HomeMy WebLinkAbout09-10-2025 TBID Minutes1
Tourism Business Improvement District Board Minutes
September 10, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
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1.CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on September 10, 2025, at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3.CONSENT
Motion By Member N. Patel
Second By Vice Chair Keller
To approve Consent Items 3a. to 3g.
Ayes (5): Member N. Patel, Vice Chair Keller, Member Specchierla, Member
Eads, and Chair Pearce.
Absent (2): Member Nelson, Member P. Patel
TBID Board Present: Member Mark Eads, Member Christine Nelson, Member
Nipool Patel, Member Dante Specchierla, Vice Chair Lori
Keller, and Chair Clint Pearce
TBID Board Absent: Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Laura Fiedler
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CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON AUGUST 19, 2025
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4.BUSINESS ITEMS
4.a FY 2024-25 TBID ANNUAL REPORT APPROVAL (15 MINUTES)
Laura Fiedler, Economic Development & Tourism Manager, presented the
draft FY 2024-25 TBID annual report for recommendation to City Council
on October 7, 2025. Pending the City Council’s approval of the report, the
annual public hearing for the TBID will be scheduled for October 21, 2025
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Keller
Second By Member Specchierla
To approve recommending the draft FY 2024-25 TBID annual report to the City
Council for meeting on October 7, 2025.
Ayes (5): Vice Chair Keller, Member Specchierla, Member Eads, Member N.
Patel, and Chair Pearce.
Absent (2): Member Nelson, Member P. Patel
CARRIED (5 to 0)
Member Nelson joined the meeting at 10:09 a.m.
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4.b FY 2024-25 TBID ANNUAL REPORT HIGHLIGHT VIDEO (5 MINUTES)
Laura Fiedler, Economic Development & Tourism Manager presented for
review the draft FY 2024-25 TBID Annual Report Highlight Video to be
shown at the October 7, 2025, City Council meeting.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.c SLO LIFE COACH CAMPAIGN INVESTMENT (15 MINUTES)
Laura Fiedler, Economic Development & Tourism Manager, and Gabbi Hall
and Hayley Corbett from Noble Studios, presented an opportunity for
additional investment in short-form videos for the SLO Life Coach
campaign, on the recommendation of the Marketing Subcommittee.
Public Comment:
None
--End of Public Comment--
Motion By Member Eads
Second By Member N. Patel
To approve up to $45,100 from TBID’s fund balance for additional
investment into short-form videos for the SLO Life Coach campaign (4
video cutdowns of existing SLO Life Coach videos and 30 SLO Life Tips
videos, plus creative direction and project oversight).
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Ayes (6): Member Eads, Member N. Patel, Member Specchierla, Member
Nelson, Vice Chair Keller and Chair Pearce
Absent (1): Member P. Patel
CARRIED (6 to 0)
5.TBID LIAISON REPORTS & COMMUNICATION
5.a HOTELIER UPDATE
No update at this time.
5.b MARKETING COMMITTEE UPDATE
At the Marketing Committee meeting on August 27, 2025, the committee
voted to move forward for recommendation to the full TBID Board the
opportunity for additional investment in the SLO Life Co ach Campaign
(item 4c on this agenda). The committee also reviewed the performance of
the SLO Life Coach Campaign since its launch and the long-form videos.
5.c MANAGEMENT COMMITTEE UPDATE
The Management Committee did not meet in August but was provided by
email a copy of the draft Annual TBID report for review.
5.d PCC UPDATE
Member Specchierla provided a brief update on PCC activities.
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5.e VISIT SLO CAL UPDATE
Molly Cano, Vice President of Marketing from VISIT SLO CAL provided a
brief update on Visit SLO CAL activities, including on the upcoming filming
and production for the Turns Well Taken campaign, the Visit SLO CAL
Summit in November, and a strategic plan update.
5.f TOURISM PROGRAM UPDATE
Laura Fiedler, Economic Development & Tourism Manager, provided an
update on the tourism program, including on sponsorships and
partnerships with Hotel Beds, the Spartan Race, Cal Poly Athletics, the
California Main Street Conference in San Luis Obispo, and support local
promotions.
6.ADJOURNMENT
The meeting was adjourned at 10:53 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for October 8, 2025,
at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
10/08/2025
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