HomeMy WebLinkAbout01-14-2026 TBID Minutes
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Tourism Business Improvement District Board Minutes
January 14, 2026, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Christine Nelson, Member Nipool Patel, Member Dante
Specchierla, Vice Chair Lori Keller, Chair Clint Pearce
TBID Board Absent: Member Mark Eads, Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Laura Fiedler
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on January 14, 2026 at 10:02 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Garret Olson introduced himself as the new CEO of the San Luis Obispo
Chamber of Commerce.
--End of Public Comment--
3. CONSENT
Motion By Member Keller
Second By Member Specchierla
To approve Consent Items 3a to 3g
Ayes (5): Vice Chair L. Keller, Member D. Specchierla, Member C. Nelson,
Member N. Patel and Chair C. Pearce
Absent (2): Member M. Eads and Member P. Patel
CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON NOVEMBER 12, 2025
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
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3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a Q3 MEDIA PLAN UPDATE (10 MINUTES)
Danni Winter, Director of Integrated Planning & Paid Media, Hayley
Corbett, Associate Director of Client Experience, and B.C. LeDoux,
Managing Partner at Noble Studios, presented the Q3 Media Plan Update.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
4.b PUBLIC RELATIONS AND GUEST SERVICES QUARTERLY REPORT
(20 MINUTES)
Yanick Dalhouse, CEO & Founder, and Autumn Enoch, PR & Media
Relations Lead, at Uniquely Driven and Hollie West and Brianna Harris
from the SLO Chamber of Commerce provided the Public Relations and
Guest Services Quarterly Report.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
4.c CONTENT MARKETING QUARTERLY REPORT (15 MINUTES)
Molly Leonardo and Katy McGrath from Badger Branding provided the
Content Marketing Quarterly Report.
Public Comment:
None
--End of Public Comment--
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Action: No action was taken on this item.
4.d CALIFORNIA MAIN STREET CONFERENCE RECAP (10 MINUTES)
LeBren Harris and Ali Bailey from Downtown SLO and Brooke Fox from
CA Main Street presented a recap of the conference sponsored by Visit
SLO in October 2025.
Public Comment:
None
--End of Public Comment--
Action: No action was taken on this item.
5. BUSINESS ITEMS
5.a SUPPLEMENTAL SUPPORT PROPOSAL (10 MINUTES)
Hayley Corbett from Noble Studios presented the Supplemental Support
Proposal to extend consultation support services until mid-February 2026
in response to extended family leave by City staff.
Public Comment:
None
--End of Public Comment--
Motion By Member Specchierla
Second By Member Nelson
To approve the use of the $3,885 contingency budget (previously
approved by the TBID Board in June 2025 for supplemental support from
August – December 2025) for the extension of Noble Studios consultation
support services until mid-February 2026.
Ayes (5): Member D. Specchierla, Member C. Nelson, Member N. Patel,
Vice Chair L. Keller, and Chair Pearce
Absent (2): Member M. Eads, and Member P. Patel
CARRIED (5 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
No hotelier updates.
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6.b MARKETING COMMITTEE UPDATE
The marketing committee did not meet in November or December.
6.c MANAGEMENT COMMITTEE UPDATE
The management committee did not meet in November or December.
6.d PCC UPDATE
Member D. Specchierla provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Kristen Carlson from Visit SLO CAL provided a brief update on the
Spartan Race.
6.f TOURISM PROGRAM UPDATE
Economic Development & Tourism Manager Laura Fiedler provided the
Tourism Program Update.
7. ADJOURNMENT
The meeting was adjourned at 11:38 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for February 11,
2026, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street,
San Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
02/11 /2026