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Home My WebLink About02-11-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, February 11, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3a to 3f. 3.a MINUTES OF THE REGULAR MEETING ON JANUARY 14, 2026 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a BUY LOCAL BONUS RECAP (20 MINUTES) Staff and contractors will present results and analysis of the 2025 Buy Local Bonus program. 4.b SLO RESTAURANT MONTH RECAP (20 MINUTES) Staff and contractors will present results and analysis of the 2026 SLO Restaurant Month. 5.BUSINESS ITEMS 5.a MID-YEAR BUDGET STATUS AND PROGRAM PRIORITIES (15 MINUTES) Staff will present a budget status review for the committee's consideration and discussion. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: January 14, 2026 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The Regular Meeting of March, 11, 2026 is cancelled and rescheduled. The next rescheduled Regular Meeting of the Promotional Coordinating Committee will be Wednesday, March 18, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 28 1 Promotional Coordinating Committee Minutes January 14, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Laura Fiedler, Economic Development & Tourism Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on January 14, 2026 , at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Garret Olson introduced himself as the new CEO of the San Luis Obispo Chamber of Commerce. --End of Public Comment-- 3. CONSENT Motion By Committee Member Specchierla Second By Committee Member Welch To approve Consent Items 3a to 3f. Ayes (7): Committee Member Specchierla, Committee Member Welch, Committee Member Forsberg, Committee Member Fredman, Committee Member Wang, Vice Chair Wolf, Chair Thomas CARRIED (7-0) 3.a MINUTES OF THE REGULAR MEETING ON NOVEMBER 12, 2025 AND THE SPECIAL MEETING ON NOVEMBER 17, 2025 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT Page 5 of 28 2 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTERLY REPORT (20 MINUTES) Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the Q2 report for the Public Relations, CACP Support and Guest Services activities. Public Comment: None --End of Public Comment— Action: No action was taken on this item. 4.b SLO RESTAURANT MONTH UPDATE (10 MINUTES) Economic Development & Tourism Manager Laura Fiedler presented the SLO Restaurant Month update. Public Comment: None --End of Public Comment— Action: No action was taken on this item. 5. BUSINESS ITEMS 5.a LUNAR NEW YEAR CELEBRATION PROPOSAL (15 MINUTES) Matt Pennon, Diversity, Equity & Inclusion Manager and Samantha Vethavanam, Diversity, Equity & Inclusion Admin Specialist presented the Lunar New Year Celebration Proposal and responded to inquiries. Public Comment: None --End of Public Comment-- Page 6 of 28 3 Motion By Committee Member Forsberg Second By Committee Member Welch To approve expenditures up to $19,500 for the Lunar New Year celebration as presented, including for installation of the stage, lighting, and decorations, professional entertainment fees, printing of street banners, purchase of decorations, and paid media/advertising. Ayes (7): Committee Member Forsberg, Committee Member Welch, Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Vice Chair Wolf, Chair Thomas CARRIED (7-0) 5.b CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM (20 MINUTES) Economic Development & Tourism Manager Laura Fiedler presented the Cultural Arts & Community Promotions Grant Program and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Vice Chair Wolf Second By Member Specchierla To approve the proposed modifications and grant program timeline as presented. Ayes (7): Vice Chair Wolf, Committee Member Specchierla, Committee Member Welch, Committee Member Forsberg, Committee Member Fredman, Committee Member Wang, Chair Thomas CARRIED (7-0) 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments No CACP Liaison report updates. 6.b COMMITTEE OUTREACH UPDATE – Committee Report Page 7 of 28 4 Chair John Thomas provided brief information regarding the Community Academy. 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 12, 2025 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager Laura Fiedler provided the Tourism Program Update. 7. ADJOURNMENT The meeting was adjourned at 7:31 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for February 11, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 28 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 2/6/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 365,822$ 32,500$ 398,322$ Page 9 of 28 Page 10 of 28 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC January 2026 Page 11 of 28 SLO Chamber of Commerce Implementation and Proactive Work Hosted food and cocktail writer Annie Brown in partnership with Petit Soleil/Good Lion Hospitality Met with UK Chef & Food Influencer Ben Ebbrell in partnership w/ Visit SLO CAL Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Partnerships Reviewed February social media calendar for Central Coast