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Home My WebLink About04-08-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, April 8, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON MARCH 18, 2026 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (20 MIN) Representatives from the SLO Chamber will present the third quarter report for the Public Relations, Grant Support and Guest Services activities. 4.b PUBLIC ART PROGRAM UPDATE (10 MIN) Staff will present an update on the Public Art Identity Rebrand. 5.BUSINESS ITEMS 5.a CONTRACTOR PROPOSALS (30 MIN) The committee will receive the contact proposal presentation from the San Luis Obispo Chamber of Commerce for the contacts for Public Relations, Grant Support and Guest Services. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: March 4, 2026 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for May 13, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 28 1 Promotional Coordinating Committee Minutes March 18, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Specchierla, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas PCC Members Absent: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Anni Wang City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on March 18, 2026 at 5:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Committee Member Specchierla Second By Committee Member Welch To approve Consent Items 3a to 3f. Ayes (4): Committee Member Specchierla, Committee Member Welch, Vice Chair Wolf, Chair Thomas Absent (3): Committee Member Fredman, Committee Member Forsberg, Committee Member Wang CARRIED (4 to 0) 3.a MINUTES OF THE REGULAR MEETING ON FEBRUARY 11, 2026 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT Page 5 of 28 2 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a LUNAR NEW YEAR RECAP (15 MIN) Diversity, Equity, and Inclusion Manager Matt Pennon presented the Lunar New Year recap and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b DOWNTOWN SLO UPDATE (20 MIN) Downtown SLO representatives presented the update and responded to inquiries. Public Comment: David, Mission College Preparatory Catholic high school student --End of Public Comment-- Action: No action taken on this item. 4.c PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN) Hollie West from the SLO Chamber of Commerce presented the staff report and responded to inquiries. Public Comment: Unknown 1, Mission College Preparatory Catholic high school student --End of Public Comment-- Action: No action taken on this item. Page 6 of 28 3 5. BUSINESS ITEMS 5.a CONTRACTOR EVALUATIONS (5 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the contractor evaluations and responded to inquiries. Public Comment: Hollie West of the SLO Chamber of Commerce shared she is appreciative of the feedback as a contractor. --End of Public Comment— Action: No action taken on this item. 5.b CACP SUBCOMMITTEE SELECTION (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the CACP subcommittee selection and responded to inquiries. Public Comment: None --End of Public Comment-- Action: The Committee selected the following Members for CACP subcommittee review: Committee Member Dan Fredman, Vice Chair Robin Wolf and Chair John Thomas. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments No CACP Liaison report updates. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No updates at this time. 6.c TBID BOARD REPORT – TBID Meeting Minutes: February 11, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. Page 7 of 28 4 7. ADJOURNMENT The meeting was adjourned at 6:59 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for April 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Lui s Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 28 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 4/2/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 5,000$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 365,822$ 32,500$ 398,322$ Page 9 of 28 Page 10 of 28 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC March 2026 Page 11 of 28 SLO Chamber of Commerce Implementation and Proactive Work Continued planning for travel writer Cassandra Brooklyn's upcoming CCTC Road Trip Pass Fam in partnership w/Uniquely Driven Continued planning with the SLO International Film Festival team on festival media hosting collaboration Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitched "Spring Thrills", "Flavors Across Borders" and "Agritourism Experiences for the Whole Family" to Visit California Reviewed April social media calendar for Central Coast Tourism Council Reviewed Central Coast Tourism Council "The Collector" Itinerary Attended Visit California Outlook Forum Attended Visit SLO CAL Quarterly PR Mixer Met with Blue Mango Marketing Team Met with SLO Wine Mixer planning team and began planning to partner with them to host influencer Sam Capaldi Met with Highway One Road