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Home My WebLink About03-18-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, March 18, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON FEBRUARY 11, 2026 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a LUNAR NEW YEAR RECAP (15 MIN) Staff will present a recap on the February 19 Lunar New Year Celebration in Mission Plaza. 4.b DOWNTOWN SLO UPDATE (20 MIN) Representatives from Downtown SLO will present an update on their priorities and programs for the coming year. 4.c PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. 5.BUSINESS ITEMS 5.a CONTRACTOR EVALUATIONS (5 MIN) Staff will present the timeline and components of the contractor evaluation process. 5.b CACP SUBCOMMITTEE SELECTION (15 MIN) The PCC will determine the final makeup of the CACP Grant review subcommittee. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: February 11, 2026 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for April 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes February 11, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Laura Fiedler, Economic Development & Tourism Manager and McKenzie Taffe, Economic Development Analyst _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on February 11, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Ashlee Akers, Partner and Chief Strategy Officer of Verdin Marketing, shared that the City of San Luis Obispo had won awards for two recent support campaigns completed with Verdin Marketing: the Marcom Gold Award for the 2025 ARTober campaign, awarded by the International Association of Marketing and Communication Professionals, and the Image Award for the 2024 Downtown Summer Spending Campaign, awarded by the Public Relations Society of America Central California Chapter. --End of Public Comment-- 3. CONSENT Motion By Committee Member Specchierla Second By Committee Member Wang To approve Consent Items 3a to 3f. Ayes (7): Committee Member Fredman, Committee Member Forsberg, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas Page 5 of 28 2 CARRIED (7 to 0) 3.a MINUTES OF THE REGULAR MEETING ON JANUARY 14, 2026 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a BUY LOCAL BONUS RECAP (20 MINUTES) Economic Development Analyst McKenzie Taffe presented the Buy Local Bonus Recap and responded to Committee inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b SLO RESTAURANT MONTH RECAP (20 MINUTES) Economic Development Analyst McKenzie Taffe and Adam Montiel presented the SLO Restaurant Month Recap and responded to Committee inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a MID-YEAR BUDGET STATUS AND PROGRAM PRIORITIES (15 MINUTES) Economic Development & Tourism Manager Laura Fiedler presented the Mid-Year Budget Status & Program Priorities and responded to inquiries. Page 6 of 28 3 Action: The Committee brainstormed ideas for projects and activities to implement during the remainder of the fiscal year. The Committee aligned on the following ideas to explore further: 1) further downtown promotions, particularly in support of the new Cultural Arts District area; 2) moving forward work with the SLO Chamber of Commerce from next fiscal year to this fiscal year; 3) looking at advertising for support local programs. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments Chair Thomas provided an update on the San Luis Obispo Repertory Theatre. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No updates at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: January 14, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager Laura Fiedler provided an update on the Economic Development and Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:22 p.m. The March 11, 2026, Regular Meeting of the Promotional Coordinating Committee is canceled and rescheduled to March 18, 2026, at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 28 Page 8 of 28 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 3/12/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 365,822$ 32,500$ 398,322$ Page 9 of 28 Page 10 of 28 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC February 2026 Page 11 of 28 SLO Chamber of Commerce Implementation and Proactive Work Began planning for travel writer Cassandra Brooklyn's upcoming CCTC Road Trip Pass Fam in partnership w/Uniquely Driven Met with Courtyard by Marriott San Luis Obispo PR team ahead of their reopening after renovation Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitched "Spring Thrills", "Flavors Across Borders" and "Agritourism Experiences for the Whole Family" to Visit California Reviewed March social media calendar for Central Coast Tourism Council Reviewed Central Coast Tourism Council "The Competitor" Itinerary Shared Buy Local Bonus Results News Release with local media Met with Visit SLO CAL PR Team Attended internal 30/60/90 Marketing Planning meeting with Noble Studios, Badger Branding and Uniquely Driven Media Features Proactive Work Essence | 7 