HomeMy WebLinkAbout01/05/1993, 2 - CABLE TELEVISION FRANCHISE RENEWAL OBJECTIVES��i��II�NIIINIIIII�� `IIIU!XIIIIUII� L MEETING DATE:
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city or san tuts oaispo
COUNCIL AGENDA REPORT ITEM NUMBER;
FROM: Ken Hampian, Assistant City Administrative Officer
Prepared By: Deb Hossli, Administrative Analyst-/
SUBJECT: Cable Television Franchise Renewal Objectives
CAO RECOMMENDATION: Adopt a resolution establishing franchise objectives for the
upcoming cable television franchise renewal negotiations with Sonic Cable Television.
REPORT -IN- BRIEF:
The City has used the past year to gather technical and community needs data on the
cable system to prepare 'objectives° or "goals" for the upcoming franchise renewal
negotiations with Sonic Cable Television. Using the information collected, staff has
developed the following suggested 'objectives" for the franchise renewal negotiations:
■ The cable system should be upgraded from its present 36 channel capacity to 78-
80 channels so that the City can keep pace with technology over the term of the
franchise agreement
■ Adequate channel capacity and equipment funding should be sought to support
public, government, and educational uses of the cable system.
■ Customer service standards should be incorporated into the franchise to insure
that cable subscribers receive timely, efficient service from the cable company.
■ Enforcement capabilities should be incorporated into the franchise agreement to
insure that the terms of the franchise agreement are met throughout its term.
■ A 5% franchise fee should be incorporated into the franchise agreement.
■ A franchise renewal term should be sought that is commensurate with the level _of
investment committed to by the Cable Company during franchise negotiations.
■ Rate regulation capabilities should be incorporated into the franchise agreement
to insure that the City can take advantage of the rate regulation authority provided
by the new cable legislation.
The purpose of the January 5, 1993 public hearing is to provide staff with broad, overall
guidance for pursuing franchise negotiations. As negotiations proceed, it will undoubtedly
be necessary to confer with the City Council regularly on the more detailed, specific
negotiation points of the franchise renewal.
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'II�hI�NI�II�II����Ut����� City of San L%AIS OBISPO
NW COUNCIL AGENDA REPORT
DISCUSSION:
Background
The City's fifteen year cable television franchise with Sonic Cable Television is scheduled
to expire in April of 1993. In accordance with cable law, Sonic initiated franchise renewal
proceedings by advising the City in mid -1991 of the Company's interest in continuing to
operate in our community. Because this represents the first opportunity in fifteen years
to make changes to the cable services offered to our residents, the City responded to
Sonic's notification by adopting a process for pursuing the franchise renewal that would
closely involve the community from start to finish. Given the community interest in cable
television, the City felt it was extremely important for its residents to be very involved in
establishing the terms and services offered in the new franchise agreement. It is also
important to make it clear that the City is obligated to enter into renewal proceedings with
Sonic as they have met the criteria for pursuing renewal as established in the Cable Policy
Act.
As a first step in the franchise renewal process, the City secured the services of Mr. Carl
Pilnick, President of Telecommunication Management Corporation (TMC), to guide us
through the proceedings. With TMC's assistance, the City has used the past year to
gather all the appropriate technical and community needs data on the cable system to
prepare 'objectives" for the franchise negotiations. Staff is now ready to present the
franchise objectives to the City Council for their approval. Once the City Council has
adopted franchise objectives, detailed negotiations can begin. The franchise objectives
will provide agreed upon "parameters" to guide staff during the negotiations and insure
that the final draft franchise agreement presented to the City Council reflects overall
community desires.
Report Format
This report has been structured to provide the City Council with an overview of: (1) the
process the City used to collect the appropriate data to develop franchise objectives; (2)
the results of the data collection; (3) the proposed franchise objectives; (4) the key issues
surrounding the negotiation process; and (5) the remaining steps to complete the
franchise renewal.
1. THE PROCESS
As previously mentioned, the City embarked on a very thorough year long process
to collect the appropriate technical and community needs data to develop franchise
objectives for the renewal negotiations. This process involved:
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NlCm COUNCIL AGENDA REPORT
■ Evaluating the technical adequacy and performance of the cable
system.
This analysis provided the City with an overview of: how the cable system
operates; where the system "fits" in terms of meeting federal standards and
state of the art technology; and the areas where the system is in need of
improvement if the City is to keep pace with cable technology over the term
of the next franchise agreement. This information then formed the basis for
developing franchise objectives related to technical and performance
upgrades to the cable system.
■ Identifying public, educational, and governmental (PEG) cable access
needs.
This review provided the City with comprehensive information on the types
of special cable uses the public, local school officials and City officials would
like to have available. Examples of PEG access uses of the cable system
include, cablecasting City Council or School Board meetings, cablecasting
locally produced programming, providing exclusive channels to the City or
school district for training activities, etc. This information then formed the
basis for developing franchise objective related to PEG access
improvements to the cable system.
■ Surveying residents through the City Lights newsletter and holding
focus groups to determine attitudes on cable television and franchise
renewal priorities.
This information was used to help the City develop franchise renewal
priorities that reflect community desires.
■ Reviewing the financial capabilities of the cable company.
This review provided the City with critical information regarding the cable
company's ability to fund any improvements to the cable system requested
during the franchise negotiations.
2. RESULTS OF DATA COLLECTION
A) Results of the Cable System Technical and Performance Review
The purpose of this review was to find out basic facts regarding the cable
system's operations, where it "fits" in terms of meeting federal standards
and state -of- the -art technology, and where it is in need of improvement if
r the City is to keep pace with cable technology.
Current System. Before reviewing the results of the report, it is important
to first share the following basic information on the current cable system:
city of San l.AS OBISpo
11iis COUNCIL AGENDA REPORT
■ It has a channel capacity of 36 - all of which all are in use (therefore,
any new programming must be added at the expense of removing
other programming).
■ It is composed of 140 miles of cable - 90 miles is attached to utility
poles and 40 miles is buried underground.
■ It is capable of providing cable service to approximately 19,950
residences in the City (which represents nearly all households except
for a few located in commercial areas).
■ It serves approximately 14,000 subscribers annually.
Findinas. The technical and performance review revealed the following:
■ Our current cable system is technologically out of date and should
be upgraded as part of the franchise renewal process to:
accommodate 78-80 channels (as opposed to 36); introduce fiber
optics into the cable system; and include PEG access capabilities.
■ Our cable system's technical performance is generally adequate - it
meets the 1972 Federal Government standards (the 1992 standards
established by the Federal government are more stringent and the
cable system must meet the new standards in the future).
■ The cable system's service request statistics, although not alarming,
represent an aging system. Currently, on average 1 out of every 4
subscribers has at least one service problem per year (which is
considered an acceptable percentage for a cable system of this age) .
However, if the cable system is not upgraded as part of the
upcoming franchise, the system will undoubtedly become less
reliable and likely fall below acceptable service request standards.
■ Sonic falls below industry standards in the area of telephone
responsiveness for customer inquires. A key area of a cable
company's customer service can be found in the telephone
responsiveness area. A review of Sonic's customer service data
shows that it takes an average of 60 seconds to be connected with
a customer service representative as opposed to the industry goal
of 30 seconds.
Needs. In summary, TMC's findings support the need to: (1) request a
technical upgrade and expansion to the cable system so that we can
continue to offer up -to -date cable services to our residents, and (2) include
1�� �►�IIIII�p ���U city of San LUIS OBISpo
WNrue COUNCIL AGENDA REPORT
customer service aYQ technical standards, with appropriate enforcement
capabilities, in our cable franchise to protect cable consumers over the life
of the new agreement.
The full report discussing the cable system's technical and performance
review can be found in Exhibit 1.
B. Results of the PEG Access Interviews
Under the Cable Act, franchising authorities are permitted to negotiate for
PEG access channel capacity and capital facilities and equipment during
renewal proceedings. The PEG access users, in turn, must fund the
ongoing operating costs such as, camera operators, program production,
office expenses, overhead, etc. Again, PEG access refers to the use of the
cable system by the public, educational institutions (such as colleges and
local schools), and government.
In order to prepare for the upcoming franchise negotiations, the City
conducted interviews of all City department heads; local school officials from
the Coastal Unified School District, Cal Poly, and Cuesta College; and the
public. The ideas and suggestions arising from the interviews were
subsequently analyzed by our consultant to determine feasibility and cost
effectiveness. Attachment 2 provides a detailed listing of these ideas and
suggestions. In a general sense, however, the interests of those
interviewed focussed on having access to the following capabilities:
■ Cablecasting to the general public.
