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Home My WebLink About01-14-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, January 14, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items _____ to ______. 3.a MINUTES OF THE REGULAR MEETING ON NOVEMBER 12, 2025 AND THE SPECIAL MEETING ON NOVEMBER 17, 2025 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 13 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 15 3.d SLO CHAMBER GUEST SERVICES REPORT 23 3.e SLO CHAMBER GRANT SUPPORT REPORT 31 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 39 4.PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTERLY REPORT (20 MINUTES) Representatives from the SLO Chamber will present the Q2 report for the Public Relations, CACP Support and Guest Services activities. 4.b SLO RESTAURANT MONTH UPDATE (10 MINUTES) Staff will present an update on how SLO Restaurant Month is progressing. 5.BUSINESS ITEMS 5.a LUNAR NEW YEAR CELEBRATION PROPOSAL (15 MINUTES) Staff will present a proposal for the Lunar New Year Celebration for the committee's consideration and approval. 5.b CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM (20 MINUTES) The committee will discuss the status of the program overall and any modifications that should be made to the process for FY 2026-27. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 12, 2025 41 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for February 11, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes November 12, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on November 12, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Hollie West from the SLO Chamber of Commerce shared that the new CEO of the Chamber has been selected: Garret Olson. He is expected to attend the next PCC meeting. --End of Public Comment-- 3. CONSENT Motion By Committee Member Welch Second By Committee Member Forsberg To approve Consent Items 3a to 3f. Ayes (6) Committee Member Welch, Committee Member Forsberg, Committee Member Fredman, Committee Member Wang, Vice Chair Wolf and Chair Thomas Abstain (1) Committee Member Specchierla CARRIED (6-0) 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 8, 2025 Page 5 of 44 2 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES) Hollie West from the SLO Chamber presented the report for the public relations activities that occurred over the past month. 4.b ARTOBER RECAP (10 MINUTES) Ashlee Akers and Devan Spiegel from Verdin Marketing presented the results from ARTober. 5. BUSINESS ITEMS 5.a SUPPORT LOCAL PROGRAM PLAN (15 MINUTES) Laura Fiedler, Economic Development & Tourism Manager, and the Verdin Marketing representatives presented this year’s Buy Local Bonus and SLO Restaurant Month program plan for review and input. Motion By Committee Member Forsberg Second By Committee Member Fredman To approve this year's Buy Local Bonus and SLO Restaurant Month program plan as presented, including up to $32,000 in total expenditure to Verdin Marketing for marketing and paid media ($25,000 out of FY 2025- 26, $7,000 out of remaining funds from FY 2024 -25) and up to $7,500 to Adam Monteil for SLO Restaurant Month outreach and promotion. Ayes (7) Committee Member Forsberg, Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf and Chair Thomas. CARRIED (7-0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT Page 6 of 44 3 Committee Member Welch provided an update on the Dia de los Muertos Festival in the Plaza. Chair Thomas provided an update on the CACP Liaison Report. The PCC by consensus decided to hold a Special Meeting on Monday, November 17, 2025 at 10:00 a.m. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No update at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: October 8, 2025 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager, Laura Fiedler, provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:22 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 14, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 44 Page 8 of 44 1 Promotional Coordinating Committee Minutes November 17, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, and Chair John Thomas PCC Members Absent: Committee Member Maureen Forsberg, Committee Member Dan Fredman City Staff Present: Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Monday, November 17, 2025 at 10:07 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS ON THE AGENDA ONLY Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a MODIFICATIONS TO THE FY 2025-26 CULTURAL ARTS AND COMMUNITY PROMOTIONS GRANT AWARDS Committee Member Welch recused herself from the vote on grant funding for Downtown