HomeMy WebLinkAbout07-09-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
July 9, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present:
TBID Board Absent:
City Staff Present:
Member Christine Nelson, Member Prashant Patel,
Member Dante Specchierla, Vice Chair Lori Keller, and
Chair Clint Pearce
Member Nipool Patel
Tourism & Community Promotions Manager Jacqui
Clark-Charlesworth and Economic Development &
Tourism Manager Laura Fiedler
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on July 9, 2025 at 10:03 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By: Vice Chair Keller
Second By: Member P. Patel
To approve Consent Items 3a. to 3g.
Ayes (5) Vice Chair Keller, Member P. Patel, Member Specchierla, Member C.
Nelson and Chair Pearce.
Absent (1) Member N. Patel
CARRIED (5 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON JUNE 11, 2025
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS AND GUEST SERVICES ANNUAL REPORT (20
MINUTES)
Brianna Harris, Hollie West and Jim Dantona from the San Luis Obispo
Chamber of Commerce presented the year -end activity highlights and
data results for the FY 2024-25 Guest Services and Public Relations
contracted work.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
4.b CONTENT MARKETING ANNUAL REPORT (15 MINUTES)
Badger Branding representatives presented the year -end activity
highlights and data results for the FY 2024-25 content marketing
contracted work.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
5. BUSINESS ITEMS
5.a SUSTAINABLE AG EXPO SPONSORSHIP (10 MINUTES)
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Chair Pearce recused himself from item 5a due to the event happening at
the Madonna EXPO Center, of which he has a financial interest .
This item was carried over for a vote from June 11, 2025 due to quorum.
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
and Beth Vukmanic from the Vineyard Team provided a brief recap of the
proposal for sponsorship of the Sustainable AG Expo.
Public Comment:
None
--End of Public Comment--
Motion By: Member D. Specchierla
Second By: Member C. Nelson
To approve $10,000 from the FY2025-26 General Events Promotion
budget to sponsor the Sustainable AG Expo.
Ayes (4) Member D. Specchierla, Member C. Nelson, Member P. Patel
and Vice Chair Keller
Absent (1) Member N. Patel
CARRIED (4 to 0)
5.b FY 2025-26 VISIT SLO MARKETING & BUSINESS PLAN AMENDMENT
APPROVAL (25 MINUTES)
Staff and contractors presented amendments to the second year of the FY
2024-26 SLO TBID Strategic Marketing & Business Plan.
Public Comment:
None
--End of Public Comment--
Motion By: Vice Chair L. Keller
Second By: Member D. Specchierla
To approve proposed amendments to the second year of the FY 2024 -26
SLO TBID Strategic Marketing & Business Plan.
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Ayes (5) Vice Chair L. Keller, Member D. Specchierla, Member P. Patel,
Member C. Nelson and Chair Pearce
Absent (1) Member N. Patel
CARRIED (5 to 0)
5.c FY 2024-25 TBID ANNUAL REPORT PREPARATION AND TIMELINE (15
MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided updates and timeline of the TBID's written annual report
preparation that is being presented to the City Council on October 7, 2025.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.d FY 2025-26 TBID BOARD MEETINGS (5 MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the scheduled Board Meetings for the new fiscal year. Staff will
look to reschedule the August meeting due to Board Member conflicts.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
5.e PHOTO PROJECT OPPORTUNITY (10 MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented an opportunity to bring on a professional photograph er to be
on-site during the TBID sponsored CA Main Street Conference. The
photographs will be used across Visit San Luis Obispo marketing
materials to help promote meetings and conferences in SLO.
Public Comment:
None
--End of Public Comment--
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Motion By: Member P. Patel
Second By: Member C. Nelson
To approve up to $5,250 from the FY 2025-26 General Events Promotion
budget to hire Brittany App to capture images of the CA Main Street
Conference.
Ayes (5) Member P. Patel, Member C. Nelson, Member D. Specchierla,
Vice Chair Keller and Chair Pearce
Absent: (1) Member N. Patel
CARRIED (5 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE - No updates at this time.
6.b MARKETING COMMITTEE UPDATE
No meeting was held in June.
6.c MANAGEMENT COMMITTEE UPDATE
No meeting was held in June.
6.d PCC UPDATE
Member Specchierla provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on Visit SLO CAL activities.
6.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
and Economic Development & Tourism Manager Laura Fiedler provided
an update on the tourism program.
7. ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for August 1 3, 2025,
at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
08/19/2025