This means that the cable system would provide adequate channel
capacity and appropriate equipment to cablecast (on a one way
video basis) locally produced programming, City Council meetings,
School Board meetings, etc.
■ Closed circuit cablecasting for government and educational
institutions.
This means the cable system would have the ability to cablecast on
a one -way or two -way video basis (interactive television) to a target
audience as opposed to the entire cable audience. For example, a
Fire Department training program could be sent over a private
channel that is not available to other cable subscribers. Closed
circuit capabilities are of particular interest to government and
educational institutions because of the potential cost savings that
could accrue through centralized training and remote teaching.
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COUNCIL AGENDA REPORT
■ Two -way data communications for government and educational
institutions.
This means that the cable system would have the ability to allow two
or more remote locations to share data in a more cost- effective
manner. As an example, the City currently leases telephone lines to
tie City Hall's computers to 955 Morro Street's computers. Using
cable lines as opposed to leasing telephone lines to accomplish this
would eliminate monthly telephone line lease expenses.
TMC is recommending that we pursue channel capacity and funding for
equipment to achieve the above outlined capabilities during franchise
negotiations without specifically defining the initial uses. This
recommendation is made with the understanding that once Sonic's financial
commitment to PEG access activities is confirmed, the City will work with
the public and educational institutions to develop a plan for prioritizing and
allocating PEG access resources and funding the ongoing operational
expenses.
The full report discussing PEG access can be found in Exhibit 2.
C) Results of Citizen Cable Survey and Focus Groups Input
Survey. The City distributed a cable survey in the summer edition of the
City Lights. Nearly 1,600 residents responded. This represented a 8.3%
response rate which is considered relatively high for a mail survey. It is
important to keep in mind that the survey results are not considered
statistically valid as they do not represent a random sampling from the
community - the results can, however, serve as a "barometer" for
community opinion.
The City asked questions in three major areas: (1) customer satisfaction,
(2) new services desired; and (3) priorities for renewal. Below is a sampling
of the highlights:
■ 78% that responded indicated some level of dissatisfaction with the
rates.
■. Nearly everyone wanted new services so long as there was no cost
to the consumer involved.
■ Of those who wanted new services, cablecasting of City Council
meetings was ranked relatively high.
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WhGe COUNCIL AGENDA REPORT
■ Priorities for the franchise renewal were: rates, programming, and
quality of service (in priority order).
As we suspected might happen, the issues the community is most
concerned with are the issues the City has the least control over. Even with
the passage of the Cable Television Consumer Protection and Competition
Act of 1992, the City will still have no control over cable system
programming and little control over cable rates (although this will not be
confirmed until the Federal Government develops a definition for the basic
tier of service, which is expected by April 1993). Because of these
legislative constraints, the survey results were of limited benefit in
developing franchise objectives. However, an underlying theme of the
survey results did provide some guidance to staff. Survey responses
confirmed that the issues of greatest concern to the community are more
of the "bread and butter' nature (e.g., rates. and programming). This
suggested to staff that many residents are not particularly interested in
paying for a cable system with a lot of "bells and whistles", and as such, the
franchise objectives should be more conservative in nature. Exhibit 3
provides a complete overview of the survey results.
Focus Groups. Focus Group comments, on the other hand, were very
helpful. The City held three Focus Group sessions on October 29, 1992.
Over 200 residents asked to participate - 44 actually attended. The
sessions were two hours in length and structured to provide each attendee
with: background on the technical and survey information collected; a
chance to ask our consultant questions on general cable issues and the
recent cable legislation; and an opportunity to comment on the proposed
franchise objectives (these are discussed in detail in the next section of the
report).
Nearly all the participants were supportive of the proposed objectives and
felt they represented reasonable goals for the franchise renewal process.
The only disagreement surrounded the area of funding for public access
activities. Several participants felt that it was unfair for all cable subscribers
to pay for a service that in their opinion only benefitted a few.
The participants also suggested that the City develop a few additional
objectives for the franchise renewal negotiations. Unfortunately, in most of
the cases, the suggestions revolved around issues that the cable company
still has legal control over. For example, several attendees felt that Sonic
should: create a low cost tier for seniors or those with limited income,
provide more northern California programming, allow subscribers to pick
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COUNCIL AGENDA REPORT
and choose in a menu format their programming, eliminate syndex
requirements, etc. Again, because these are issues that the cable operator
still has legal control over, they may not be willing to negotiate over them.
Such goals could be added to the franchise objectives; however, we should
have realistic, expectations relative to the outcome.
3. PROPOSED FRANCHISE OBJECTIVES
Staff, with the assistance of TMC, has analyzed the information collected over the
last year and used it to develop the following listing of the major franchise
objectives that we consider to be reasonable, well balanced and reflect community
priorities for the City Council's consideration:
■ Upgrading the Cable System
Staff is recommending that the Cable Company be required as part of the
franchise renewal to upgrade the cable system from its 36 channel capacity
to 78-80 channel capacity (550 megahertz) and incorporate fiber optics into
its design so that our cable system can keep pace with cable technology
over the term of the franchise. This is the single most costly item (low end
estimates are $2 million) and will have the greatest impact on the cable
service offered to our residents in the future. Without the upgrade, it is
likely that technical performance of the system will fall below Federal
standards over the next several years and there will be no capability to add
new programming or accommodate PEG access needs (without removing
other programming as all channels are in use).
■ Providing Funding for PEG Access Equipment
Staff is recommending that we pursue funding to accomplish our PEG
access goals identified in the PEG access section of this report (e.g.,
cablecasting from live remote locations, using our cable system for closed
circuit applications or data communications activities, etc.). It is important
to note, however, that achieving our PEG access goals requires two things.
First, the cable system must be technically upgraded (e.g., more channel
capacity and two -way communications capabilities).
The secondary issue relates to equipment needs (e.g., equipment to
cablecast meetings or develop locally produced programming). With
respect to this, TMC is recommending that we negotiate for a level of
funding for equipment as opposed to specific items. Because our PEG
access goals are currently so broad, taking this approach will give us more
time to develop a rational plan for allocating the equipment resources
lu"1IIIIIIpI1I��IN city of San LUIS OBISpo
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COUNCIL AGENDA REPORT
between public, education, and government uses once the franchise is in
place. In determining an appropriate funding level for equipment, TMC is
recommending that we rely on a combination of what other comparable
sized cable systems have been offered and the length of the franchise term
(generally speaking, the longer the term, the greater the commitment).
■ Establishing Customer Service Standards
Staff is recommending that the City pursue as part of negotiations the
inclusion of customer service standards, along with regular reporting
requirements and enforcement capabilities, in our franchise agreement.
Customer service standards refer to standards a cable operator must
comply with in delivering their services. Examples include standards for: (1)
holding office hours and telephone availability (including requirements for
how quickly a subscriber is connected to a cable service representative);
(2) responding to installation, outages and services calls; and (3)
responding to subscriber complaints (e.g., billing concerns, refund requests,
etc.).
With the recent passage of the new cable legislation, the Federal
Communications Commission (FCC) will be required to develop minimum
customer services standards for cable operators. This legislation also
allows local franchising authorities to establish standards that exceed the
FCC's minimum standards. Because the FCC's standards will not be
finalized prior to our negotiations, staff is recommending that we develop
standards that are based on common practices of well managed,
responsive cable companies throughout the nation. By taking this
approach, the City's standards will likely exceed FCC standards but still be
defensible in a court of law (the legal test lies in what is reasonable and if
other well managed companies are meeting these standards, it is
reasonable to assume that our cable operator can).
■ Establishing Franchise Enforcement Capabilities
Staff is recommending that the City pursue as part of the negotiations
inclusion of enforcement capabilities in our franchise agreement to insure
that all terms of our franchise are met. Most older franchise agreements
(ours included) lack practical or rapid methods for enforcing a cable
operator's commitments. The theoretical ability to revoke of franchise as
set out in current cable law is not practical as it inevitably leads to
protracted, expensive litigation. Similarly, requiring performance or
construction bonds usually require the successful prosecution of a lawsuit
against the bonding entity before the proceeds can be collected.
i��n� ►b►►��Illlll�lpii ����lll MY Of San LJIS OBISpo
NMIGN COUNCIL AGENDA REPORT
To solve this dilemma, many communities are now negotiating for the ability
to assess damages or penalties prior to litigation, with the cable operator
able to litigate after the assessment, if it believes that the assessment is
unwarranted or arbitrary. With this approach, correction of, or relief from,
franchise violations can be achieved within a reasonable time period. This
approach can be implemented by requiring the operator to post an
irrevocable letter of credit, with agreed upon procedures for assessment.
