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Home My WebLink About10-08-2025 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, October 8, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON SEPTEMBER 10, 2025 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT AND GUEST SERVICES QUARTERLY REPORT (15 MINUTES) Representatives from the SLO Chamber will present the quarterly report for the Public Relations, CACP Support and Guest Services activities. 5.BUSINESS ITEMS 5.a ARTOBER PROGRAM UPDATE (10 MINUTES) Staff will share an update about how the arts and culture promotional program, ARTober, is progressing. 5.b BUY LOCAL BONUS UPDATE (15 MINUTES) Staff will share an analysis of the first five years of the Buy Local Bonus program and a preview of the program for the 2025 holiday season. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: SEPTEMBER 10, 2025 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for November 12, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 29 1 Promotional Coordinating Committee Minutes September 10, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: PCC Members Absent: Committee Member Maureen Forsberg, Member Dan Fredman, Member Dante Specchierla, and Chair John Thomas. Committee Member Anni Wang, Committee Member Samantha Welch and Vice Chair Robin Wolf. City Staff Present: . Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on September 10, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Fredman Second By Committee Member Specchierla To approve Consent Items 3a through 3f. Ayes (4): Committee Member Fredman, Committee Member Specchierla, Committee Member Forsberg, and Chair Thomas. Absent (3): Committee Member Wang, Committee Member Welch and Vice Chair Wolf. Page 5 of 29 2 CARRIED (4 to 0) To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON JULY 9, 2025, AND SPECIAL MEETING ON JULY 15, 2025 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES) Hollie West from the SLO Chamber of Commerce presented the report for the public relations activities that occurred over the past two months. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b PUBLIC ART IDENTITY PROJECT UPDATE (10 MINUTES) Laura Fiedler, Economic Development and Tourism Manager, shared an update on the public art identity project and the recently released community survey. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a ARTOBER PROGRAM PLAN (25 MINUTES) Page 6 of 29 3 Ashlee Akers from Verdin Marketing and Laura Fiedler, Economic Development & Tourism Manager, presented the ARTober program plan and the paid media plan for the Board's consideration and approval. Motion By: Committee Member Forsberg Second By: Committee Member Specchierla To approve up to $10,000 for Verdin Marketing to execute the paid media plan as presented out of the ARTober line item in the Community Promotions 2025-26 budget line item . Ayes (4): Committee Member Forsberg, Committee Member Specchierla, Committee Member Fredman, and Chair Thomas. Absent (3): Committee Member Welch, Committee Member Wang, and Vice Chair Wolf. CARRIED (4 to 0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT Chair Thomas provided an update on behalf of Committee Member Welch on the Renaissance Festival and Concerts in the Plaza. 6.b COMMITTEE OUTREACH UPDATE No updates at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: July 9, 2025 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Laura Fiedler, Economic Development & Tourism manager provided an update on the Economic Development and Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:07 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for October 8, 2025, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. Page 7 of 29 4 _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 29 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 10/3/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Support Cost 5,000$ -$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 346,322$ 52,000$ 398,322$ Page 9 of 29 Page 10 of 29 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC September 2025 Page 11 of 29 SLO Chamber of Commerce Implementation and Proactive Work Hosted travel writer Vanita Salisbury Continued planning for Midweek Influencer Fam Began planning for travel writer Natalie Zimmerman's upcoming stay in partnership w/Uniquely Driven Continued planning for travel writer Dahvi Shira’s upcoming stay Continued outreach to TBID stakeholders to inform Visit SLO Influencer Strategy Continued working with the City, Noble Studios, Uniquely Driven and Badger Branding on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitching Pitched "Golden discoveries: Museums only locals know" and "Professional meetings and events: Farm-to-table futures" story ideas to Visit California Partnerships Reviewed October social media calendar for Central Coast Tourism Council Attended Visit SLO CAL