Trip team Attended 30/60/90 Marketing Planning meeting with Noble Studios, Badger Branding and Uniquely Driven Media Features Proactive Work Travel + Leisure | This Is California’s Most Underrated Road Trip—and It Goes Along One of the State’s Oldest Highways | UVPM: 11,877,345 As a result of hosting Cu Fleshman in summer of 2025 in partnership with Uniquely Driven Yahoo! Creators | 10 Best Places to Eat and Drink in San Luis Obispo, California's Best Small City | UVPM: 2,741,635 As a result of hosting Fiona Chandra on The Essence of SLO(w) Travel Fam in April 2025 in partnership with Uniquely Driven Visit California | Art Outside the Gallery | UVPM: 643,313 As a result of responsive pitching 805 Living | March '26 Restaurant Issue: Repeat Restauranteurs | UVPM: 31,891 As a result of proactive pitching by Uniquely Driven Page 12 of 28 SLO Chamber of Commerce Media Features Media Monitoring MARCH TOTALS: Placements: 12 UVPM: 47,366,821 YEAR TO DATE TOTALS: Placements: 152 UVPM: 4,164,085,658 3 PUBLICATION PLACEMENTS UVPM AOL America's Sticky Obsession-Why We Love (and Loathe) Bubblegum Alley 26,655,684.00 THE POINTS GUY 9 best places to travel solo in the US in 2026 4,935,525.00 TRIBUNE SLO has one of the best film festivals in country, new ranking says 241,611.00 KEYT New Parking Garage Opens in SLO, Hoping to Drive More People Into Downtown 116,222.00 DECORHINT This BBQ Spot In California Serves A Tri-Tip Sandwich Famous Nationwide 80,388.00 FINE MAGAZINE San Luis Obispo Spring Getaway: Luxury Wellness, Wildflower Escapes, and Design-Forward Living at Hotel SLO 20,197.00 FAST FOOD CLUB This California coastal town is becoming one of the best places to retire without giving up beauty or walkability 18,294.00 BAY AREA PARENT Vacation on the Central Coast 4,716.00 Page 13 of 28 Page 14 of 28 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo March 2026 Page 15 of 28 SLO Chamber of Commerce VISITOR INTERACTION Mar. 2025 Feb. 2026 Mar. 2026 Walk-Ins 4,622 3,684 4,282 Phone Calls 247 284 285 Email & Digital 1,490 1,340 1,905 2 CALLS TO 877-SLO-TOWN Mar. 2025 Feb. 2026 Mar. 2026 Calls 29 18 21 HOTEL REFERRALS Mar. 2025 Feb. 2026 Mar. 2026 Referrals 59 29 45 HOTEL AVAILABILITY TRACKER Mar. 2025 Feb. 2026 Mar. 2026 Email 87 70 76 Phone Calls 133 107 112 INFORMATION REQUESTS Mar. 2025 Feb. 2026 Mar. 2026 Fullfilled 38 0 0 EVENTS SHARED Mar. 2026 YTD VisitSLO.com 37 85 DEMOGRAPHIC SNAPSHOT International Travelers Asia 14% Europe 27% Middle East 0% Australia/NZ 9% UK 32% North America 14% Central America 0% South America 5% Africa 0% Domestic Travelers West Coast 15% Southwest 8% Midwest 35% South 12% East Coast 29% California Travelers Northern CA 22% Central Coast 36% Central Valley 4% Desert 2% Southern CA 36% Page 16 of 28 SLO Chamber of Commerce Other Highlights 3 Welcome Back Cami! The Visitor Center welcomed Cami Glanville back as an Information Specialist after spending some time studying abroad in Spain. We are happy to have her back as a part of our team! This month we were able to meet lots of visitors taking advantage of their spring break in San Luis Obispo. We were able to help both teachers and families with children learn more about this special city! Guest Quote of the Month “We stumbled upon San Luis for the first time as just a place we could wait out the heavy rain during our road trip, but we are back for a week this time because we loved the small town atmosphere and you all have the best gnocchi I’ve ever tasted.” Couple from Washington that discovered San Luis Obispo last November driving up the coast from their typical vacation destination in Temecula. They were gathering more information to share with their friends as they would like to make San Luis Obispo their California escape. Spring Break Season Page 17 of 28 Page 18 of 28 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC March 2025 Page 19 of 28 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in March: SLOMA Materials displayed in Visitor Center San Luis Obispo Repertory Theatre Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center SLO Climate Coalition Materials displayed in Visitor Center Utilized Soapbox at Good Morning SLO City Farm SLO Connected via email Event added to community calendars SLO Greek Festival Connected via email Event added to community calendars Materials displayed in Visitor Center History Center of SLO County Advised on marketing spend options Childbirth Expo Event added to community calendars Connected via email 2 Page 20 of 28 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year X X X Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 X Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X X X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 X Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 X Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 X X Page 21 of 28 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 