Within these procedures the cable operator would be provided due process
which includes written notification of the violation and reasonable
opportunity to cure the violation.
■ Establishing a 5% Franchise Fee
The City currently assesses a 4% franchise fee from Sonic which amounts
to approximately $170,000 annually. A franchise fee represents
compensation for using the City's right of way to lay the cable system's
cable lines. As part of the renewal negotiations, staff is recommending that
we increase the franchise fee to 5 %, the maximum allowed under the law
and the typical fee charged by most franchising authorities.
A concern has been expressed that if the City increases the franchise fee,
the cable company will merely pass this on the consumer through higher
cable rates. TMC refutes this argument from the perspective that a cable
company develops their rates based upon what the market will bear - costs
of operations are only considered secondarily. Therefore, if the City does
not ask for the increase in franchise fees, we will not see lower cable rates
when Sonic is considering their next rate increase. Rather, Sonic will be the
beneficiary of a greater profit margin.
■ Establishing a Franchise Renewal Term
Establishing the franchise renewal term will likely be the last item negotiated
as the term length will be dependent upon the amount of investment the
cable company is willing to commit to as part of the franchise negotiations.
Generally speaking, longer term franchises (ten to fifteen years) are offered
when cable companies are willing to-.make significant investments in their
systems. Longer franchise renewal terms are needed to secure financing
_ and provide the company adequate time to amortize their investment.
Conversely, shorter franchises are appropriate in situations where cable
companies are not willing to invest in their systems.
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COUNCIL AGENDA REPORT
During the franchise renewal proceedings, the City will rely heavily on the
experience of TMC in recommending an appropriate term length. Mr.
Pilnick, the President of TMC, has negotiated hundreds of cable franchises
throughout the United States and is well versed in correlating capital
investment to term length. Therefore, staff does not have a specific
recommendation regarding term length. Rather, this will be determined as
the negotiations progress.
■ Requiring Compliance with Rate Regulation
In order to insure that the City will be able to take advantage of the rate
regulation authority recently provided by the new cable legislation, staff is
recommending that language to accomplish this be included in our
franchise agreement.
It is also important to add that TMC's review of the cable operator's cash flow has
shown that Sonic should be able to support the City's franchise objectives listed
above.
4. KEY ISSUES SURROUNDING THE FRANCHISE RENEWAL
In pursuing the franchise renewal, it is important that the following key issues be
kept in mind throughout the process:
■ City Leverage During Renewal Proceedings
First and foremost, the franchise renewal negotiations are just that -
negotiations. Even with the recent cable consumer protection legislation,
the City is still very limited in what it can ask for during the franchise
negotiations. The only meaningful "hammer" that the City holds over the
proceedings is the length of the renewal term. The longer the franchise
agreement, the more valuable the cable system is on the resale market.
This is where the City's leverage lies in pursuing upgrades and
enhancements to our cable system.
However, it must be emphasized that even though the City has control over
a crucial issue (term length), cable law still largely favors the cable operator.
Therefore, the City and the public should enter into the proceedings
recognizing that negotiations will be difficult, and there are limitations on
what can be "demanded" or "required ",
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i 00 COUNCIL AGENDA REPORT
■ Impact of Franchise Renewal on Cable Rates
Clearly, the cost of cable television is an issue of great consequence to the
community. Many are concerned that the franchise renewal proceedings
will automatically result in higher cable rates to subscribers as the cable
operator will automatically pass on the costs of any enhancements. While
no guarantees can be provided in this area (as we do not as yet know the
impact of the new rate regulation legislation), TMC offers a compelling
argument against this. As mentioned previously, a cable company develops
their rates based upon what the market will bear - costs of operations are
only considered secondarily. Therefore, if the City does not ask for any
enhancements to the cable system as part of the franchise renewal, we will
not see lower cable rates when Sonic is considering their next rate increase.
Thus, concern regarding rates should not prevent the City from pursuing
reasonable improvements to the franchise and cable system.
■ Concerns Over Length of Franchise
Over the last several years, many communities have opted for short term
franchises in response to rapid changes in cable technology. Many felt that
by taking this approach, they could avoid situations where a cable system's
technology becomes obsolete long before the franchise expires (thereby
creating a situation where a community is "stuck" with an out of date cable
system until the franchise expires). The downside to this strategy is that
few cable operators are willing to make significant commitments to system
upgrades if the franchises are not long enough to amortize their
investments.
Because franchise agreements continue to become more sophisticated,
these types of concerns can be mitigated by negotiating to place "most
favored nations" clauses in franchises. This means a franchising authority
could require the cable operator to keep up with improvements and
advances occurring in other comparable cable systems throughout the life
of the agreement based on mutually agreed upon criteria. Therefore, our
negotiations over term length should focus on the level of commitment the
cable company is willing to make during the franchise term.
5. THE NEXT STEPS
Upon City Council adoption of a set of franchise objectives, staff will begin
negotiations with Sonic. Staff anticipates that the negotiations process will last
through the end of March (during which time staff will keep the Council fully
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COUNCIL AGENDA REPORT
informed of our progress). Once negotiations have concluded, a draft franchise
agreement and cable ordinance will be developed and presented to the City
Council and the community at a public hearing. Under this schedule, the City
should have a new mutually acceptable franchise agreement and ordinance in
place by the time the existing franchise with Sonic expires in April of 1993.
ATTACHMENTS:
1 - Resolution
2- Government and Education Listing of Access Suggestions
3- Recommended Cable Television Franchise Renewal Objectives
4- Overview of New Cable Legislation
EXHIBITS: (Distributed to City Council only. Available to public for review in the City
Clerk's Office.)
A - Cable Television System Technical Performance Review
B - Assessment of Government and Educational Access Needs
C - Tabulation and Review of Cable Television Survey
D - Assessment of Cable System's Ability to Meet Community Needs
a -13
RESOLUTION NO. (1993 Series)
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS OBISPO
ESTABLISHING FRANCHISE OBJECTIVES FOR THE SONIC CABLE
TELEVISION FRANCHISE RENEWAL
WHEREAS, the City's franchise with Sonic Cable Television is scheduled to expire
in April of 1993; and
WHEREAS, Sonic Cable Television advised the City in mid -1991, in accordance
with the Cable Policies Act, of their interest in renewing their franchise; and
WHEREAS, the City responded to Sonic's notification by preparing a schedule and
process for pursuing the franchise renewal negotiations; and
WHEREAS, this process has involved collecting appropriate technical and
community needs data on the cable system to prepare for the franchise renewal
negotiations; and
WHEREAS, a major component of this preparation involved the development of
franchise objectives to serve as formal parameters for the franchise renewal negotiations.
NOW, THEREFORE, BE IT RESOLVED, by the City Council of the City of San Luis
Obispo that figure 1 (attached hereto) represents the franchise objectives that will be used
to guide the franchise renewal negotiations with Sonic Cable Television.
MAYOR PEG PINARD
ATTEST:
CITY CLERK
a -14
Page Two
Resolution No. (1993 Series)
APPROVED:
CITY ADMINISTRATIVE OFFICER
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Government and Educational Listing
of Access Suggestions
Attachment "2"
i�
a -19
i
III. SURVEY OF PUBLIC AGENCIES
A. City Departments
Most City departments who have not utilized cable to
any significant extent in the past find it difficult to
forecast what access needs they may have in the future,
particularly over a 10 or 15 year time period. An
ascertainment survey, therefore, can only provide
Preliminary information, which may change substantially with
time.
A key priority, in the franchise renewal process, is
for the City to "not close the door" to future needs. This
can be accomplished by negotiating for some commitment by
the cable operator on a contingency or "trigger" basis. For
example, funds for access equipment would be made available
only when a new City need could justify the expenditure.
This would preserve some City flexibility for the future.
With this background in mind, discussions with City
department representatives elicited the following cable -
related interests.
(1) Fire Department
As in most cities, the Fire Department is interested in
using cable for video training, to the extent practical.
This would require:
• Access to a video studio, and possibly a
mobile studio van, to be able to transmit
training programming to fire stations. The
City has 4 stations, and therefore the direct
transportation savings through the use of
video may not be great. However, over the
long term, fire training may be standardized
throughout the County, and even on a multi -
county or regional basis. In that event,
remote video training could achieve
substantial cost savings.
• Access to a closed- circuit video channel for
video transmission to fire stations. The
channel could be shared with other public
agencies.
