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Home My WebLink About09-10-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, September 10, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON JULY 9, 2025, AND SPECIAL MEETING ON JULY 15, 2025 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 13 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 15 3.d SLO CHAMBER GUEST SERVICES REPORT 19 3.e SLO CHAMBER GRANT SUPPORT REPORT 23 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 27 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES) A representative from the SLO Chamber of Commerce will present the report for the public relations activities that occurred over the past two months. 4.b PUBLIC ART IDENTITY PROJECT UPDATE (10 MINUTES) Staff will share an update on the public art identity project and the recently released community survey. 5.BUSINESS ITEMS 5.a ARTOBER PROGRAM PLAN (25 MINUTES) Staff and contractors will present the ARTober program plan for the Board's consideration and approval. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: July 9, 2025 29 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for October 8, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 34 1 Promotional Coordinating Committee Minutes July 9, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Dante Specchierla (arrived at 6:00 p.m.) Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf and Chair John Thomas. City Staff Present: Jacqui Clark-Charlesworth Tourism & Community Promotions Manager and Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on July 9, 2025 at 5:29 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Jim Dantona, CEO of SLO Chamber of Commerce, announced his candidacy for the SLO County Board of Supervisors and his plan to resign from the Chamber effective December 31, 2025. --End of Public Comment-- 3. CONSENT Motion By: Committee Member Wang Second By: Vice Chair Wolf To approve Consent Items 3a. through 3e. Ayes (6) Committee Member Wang, Vice Chair Wolf, Committee Member Welch, Committee Member Fredman, Committee Member Forsberg and Chair Thomas. Page 5 of 34 2 Absent (1) Committee Member Specchierla CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON JUNE 11, 2025 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a MISSION PLAZA ENHANCEMENT PROJECT UPDATE (15 MINUTES) Anthony Ramos and Devin Hyfield from the City presented an update on the Mission Plaza Enhancement Project. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b SUPPORT LOCAL PROGRAM ANNUAL REPORT (20 MINUTES) Devan Spiegel from Verdin Marketing presented the FY 2024-25 year-end report on marketing activities for the Support Local Program. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Committee Member Specchierla joined the meeting at 6:00 p.m. 4.c SLO CHAMBER ANNUAL REPORT (25 MINUTES) Page 6 of 34 3 Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the annual report on the Public Relations, Guest Services and CACP Grant Support contract activities during FY 2024-25. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a PCC ANNUAL PROGRAM PLANNING (15 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth reviewed with the committee projects, timelines and priorities for the FY2025-26 fiscal year. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth gave an update on the FY2025-26 funding recommendations and process for liaison assignments. 6.b COMMITTEE OUTREACH UPDATE No updates at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: June 11, 2025 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT Page 7 of 34 4 The meeting was adjourned at 7:07 p.m. The next Regular Meeting of the Promotional Coordinating Committee is cancelled for August 13, 2025. The PCC will meet in a Special Meeting on July 15, 2025 at 1:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 34 1 Promotional Coordinating Committee Minutes July 15, 2025, 1:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Samantha Welch, Committee Member Anni Wang, Committee Member Dante Specchierla, (arrived at 1:37p.m.) Vice Chair Robin Wolf, Chair John Thomas PCC Members Absent: Committee Member Dan Fredman City Staff Present: Jacqui Clark-Charlesworth Tourism & Community Promotions Manager and Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on July 15, 2025, at 1:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a Cultural Arts & Community Promotions Grant Liaisons Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a timeline update to the committee. Board