF FY 2025-26 COMMUNITY PROMOTION PROGRAMS FOR TBID) AND
PCC Page 2
2) Can you please clarify why the numbers under in the Report-in-Brief section
for the PCC’s expenditures for the SLO Chamber of Commerce Contract
Services don’t add up to the total listed of $208,757?
The summary for the PCC’s contract services with the SLO Chamber of Commerce
in the Report-in-Brief did not specifically outline the $7,500 for printed maps
distributed by the Visitor Center and the $3,500 in hard costs for the media
monitoring service. In total, the PCC’s contract with the SLO Chamber should be
$212,275 as outlined in the attached budget worksheet and broken down as
follows:
1. Public Relations in the amount of $50,000 plus $3,500 for hard costs
related to media monitoring service.
a. Please note the amount listed in the report for media monitoring
service for the PCC on packet page 115 is $3,000 and should be
$3,500 as noted above.
2. Guest Services the amount of $121,275.
3. Grant Promotional Support: in the amount of $30,000 for the support of
CACP grant awardees with promotional services.
4. Funding up to $7,500 for printing of maps and materials like the
downtown tear-off map and neighborhood maps.
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