• Capability for data communications between
the stations and headquarters. Here again,
this capability could be extended to cover
County and regional areas in the future.
a -aa
(2) Police Department
While other facilities currently are being utilized,
the Department is interested in improving its communications
capability in such areas as satellite reception of law
enforcement programming from State or Federal agencies, and
lower cost, higher speed data communications.
Also of interest is the possibility of utilizing cable
for security monitoring of public buildings, through alarm
sensing and /or video surveillance.
(3). Information Systems Department
The Information Systems Department indicated interest
in the following:
• Reduction in the cost of leased data circuits.
Currently, it is estimated that the City spends
about $50,000 a year for such circuits.
• Increased data -rate transmission capability,
at reasonable cost (less than common
carrier).
• Data communications links to selected County
and State agencies.
Possible establishment of information kiosks
around the City which would enable the public
to access City information.
• Connection to, and use of, Cal Poly's
teleconferencing facilities.
• Possible use of the cable network to reduce
frequency congestion of mobile
communications.
(4) Finance Department
Interest was expressed in the possibility of automatic
utility meter reading and billing. (This service, to be
effective, may require cable connection to all homes, even
those which do not subscribe to cable television service.)
(5) City Manager's Office
Among the services of possible.interest were:
• Cablecasting of Council meetings, and
possibly other public meetings.
A
of
0)- j
• Use of cable to improve, or reduce the cost
of, such City services as traffic signal
control and utility telemetry.
• A new Performing Arts Center is expected to
be constructed within a year. Cablecasting
facilities at the Center may be desired.
• Improved communications links, possibly on a
multimedia basis, among the City, the County,
California Polytechnic State University,
Cuesta College and the schools.
The potential impact of developing such services via
cable is addressed in Section IV.
B. Educational Agencies
Discussions were held with representatives of Cuesta
College, California Polytechnic State University (Cal Poly)
and the San Luis Obispo Unified School District with respect
to current and future interests in the utilization of cable
television facilities and channels.
(1) Cuesta College
Representatives of the College indicated strong
interest in cable television, as indicated in the position
letter included in Appendix C. The College currently has a
television studio, offers a telecommunications program and
has produced programs and courses both for academic
instruction and specialized training. A Fine
Arts /Performing Arts complex and a learning center are
planned for future construction, both of which would expand
the potential use of television and video.
Preliminary discussions were held as to whether Cuesta
College might serve as a primary local resource for PEG
access programming, as described in Section II.A above. In
this model, PEG access equipment funds provided by the cable
operator as a result of the franchise renewal process might
be made available to the College to expand or augment the
current video studio. The new equipment would permit a
broader range of program production.
In return, the College would agree to support
programming desired by City departments and the School
District, up to some defined level. This would eliminate,
or at least greatly reduce, the need for the City to budget
funds for cable television.operating expenses.
a -aa
(2) Cal Poly
California Polytechnic State University services an
area ranging as far south as Santa Barbara and as far north
as Salinas. As a technically oriented university, Cal Poly
is interested in telecommunications in general, and video
education in particular.
Cal Poly has an on- campus television studio with
production and editing capability. A new distance - learning
facility has recently become operational in which an
instructor at a dais can be seen on television sets in
remote classrooms. The dais permits the instructor to view
the students at any location as well, and provides the
ability to switch and control the remote cameras. If this
capability were extended to include.the schools, City
departments and businesses in San Luis Obispo, it would
constitute a comprehensive distance - learning network.
Cal Poly also is interested in videodisc storage and
retrieval, in which visual or graphical information stored
on videodisc can be accessed through personal computers or
terminals located at public locations, such as libraries.
The requested information would then be transmitted over a
video channel to a television set at the requesting
location.
It is also of interest to note that Cal Poly and Sonic
executed an Agreement in July 1991 (Appendix D), under
which:
• Sonic was permitted to provide cable services
to about 31000 students in the on- campus
residence halls.
Sonic allowed Cal Poly to program Channel 2
(KCBS) of the cable system during the periods
of "syndicated exclusivity" when the channel
otherwise would be unprogrammed. (Syndicated
exclusivity gives the right to a local
television broadcast station to reauire a
cable operator to delete programming from
another station that carries a duplication of
that programming, if the local station has
the exclusive broadcast rights to that
geographic area.)
The normal times when Channel 2 would be
"blacked out" under this requirement would be
Monday through Friday, 10.00 AM -Noon 12.30
PM -4:00 PM and 8:00 PM -11:00 PM. This
considerable block of time is available for
Cal Poly use.
a a3
Luis Obispo Cable system, Sonic will make
available one video channel for exclusive Cal
Poly access use, to permit the university to
Droaram to "all off - campus Sonic subscribers
County which have 550 MHz systems." This
channel would replace the part -time use of
Channel 2.
This provision is of interest because it
commits a cable channel to Cal Poly use even
before negotiations have begun with respect
to renewal of Sonic's franchise in the City.
• Sonic will provide a second channel for Cal
Poly access use when the first channel is
"being used by the University seventy five
percent (75 %) of the time to distribute
substantially unduplicated live, taped or
character generated programming ". (It is not
clear whether this refers to a 24 -hour day,
which would mean 18 hours a day of
pro(zramming.)
• It states that "Sonic will provide the
University with a wide band 550 MHz
distribution system compatible with that used
by Sonic in the City of San Luis Obispo ".
This indicates that as far back as mid -1991,
and considerably in advance of a franchise
renewal agreement, Sonic contemplated a
41 A ,4F }he /� -0 }..1e .. -.L.l— a.— c=n
of about 80 video channels.
This agreement establishes Cal Poly as a major access
user of Sonic's cable facilities, regardless of the outcome
of the City's renewal process. Cal Poly might be
considered, therefore, as a possible resource for support of
City and schools programming, in the same manner as
described above for Cuesta College.
(3) San Luis Obispo Unified School District
The San Luis Obispo Unified School District includes
the City of San Luis Obispo, the County, and the communities
of Morro Bay and Pismo Beach. A total of 8,000 students are
served at some 18 school sites.
Both Sonic and Falcon Cable cover portions of the
District's service area. This makes the question of
interconnection of the two systems a high priority, to be
able to reach all schools in the District through cable.
All of the schools have a cable drop currently.
The major interests of the District include:
Remote Learning /Trainina -- The possible
sharing of teachers among schools through
video is becoming more attractive as
budgetary considerations limit the number of
specialized teachers and courses that can be
made available. Similarly, in- service
training of teachers and staff through
interactive video also is attractive.
• The use of data communications appears
increasingly important. This would include
two -way data communications capability
between the Board Center and all schools.
The Center has a main -frame computer, and
with the anticipated proliferation of
personal computers and terminals (e.g., each
school will have a computer learning center),
the need for on -line communications and for
transmission of student and administrative
data is growing rapidly.
The specific perceived cable - related needs of the
District for the future include the following:
• Ability to transmit video to all schools
simultaneously from a central facility such
as a Media Center.
• Ability to transmit some programming on a
closed- circuit basis. This may entail either
the allocation of a channel not available to
the cable subscribers, or the use of a
scrambling technique.
• Cabling of all classrooms, so that video can
be received by any class.
• Interconnection to other institutions, such
as Cal Poly, Cuesta College and libraries.
• Data communications capability among all
schools and the Board Center.
• Access to studio /video facilities, including
a fixed studio and /or mobile studio van.
Because the school district serves areas outside the
City of San Luis Obispo, the City's franchise renewal
process may not be able to address all of the above needs.
a -a5
To some degree, a multi - jurisdictional effort will be
required.
C. Summary of Government and Educational Needs and Interests
Figure 9 summarizes the categories of cable services of
interest to the public agencies and also the cable system
capability that would be required to provide the services.
Cablecasting to the general public (i.e., cable
subscribers) requires no special modifications to the
system. The only special requirements are connections at
each cablecasting location that provide the "upstream"
capability to transmit the signal back to the cable system
headend. For example, cablecasting live City Council
meetings requires video cameras and ancillary equipment in
the Council Chambers, and a communications link that will
modulated the video signal for transmission on an upstream
cable channel to the headend. At the headend, the signal is
processed and placed on the government access channel for
distribution over the cable system.
For closed- circuit applications, where the target
audience is specialized, the same general capability is
required, with the addition of the capability to limit
audiences. A Fire Department training program, as an
example, might be sent over a "private" channel not
selectable by the ordinary cable system converter, or the
signal might be transmitted in scrambled form with
descramblers located at each fire station.