22 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X X X X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 X SLO Climate Coalition SLO Earth Fest | April 18 X X X X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 22 of 28 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ 17.55% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 836,288$ 1.35% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 683,151$ 7.24% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 718,912$ 3.20% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 830,134$ 11.34%missing 4 hotels March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 7,589,449$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0%184.04$ 186.68$ 1.4%128.89$ 128.14$ -0.6% October 69.3 71.7 3.5%178.25$ 188.88$ 6.0%123.49$ 135.46$ 9.7% November 66.7 64.9 -2.7%171.07$ 171.69$ 0.4%114.06$ 111.36$ -2.4% December 59.7 60.1 0.7%146.24$ 147.73$ 1.0%87.35$ 88.76$ 1.6% January 62.3 61.7 -1.0%144.11$ 145.77$ 1.2%89.82$ 90.01$ 0.2% February 67.1 70.7 5.4%160.58$ 167.18$ 4.1%107.72$ 118.23$ 9.76% March April May June Total/Average 69.43 69.70 0.4%172.84$ 175.84$ 1.7%121.35$ 123.88$ 2.1%Updated: 04/02/2026 Occupancy (%)ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 28 Page 24 of 28 1 Tourism Business Improvement District Board Minutes March 4, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Prashant Patel (arrived at 10:07 a.m.), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce City Staff Present: Economic Development & Tourism Manager Laura Fiedler, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on March 4, 2026 at 10:01 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Keller Second By Member Nipool Patel To approve Consent Items 3a to 3g. Ayes (5): Vice Chair L. Keller, Member N. Patel, Member M. Eads, Member D. Specchierla and Chair C. Pearce Absent (1): Member P. Patel CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11, 2026 3.b SMITH TRAVEL REPORT (STR) Page 25 of 28 2 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. PRESENTATIONS 4.a PARTNER RECEPTION RECAP (5 MINUTES) Economic Development & Tourism Manager Laura Fiedler presented the Partner Reception Recap. Public Comment: None --End of Public Comment-- 4.b CONTRACTOR EVALUATIONS (15 MINUTES) Member Prashant Patel arrived at 10:07 a.m. Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the timeline and components of the contractor evaluation process and responded to inquiries. Public Comment: None --End of Public Comment-- 5. BUSINESS ITEMS 5.a Q4 MEDIA PLAN REVIEW (30 MINUTES) Drew Uhrig and Hayley Corbett f rom Noble Studios presented the outlined media plan and considerations for the fourth quarter for the Board’s review and input, including a preview of the new SLO Life Coach assets. The representatives responded to inquiries. Public Comment: None --End of Public Comment-- Page 26 of 28 3 To approve Option 1 and 2 with the opportunity to increase proposed budget and spend up to $400,000 from fund balance to augment both Option 1 and 2 as agency recommends. Marketing Committee will receive the updated proposal at their March 25 meeting, and has been given authority to approve an up to amount on behalf of the full Board. Motion By Vice Chair Keller Second By Member Nipool Patel Ayes (6): Vice Chair L. Keller, Member N. Patel, Member P. Patel, Member M. Eads, Member D. Specchierla and Chair C. Pearce CARRIED (6 to 0) 5.b IPW BUDGET (5 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- To approve an additional $3,990 in projected expenses, which totals $11,490 including the previously committed $7,500 for Visit SLO CAL’s co - op. All funds to be drawn from the FY2025-26 tradeshow budget. Motion By Member Nipool Patel Second By Member Prashant Patel Ayes (6): Member N. Patel, Member P. Patel, Member M. Eads, Member D. Specchierla, Vice Chair L. Keller, and Chair C. Pearce CARRIED (6 to 0) 5.c MEETING AND RETREAT SCHEDULING (10 MINUTES) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and confirmed March 14 for the off site all-hands Marketing Retreat. Page 27 of 28 4 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE Member Specchierla and Vice Chair Keller shared their observations from the past month regarding occupancy and bookings. 6.b MARKETING COMMITTEE UPDATE No marketing subcommittee meeting was held. 6.c MANAGEMENT COMMITTEE UPDATE No management subcommittee meeting was held. 6.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Molly Cano, Vice President of Marketing from Visit SLO CAL provided a brief update on the restructuring of the Visit SLO CAL team. 6.f TOURISM PROGRAM UPDATE Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager provided the Tourism Program Update. 7. ADJOURNMENT The meeting was adjourned at 11:21 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for April 8, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 28 of 28