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Home My WebLink About03-04-2026 TBID Agenda Packet - Rescheduled Regular Tourism Business Improvement District Board AGENDA Wednesday, March 4, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation must provide display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Pearce will call the rescheduled Regular Meeting of the Tourism Business Improvement District Board to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11, 2026 5 3.b SMITH TRAVEL REPORT (STR) This report will be included with the April 8 agenda. 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT This report will be included with the April 8 agenda. 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT This report will be included with the April 8 agenda. 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT This report will be included with the April 8 agenda. 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT This report will be included with the April 8 agenda. 3.g BADGER BRANDING ORGANIC SOCIAL REPORT This report will be included with the April 8 agenda. 4.PRESENTATIONS 4.a PARTNER RECEPTION RECAP (5 MINUTES) Staff will present a recap of the Partner Reception that was held February 12 at Madonna Inn. 4.b CONTRACTOR EVALUATIONS (15 MINUTES) Staff will present the timeline and components of the contractor evaluation process. 5.BUSINESS ITEMS 5.a Q4 MEDIA PLAN REVIEW (30 MINUTES) Representatives from Noble Studios will present the outlined media plan and considerations for the fourth quarter for the Board’s review and input, including a preview of the new SLO Life Coach assets. 5.b IPW BUDGET (5 MINUTES) Staff will present the full budget for Board approval for IPW participation, taking place in Greater Fort Lauderdale, FL from May 18-21, 2026. 5.c MEETING AND RETREAT SCHEDULING (10 MINUTES) Staff will review upcoming meeting and marketing retreat dates to reschedule and add to the calendar. 6.TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE 6.b MARKETING COMMITTEE UPDATE 6.c MANAGEMENT COMMITTEE UPDATE 6.d PCC UPDATE 6.e VISIT SLO CAL UPDATE 6.f TOURISM PROGRAM UPDATE 7.ADJOURNMENT The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for April 8 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and- minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityCl erk 1 Tourism Business Improvement District Board Minutes February 11, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Absent: Member Eads, Member Christine Nelson (arrived at 10:21 a.m.), Member Prashant Patel, Member Dante Specchierla, Vice Chair Lori Keller (left at 11:20 a.m.), Chair Clint Pearce TBID Board Absent: Member Nipool Patel City Staff Present: Economic Development & Tourism Manager Laura Fiedler ____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on February 11 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Keller Second By Member Specchierla To approve Consent Items 3a. to 3g. Ayes (5): Member Eads, Member P. Patel, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nelson, and Member N. Patel CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 14, 2026 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT Page 5 of 8 2 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTERLY REPORT (25 MINUTES) Drew Uhrig, Danni Winter, and Hayley Corbett from Noble Studios presented the second quarter report for the marketing activities for the SLO TBID. Public Comment: None --End of Public Comment— Action: No action taken on this item. 4.b VISIT SLO CAL VISITOR PROFILE STUDY (15 MINUTES) Molly Cano from Visit SLO CAL shared the results from the 2025 Visitor Profile Study conducted by Heart and Mind Strategies that Visit SLO participated in as a co-op. Public Comment: None --End of Public Comment— Action: No action taken on this item. 4.c VISIT SLO BRAND SENTIMENT SURVEY (20 MINUTES) Hayley Corbett, B.C. LeDoux, and Jeff Delkis from Noble Studios presented the findings from the recent Brand Sentiment Tracker Study, conducted in partnership with Wiser Insights. Public Comment: None --End of Public Comment— Action: No action taken on this item. Page 6 of 8 3 Vice Chair Lori Keller left at 11:20 a.m. 4.d SLO CAL WELCOME PROGRAM (15 MINUTES) Whitney Chaney from Visit SLO CAL shared updates on the refreshed SLO CAL Welcome Training Program. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a VISIT SLO CAL MARKETING & PR CO-OP FOR WORLD CUP AND HIGHWAY 1 RE-OPENING (15 MINUTES) Economic Development & Tourism Manager Laura Fielder presented the recommendation of the TBID Marketing Subcommittee for the Board's review and approval on a co-op opportunity from Visit SLO CAL to participate in additional marketing and PR activities related to the World Cup and Highway 1 reopening. Public Comment: None --End of Public Comment-- Motion By Member Specchierla Second By Member P. Patel To approve the TBID Marketing Subcommittee recommendation to participate in two co-ops as offered by Visit SLO CAL: 1) Sojern co-op for $5,000 for the Highway 1 reopening out of the FY 2025 -26 Co-Op Marketing Program budget line; and up to $1,500 to participate in the earned media familiarization “fam” opportunity also for the Highway 1 reopening out of the FY2025-26 FAM hosting budget line. Ayes (5): Member Eads, Member Nelson, Member P. Patel, Member Specchierla, and Chair Pearce Absent (2): Member N. Patel, and Vice Chair Keller CARRIED (5 to 0) Page 7 of 8 4 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE No updates at this time. 6.b MARKETING COMMITTEE UPDATE Marketing Committee recommendation regarding Visit SLO CAL co-op opportunities was reviewed on Item 5a. 6.c MANAGEMENT COMMITTEE UPDATE Management Committee reported they reviewed an update on the TBID fund balance and budget. 6.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Economic Development & Tourism Manager Laura Fiedler provided the Tourism Program update. 7. ADJOURNMENT The meeting was adjourned at 11:59 a.m. The Regular Meeting of March 11, 2026, is cancelled and rescheduled. The next rescheduled Regular Meeting of the Tourism Business Improvement District Board will be Wednesday, March 4, 2026, at 10 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 8 of 8