SLO as she is on the Board of Directors for Downtown SLO. Laura Fiedler, Economic Development & Tourism Manager, presented the staff report for PCC grant award modifications, including the two following recommendations for PCC consideration: 1. Recommend that the City Council authorize the City Manager or her designee to modify allowed uses of grant funding when executing contracts for the FY 2025-26 Cultural Arts and Community Promotions (CACP) grant recipients; and Page 9 of 44 2 2. Recommend that the City Council authorize the City Manager or her designee to use discretion in accepting or rejecting submitted receipts from the FY 2025-26 grant recipients, in the amount of up to $100,000, while ensuring overall purpose and intent remains consistent with recommendations from the Promotional Coordinating Committee and approval by City Council. Motion By Committee Member Wang Second By Vice Chair Wolf Proceed with Recommendation #1 as detailed in the staff report, approving the proposed alternative use of funds by Downtown SLO for the 2025 Concerts in the Plaza series of up to $10,550, excluding $2,000 in proposed printing costs. Ayes (4): Committee Member Wang, Vice Chair Wolf, Chair Thomas, Committee Member Specchierla Recused (1): Committee Member Welch CARRIED (4 to 0) Motion By Committee Member Welch Second By Committee Member Specchierla Approving the proposed alternative use of funds for SLO International Film Festival up to $6,000, as detailed in the staff report. Ayes (5): Committee Member Welch, Committee Member Specchierla Committee Member Wang, Vice Chair Wolf, Chair Thomas CARRIED (5 to 0) Motion By Committee Member Welch Second By Committee Member Wang Motion to:  Reword recommendation to "up to the approved grant amount " instead of "in the amount of up to $100,000"  Add that grantees must notify staff of any requested deviation in the use of funds in advance of the expenditure, and staff will bring any substantial deviations back to the PCC for consideration  Change "her" to "their" in the recommendation. Page 10 of 44 3 Ayes (5): Committee Member Welch, Committee Member Wang, Committee Member Specchierla, Vice Chair Wolf, Chair Thomas CARRIED (5 to 0) 4. ADJOURNMENT The meeting was adjourned at 10:52 a.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 14, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 11 of 44 Page 12 of 44 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 12/19/2025 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Support Cost 5,000$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 346,322$ 52,000$ 398,322$ Page 13 of 44 Page 14 of 44 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC November 2025 Page 15 of 44 SLO Chamber of Commerce Implementation and Proactive Work Hosted freelance travel writer Christina Silvestri Met with Visit Morro Bay and Visit SLO CAL joint group media fam to share about San Luis Obispo Began planning to host food writer Dylan Ettinger in partnership with Petit Soleil Created draft Visit SLO Influencer Strategy to share with contractors Continued working with the City, Noble Studios, Uniquely Driven and Badger Branding on overall tourism marketing campaign 2 Responsive Work & Partnerships Partnerships Pitched "Dry January", "Events and Local Celebrations in 2026" and "Locally Made in California" to Visit California Reviewed December social media calendar for Central Coast Tourism Council Attended Visit SLO CAL Summit Launched Buy Local Bonus with the City, Badger Branding and Verdin Continued planning for SLO Restaurant Month with the City, Badger Branding and Verdin Media Features Proactive Work SLO Tribune | You can get $25 gift card for shopping small in SLO for the holidays. Here’s how | UVPM: 377,000 As a result of proactive pitching KSBY | Vineyard revamp, winter safety, and Buy Local Bonus program returns | UVPM: 242,065 As a result of proactive pitching Visit California | Local Treasures: California’s Hidden Museums | UVPM 407,995 As a result of responsive pitching Visit California | California’s Spirit of Inclusion | UVPM 407,995 As a result of responsive pitching Page 16 of 44 SLO Chamber of Commerce Media Features Media Monitoring NOVEMBER TOTALS: Placements: 18 UVPM: 897,362,534 YEAR TO DATE TOTALS: Placements: 83 UVPM: 3,134,144,144 3 PUBLICATION PLACEMENTS UVPM FORBES ADVISOR The Ultimate West Coast Road Trip Itinerary 52,884,070.00 YAHOO 6 reasons to visit San Luis Obispo County in 2026 379,430,737.00 YAHOO Popular chef's new SLO restaurant blends flavors of Italy and Peru. Here's a look 379,430,737.00 FORBES America’s Vintage Motels Are