Escapes For The Perfect Valentine’s Day Weekend Getaway | UVPM: 1,522,752 As a result of hosting Ronny Maye in fall of 2024 in partnership with Uniquely Driven Visit California | L.A. to the Bay: Highway 1 Road Trip for Soccer Fans | UVPM: 407,995 As a result of responsive pitching Eater LA | The Best Road-Trip-Worthy Restaurants Along California’s Central Coast, According to Eater Editors | UVPM: 367,170,973 As a result of proactive pitching by Uniquely Driven Yahoo | The Best Road-Trip-Worthy Restaurants Along California’s Central Coast, According to Eater Editors | UVPM: 367,170,973 As a result of proactive pitching by Uniquely Driven Page 12 of 28 SLO Chamber of Commerce Media Features Media Monitoring FEBRUARY TOTALS: Placements: 20 UVPM: 563,873,596 YEAR TO DATE TOTALS: Placements: 140 UVPM: 4,117,085,658 3 PUBLICATION PLACEMENTS UVPM MSN 13 places to visit in California that prove this state is truly golden 168,780,868.00 TRAVEL + LEISURE Discover California's 25 Best Destinations for Every Traveler 11,640,000.00 THE TRAVEL Forget The Pacific Coast Highway: This Spectacular Amtrak Route Boasts Even Better Ocean Views 3,730,457.00 CONDE NAST TRAVELER 13 Places to Visit in California That Prove This State Is Truly Golden 3,423,900.00 MENTAL FLOSS The Most Popular Roadside Attractions in the U.S., Ranked 2,258,176.00 FAMILY DESTINATIONS GUIDE 12 Nostalgic Roadside Attractions In California That’ll Transport You To A Different Time 1,576,542.00 FAMILY DESTINATIONS GUIDE This 656-Mile Road Trip In California Is So Gorgeous, You’ll Wish It Never Ends 1,576,542.00 SANTA BARBARA INDEPENDENT Highway 1 In A Day 333,145.00 SLO TRIBUNE SLO Lunar New Year celebration to take over ‘heart of downtown’ with music, food 241,611.00 PLANETWARE Amtrak's Best California Train Journeys To Explore The Golden State 240,070.00 KSBY Preparations underway for Lunar New Year Celebration in downtown San Luis Obispo 231,408.00 DECORHINT These Are The Most Underrated Places In California That Deserve Way More Attention 46,414.00 PASO ROBLES DAILY SLO International Film Festival nominated for USA Today 10 Best award 20,459.00 MUSTANG NEWS Cal Poly and San Luis Obispo celebrate Lunar New Year 28,786.00 TRAVEL2NEXT 20 Things to Do in San Luis Obispo That Make It California’s Perfect Stopover 21,816.00 Page 13 of 28 Page 14 of 28 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo February 2026 Page 15 of 28 SLO Chamber of Commerce VISITOR INTERACTION Feb. 2025 Jan. 2026 Feb. 2026 Walk-Ins 3,905 3,023 3,684 Phone Calls 155 171 284 Email & Digital 1,313 1,048 1,340 2 CALLS TO 877-SLO-TOWN Feb. 2025 Jan. 2026 Feb. 2026 Calls 29 33 18 HOTEL REFERRALS Feb. 2025 Jan. 2026 Feb. 2026 Referrals 38 39 29 HOTEL AVAILABILITY TRACKER Feb. 2025 Jan. 2026 Feb. 2026 Email 74 85 70 Phone Calls 106 124 107 INFORMATION REQUESTS Feb. 2025 Jan. 2026 Feb. 2026 Fullfilled 40 0 0 EVENTS SHARED Feb. 2026 YTD VisitSLO.com 22 48 DEMOGRAPHIC SNAPSHOT International Travelers Asia 20% Europe 17% Middle East 0% Australia/NZ 7% UK 13% North America 20% Central America 0% South America 24% Africa 0% Domestic Travelers West Coast 18% Southwest 6% Midwest 33% South 19% East Coast 24% California Travelers Northern CA 25% Central Coast 49% Central Valley 4% Desert 1% Southern CA 21% Page 16 of 28 SLO Chamber of Commerce Other Highlights 3 SLOCAL Welcome Certified This month the Visitor Center Staff went through the rejuvenated VisitSLOCAL customer service training program designed specifically for our unique travel and tourism industry. We are proud to say that we are SLOCAL Welcome Experts! The Visitor Center Manager attended the TBID Partner reception along with our fellow Visit SLO Contractors and PCC Board to network and inform our local hoteliers about the current and future work being done to help support our destination. TBID Partner Reception Guest Quote of the Month “My San Luis Obispo claim to fame is that I planned out a full service road from main campus to Poly Canyon as my senior project. Ten years later they contacted me to use my plans for a new community they were looking to build that you all know today as Poly Canyon Village.” Cal Poly Class of 1975 graduate from Northern California that stopped with his wife to rediscover SLO after an 9 year absence. Page 17 of 28 Page 18 of 28 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC February 2025 Page 19 of 28 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in January: SLOMA Materials displayed in Visitor Center San Luis Obispo Repertory Theatre Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center Central Coast Comedy Theater Materials displayed in Visitor Center SLO Climate Coalition Materials displayed in Visitor Center Utilized Soapbox at Good Morning SLO 2 Page 20 of 28 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year X X X Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X X X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 X Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 Page 