HomeMy WebLinkAbout10/7/2025 Item 7a, Hermann and Fiedler - Staff Agenda CorrespondenceCity of San Luis Obispo, Council Memorandum
City of San Luis Obispo
Council Agenda Correspondence
DATE: October 7, 2025
TO: Mayor and Council
FROM: Greg Hermann, Deputy City Manager
Prepared By: Laura Fiedler, Economic Development & Tourism Manager
VIA: Whitney McDonald, City Manager
SUBJECT: ITEM 7a - 2024-25 ANNUAL REPORT OF THE TOURISM BUSINESS
IMPROVEMENT DISTRICT (TBID) AND ADOPTION OF A RESOLUTION
OF INTENTION TO CONTINUE THE TBID
Staff received the following question, regarding the 2024-25 Annual Report of the Tourism
Business Improvement District (TBID) and Adoption of a Resolution of Intention to
Continue the TBID.
1) It appears that TBID revenue, unaudited, is about $63k more than we
budgeted in 25-26. What happens to the extra funds that were not budgeted
for expenses?
As of the publishing of the 2024-25 TBID Annual Report, TBID revenue collection
for FY 2024-25 is $2,283,578 and there is a projected surplus of $109,121. In
accordance with the City’s Municipal Code, 12.42.080 any funds remaining at the
end of any TBID term may be used in subsequent years:
“The improvements and activities to be provided by the TBID will be funded
by the levy of the assessments. The revenue from the levy of assessments
within the TBID shall not be used to provide improvements or activities
outside the TBID or for any purpose other than the purposes specified in
the resolution of intention. All funds shall be expended consistent with the
purposes of this act. Funds remaining at the end of any TBID term may be
used in subsequent years in which TBID assessments are levied as long as
they are used consistent with the requirements of this section. The city
council shall consider recommendations made by the city advisory body
created by Section 12.42.100 as to the use of assessment revenue.”
TEM 7a - 2024-25 ANNUAL REPORT OF THE TOURISM BUSINESS IMPROVEMENT DISTRICT
(TBID) AND ADOPTION OF A RESOLUTION OF INTENTION TO CONTINUE THE TBID Page 2
In the 2025-27 Financial Plan, TBID revenue was budgeted to be $2,219,941 for
FY 2025-26 based on the most recent forecasts available at that time. This is
approximately $63k lower than what was collected in FY 2024-25. In the event
there is another surplus, the funds may be used in subsequent years, as noted in
Municipal Code 12.42.080 above. Historically, the TBID Board has on occasion
recommended the use of available fund balance for timely, strategic investments
in marketing activities during the year that are outside of the normal budget
process. In 2024-25, this included $55,020 for the summer paid media campaign
and an additional $145,000 investment to support the creation and launch of the
new SLO Life Coach brand campaign.