Coming Back. A New Book Pays Homage 47,836,572.00 NEWSBREAK Thanksgiving Weekend Coastal Drives & Hidden Beaches: The Ultimate California Escape 17,603,984.00 WORLD ATLAS 9 of the Most Welcoming Towns in Southern California 7,515,130.00 TRAVEL AND TOUR WORLD Amtrak Coast Starlight The US Travel Experience Of A Lifetime Connecting Los Angeles To Seattle With Unmatched Views Of Crater Lake The Cascade 5,213,383.00 FAMILY DESTINATIONS GUIDE The Classic Drive-In Theater In California That’s Still Showing Movies Under The Stars 2,128,550.00 FAMILY DESTINATIONS GUIDE 9 Scenic Cities In California Where Retirement Feels Like A Never-Ending Getaway 2,128,550.00 TRAVEL LEMMING This is Where to Stay in San Luis Obispo 1,376,471.00 FRESNO BEE 10 Festive Things to Do Near Los Angeles 325,667.00 MANTECA BULLETIN Where can you find a castle, great beaches, a big rock, wineries galore, a unique urinal & gum stuck on a wall? 51,064.00 JRNY 10 agritourism experiences worth packing your wellies for 2,564.00 CABBI Meaningful Escapes: Boutique Hotels in California That Give Back Page 17 of 44 Page 18 of 44 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC December 2025 Page 19 of 44 SLO Chamber of Commerce Implementation and Proactive Work Hosted cocktail writer Dylan Ettinger in partnership with Petit Soleil/Good Lion Hospitality Began planning for Food + Wine staff writer Annie Brown's Gold Pass trip in partnership with Petit Soleil/Good Lion Hospitality Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Partnerships Reviewed January social media calendar for Central Coast Tourism Council Attended Edible Winter Launch Event Met with Visit SLO CAL PR Team Continued pitching Buy Local Bonus with the City, Badger Branding and Verdin Continued planning for SLO Restaurant Month with the City, Badger Branding and Verdin Media Features Proactive Work Travel + Leisure | 14 One-week Trips to Take Between Jobs, According to Travel Experts | UVPM: 12,116,452 As a result of Uniquely Driven’s responsive pitching Travel + Leisure | I've Lived in California My Whole Life-These Are the Most Underrated Destinations in the State | UVPM: 12,116,452 As a result of DCI’s proactive pitching in 2023/4 KNBC-TV | Restaurant Weeks, and dining deals aplenty, will soon bloom across California | UVPM: 2,047,076 As a result of proactive pitching SLO Tribune | SLO Restaurant Month is back this January. Here’s where to get dining deals | UVPM: 232,775 As a result of proactive pitching SLO Tribune | ‘Absolute best way to see movies’ is coming to SLO with downtown theater upgrade | UVPM: 232,775 As a result of proactive pitching KSBY | San Luis Obispo movie theater revamps with cutting-edge technology | UVPM: 242,065 As a result of proactive pitching EdHat | SLO Restaurant Month to Offer Citywide Dining Specials in January 2026 | UVPM: 149,259 As a result of proactive pitching New York Times | 36 Hours in San Luis Obispo County, Calif.: Things to Do and See | UVPM: 139,869.459 A refresh of an article from 2018 that came out of a media trip Visit SLO CAL hosted Page 20 of 44 SLO Chamber of Commerce Media Features Media Monitoring DECEMBER TOTALS: Placements: 21 UVPM: 210,211,833 YEAR TO DATE TOTALS: Placements: 104 UVPM: 3,344,355,977 3 PUBLICATION PLACEMENTS UVPM KSBY World’s first motel in San Luis Obispo marks 100 years 242,065.00 HEAD TOPICS 36 hours in San Luis Obispo County, California 199,279.00 SF EXAMINER 36 hours in San Luis Obispo County, California 137,135.00 LA TIMES The favorite stories written by the Food team in 2025 19,888,099.00 TRAVEL + LEISURE This 351-mile Train Route Is One of the Most Beautiful in the U.S.—With Small Towns, Historic Landmarks, and Ocean Views 12,944,928.00 WORLD ATLAS 6 Best Towns To Visit in Southern California 7,844,897.00 EVER AFTER IN THE WOODS 11 California Weekend Escapes You'll Want to Plan for 2026 1,322,813.00 SOCIETY 19 15 Cheap And Fun Date Ideas Near Cal Poly SLO 369,809.00 MIDWEST LIVING 25 Sunny and Warm Destinations for a Winter Va 229,814.00 E TURBO NEWS Hotel SLO Redefines Corporate Meetings in California’s Central Coast City of San Luis Obispo 20,484.00 OAKDALE LEADER A castle, great beaches, wineries galore and a unique urinal 6,197.00 TRAVEL IN 20 The Perfect California Road Trip BOX OFFICE PRO The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution Page 21 of 44 Page 22 of 44 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo November 2025 Page 23 of 44 SLO Chamber of Commerce VISITOR INTERACTION Nov. 2024 Oct. 2025 Nov. 2025 Walk-Ins 5,482 4,613 5,126 Phone Calls 189 159 172 Email & Digital 968 1,274 1,379 2 CALLS