Data communications, for most applications, requires
full duplex (two -way) communications capability, and
therefore is not directly compatible with the conventional
cable system design and would require special system
modifications. Options for these modifications are
discussed in Section IV.
a -A0
FIGURE 9
MATRIX OF CABLE- RELATED NEEDS
COMMUNICATIONS
INTERESTED
REQUIRED CABLE SYSTEM
SERVICE
DEPARTMENTS AND
CAPABILITY TO MEET NEEDS
AGENCIES
Video to the
• City Council
• Compatible with conventional
Public
(one -way video)
• City departments
cable system design
• Educational
Requires upstream (reverse)
Institutions
system connection at each
(Cal Poly,
cablecasting location
Cuesta, schools)
. Requires video and
modulation equipment at each
cablecasting location
• Requires channel capacity
Closed- Circuit
Fire Department
. Compatible with conventional
Video to Selected
Audiences
other City
cable system design
(one -way video,
Departments
. Requires upstream system
two -way audio via
Educational
connection at each
telephone)
Institutions
cablecasting location
(Cal Poly,
. Requires cable drop,
Cuesta, schools)
converter, telephone & TV
_
set at each receiving
location
• Requires video and
modulation equipment at each
cablecasting location.
• Requires channel capacity.
May require closed- circuit
channel or signal scrambling
for information security
Data
. Information
. Requires two -way
Communications
Systems Dept.
communication link connected
(two -way data)
• Other City
to all locations
Departments
. Requires cable modems at all
• Educational
locations
Institutions
(Cal Poly,
Cuesta, schools)
a c�
TELECOMMUNICATIONS MANAGEMENT CORP.
5757 Wilshire Blvd. • Suite 344 • Los Angeles, CA 90036 • (213) 931 -2600 Fax (213) 931 -7355
CITY OF SAN LUIS OBISPO
RECOMMENDED CABLE TELEVISION
FRANCHISE RENEWAL OBJECTIVES
October 1992
Attachment "3" a a 9
TABLE OF CONTENTS
I. INTRODUCTION .... ............................... 1
II. KEY RENEWAL ISSUES .............................2
A. Level and Quality of Service ............... 2
B. Public Benefits ............................ 3
C. Renewal Term ............................... 5
D. Franchise Enforcement Capability ........... 6
E. Consumer Service and Protection Standards.. 6
III.
RECOMMENDED
RENEWAL REQUIREMENTS ...............
7
IV.
CONCLUSIONS
AND RECOMMENDATIONS ................
15
a aq
I. INTRODUCTION
The City of San Luis Obispo (the City) has retained
Telecommunications Management Corp. (TMC) to provide
consultant assistance and support in the City's forthcoming
cable television franchise renewal process. The City is
provided with cable service by Sonic Cable Television of San
Luis Obispo (Sonic) a subsidiary of Sonic Communications,
under a franchise granted in 1978 and expiring in 1993.
TMC previously has submitted to the City reports
covering the following:
• Task 1: Cable Television System Technical
and Performance Review
• Task 2A: Assessment of Government and
Educational Access Needs
• Task 2B: Tabulation and Review of Cable
Television Survey
• Task 2C: Assessment of Cable System's
Ability to Meet Community Needs
This report covers Task 3, which includes
recommendations to the City for franchise renewal
objectives.
1 a -3o
II. KEY RENEWAL ISSUES
A number of key issues usually arise in establishing a
city's objectives for franchise renewal. These include the
following:
A. Level and Quality of Service
Although the Cable Act placed all authority to select
specific cable services in the hands of the system operator,
almost all cities are concerned that their residents have as
broad a choice of services as are provided to comparable
other communities.
In effect, this means that there is a valid public
interest in assuring that the cable system has the
capability to offer the full range of services commonly
offered in other systems. Since two -way services are not
yet commonly offered, the primary capability of concern at
present is the one -way channel capacity of the system, which
determines how many programming services can be provided to
subscribers.
The 36- channel (300 MHz) capacity of the San Luis
Obispo system may be marginally adequate a present, but is
substantially lower than the present state -of- the -art. Only
one channel is available for new services without dropping
existing services, and over the course of a new franchise
term this limitation probably will become severe. What
capacity will be adequate over the renewal term is an open
question. one factor is whether more attractive new program
services will become available. While new networks and
channels are being announced almost daily, many of the
existing services are not profitable and many others are
merging in an attempt to remain viable. The number of
programming services with significant audiences, that will
exist some 5 -15 years from now, is therefore almost
impossible to predict.
It is reasonable, however, to expect that an upgrade
should expand channel capacity to the maximum, consistent
with reasonable costs and available state -of- the -art
equipment. As has been noted, at present a 78-80 channel
(550 MHz) system is considered as the commercial state -of-
the -art.
Sonic, therefore, should be requested to provide
information as to the feasibility and cost to upgrade to 550
MHz capacity, as compared to the current 300 MHz capacity.
In addition, the conditions under which other channel -
expansion technologies, such as digital compression, would
be incorporated into the San Luis Obispo system should be .
explored.
2 a -31
Along with the number of programs offered there is a
concurrent public interest in the quality of service that is
provided. Since the cable system is a de facto monopoly, it
is the City's responsibility to assure that some minimal
quality and consumer protection standards are met. The
Cable Act recognizes this, and vests the local franchising
authorities with the power to establish and regulate
consumer service standards. San Luis Obispo will be
considering the adoption of a new regulatory and consumer
protection ordinance to this effect.
Finally, with respect to new categories of service,
such as two -way services, it probably is not reasonable for
a city, particularly a smaller one, to attempt to force its
cable system operator to pioneer those services, at great
financial risk. The other extreme, however, in which a city
may have to wait until the franchise term expires until it
can negotiate for the capability to provide new services
that may have been offered routinely for many years on other
systems, also does not appear fair. A course between these
two extremes, which establishes some "trigger mechanisms ",
that require the capacity for new services to be provided
after some percentage of comparable systems are providing
those services, appears to be a reasonable approach. In San
Luis Obispo's case, a "most favored nations" provision,
which ties these services to their offering in other
specifically designated communities, may be desired.
In summary, the City's interest is in:
• Having a present system capacity sufficient
for current and near -term services.
• Establishing and enforcing reasonable
consumer service and protection standards.
• Establishing a mechanism for system
upgrading prior to the end of the franchise
term, if comparable systems are providing new
capabilities.
B. Public Benefits
The public benefits that can accrue from a cable
franchise usually consist of the franchise fee, which
provides revenue to the City in return for the use of public
rights -of -way by the cable system, and use of the cable
system by educational and government agencies, and by
community groups and members of the public. This
utilization, or PEG Access, is sanctioned by the Cable Act,
and prior to that, was established as far back as 1972 by
FCC regulations.
3 jrV�
The maximum allowable franchise fee under both Federal
and State Law is 5% of gross revenues. No reason is seen to
accept less.
With respect to PEG access, as noted, the Cable Act
permits a city to request the cable operator to provide PEG
access facilities, equipment and channels, if these can be
related to community needs, and if, also, their cost is
considered reasonable. The operator, however, cannot be
required to pay ongoing operational expenses for PEG access.
Operating expenses, in many cases, are by far the
greater cost, in comparison with capital costs. As a
hypothetical example, a typical, well - equipped cablecasting
studio might require about $2001000- $250,000 in equipment
and facility costs. If two full -time employees were hired
to operate the studio, and to produce and edit programs, the
cost might approach $100.000 a year, when overhead expenses
are added to direct salaries. For a 15 -year franchise term,
this would total $1,500.000, about 6 -8 times the capital
costs.
Consequently, in negotiating for capital grants from
the cable operator, the City should consider the operating
cost requirements, and how they will be met. These costs do
not necessarily require directly budgeted funds. Student
interns, for example, are used by a -number of cities where
the students gain "hands -on" video experience at little or
no cost to the City. An agreement with Cuesta College or
Cal Poly might facilitate this approach.
In many post -Cable Act renewals, the capital equipment
commitments of the cable operator have been combined with
specific PEG access operating plans, so that the source of
operating funds is clearly identified. This minimizes the
possibility of equipment not being utilized effectively.
In San Luis Obispo, there has been little utilization
of the cable system by the City and the schools, but this
utilization may be expected to expand in the future.
Another category of use involves cablecasting to the general
public, i.e., the cable subscribers.
For cablecasting to the public, camera and ancillary
facilities are required at the origination site. If live
cablecasting is desired, a return path from the origination
site to the headend or local hub is required.
As rule -of -thumb guides, the costs of cablecasting
facilities are in the following range:
4 a -33
Council Chamber, or Equivalent
• Installation of Cameras,
$40,000 - $75,000
Lights, Audio, Control
Room, etc.
