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Home My WebLink About11-12-2025 PCC Minutes1 Promotional Coordinating Committee Minutes November 12, 2025, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1.CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on November 12, 2025 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Hollie West from the SLO Chamber of Commerce shared that the new CEO of the Chamber has been selected: Garret Olson. He is expected to attend the next PCC meeting. --End of Public Comment-- 3.CONSENT Motion By Committee Member Welch Second By Committee Member Forsberg To approve Consent Items 3a to 3f. Ayes (6) Committee Member Welch, Committee Member Forsberg, Committee Member Fredman, Committee Member Wang, Vice Chair Wolf and Chair Thomas Abstain (1) Committee Member Specchierla CARRIED (6-0) 3.a MINUTES OF THE REGULAR MEETING ON OCTOBER 8, 2025 2 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MINUTES) Hollie West from the SLO Chamber presented the report for the public relations activities that occurred over the past month. 4.b ARTOBER RECAP (10 MINUTES) Ashlee Akers and Devan Spiegel from Verdin Marketing presented the results from ARTober. 5. BUSINESS ITEMS 5.a SUPPORT LOCAL PROGRAM PLAN (15 MINUTES) Laura Fiedler, Economic Development & Tourism Manager, and the Verdin Marketing representatives presented this year’s Buy Local Bonus and SLO Restaurant Month program plan for review and input. Motion By Committee Member Forsberg Second By Committee Member Fredman To approve this year's Buy Local Bonus and SLO Restaurant Month program plan as presented, including up to $32,000 in total expenditure to Verdin Marketing for marketing and paid media ($25,000 out of FY 2025- 26, $7,000 out of remaining funds from FY 2024 -25) and up to $7,500 to Adam Monteil for SLO Restaurant Month outreach and promotion. Ayes (7) Committee Member Forsberg, Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf and Chair Thomas. CARRIED (7-0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT 3 Committee Member Welch provided an update on the Dia de los Muertos Festival in the Plaza. Chair Thomas provided an update on the CACP Liaison Report. The PCC by consensus decided to hold a Special Meeting on Monday, November 17, 2025 at 10:00 a.m. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No update at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: October 8, 2025 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager, Laura Fiedler, provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 6:22 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 14, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X 1 Promotional Coordinating Committee Minutes November 17, 2025, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, and Chair John Thomas PCC Members Absent: Committee Member Maureen Forsberg, Committee Member Dan Fredman City Staff Present: Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Monday, November 17, 2025 at 10:07 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS ON THE AGENDA ONLY Public Comment: None --End of Public Comment-- 3. BUSINESS ITEMS 3.a MODIFICATIONS TO THE FY 2025-26 CULTURAL ARTS AND COMMUNITY PROMOTIONS GRANT AWARDS Committee Member Welch recused herself from the vote on grant funding for Downtown SLO as she is on the Board of Directors for Downtown SLO. Laura Fiedler, Economic Development & Tourism Manager, presented the staff report for PCC grant award modifications, including the two following recommendations for PCC consideration: 1. Recommend that the City Council authorize the City Manager or her designee to modify allowed uses of grant funding when executing contracts for the FY 2025-26 Cultural Arts and Community Promotions (CACP) grant recipients; and 2 2. Recommend that the City Council authorize the City Manager or her designee to use discretion in accepting or rejecting submitted receipts from the FY 2025-26 grant recipients, in the amount of up to $100,000, while ensuring overall purpose and intent remains consistent with recommendations from the Promotional Coordinating Committee and approval by City Council. Motion By Committee Member Wang Second By Vice Chair Wolf Proceed with Recommendation #1 as detailed in the staff report, approving the proposed alternative use of funds by Downtown SLO for the 2025 Concerts in the Plaza series of up to $10,550, excluding $2,000 in proposed printing costs. Ayes (4): Committee Member Wang, Vice Chair Wolf, Chair Thomas, Committee Member Specchierla Recused (1): Committee Member Welch CARRIED (4 to 0) Motion By Committee Member Welch Second By Committee Member Specchierla Approving the proposed alternative use of funds for SLO International Film Festival up to $6,000, as detailed in the staff report. Ayes (5): Committee Member Welch, Committee Member Specchierla Committee Member Wang, Vice Chair Wolf, Chair Thomas CARRIED (5 to 0) Motion By Committee Member Welch Second By Committee Member Wang Motion to:  Reword recommendation to "up to the approved grant amount " instead of "in the amount of up to $100,000"  Add that grantees must notify staff of any requested deviation in the use of funds in advance of the expenditure, and staff will bring any substantial deviations back to the PCC for consideration  Change "her" to "their" in the recommendation. 3 Ayes (5): Committee Member Welch, Committee Member Wang, Committee Member Specchierla, Vice Chair Wolf, Chair Thomas CARRIED (5 to 0) 4.ADJOURNMENT The meeting was adjourned at 10:52 a.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 14, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 01/14/2026