Tourism Council Met with SLOMA Strategic Planning Contractors to give tourism input on future planning Met with SLO REP Strategic Planning Contractors to give tourism input on future planning Met with Visit SLO CAL PR Team Continued pitching SLO Restaurant Month with the City, Badger Branding and Verdin Media Features Proactive Work BBC | 10 of the US's most sustainable small towns - and why they're worth the trip | UVPM: 143,003,553 As a result of hosting Natalie Zimmerman in October in partnership with Uniquely Driven Visit California Visitors Guide (Digital & Print) | Living the SLO Life: San Luis Obispo is California’s Central Coast Escape | UVPM: 780,486 As a result of hosting Chris Dong in August in partnership with Uniquely Driven Print version will be polybagged in March with Travel + Leisure (circ: 971,624), Food & Wine (circ: 929,543) and Real Simple (circ: 1,683,025) Arizona Foothills Magazine | Restaurant Weeks, and dining deals aplenty, will soon bloom across California | UVPM: 27,652 As a result of hosting Christina Silvestri in November in partnership with Uniquely Driven Mustang News | SLO Restaurant Month aims to boost local dining | UVPM: 27,278 As a result of proactive pitching New Times | The Movie Experience opens the nation’s first Dolby Vision+Atmos theater | UVPM: 20,945 As a result of proactive pitching Visit California | Where Love Meets Luxury | UVPM: 407,995 As a result of responsive pitching Visit California | Get Your Kicks on California Retro Road Trips | UVPM: 407,995 As a result of responsive pitching Travel & Tour World | San Luis Obispo Dedicates January 2026 to Local Dining With Month-Long Restaurant Program | UVPM: 5,213,383 As a result of proactive pitching by Uniquely Driven Travel + Leisure | I've Taken 20+ Road Trips in California—This Is the One I Keep Coming Back To for the Best Food, Wine, and Scenic Views | UVPM: 11,640,000 As a result of proactive pitching by Visit SLO CAL Page 12 of 28 SLO Chamber of Commerce Media Features Media Monitoring JANUARY TOTALS: Placements: 16 UVPM: 208,856,085 YEAR TO DATE TOTALS: Placements: 120 UVPM: 3,553,212,062 3 PUBLICATION PLACEMENTS UVPM SAN JOSE MERCURY NEWS A perfect weekend along California’s Central Coast 2,501,206.00 THE INDEPENDENT 9 of America’s most unusual hotels, from the Clown Motel to a stay in an aircraft hangar 33,920,287.00 WORLDATLAS 12 Perfect Destinations for a Long Weekend in California 7,844,897.00 ISLANDS California's 5 Best Stops Along Amtrak's Scenic Pacific Surfliner Train Route 2,455,719.00 MONEY INC The 20 Best Romantic Getaways in California 409,016.00 EDHAT City Celebrates New Public Art at Roundabout in San Luis Ranch 149,259.00 DECOR HINT 19 Dreamy California Itineraries That Will Make You Fall In Love With The West Coast 46,414.00 Page 13 of 28 Page 14 of 28 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo January 2026 Page 15 of 28 SLO Chamber of Commerce VISITOR INTERACTION Jan. 2025 Dec. 2025 Jan. 2026 Walk-Ins 4,088 11,588 3,023 Phone Calls 195 264 171 Email & Digital 797 1,331 1,048 2 CALLS TO 877-SLO-TOWN Jan. 2025 Dec. 2025 Jan. 2026 Calls 44 16 33 HOTEL REFERRALS Jan. 2025 Dec. 2025 Jan. 2026 Referrals 43 5 39 HOTEL AVAILABILITY TRACKER Jan. 2025 Dec. 2025 Jan. 2026 Email 121 48 85 Phone Calls 97 6 124 INFORMATION REQUESTS Jan. 2025 Dec. 2025 Jan. 2026 Fullfilled 47 0 0 EVENTS SHARED Jan. 2026 YTD VisitSLO.com 26 26 DEMOGRAPHIC SNAPSHOT International Travelers Asia 10% Europe 23% Middle East 0% Australia/NZ 3% UK 13% North America 33% Central America 0% South America 13% Africa 3% Domestic Travelers West Coast 21% Southwest 10% Midwest 40% South 4% East Coast 25% California Travelers Northern CA 29% Central Coast 39% Central Valley 8% Desert 0% Southern CA 24% Page 16 of 28 SLO Chamber of Commerce Other Highlights 3 SLO Restaurant Month The Visitor Center helped support the City of SLO’s Restaurant Month by serving as a informational resouce to guests looking to participate as well as distibuting gift cards to the weekly winners of the promotion’s raffle. This month the Visitor Center Manager traveled to each of our lodging partner ’s properties to conncet with staff and provide them with informational maps and guides for their guests. Property Visits Guest Quote of the Month “We came to visit my daughter in San Diego and we decided to make a girls trip to check out San Luis Obispo. It is such a beautiful city and I think we’ll be back with the rest of the family.” A mother and her daughters visiting from Massachusetts escaping the winter storm. Page 17 of 28 Page 18 of 28 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC January 2025 Page 19 of 28 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in January: SLOMA Materials displayed in Visitor Center San Luis Obispo Repertory Theatre Materials displayed in Visitor Center San Luis Obispo Master Chorale Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center Central Coast Comedy Theater Materials displayed in Visitor Center Event added to community calendars Cal Poly Arts Dance Series Materials displayed in