HomeMy WebLinkAbout10-08-2025 TBID Minutes
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Tourism Business Improvement District Board Minutes
October 8, 2025, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Mark Eads, Member Prashant Patel, Member Dante
Specchierla, and Chair Clint Pearce
TBID Board Absent: Member Christine Nelson, Member Lori Keller, Member Nipool
Patel
City Staff Present: Economic Development & Tourism Manager Laura Fiedler
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on October 8, 2025, at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Member Eads
Second By Member Specchierla
To approve Consent Items 3a.to 3g.
Ayes (4): Member M. Eads, Member D. Specchierla, Member P. Patel, and Chair
Pearce
Absent (3): Member C. Nelson, Member L. Keller, and Member N. Patel
CARRIED (4 to 0)
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3.a MINUTES OF TBID REGULAR MEETING ON SEPTEMBER 10, 2025
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS QUARTER REPORT (20 MINUTES)
Hayley Corbett from Noble Studios, Autumn Enoch from Uniquely Driven,
and Hollie West from the SLO Chamber presented the first quarter report
for public relations activities for the SLO TBID.
Public Comment:
None
--End of Public Comment--
4.b GUEST SERVICES QUARTER REPORT (10 MINUTES)
Brianna Harris from the SLO Chamber presented the first quarter report
on the Guest Services contract activities for the SLO TBID.
Public Comment:
None
--End of Public Comment--
4.c CONTENT MARKETING QUARTER REPORT (15 MINUTES)
Katy McGrath and Molly Leonardo from Badger Branding presented the
first quarter report for the content marketing support and organic social
media activities with the SLO TBID.
Public Comment:
None
--End of Public Comment--
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4.d SECOND QUARTER MEDIA PLAN (10 MINUTES)
Drew Uhrig from Noble Studios presented a refresher to the Board on the
second quarter media plan.
Public Comment:
None
--End of Public Comment--
5. BUSINESS ITEMS
5.a MISSION PREP CHRISTMAS CLASSIC (15 MINUTES)
Terrance Harris, Head Coach, and Darnell Harris, Director of
Advancement and Assistant Coach, from Mission College Prep High
School presented request for sponsorship support for the Mission Prep
Christmas Classic.
Public Comment:
None
--End of Public Comment--
Motion By: Member Eads
Second By: Member P. Patel
To approve $15,000 in sponsorship support for the Mission Prep
Christmas Classic from the general events promotions budget.
Ayes (4): Member M. Eads, Member P. Patel, Member D. Specchierla, and
Chair Pearce
Absent (3): Member C. Nelson, Member L. Keller, and Member N. Patel
CARRIED (4 to 0)
5.b BRAND SENTIMENT STUDY PROPOSAL (15 MINUTES)
Haley Corbett from Noble Studios presented the proposal for the
revaluation of the Brand Sentiment survey with Wiser Insights to the
Board.
Public Comment:
None
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--End of Public Comment--
Motion By: Member D. Specchierla
Second By: Member M. Eads
To approve $33,000 for the Brand Sentiment Study #4 with Wiser Insights
as a subcontractor of Noble Studios out of the research and program
development budget.
Ayes (4): Member D. Specchierla, Member M. Eads, Member P. Patel, and
Chair Pearce
Absent (3): Member C. Nelson, Member L. Keller, and Member N. Patel
CARRIED (4 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
TBID board members shared their observations from the past month
regarding occupancy and bookings.
6.b MARKETING COMMITTEE UPDATE
No marketing subcommittee meeting was held in September.
6.c MANAGEMENT COMMITTEE UPDATE
No management subcommittee meeting was held in September
6.d PCC UPDATE
Member Specchierla provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Molly Cano, Vice President of Marketing from Visit SLO CAL, provided a
brief update on Visit SLO CAL activities, including updates on Highway 1
reopening timelines, the Turns Well Taken video shoot, and the return of
the seasonal flight from the SLO airport to Las Vegas.
6.f TOURISM PROGRAM UPDATE
Economic Development & Tourism Manager Laura Fiedler provided an
update on the economic development and tourism program, including the
annual report presentation to City Council, TBID renewal process,
upcoming sponsored events, and upcoming support local campaigns.
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7. ADJOURNMENT
The meeting was adjourned at 11:49 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for November 12,
2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
11 /12/2025