Member Liaison assignments to the FY 2025-26 Cultural Arts & Community Promotions Grant recipients are as follows: Cal Poly Corporation - Vice Chair Robin Wolf Page 9 of 34 2 Canzona Women's Ensemble- Committee Member Maureen Forsberg Central Coast Childbirth Network- Chair John Thomas Central Coast Comedy Theater- Committee Member Anni Wang City Farm SLO- Committee Member Dante Specchierla Civic Ballet of San Luis Obispo- Committee Member Samantha Welch Diversity Coalition San Luis Obispo County- Vice Chair Robin Wolf Downtown SLO- Committee Member Samantha Welch ECOSLO- Committee Member Dan Fredman History Center of San Luis Obispo County- Chair John Thomas History Revisited- Committee Member Samantha Welch Hospice of San Luis County- Committee Member Dan Fredman Latino Outreach Council- Vice Chair Robin Wolf Orchestra Novo, Inc. - Committee Member Dan Fredman Saint Andrew Greek Orthodox Church- Committee Member Maureen Forsberg San Luis Obispo International Film Festival, Inc. - Vice Chair Robin Wolf San Luis Obispo Master Chorale- Committee Member Anni Wong San Luis Obispo Repertory Theatre- Chair John Thomas SLO County Arts Council- Committee Member Samantha Welch SLO Beaver Brigade- Committee Member Dante Specchierla SLO Climate Coalition- Committee Member Anni Wong San Luis Obispo Museum of Art- Committee Member Maureen Forsberg SLO Overdose Awareness Day- Committee Member Dante Specchierla Action: No Action was taken on this item. 4. ADJOURNMENT Page 10 of 34 3 The meeting was adjourned at 1:42 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for September 10, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 11 of 34 Page 12 of 34 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 7/3/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin Lunar New Year Activation 19,500$ 19,500$ Support Cost 5,000$ -$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 336,322$ 62,000$ 398,322$ Page 13 of 34 Page 14 of 34 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC August 2025 Page 15 of 34 SLO Chamber of Commerce Implementation and Proactive Work Hosted freelance writer Chris Dong in partnership with Uniquely Driven Began planning for travel writer Christina Silvestri’s upcoming trip, in partnership with Uniquely Driven Began planning for travel writer Ligaya Malone’s upcoming trip, in partnership with Uniquely Driven Continued planning for travel writer Vanita Salisbury ’s upcoming trip Continued planning for travel writer Dahvi Shira’s upcoming stay Continued outreach to TBID stakeholders to inform Visit SLO Influencer Strategy Continued working with the City, Noble Studios and Badger Branding on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitching Pitched "Spooky Fun After Dark", "All Dreams Always Welcome" and "Luxe California Adventures for Families" story ideas to Visit California Partnerships Continued planning for Midweek Influencer Fam Met Visit SLO CAL's new PR team on their immersion trip Continued planning for ARTober with the City, Badger Branding and Verdin Continued planning for Buy Local Bonus with the City, Badger Branding and Verdin Continued planning for SLO Restaurant Month with the City, Badger Branding and Verdin Central Coast Tourism Council (CCTC) Reviewed and provided feedback for September social media content calendar Media Features Proactive Work San Diego Beer News: San Luis Obispo, California Brewery Guide | UVPM: 27,393 As a result of hosting Brandon Hernandez in SLO after meeting him on 2024's SoCal Media Mission Substack: We Found More Cheap Thrills in Great Places | UVPM: 4,285,00,000 As a result of Uniquely Driven’s pitching Page 16 of 34 SLO Chamber of Commerce Media Features Media Monitoring AUGUST TOTALS: Placements: 10 UVPM: 81,636,772 YEAR TO DATE TOTALS: Placements: 24 UVPM: 1,266,984,772 3 PUBLICATION PLACEMENTS UVPM KEYT San Luis Obispo International Film Festival Announces 2026 Dates 151,217.00 AAA'S THE EXTRA MILE 9 Small Towns to Add to Your U.S. Bucket List 770,890.00 FRESNO BEE SLO County’s only drive-in theater has hosted movie nights for 75 years. Here’s how 448,079.00 FAMILY DESTINATIONS GUIDE 11 Old-Timey Drive-In Theaters In California That Are Absolutely Worth The Journey 2,128,550.00 NEWSBREAK 10 Sunniest Cities in California Perfect for Retirement 17,070,969.00 YAHOO The 9 best California cities and towns to visit, from LA to Santa Barbara 3,586,636.00 NEWSBREAK Best California cities and towns to visit in 2025 40,409,462.00 NEWSBREAK Unusual roadside attractions that