Fixed Cablecasting Studio
• With Editing and
$100,000 - $250,000
Production Facilities,
Leasehold Modifications
Mobile Studio Van
• With Editing
$50,000- $150,000
Portable Video Packages
$51000- $151000
For institutionsto- institution communications,
bidirectional communications capability in the form of an
institutional network (I -Net) would be required.
Regardless of the individual items desired, the task
essentially is negotiating with Sonic for a grant of funds,
for educational and government access use. The amount of
the grant undoubtedly will be a subject of considerable
discussion. It may be prudent for the schools and the City
to place some priorities on their needs list, in the event
that sufficient grant funds will not be available to achieve
all of the objectives.
In addition to these specific and direct public
benefits, as noted above the City may also wish to negotiate
a "most favored nations" provision that will assure -
improvements or advances occurring on other systems in the
area will be duly incorporated into the San Luis Obispo
system
C. Renewal Term
The Cable Act does not establish any specific term for
a franchise renewal, or even an initial term. When the FCC,
in 1972, issued its Third Report and Order covering cable
regulation, a 15 -year initial term was suggested, but not
mandated. The rationale for 15 years was that a cable
company that constructed the initial system would need that
length of time to achieve a reasonable rate -of return on its
investment. In the first few years, as a cable system is
being built, the operator experiences losses, since costs
are high and revenues low. In the intermediate years,
profitability is usually reached, but it may takes as long
as 10 -15 years to achieve the desired cumulative return on
the total investment.
This approach is reasonable, and appears applicable to
renewals as well as initial franchises. If the cable
operator is willing to commit to significant new investment,
to upgrade or rebuild the system for example, then the
renewal term should be long enough to achieve a reasonable
return on that new investment. If not, a short renewal term
may well be appropriate.
D. Franchise Enforcement Capability
Perhaps the single most significant deficiency in older
cable television franchises is the lack of any practical and
rapid mechanism for enforcing the operator's commitments.
The theoretical ability to revoke the franchise is not
practical, except perhaps in a few "last- ditch" cases, since
it inevitably leads to protracted, expensive litigation.
Similarly, performance and construction bonds usually
require the successful prosecution of a lawsuit against the
bonding entity before the proceeds can be collected.
To solve this dilemma, many communities now are
negotiating for the ability to assess damages or penalties
prior to litigation, with the cable operator able to
litigate after the assessment, if it believes that the
assessment was unwarranted or arbitrary. With this
approach, correction of, or relief from, franchise
violations may be achieved within a reasonable time period.
The approach can be implemented, as one example, by
requiring the operator to post an irrevocable letter of
credit, with agreed -upon procedures for assessment, if the
operator has been provided due process, which usually
includes written notification of the violation and a
reasonable opportunity to cure the violation.
E. Consumer Service and Protection Standards
It has been noted that the City will be considering the
adoption of a new cable television regulatory ordinance,
which contains regulatory provisions, and also consumer
service and protection standards. These standards can be
adopted unilaterally, or negotiated with Sonic as part of
the franchise renewal agreement. It is expected, in any
event, that the regulatory ordinance will be applicable to,
and incorporated as part of, the renewal agreement.
6 0_35
III. RECOMMENDED RENEWAL REQUIREMENTS
Based on the foregoing analysis, Figure 1 contains a
list of recommended renewal requirements for the City's
consideration.
The recommendations are considered a reasonable basis
for establishing the parameters of forthcoming negotiations,
but should be reviewed by the City and other interested
public agencies prior to establishing final requirements.
The list does not attempt to place priorities on each
item, which should be done by the City, and for educational
access, by the various educational institutions. Pending
the establishment of priorities, the basis for the initial
recommendations are as follows:
(1) Service Area
Sonic indicates that all residences in the
City have cable service available, and free
drops are provided to the public buildings
identified in Appendix A of the Task 1
report. The public buildings list should be
verified and updated, if necessary.
Live cablecastina capability_ (i.e., the
ability to transmit a live event from a
specific location for distribution over the
cable system) should be established for a
defined number of public facilities. This
will require either activation of the cable
system's latent two -way transmission
capability, or the installation of separate
cables (or microwave links) from each
designated site back to the cable system hub.
The requirement for services to commercial
areas varies from city to city. In most
cases, the cable operator is permitted to
recover its actual installation costs, since
the potential market usually is low.
(2) Franchise Fee
No reason is seen to negotiate for any less
than the maximum fee permitted by both
Federal and California law, i.e., 5% of gross
receipts.
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(3) Franchise Renewal Term
As noted in C. above, the term should be
appropriate to the new, enforceable financial
investment that will be introduced into the
new cable system. The term should be
reviewed as one of the last. if not the last,
issues to be negotiated, since only after the
other issues are defined can the franchisee's
investment commitment be determined clearly.
(4) System Upgrading and /or Rebuilding
This is perhaps the single most important
item, with respect to subscriber service, and
certainly is the largest cost item to the
franchisee. For the San Luis Obispo system,
the following features are recommended:
(a) Upgrade to 550 MHz (78 -80 channels)
capacity. This is current state- of -the-
art, based on available production
equipment.
(b) Significant introduction of fiber optics
into the design and construction. This
will improve the quality of the signal
because it substantially reduces the
number of amplifiers in cascade. It
also facilitates the expansion of
channel capacity in the future. A
"fiber to the service area" approach is
recommended.
(c) Plans for construction of an
institutional network (I -Net), linking
public buildings, under specified
trigger conditions. These plans will
depend to a major extent upon the nature
of the system upgrade (e.g., how much
fiber optics is deployed). Also, an
operating plan for an I -Net must be
established. Since most users will be
City or educational agencies, there is
little incentive for Sonic to expend
resources in operating an I -Net. A more
feasible approach may be City operation
of the I -Net.
(d) A "most favored nations" clause, which
permits the City to require Sonic to
11 d--40
keep up with improvements and advances
occurring in other cable systems, is
highly desirable, since it provides a
reasonable capability to modify the
system without having to wait until the
franchise term expires.
(5) System Technical Standards
The FCC's new technical standards, in
contrast to the previous 1972 standards, do
provide assurance of reasonable signal
quality, if the cable system meets those
standards. Consequently, no local standards
are required.
(6) Customer Service Standards and Regulatory
Capability
These are addressed in the draft of a new
cable regulatory ordinance to be considered
by the City.
(7) EG (Educational and Government) Access
Equipment. Channels and Facilities
The amount of capital equipment support
provided by Sonic for EG access use will be a
major negotiation item, supported by the
defined needs of the City, schools, and
perhaps Cuesta College and /or Cal Poly.
As a preliminary guide, based upon the size
of the San Luis Obispo cable system, a total
grant in the range of $400.000- 600.000 over a
15 -year franchise renewal term, would be
financially within the cable system's ability
to absorb, based upon a comparison to grants
provided to other communities.
It should be remembered, however, that EG
operating costs will be the responsibility of
the access users, i.e., the City and the
educational institutions. If they are not
prepared to make such a commitment, the
availability of access equipment will become
moot.
In this context, an agreement with Cuesta
College and /or Cal Poly, whereby that
institution receives eguipment funding, and
in return provides operational support
(presumably using student interns to the
12 a -41
maximum extent possible) is a reasonable
approach.
(8) Emergency Alert
This is a relatively low -cost item ($5,000-
10,000) that can provide significant public
benefits, even if utilized only once or twice
over the course of the franchise term.
(9) Incorporation of User - Friendly Equipment
The FCC, under the new Cable Act, is charged
with recommending approaches to make cable
equipment, such as converters, more
compatible with in -home video equipment, such
as VCR's, remote controls, etc. While a
single city, such as San Luis Obispo,
probably cannot force its cable operator to
innovate in this area, it may be possible in
the franchise agreement to specify trigger
conditions under which user - friendly
equipment would be installed.
(10) Franchise Enforceability
The franchise agreement should contain
adequate security funds, with procedures for
allowing the City to assess damages in the
event of breaches of the franchise agreement.
The damages should be collectible prior to
any ensuing litigation.
(11) Rate Regulation
The new Cable Act permits a degree of
regulation of the rates for the lowest cost
"basic service" tier. The City should have
the ability to regulate to the extent
permitted by the Act and FCC regulations.
In summary, the four major negotiation items are
expected to be:
(1) The details of the system rebuild.
(2) The level of PEG access support provided by
the cable operator.
(3) The franchise renewal term.
13 49 �L�
(4) The franchise enforcement mechanisms.
These items generally are negotiated, together with
others, as part of a "total package ". It is to be expected
that if the City places a high priority on any one item,
such as the level of PEG access support, it may have to be
more flexible on other items of the package.