21 of 28 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 19 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 X SLO Climate Coalition SLO Earth Fest | April 18 X X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 22 of 28 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ 17.55% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 836,288$ 1.35% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 683,151$ 7.24% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 718,912$ 3.20% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 6,759,315$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0%184.04$ 186.68$ 1.4%128.89$ 128.14$ -0.6% October 69.3 71.7 3.5%178.25$ 188.88$ 6.0%123.49$ 135.46$ 9.7% November 66.7 64.9 -2.7%171.07$ 171.69$ 0.4%114.06$ 111.36$ -2.4% December 59.7 60.1 0.7%146.24$ 147.73$ 1.0%87.35$ 88.76$ 1.6% January 62.3 61.7 -1.0%144.11$ 145.77$ 1.2%89.82$ 90.01$ 0.2% February March April May June Total/Average 69.76 174.59$ 123.30$ Updated: 03/12/2026 Occupancy (%)ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 28 Page 24 of 28 1 Tourism Business Improvement District Board Minutes February 11, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Absent: Member Eads, Member Christine Nelson (arrived at 10:21 a.m.), Member Prashant Patel, Member Dante Specchierla, Vice Chair Lori Keller (left at 11:20 a.m.), Chair Clint Pearce TBID Board Absent: Member Nipool Patel City Staff Present: Economic Development & Tourism Manager Laura Fiedler ____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on February 11 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Keller Second By Member Specchierla To approve Consent Items 3a. to 3g. Ayes (5): Member Eads, Member P. Patel, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nelson, and Member N. Patel CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 14, 2026 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT Page 25 of 28 2 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a MARKETING SERVICES QUARTERLY REPORT (25 MINUTES) Drew Uhrig, Danni Winter, and Hayley Corbett from Noble Studios presented the second quarter report for the marketing activities for the SLO TBID. Public Comment: None --End of Public Comment— Action: No action taken on this item. 4.b VISIT SLO CAL VISITOR PROFILE STUDY (15 MINUTES) Molly Cano from Visit SLO CAL shared the results from the 2025 Visitor Profile Study conducted by Heart and Mind Strategies that Visit SLO participated in as a co-op. Public Comment: None --End of Public Comment— Action: No action taken on this item. 4.c VISIT SLO BRAND SENTIMENT SURVEY (20 MINUTES) Hayley Corbett, B.C. LeDoux, and Jeff Delkis from Noble Studios presented the findings from the recent Brand Sentiment Tracker Study, conducted in partnership with Wiser Insights. Public Comment: None --End of Public Comment— Action: No action taken on this item. Page 26 of 28 3 Vice Chair Lori Keller left at 11:20 a.m. 4.d SLO CAL WELCOME PROGRAM (15 MINUTES) Whitney Chaney from Visit SLO CAL shared updates on the refreshed SLO CAL Welcome Training Program. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a VISIT SLO CAL MARKETING & PR CO-OP FOR WORLD CUP AND HIGHWAY 1 RE-OPENING (15 MINUTES) Economic Development & Tourism Manager Laura Fielder presented the recommendation of the TBID Marketing Subcommittee for the Board's review and approval on a co-op opportunity from Visit SLO CAL to participate in additional marketing and PR activities related to the World Cup and Highway 1 reopening. Public Comment: None --End of Public Comment-- Motion By Member Specchierla Second By Member P. Patel To approve the TBID Marketing Subcommittee recommendation to participate in two co-ops as offered by Visit SLO CAL: 1) Sojern co-op for $5,000 for the Highway 1 reopening out of the FY 2025 -26 Co-Op Marketing Program budget line; and up to $1,500 to participate in the earned media familiarization “fam” opportunity also for the Highway 1 reopening out of the FY2025-26 FAM hosting budget line. Ayes (5): Member Eads, Member Nelson, Member P. Patel, Member Specchierla, and Chair Pearce Absent (2): Member N. Patel, and Vice Chair Keller CARRIED (5 to 0) Page 27 of 28 4 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE No updates at this time. 6.b MARKETING COMMITTEE UPDATE Marketing Committee recommendation regarding Visit SLO CAL co-op opportunities was reviewed on Item 5a. 6.c MANAGEMENT COMMITTEE UPDATE Management Committee reported they reviewed an update on the TBID fund balance and budget. 6.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Economic Development & Tourism Manager Laura Fiedler provided the Tourism Program update. 7. ADJOURNMENT The meeting was adjourned at 11:59 a.m. The Regular Meeting of March 11, 2026, is cancelled and rescheduled. The next rescheduled Regular Meeting of the Tourism Business Improvement District Board will be Wednesday, March 4, 2026, at 10 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 28 of 28