were worth the stop 17,070,969.00 Page 17 of 34 Page 18 of 34 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo August 2025 Page 19 of 34 SLO Chamber of Commerce VISITOR INTERACTION August 2024 July 2025 August 2025 Walk-Ins 5,948 5,422 5,126 Phone Calls 215 150 173 Email & Digital 1,326 1,574 1,448 2 CALLS TO 877-SLO-TOWN August 2024 July 2025 August 2025 Calls 48 55 37 HOTEL REFERRALS August 2024 July 2025 August 2025 Referrals 115 71 56 HOTEL AVAILABILITY TRACKER August 2024 July 2025 August 2025 Email 185 75 94 Phone Calls 146 119 142 INFORMATION REQUESTS August 2024 July 2025 August 2025 Fullfilled 92 3 2 EVENTS SHARED August 2025 YTD VisitSLO.com 26 178 DEMOGRAPHIC SNAPSHOT International Travelers Asia 4% Europe 50% Australia/NZ 1% UK 22% North America 8% Central America 0% South America 15% Domestic Travelers West Coast 4% Southwest 15% Midwest 24% South 30% East Coast 27% California Travelers Northern CA 19% Central Coast 40% Central Valley 4% Desert 4% Southern CA 33% Page 20 of 34 SLO Chamber of Commerce Other Highlights 3 Guest Quote of the Month “We are trying to decide what we want our matching tattoo to be to remember our time here.” We had a group of 6 sisters from Minnesota stop by on their way to Farmer’s Market looking for inspiration for their commemorative tattoo. They had a great time on their sister trip in SLO and spontaneously decided to make sure they never forgot it! Cal Poly SLO Days The Chamber partnered with Jacqui and Laura from the City of SLO to welcome supporters of incoming Cal Poly students and provide them with valuable information about SLO. Farmer’s Market This month the Visitor Center participated in our Thursday night Farmer’s Market to provide information as well as a few souvenirs to our out of town visitors and local patrons. Page 21 of 34 Page 22 of 34 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC August 2025 Page 23 of 34 SLO Chamber of Commerce CACP Marketing Support Highlights Connected with all grant recipients to notify them of the marketing services available to them, including additional tier of services now offered fourth-year recipients. Organizations worked with in July: Downtown SLO Shared on social media Materials displayed in Visitor Center ECOSLO Materials displayed in Visitor Center Event details shared on SLO Chamber website and social media SLOMA Materials displayed in Visitor Center San Luis Obispo Repertory Theatre Materials displayed in Visitor Center Latino Outreach Council Added event to community calendars after touching base with their team 2 Page 24 of 34 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series Canzona Women's Ensemble Heart Strings Central Coast Childbirth Network Central Coast Childbirth Network Expo Central Coast Comedy Theater SLO One-Day Improv Festival City Farm SLO 5th Annual Sheep Shearing Shindig Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ Diversity Coalition San Luis Obispo County Women of Color Symposium Downtown SLO Concerts in the Plaza X X X X ECOSLO Creeks to Coast Cleanup X X X History Center of San Luis Obispo County Family Day at the Dallidet History Revisited 39th Annual Central Coast Renaissance Festival X X X Hospice of San Luis Obispo County Light Up a Life Latino Outreach Council Dia De Los Muertos X Orchestra Novo, Inc Silent Movie with Live Orchestra Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival Page 25 of 34 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 10 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. San Luis Obispo Repertory Theatre Million Dollar Quartet X X SLO County Arts Council Art After Dark X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival SLO Climate Coalition SLO Earth Fest X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X Page 26 of 34 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,295,159$ -0.14%*missing 8 properties August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 1,295,159$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.1%203.44 203.66 0.1%169.32 166.07 -2.0% August 77 194.49 149.82 September 70 184.04 128.89 October 69.3 178.14 123.46 November 66.8 171.03 114.16 December 59.8 146.17 87.41 January 62.4 144.12 89.99 February 67.1 161.94 108.66 March 65.8 161.67 106.36 April 73.2 183.34 134.22 May 70 181.88 127.38 June 75.9 216.12 165.02 Total/Average 70.05 177.20$ 125.39$ Updated: 09/04/2025 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 27 of 34 Page 28 of 34 1 Tourism Business Improvement District Board Minutes July 9, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: TBID Board Absent: City Staff Present: Member Christine Nelson, Member Prashant Patel, Member Dante Specchierla, Vice Chair Lori Keller, and Chair Clint Pearce Member Nipool Patel Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on July 9, 2025 a t 10:03 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By: Vice Chair Keller Second By: Member P. Patel To approve Consent Items 3a. to 3g. Ayes (5) Vice Chair Keller, Member P. Patel, Member Specchierla, Member C. Nelson and Chair Pearce. Absent (1) Member N. Patel CARRIED (5 to 0) Page 29 of 34 2 3.a MINUTES OF TBID REGULAR MEETING ON JUNE 11, 2025 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS AND GUEST SERVICES ANNUAL REPORT (20 MINUTES) Brianna Harris, Hollie West and Jim Dantona from the San Luis Obispo Chamber of Commerce presented the year-end activity highlights and data results for the FY 2024-25 Guest Services and Public Relations contracted work. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 4.b CONTENT MARKETING ANNUAL REPORT (15 MINUTES) Badger Branding representatives presented the year-end activity highlights and data results for the FY 2024-25 content marketing contracted work. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5. BUSINESS ITEMS 5.a SUSTAINABLE AG EXPO SPONSORSHIP (10 MINUTES) Page 30 of 34 3 Chair Pearce recused himself from item 5a due to the event happening at the Madonna EXPO Center, of which he has a financial interest . This item was carried over for a vote from June 11, 2025 due to quorum. Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Beth Vukmanic from the Vineyard Team provided a brief recap of the proposal for sponsorship of the Sustainable AG Expo. Public Comment: None --End of Public Comment-- Motion By: Member D. Specchierla Second By: Member C. Nelson To approve $10,000 from the FY2025-26 General Events Promotion budget to sponsor the Sustainable AG Expo. Ayes (4) Member D. Specchierla, Member C. Nelson, Member P. Patel and Vice Chair Keller Absent (1) Member N. Patel CARRIED (4 to 0) 5.b FY 2025-26 VISIT SLO MARKETING & BUSINESS PLAN AMENDMENT APPROVAL (25 MINUTES) Staff and contractors presented amendments to the second year of the FY 2024-26 SLO TBID Strategic Marketing & Business Plan. Public Comment: None --End of Public Comment-- Motion By: Vice Chair L. Keller Second By: Member D. Specchierla To approve proposed amendments to the second year of the FY 2024-26 SLO TBID Strategic Marketing & Business Plan. Page 31 of 34 4 Ayes (5) Vice Chair L. Keller, Member D. Specchierla, Member P. Patel, Member C. Nelson and Chair Pearce Absent (1) Member N. Patel CARRIED (5 to 0) 5.c FY 2024-25 TBID ANNUAL REPORT PREPARATION AND TIMELINE (15 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided updates and timeline of the TBID's written annual report preparation that is being presented to the City Council on October 7, 2025. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.d FY 2025-26 TBID BOARD MEETINGS (5 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the scheduled Board Meetings for the new fiscal year. Staff will look to reschedule the August meeting due to Board Member conflicts. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5.e PHOTO PROJECT OPPORTUNITY (10 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented an opportunity to bring on a professional photograph er to be on-site during the TBID sponsored CA Main Street Conference. The photographs will be used across Visit San Luis Obispo marketing materials to help promote meetings and conferences in SLO. Public Comment: None --End of Public Comment-- Page 32 of 34 5 Motion By: Member P. Patel Second By: Member C. Nelson To approve up to $5,250 from the FY 2025-26 General Events Promotion budget to hire Brittany App to capture images of the CA Main Street Conference. Ayes (5) Member P. Patel, Member C. Nelson, Member D. Specchierla, Vice Chair Keller and Chair Pearce Absent: (1) Member N. Patel CARRIED (5 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE - No updates at this time. 6.b MARKETING COMMITTEE UPDATE No meeting was held in June. 6.c MANAGEMENT COMMITTEE UPDATE No meeting was held in June. 6.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Economic Development & Tourism Manager Laura Fiedler provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for August 13, 2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. Page 33 of 34 6 _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 34 of 34