14 A-43
IV. CONCLUSIONS AND RECOMMENDATIONS
The conclusions drawn from the foregoing are as
follows:
• Initial City action should include review and
consideration of the updated regulatory
ordinance. This should be effective prior to
execution of the franchise agreement.
• The key renewal issues include:
Near -term and long -range system rebuild
and performance improvement plans,
including possible future additional
expansion of the cable system, prior to
the end of the franchise renewal term.
Provision of funding of appropriate
Educational and Government (EG) access
facilities and channel capacity.
Length of renewal term.
The franchise enforcement and regulatory
capability of the City.
After City review of this report and the updated
regulatory ordinance draft, it is recommended that:
• The City receive public and cable operator
input on the updated regulatory ordinance,
and proceed to adopt a final version.
• The City establish its franchise renewal
objectives and priorities.
• The City commence negotiations with Sonic.,
leading toward a mutually acceptable renewal
agreement.
15
d�44
TELECOMMUNICATIONS MANAGEMENT CORP.
5757 Wilshire Blvd. • Suite 344 • Los Angeles, CA 90036 • (213) 931 -2600 Fax (213) 931 -7355
August 27, 1.992
Ms. Deb Hossli
Administrative Analyst
City of San Luis Obispo
P.O. Box 8100
San Luis Obispo, CA 93403 -8100
Dear Deb:
Enclosed is a brief summary of the major provisions of
the legislation recently passed by the House of
Representatives, H.R. 4850, and an indication of the
potential impact on City regulation of cable television
franchises.
It is very important to note that this is not the law
of the land. This legislation, along with the companion
bill from the Senate, S. 12, must first go to conference
committee to eliminate differences in the two bills. What
comes out of the conference committee may be significantly
different than what is indicated on the enclosed pages.
Additionally, representatives for President Bush are
recommending that the President veto any regulatory bill
that comes out of the conference committee unless it is
"pro- competition" and "anti- regulatory ". The White House
views both S. 12 and H.R. 4850 as being neither, so that a
veto is anticipated.
However, because this is an election year, it is
extremely difficult to predict if there will be a veto on
legislation that is perceived by some as being "pro -
consumer". It is also difficult to predict: a) Whether the
President would risk his first veto override on this issue,
or b) Whether Congress actually would be able to override a
veto, or c) Whether the conference committee will be able to
agree on final language prior to recessing for the year.
Please let me know if you have any questions about this
information.
Enclosure
Sincerely,
/LX • - .-
MICHA L J. FRIEDMAN
Vice President
Attachment "4"
a- *J4000
H.R. 4850
REVIEW OF PROVISIONS
SECTION PROVISION POTENTIAL IMPACT
3.
REQUIREMENTS
FOR THE
PROVISION
AND
REGULATION
OF BASIC
SERVICE
PERMITS LOCAL RATE REGULATION
FOR BASIC SERVICE, EQUIPMENT,
AND INSTALLATION COSTS WHERE
NOT SUBJECT TO EFFECTIVE
COMPETITION.
RATES CAN ONLY BE REGULATED
ACCORDING TO A SPECIFIC
FORMULA ESTABLISHED BY THE
FCC AND THE CITY MUST FIRST
OBTAIN CERTIFICATION TO
REGULATE RATES FROM THE FCC.
BASIC SERVICE TIER INCLUDES
ALL PEG ACCESS CHANNELS AND
ANY BROADCAST STATIONS.
SUBSCRIBERS CANNOT BE
REQUIRED TO BUY ANY OTHER
SERVICE TIER THAN BASIC IN
ORDER TO ACCESS PER CHANNEL
OR PER PROGRAM SERVICES.
EFFECTIVE COMPETITION DEFINED
AS (1) FEWER THAN 30% OF THE
HOUSEHOLDS IN THE FRANCHISE
AREA SUBSCRIBE TO CABLE
SERVICE, (2) THE FRANCHISE
AREA IS SERVED BY AT LEAST 2
MULTICHANNEL VIDEO
PROGRAMMING DISTRIBUTORS EACH
OF WHICH OFFERS COMPARABLE
SERVICES TO AT LEAST 50% OF
THE HOMES AND THE NUMBER OF
SUBSCRIBING HOUSEHOLDS
EXCEEDS 15% OF THE HOUSEHOLDS
IN THE FRANCHISE AREA; OR (3)
A FRANCHISE AUTHORITY -
OPERATED MULTICHANNEL
PROGRAMMING SERVICE OFFERS
PROGRAMMING TO AT LEAST 50%
OF THE HOUSEHOLDS IN THE
FRANCHISE AREA.
THE CITY WOULD HAVE THE RIGHT
TO REGULATE RATES FOR THESE
CATEGORIES OF SERVICE SUBJECT
TO THE RESTRICTIONS NOTED.
THE CERTIFICATION PROCESS
APPEARS TO.BE A PRO FORMA
APPLICATION SHOWING THAT THE
CITY HAS THE AUTHORITY TO
REGULATE AND WILL ADOPT
PROCEDURES CONSISTENT WITH
THE LAW.
IN A MULTI -TIER SYSTEM,
SUBSCRIPTION TO THE HIGHEST
TIER MAY NOT BE REQUIRED IN
ORDER TO SUBSCRIBE TO MOVIE
CHANNELS OR PAY - PER -VIEW.
BUY THROUGH PROVISION DOES
NOT APPLY TO SYSTEMS WITHOUT
ADDRESSABLE CONVERTERS.
MOST CABLE MARKETS WOULD BE
SUBJECT TO RATE REGULATION AS
DEFINED HEREIN.
PREPARED BY TELECOMMUNICATIONS MANAGEMENT CORP. FOR THE CITY OF SAN LUIS OBISPO
SECTION I PROVISION I POTENTIAL IMPACT
NEGATIVE BILLING PROHIBITED. SUBSCRIBERS MUST MAKE A
POSITIVE ACTION IN ORDER TO
SUBSCRIBE TO A CABLE SERVICE
4. MULTIPLE EXCLUSIVE FRANCHISES ARE THIS IS CONSISTENT WITH
FRANCHISES PROHIBITED AND REFUSAL TO CURRENT CALIFORNIA STATE LAW
AWARD FUTURE FRANCHISES MUST (CODE 53066.3)
BE FOR SPECIFIC JUSTIFICATION
(NOT JUST BECAUSE THERE IS AN
EXISTING FRANCHISE)
5. CARRIAGE
CABLE OPERATOR PERMITTED TO
SLIGHTLY EXPANDS EXISTING
OF LOCAL
INDICATE FRANCHISE FEES, PEG
CABLE ACT DEFINITION, BUT
CHANNEL CAPACITY.
ACCESS FEES, ANY OTHER TAXES
PRIMARILY CODIFIES WHAT MANY
OR FEES ON SUBSCRIBER
CABLE OPERATORS ARE ALREADY
INVOICES.
DOING.
RE MT.
FCC IS REQUIRED TO ESTABLISH
MAY RESULT IN REDUCTION IN
AT LEAST 3
PROCEDURES FOR RESOLVING
RATES IF UNREASONABLE RATES
UP TO 1/3 OF
CASES OF UNREASONABLE RATES.
ARE FOUND TO EXIST.
CAPACITY
LOCAL AUTHORITIES MAY
MOST LIKELY WOULD ELIMINATE
REGULATE ANY PER PROGRAM
THE POSSIBILITY OF THESE
RATES FOR NATIONAL
EVENTS (SUPER BOWL,, WORLD
CHAMPIONSHIP GAMES BETWEEN
SERIES, ETC.) FROM APPEARING
PROFESSIONAL TEAMS IN
ON PAY -PER -VIEW
BASEBALL, BASKETBALL,
FOOTBALL OR HOCKEY.
DISCRIMINATION PROHIBITED IN
CITY MAY REQUIRE AND REGULATE
SERVICES FOR THE HEARING
THE INSTALLATION OF EQUIPMENT
IMPAIRED.
FOR THE HEARING IMPAIRED.
NEGATIVE BILLING PROHIBITED. SUBSCRIBERS MUST MAKE A
POSITIVE ACTION IN ORDER TO
SUBSCRIBE TO A CABLE SERVICE
4. MULTIPLE EXCLUSIVE FRANCHISES ARE THIS IS CONSISTENT WITH
FRANCHISES PROHIBITED AND REFUSAL TO CURRENT CALIFORNIA STATE LAW
AWARD FUTURE FRANCHISES MUST (CODE 53066.3)
BE FOR SPECIFIC JUSTIFICATION
(NOT JUST BECAUSE THERE IS AN
EXISTING FRANCHISE)
5. CARRIAGE
ESTABLISHES
REQUIREMENTS FOR
OF LOCAL
SIGNAL CARRIAGE VARYING WITH
COMMERCIAL
CHANNEL CAPACITY.
