HomeMy WebLinkAbout09-10-2025 PCC Minutes
1
Promotional Coordinating Committee Minutes
September 10, 2025, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
PCC Members Absent:
Committee Member Maureen Forsberg, Member Dan Fredman,
Member Dante Specchierla, and Chair John Thomas.
Committee Member Anni Wang, Committee Member Samantha
Welch and Vice Chair Robin Wolf.
City Staff Present:
.
Laura Fiedler, Economic Development & Tourism Manager
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on September 10, 2025, at 5:30 p.m. in the Council Hearing
Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Committee Member Fredman
Second By Committee Member Specchierla
To approve Consent Items 3a through 3f.
Ayes (4): Committee Member Fredman, Committee Member Specchierla,
Committee Member Forsberg, and Chair Thomas.
Absent (3): Committee Member Wang, Committee Member Welch and Vice Chair
Wolf.
Page 5 of 29
2
CARRIED (4 to 0)
To approve Consent Items 3.a to 3.f.
3.a MINUTES OF THE REGULAR MEETING ON JULY 9, 2025, AND
SPECIAL MEETING ON JULY 15, 2025
3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES)
Hollie West from the SLO Chamber of Commerce presented the report for
the public relations activities that occurred over the past two months.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC ART IDENTITY PROJECT UPDATE (10 MINUTES)
Laura Fiedler, Economic Development and Tourism Manager, shared an
update on the public art identity project and the recently released
community survey.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a ARTOBER PROGRAM PLAN (25 MINUTES)
Page 6 of 29
3
Ashlee Akers from Verdin Marketing and Laura Fiedler, Economic
Development & Tourism Manager, presented the ARTober program plan
and the paid media plan for the Board's consideration and approval.
Motion By: Committee Member Forsberg
Second By: Committee Member Specchierla
To approve up to $10,000 for Verdin Marketing to execute the paid media
plan as presented out of the ARTober line item in the Community
Promotions 2025-26 budget line item .
Ayes (4): Committee Member Forsberg, Committee Member Specchierla,
Committee Member Fredman, and Chair Thomas.
Absent (3): Committee Member Welch, Committee Member Wang, and
Vice Chair Wolf.
CARRIED (4 to 0)
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT
Chair Thomas provided an update on behalf of Committee Member Welch
on the Renaissance Festival and Concerts in the Plaza.
6.b COMMITTEE OUTREACH UPDATE
No updates at this time.
6.c TBID BOARD REPORT – TBID Meeting Minutes: July 9, 2025
Committee Member Specchierla provided an update on items the TBID
has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Laura Fiedler, Economic Development & Tourism manager provided an
update on the Economic Development and Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 6:07 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for October 8, 2025, at 5:30
p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
Page 7 of 29
4
_________________________
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X
Page 8 of 29