TO 877-SLO-TOWN Nov. 2024 Oct. 2025 Nov. 2025 Calls 19 36 30 HOTEL REFERRALS Nov. 2024 Oct. 2025 Nov. 2025 Referrals 18 63 34 HOTEL AVAILABILITY TRACKER Nov. 2024 Oct. 2025 Nov. 2025 Email 162 94 87 Phone Calls 153 124 133 INFORMATION REQUESTS Nov. 2024 Oct. 2025 Nov. 2025 Fullfilled 37 0 0 EVENTS SHARED Nov. 2025 YTD VisitSLO.com 15 300 DEMOGRAPHIC SNAPSHOT International Travelers Asia 11% Europe 47% Middle East 2% Australia/NZ 4% UK 22% North America 11% Central America 0% South America 2% Domestic Travelers West Coast 26% Southwest 10% Midwest 38% South 16% East Coast 9% California Travelers Northern CA 18% Central Coast 53% Central Valley 4% Desert 1% Southern CA 25% Page 24 of 44 SLO Chamber of Commerce Other Highlights 3 Guest Quote of the Month “It is our Thanksgiving weekend tradition to plan a trip to SLO to get all of our gift shopping done and come in for our gift cards to continue exploring! ” Taken from a family visiting from Goleta over the Thanksgiving weekend. Buy Local Bonus Is Back! We partnered with the City of SLO to qualify businesses for the 6th Annual Buy Local Bonus program. We had a very successful launch weekend helping to promote SLO businesses to both locals and visitors. Page 25 of 44 Page 26 of 44 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo December 2025 Page 27 of 44 SLO Chamber of Commerce VISITOR INTERACTION Dec. 2024 Nov. 2025 Dec. 2025 Walk-Ins 15,084 5,126 11,588 Phone Calls 380 172 264 Email & Digital 2,135 1,379 1,331 2 CALLS TO 877-SLO-TOWN Dec. 2024 Nov. 2025 Dec. 2025 Calls 23 30 16 HOTEL REFERRALS Dec. 2024 Nov. 2025 Dec. 2025 Referrals 20 34 5 HOTEL AVAILABILITY TRACKER Dec. 2024 Nov. 2025 Dec. 2025 Email 55 87 48 Phone Calls 110 133 6 INFORMATION REQUESTS Dec. 2024 Nov. 2025 Dec. 2025 Fullfilled 39 0 0 EVENTS SHARED Dec. 2025 YTD VisitSLO.com 7 307 DEMOGRAPHIC SNAPSHOT International Travelers Asia 11% Europe 42% Middle East 11% Australia/NZ 0% UK 0% North America 21% Central America 0% South America 16% Domestic Travelers West Coast 13% Southwest 7% Midwest 33% South 9% East Coast 38% California Travelers Northern CA 29% Central Coast 45% Central Valley 1% Desert 0% Southern CA 25% *As staff efforts were primarily directed toward the Buy Local Bonus promotion this month, the data below is not as comprehensive as typically collected. Page 28 of 44 SLO Chamber of Commerce Other Highlights 3 Buy Local Bonus 2026! The Visitor Center partnered with the City of SLO to bring back the Buy Local Bonus promotion for the sixth year to incentivize local retail shopping within San Luis Obispo. Our Visitor Center staff was able to give out nearly 4,000 gift cards for local businesses to both locals and out of town shoppers this holiday season. The Visitor Center welcomed 2 new Information Specialists. We are excited to have Janson Fritzley and Melanie Hildenbrand join our team! New Faces! Page 29 of 44 Page 30 of 44 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC November 2025 Page 31 of 44 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in November: SLOMA Materials displayed in Visitor Center New exbibit included in Press Release San Luis Obispo Repertory Theatre Materials displayed in Visitor Center Canzona Women’s Ensemble Materials displayed in Visitor Center Hospice of San Luis Obispo County Materials displayed in Visitor Center Orchestra Novo Materials displayed in Visitor Center San Luis Obispo Master Chorale Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center Central Coast Comedy Theater Met with team ahead of their January event 2 Page 32 of 44 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 Page 33 of 44 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 16 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 SLO Climate Coalition SLO Earth Fest | April 18 X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 34 of 44 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC December 2025 Page 35 of 44 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in November: SLOMA Materials displayed in Visitor Center New exbibit included in Press Release San Luis Obispo Repertory Theatre Materials displayed in Visitor Center San Luis Obispo Master Chorale Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center Central Coast Comedy Theater Helped them design graphics and plan marketing dollar spend Cal Poly Arts Dance Series Met with them to share the full scope of marketing benefits available 2 Page 36 of 44 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year X X Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 Page 37 of 44 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 