TELEVISION
SIGNALS
SYSTEM
CHANNELS
RE MT.
<12
AT LEAST 3
>12
UP TO 1/3 OF
CAPACITY
REINSTITUTES TO SOME EXTENT
THE "MUST CARRY" PROVISIONS
THAT ONCE WERE IN EFFECT.
MAY REDUCE THE NUMBER OF
CHANNELS AVAILABLE FOR
SATELLITE CABLE SERVICES OR
OTHER NON- BROADCAST SIGNALS.
CHANNELS TO BE CARRIED ON MAY CAUSE SOME CHANNEL
THE SAME NUMBER CHANNEL AS REALIGNMENT.
THE OFF -AIR CHANNEL NUMBER
OR ON THE SAME CHANNEL AS
CARRIED ON 7/19/85.
PREPARED BY TELECOMMUNICATIONS MANAGEMENT CORP. FOR THE CITY OF SAN LUIS OBISPO
2
SECTION
PROVISION
POTENTIAL IMPACT
REQUIREMENT DELETED FOR
CABLE OPERATORS CANNOT BE
PROVIDING INPUT SELECTORS.
REQUIRED TO PROVIDE EITHER
A/B SWITCHES OR INFORMATION
ABOUT THEM.
6. CARRIAGE
ESTABLISHES REQUIREMENTS FOR
OF NON-
NONCOMMERCIAL SIGNAL
COMMERCIAL
CARRIAGE VARYING WITH
STATIONS
CHANNEL CAPACITY.
SYSTEM
CHANNELS REOMT.
<12 1
13 -36 1 -3
>36 ALL
7. CONSUMER
A FRANCHISING AUTHORITY MAY
CODIFIES EXISTING REGULATORY
PROTECTION
ESTABLISH AND ENFORCE:
ENVIRONMENT.
AND CUSTOMER
SERVICE
CUSTOMER SERVICE REQUIREMENTS
CONSTRUCTION SCHEDULES AND
OTHER CONSTRUCTION- RELATED
REQUIREMENTS.
FCC TO ESTABLISH STANDARDS
LOCAL STANDARDS IN EXCESS OF
FOR
THESE MAY BE ENACTED BY A
CITY IN AGREEMENT WITH A
OFFICE HOURS AND TELEPHONE
CABLE OPERATOR.
AVAILABILITY
INSTALLATIONS, OUTAGES AND
SERVICE CALLS
COMMUNICATIONS WITH
SUBSCRIBERS (INCLUDING BILLS
AND REFUNDS).
9. CONSUMER
FCC TO PRESCRIBE REGULATIONS
MAY EVENTUALLY RESULT IN
ELECTRONICS
NECESSARY TO INCREASE THE
MORE CONSUMER - FRIENDLY
EQUIPMENT
COMPATIBILITY BETWEEN TV's
EQUIPMENT.
COMPATIBILITY
WITH PREMIUM FUNCTIONS AND
FEATURES, VCR's AND CABLE
SYSTEMS.
PREPARED BY TELECOMMUNICATIONS MANAGEMENT CORP. FOR THE CITY OF SAN LUIS OBISPO
0949
SECTION
PROVISION
•POTENTIAL IMPACT
10.
FCC TO ESTABLISH MINIMUM
MAY IMPROVE TECHNICAL
TECHNICAL
STANDARDS WITH REGARD TO
PERFORMANCE.
STANDARDS;
TECHNICAL OPERATION.
EMERGENCY
ANNOUNCE-
FRANCHISING AUTHORITY CAN
MENTS &
REQUIRE AS PART OF A
PROGRAMMING
FRANCHISE (INCLUDING
MODIFICATIONS, RENEWALS AND
TRANSFERS) ENFORCEMENT
PROVISIONS OF THESE
STANDARDS.
FRANCHISING AUTHORITY CAN
APPLY TO THE FCC TO IMPOSE
STANDARDS MORE STRINGENT THEN
THOSE PRESCRIBED.
FCC TO PRESCRIBE STANDARDS
FOR INCLUDING CABLE SYSTEMS
IN THE EMERGENCY BROADCAST
SYSTEM.
FRANCHISING AUTHORITY MAY
REQUIRE 30 DAYS ADVANCE
NOTICE OF CHANGE OF CHANNEL
ASSIGNMENT OR SERVICES
PROVIDED.
11.
FCC TO ESTABLISH PROVISIONS
MAY RESULT IN CABLE
REGULATION
GOVERNING THE RELATIONSHIP
COMPETITORS HAVING GREATER
OF CARRIAGE
BETWEEN CABLE OPERATORS AND
ACCESS TO VIDEO SERVICES.
AGREEMENTS
VIDEO PROGRAMMING VENDORS.
14. SALE OF
NO CABLE OPERATOR MAY SELL OR
NO IMMEDIATE IMPACT. MAY
CABLE
OTHERWISE TRANSFER OWNERSHIP
IMPACT CITIES WHERE
SYSTEMS
IN A CABLE SYSTEM WITHIN A
TRANSFERS HAVE BEEN COMMON.
36 -MONTH PERIOD FOLLOWING
ACQUISITION OR INITIAL
CONSTRUCTION EXCEPT AS
OTHERWISE PROVIDED HEREIN.
FRANCHISING AUTHORITIES MUST
ACT UPON ANY REQUEST FOR SALE
OR TRANSFER WITHIN 120 DAYS
FROM RECEIPT OR THE TRANSFER
WILL BE DEEMED TO BE
APPROVED.
PREPARED BY TELECOMMUNICATIONS MANAGEMENT CORP. FOR THE CITY OF SAN LUIS OBISPO
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MEETING AGENDA Z
DATE 3 ITEM #
THE MINISTERIAL ASSOCIATION
OF
SAN LUIS OBISPO
1118 PALM STREET
SAN LUIS OBISPO, CALIFORNIA 93401 -3177
TELEPHONE (805) 544 -8510
January 5, 1993
HAND'DELIVERED
Hon. Peg Pinard, Mayor �
City of San Luis Obispo"
City Hall, 990 Palm Street
San Luis Obispo, CA 93401 J4N - 5 1993
355
RE: Sonic Cable Programming CITY CLEFIK
SAN LUIS OBISPO, CA
Dear Mayor Pinard:
The San Luis Obispo Ministerial Association is composed of
members of the clergy and designated representatives from member
congregations representing many thousands of Catholic, Jewish and
Protestant parishioners in our City. I am writing to you on
behalf of the Ministerial Association to express their unanimous
request that Sonic carry the VISN network as a part of their
regular programming. we previously sent a resolution to Sonic to
that effect signed by all of the members of the Association.
The VISN network presents religious programming prepared by.
its member affiliated denominations. Virtually every
denomination of any consequence in the United States is a member
of VISN. There are programs dealing with religious observance
rituals, cultural matters, religious history, cartoons, plays and
other dramatic productions for all age levels, dance, art, music,
debate, philosophy and so on. Each member denomination has an
opportunity to input programming and the viewing audience
receives advance information as to what programs are available
and when they will be broadcast.
There is no attempt made to either proselytize or solicit
funds. No programming is permitted which extols one religion
over another or denigrates any religion or religious practice.
VISN represents the best effort yet on the part of the
American religious community to join together in order to foster
ecumenical relations by promoting the inherent worth and dignity
of every person and faith and by encouraging a free and
responsible search for truth and meaning. VISN seeks to meet
human needs without discrimination as to religion or creed, to
respect the diversity of the various religious and ethnic
Hon. Peg Pinard, Mayor
January 5, 1993
Page Two
backgrounds and traditions among our people, and to work toward
creating a religious community of hope, spiritual healing, and
social empowerment. In recognition of the religious pluralism
which enriches and ennobles our faiths, VISN would help us to
deepen our understanding of ourselves and one another, and thus
to expand our personal and communal vision.
Because of our location in San Luis Obispo we do not have
access to the quality or quantity of religious resources and
materials which exist in urban areas. For that reason VISN would
be particularly helpful to the residents of our City. We hope
that the City will vigorously request that Sonic include the VISN
network as a cable channel.
Thank you for your consideration of this request.
Sincerely,
ICHARD A. CARSEL
President
RAC:noa
cc: Members of the City Council
Members of the Ministerial Association