PR Mixer Began planning for Visit SLO CAL LA Media Mission Participated in 30/60/90 Planning Session with Noble, Uniquely Driven & Badger Branding Continued planning for ARTober with the City, Badger Branding and Verdin Continued planning for Buy Local Bonus with the City, Badger Branding and Verdin Continued planning for SLO Restaurant Month with the City, Badger Branding and Verdin Media Features Proactive Work Yahoo: My mom and I have gone on a trip together every year for the past decade. We've mastered the art of planning them. | UVPM: 390,330,017 As a result of hosting Alexa Mellardo in SLO in March 2024 Business Insider: My mom and I have gone on a trip together every year for the past decade. We've mastered the art of planning them. | UVPM: 33,944,294 As a result of hosting Alexa Mellardo in SLO in March 2024 AOL: My mom and I have gone on a trip together every year for the past decade. We've mastered the art of planning them. | UVPM: 28,025,399 As a result of hosting Alexa Mellardo in SLO in March 2024 Page 12 of 29 SLO Chamber of Commerce Media Features Media Monitoring SEPTEMBER TOTALS: Placements: 12 UVPM: 911,820,838 YEAR TO DATE TOTALS: Placements: 26 UVPM: 2,178,805,610 3 PUBLICATION PLACEMENTS UVPM YAHOO Highway 1 Road Trip: 5 Can’t-Miss Coastal Stops in SLO CAL 390,330,017.00 MEDIUM Top 5 Best Things to do in San Luis Obispo, USA November 2025 43,759,397.00 THE INDEPENDENT The 9 best California cities and towns to visit, from LA to Santa Barbara 9,832,406.00 WORLD ATLAS 7 California Towns That Locals Love 7,515,130.00 WORLD ATLAS The Best Small Towns To Retire In California 7,515,130.00 VINEPAIR Forget the Hotel Bar - Welcome to the Bar Hotel 549,760.00 MY FAMILY TRAVELS 10 California Roadside Attractions That Are Worth a Detour 10,782.00 SAVORED JOURNEYS 15 Unforgettable California Road Trips You’ll Want to Drive Now 5,793.00 WANDER WORTHY This Stretch of California’s Highway 1 Turns a Scenic Drive Into the Road Trip of a Lifetime–and No, It's Not Big Sur | Wander Worthy 2,713.00 Page 13 of 29 Page 14 of 29 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo September 2025 Page 15 of 29 SLO Chamber of Commerce VISITOR INTERACTION Sept. 2024 Aug. 2025 Sept. 2025 Walk-Ins 5,011 5,126 4,368 Phone Calls 190 173 139 Email & Digital 1,136 1,448 1,675 2 CALLS TO 877-SLO-TOWN Sept. 2024 Aug. 2025 Sept. 2025 Calls 23 37 23 HOTEL REFERRALS Sept. 2024 Aug. 2025 Sept. 2025 Referrals 46 56 64 HOTEL AVAILABILITY TRACKER Sept. 2024 Aug. 2025 Sept. 2025 Email 178 94 66 Phone Calls 153 142 110 INFORMATION REQUESTS Sept. 2024 Aug. 2025 Sept. 2025 Fullfilled 57 2 4 EVENTS SHARED Sept. 2025 YTD VisitSLO.com 22 200 DEMOGRAPHIC SNAPSHOT International Travelers Asia 11% Europe 49% Middle East 5% Australia/NZ 8% UK 14% North America 12% Central America 0% South America 1% Domestic Travelers West Coast 19% Southwest 16% Midwest 26% South 15% East Coast 23% California Travelers Northern CA 28% Central Coast 37% Central Valley 2% Desert 1% Southern CA 32% Page 16 of 29 SLO Chamber of Commerce Other Highlights 3 Guest Quote of the Month “I had family that lived here in the 1870s so I came to learn more about San Luis Obispo and what life would have looked like for them.” A gentleman from Albuquerque, New Mexico has been tracing his genealogy and found a family member on a San Luis Obispo census record from the 1870s. New Hires The Visitor Center welcomed 3 new Information Specialists: Emmerson Spann Celina Jimenez Emma Major Page 17 of 29 Page 18 of 29 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC September 2025 Page 19 of 29 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in September: Downtown SLO Shared on social media Materials displayed in Visitor Center ECOSLO Materials displayed in Visitor Center Event details shared on SLO Chamber website and social media SLOMA Materials displayed in Visitor Center San Luis Obispo Repertory Theatre Materials displayed in Visitor Center Canzona Women’s Ensemble Added events to community calendars Hospice of San Luis Obispo County Added events to community calendars Orchestra Novo Added events to community calendars Connected with them via phone meeting San Luis Obispo Master Chorale Added events to community calendars 2 Page 20 of 29 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year Canzona Women's Ensemble Heart Strings | November 3 X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X Latino Outreach Council Dia De Los Muertos | November 1 X Orchestra Novo, Inc Silent Movie with Live Orchestra | October 26 X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 Page 21 of 29 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 14 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X SLO County Arts Council Art After Dark | First Fridays X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 SLO Climate Coalition SLO Earth Fest | April 18 X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 