17 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 SLO Climate Coalition SLO Earth Fest | April 18 X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 38 of 44 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,024$ 17.54% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 833,557$ 1.02%*missing 2 properties December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 5,354,401$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0%184.04$ 186.68$ 1.4%128.89$ 128.14$ -0.6% October 69.3 71.7 3.5%178.25$ $188.88 6.0%123.49$ $135.46 9.7% November 66.7 64.9 -2.7%171.07$ $171.69 0.4%114.06$ $111.36 -2.4% December 59.8 146.17$ 87.41$ January 62.4 144.12$ 89.99$ February 67.1 161.94$ 108.66$ March 65.8 161.67$ 106.36$ April 73.2 183.34$ 134.22$ May 70.0 181.88$ 127.38$ June 75.9 216.12$ 165.02$ Total/Average 70.04 177.25$ 125.41$ Updated: 01/09/2026 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 39 of 44 Page 40 of 44 1 Tourism Business Improvement District Board Minutes November 12, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Nipool Patel, Member Prashant Patel (arrived at 10:03 a.m.), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce TBID Board Absent: Member Mark Eads, Member Christine Nelson City Staff Present: Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on November 12, 2025 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT To approve the Consent Items 3a to 3g. Motion By Member Nipool Patel Second By Member Specchierla To approve Consent Items 3b to 3g. Ayes (4): Member N. Patel, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (3): Member Eads, Member Nelson, and Member P. Patel CARRIED (4 to 0) Motion By Member N. Patel Second By Member Specchierla To approve Consent Item 3a. Page 41 of 44 2 Ayes (4): Member N. Patel, Member P. Patel, Member Specchierla, and Chair Pearce Abstained (1): Vice Chair Keller Absent (2): Member Eads, and Member Nelson CARRIED (4 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON OCTOBER 8, 2025 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTERLY REPORT (20 MINUTES) Drew Uhrig and Hayley Corbett from Noble Studios presented the first quarter report for marketing activities. Public Comment: None --End of Public Comment-- 5. BUSINESS ITEMS 5.a YEAR-END MARKETING BUDGET RECONCILIATION (10 MINUTES) Noble Studios presented the year-end budget reconciliation for the FY 2024-25 and the proposal for re-allocation for the remaining funds. Public Comment: None --End of Public Comment-- Motion by Member N. Patel Page 42 of 44 3 Second by Member P. Patel To approve Option #2 as presented to roll over the remaining $13,723.31 in funds from FY 2024-25 marketing budget into the FY 2025-26 marketing budget as follows: $7,000 into the PR budget and $6,723.31 into the paid media budget. Ayes (5): Member N. Patel, Member P. Patel, Member Specchierla, Vice Chair Keller and Chair Pearce Absent (2): Member Eads, Member Nelson CARRIED (5 to 0) 5.b 2026 SLO INTERNATIONAL FILM FEST SPONSORSHIP PROPOSAL (20 MINUTES) Skye McLennan, Executive Director of the SLO Film Center, presented a recap of the 2025 SLO International Film Festival and requested the consideration of funding for the 2026 SLO International Film Festival. Representatives from Noble Studios, Badger Branding, Uniquely Driven, and the SLO Chamber of Commerce also discussed how they supported the event in 2025 and proposed plans to support and collaborate in 2026. Public Comment: None --End of Public Comment-- Motion By Vice Chair Keller Second By Member N. Patel To approve $20,000 in sponsorship for the 2026 SLO International Film Festival from the Events and Sponsorships budget line item. Ayes (5): Vice Chair Keller, Member N. Patel, Member Specchierla, Member P. Patel and Chair Pearce Absent (2): Member Eads, Member Nelson CARRIED (5 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE - Various hotels reported business has been little slower. Page 43 of 44 4 6.b MARKETING COMMITTEE The marketing committee did not meet in October. 6.c MANAGEMENT COMMITTEE The management committee did not meet in October. 6.d PCC UPDATE Dante Specchierla and Laura Fiedler, Economic Development & Tourism Manager, provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Kristen Carlson from Visit SLO CAL provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Laura Fiedler, Economic Development & Tourism Manager, provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:29 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for January 14, 2026, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 44 of 44