Visitor Center Utilized Good Morning SLO Soapbox Diversity Coalition Phone call to plan event options 2 Page 20 of 28 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year X X X Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X X X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 X Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 Page 21 of 28 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 18 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 SLO Climate Coalition SLO Earth Fest | April 18 X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 22 of 28 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,066$ 17.54% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 833,936$ 1.07% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 672,617$ 5.59%*missing 3 properties January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 6,027,439$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0%184.04$ 186.68$ 1.4%128.89$ 128.14$ -0.6% October 69.3 71.7 3.5%178.25$ $188.88 6.0%123.49$ $135.46 9.7% November 66.7 64.9 -2.7%171.07$ $171.69 0.4%114.06$ $111.36 -2.4% December 59.7 60.1 0.6%146.24$ $147.73 1.0%87.35$ 88.76$ 1.6% January 62.4 144.12$ 89.99$ February 67.1 161.94$ 108.66$ March 65.8 161.67$ 106.36$ April 73.2 183.34$ 134.22$ May 70.0 181.88$ 127.38$ June 75.9 216.12$ 165.02$ Total/Average 70.03 177.26$ 125.41$ Updated: 02/06/2026 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 28 Page 24 of 28 1 Tourism Business Improvement District Board Minutes January 14, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Christine Nelson, Member Nipool Patel, Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce TBID Board Absent: Member Mark Eads, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on January 14, 2026 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Garret Olson introduced himself as the new CEO of the San Luis Obispo Chamber of Commerce. --End of Public Comment-- 3. CONSENT Motion By Member Keller Second By Member Specchierla To approve Consent Items 3a to 3g Ayes (5): Vice Chair L. Keller, Member D. Specchierla, Member C. Nelson, Member N. Patel and Chair C. Pearce Absent (2): Member M. Eads and Member P. Patel CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON NOVEMBER 12, 2025 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT Page 25 of 28 2 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a Q3 MEDIA PLAN UPDATE (10 MINUTES) Danni Winter, Director of Integrated Planning & Paid Media, Hayley Corbett, Associate Director of Client Experience, and B.C. LeDoux, Managing Partner at Noble Studios, presented the Q3 Media Plan Update. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 4.b PUBLIC RELATIONS AND GUEST SERVICES QUARTERLY REPORT (20 MINUTES) Yanick Dalhouse, CEO & Founder, and Autumn Enoch, PR & Media Relations Lead, at Uniquely Driven and Hollie West and Brianna Harris from the SLO Chamber of Commerce provided the Public Relations and Guest Services Quarterly Report. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 4.c CONTENT MARKETING QUARTERLY REPORT (15 MINUTES) Molly Leonardo and Katy McGrath from Badger Branding provided the Content Marketing Quarterly Report. Public Comment: None --End of Public Comment-- Page 26 of 28 3 Action: No action was taken on this item. 4.d CALIFORNIA MAIN STREET CONFERENCE RECAP (10 MINUTES) LeBren Harris and Ali Bailey from Downtown SLO and Brooke Fox from CA Main Street presented a recap of the conference sponsored by Visit SLO in October 2025. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5. BUSINESS ITEMS 5.a SUPPLEMENTAL SUPPORT PROPOSAL (10 MINUTES) Hayley Corbett from Noble Studios presented the Supplemental Support Proposal to extend consultation support services until mid-February 2026 in response to extended family leave by City staff. Public Comment: None --End of Public Comment-- Motion By Member Specchierla Second By Member Nelson To approve the use of the $3,885 contingency budget (previously approved by the TBID Board in June 2025 for supplemental support from August – December 2025) for the extension of Noble Studios consultation support services until mid-February 2026. Ayes (5): Member D. Specchierla, Member C. Nelson, Member N. Patel, Vice Chair L. Keller, and Chair Pearce Absent (2): Member M. Eads, and Member P. Patel CARRIED (5 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE No hotelier updates. Page 27 of 28 4 6.b MARKETING COMMITTEE UPDATE The marketing committee did not meet in November or December. 6.c MANAGEMENT COMMITTEE UPDATE The management committee did not meet in November or December. 6.d PCC UPDATE Member D. Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Kristen Carlson from Visit SLO CAL provided a brief update on the Spartan Race. 6.f TOURISM PROGRAM UPDATE Economic Development & Tourism Manager Laura Fiedler provided the Tourism Program Update. 7. ADJOURNMENT The meeting was adjourned at 11:38 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for February 11, 2026, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 28 of 28