22 of 29 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,309,954$ 1.00%*missing 1 properties August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,160,196$ 3.75%*missing 4 properties September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 2,470,150$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 184.04$ 128.89$ October 69.3 178.14$ 123.46$ November 66.8 171.03$ 114.16$ December 59.8 146.17$ 87.41$ January 62.4 144.12$ 89.99$ February 67.1 161.94$ 108.66$ March 65.8 161.67$ 106.36$ April 73.2 183.34$ 134.22$ May 70.0 181.88$ 127.38$ June 75.9 216.12$ 165.02$ Total/Average 70.05 177.24$ 125.42$ Updated: 10/03/2025 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 29 Page 24 of 29 1 Tourism Business Improvement District Board Minutes September 10, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on September 10, 2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member N. Patel Second By Vice Chair Keller To approve Consent Items 3a. to 3g. Ayes (5): Member N. Patel, Vice Chair Keller, Member Specchierla, Member Eads, and Chair Pearce. Absent (2): Member Nelson, Member P. Patel TBID Board Present: Member Mark Eads, Member Christine Nelson, Member Nipool Patel, Member Dante Specchierla, Vice Chair Lori Keller, and Chair Clint Pearce TBID Board Absent: Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Laura Fiedler Page 25 of 29 2 CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON AUGUST 19, 2025 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a FY 2024-25 TBID ANNUAL REPORT APPROVAL (15 MINUTES) Laura Fiedler, Economic Development & Tourism Manager, presented the draft FY 2024-25 TBID annual report for recommendation to City Council on October 7, 2025. Pending the City Council’s approval of the report, the annual public hearing for the TBID will be scheduled for October 21, 2025 Public Comment: None --End of Public Comment-- Motion By Vice Chair Keller Second By Member Specchierla To approve recommending the draft FY 2024-25 TBID annual report to the City Council for meeting on October 7, 2025. Ayes (5): Vice Chair Keller, Member Specchierla, Member Eads, Member N. Patel, and Chair Pearce. Absent (2): Member Nelson, Member P. Patel CARRIED (5 to 0) Member Nelson joined the meeting at 10:09 a.m. Page 26 of 29 3 4.b FY 2024-25 TBID ANNUAL REPORT HIGHLIGHT VIDEO (5 MINUTES) Laura Fiedler, Economic Development & Tourism Manager presented for review the draft FY 2024-25 TBID Annual Report Highlight Video to be shown at the October 7, 2025, City Council meeting. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.c SLO LIFE COACH CAMPAIGN INVESTMENT (15 MINUTES) Laura Fiedler, Economic Development & Tourism Manager, and Gabbi Hall and Hayley Corbett from Noble Studios, presented an opportunity for additional investment in short-form videos for the SLO Life Coach campaign, on the recommendation of the Marketing Subcommittee. Public Comment: None --End of Public Comment-- Motion By Member Eads Second By Member N. Patel To approve up to $45,100 from TBID’s fund balance for additional investment into short-form videos for the SLO Life Coach campaign (4 video cutdowns of existing SLO Life Coach videos and 30 SLO Life Tips videos, plus creative direction and project oversight). Page 27 of 29 4 Ayes (6): Member Eads, Member N. Patel, Member Specchierla, Member Nelson, Vice Chair Keller and Chair Pearce Absent (1): Member P. Patel CARRIED (6 to 0) 5. TBID LIAISON REPORTS & COMMUNICATION 5.a HOTELIER UPDATE No update at this time. 5.b MARKETING COMMITTEE UPDATE At the Marketing Committee meeting on August 27, 2025, the committee voted to move forward for recommendation to the full TBID Board the opportunity for additional investment in the SLO Life Co ach Campaign (item 4c on this agenda). The committee also reviewed the performance of the SLO Life Coach Campaign since its launch and the long-form videos. 5.c MANAGEMENT COMMITTEE UPDATE The Management Committee did not meet in August but was provided by email a copy of the draft Annual TBID report for review. 5.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. Page 28 of 29 5 5.e VISIT SLO CAL UPDATE Molly Cano, Vice President of Marketing from VISIT SLO CAL provided a brief update on Visit SLO CAL activities, including on the upcoming filming and production for the Turns Well Taken campaign, the Visit SLO CAL Summit in November, and a strategic plan update. 5.f TOURISM PROGRAM UPDATE Laura Fiedler, Economic Development & Tourism Manager, provided an update on the tourism program, including on sponsorships and partnerships with Hotel Beds, the Spartan Race, Cal Poly Athletics, the California Main Street Conference in San Luis Obispo, and support local promotions. 6. ADJOURNMENT The meeting was adjourned at 10:53 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for October 8, 2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 29 of 29