HomeMy WebLinkAbout02-11-2026 TBID Minutes
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Tourism Business Improvement District Board Minutes
February 11, 2026, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Absent: Member Eads, Member Christine Nelson (arrived at 10:21 a.m.),
Member Prashant Patel, Member Dante Specchierla, Vice Chair
Lori Keller (left at 11:20 a.m.), Chair Clint Pearce
TBID Board Absent: Member Nipool Patel
City Staff Present: Economic Development & Tourism Manager Laura Fiedler
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on February 11 at 10:02 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Keller
Second By Member Specchierla
To approve Consent Items 3a. to 3g.
Ayes (5): Member Eads, Member P. Patel, Member Specchierla, Vice Chair
Keller, and Chair Pearce
Absent (2): Member Nelson, and Member N. Patel
CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 14, 2026
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
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3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a MARKETING SERVICES QUARTERLY REPORT (25 MINUTES)
Drew Uhrig, Danni Winter, and Hayley Corbett from Noble Studios
presented the second quarter report for the marketing activities for the
SLO TBID.
Public Comment:
None
--End of Public Comment—
Action: No action taken on this item.
4.b VISIT SLO CAL VISITOR PROFILE STUDY (15 MINUTES)
Molly Cano from Visit SLO CAL shared the results from the 2025 Visitor
Profile Study conducted by Heart and Mind Strategies that Visit SLO
participated in as a co-op.
Public Comment:
None
--End of Public Comment—
Action: No action taken on this item.
4.c VISIT SLO BRAND SENTIMENT SURVEY (20 MINUTES)
Hayley Corbett, B.C. LeDoux, and Jeff Delkis from Noble Studios
presented the findings from the recent Brand Sentiment Tracker Study,
conducted in partnership with Wiser Insights.
Public Comment:
None
--End of Public Comment—
Action: No action taken on this item.
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Vice Chair Lori Keller left at 11:20 a.m.
4.d SLO CAL WELCOME PROGRAM (15 MINUTES)
Whitney Chaney from Visit SLO CAL shared updates on the refreshed
SLO CAL Welcome Training Program.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a VISIT SLO CAL MARKETING & PR CO-OP FOR WORLD CUP AND
HIGHWAY 1 RE-OPENING (15 MINUTES)
Economic Development & Tourism Manager Laura Fielder presented the
recommendation of the TBID Marketing Subcommittee for the Board's
review and approval on a co-op opportunity from Visit SLO CAL to
participate in additional marketing and PR activities related to the World
Cup and Highway 1 reopening.
Public Comment:
None
--End of Public Comment--
Motion By Member Specchierla
Second By Member P. Patel
To approve the TBID Marketing Subcommittee recommendation to
participate in two co-ops as offered by Visit SLO CAL: 1) Sojern co-op for
$5,000 for the Highway 1 reopening out of the FY 2025 -26 Co-Op
Marketing Program budget line; and up to $1,500 to participate in the
earned media familiarization “fam” opportunity also for the Highway 1
reopening out of the FY2025-26 FAM hosting budget line.
Ayes (5): Member Eads, Member Nelson, Member P. Patel, Member
Specchierla, and Chair Pearce
Absent (2): Member N. Patel, and Vice Chair Keller
CARRIED (5 to 0)
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6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
No updates at this time.
6.b MARKETING COMMITTEE UPDATE
Marketing Committee recommendation regarding Visit SLO CAL co-op
opportunities was reviewed on Item 5a.
6.c MANAGEMENT COMMITTEE UPDATE
Management Committee reported they reviewed an update on the TBID
fund balance and budget.
6.d PCC UPDATE
Member Specchierla provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Chair Pearce provided a brief update on Visit SLO CAL activities.
6.f TOURISM PROGRAM UPDATE
Economic Development & Tourism Manager Laura Fiedler provided the
Tourism Program update.
7. ADJOURNMENT
The meeting was adjourned at 11:59 a.m. The Regular Meeting of March 11,
2026, is cancelled and rescheduled. The next rescheduled Regular Meeting of
the Tourism Business Improvement District Board will be Wednesday, March 4,
2026, at 10 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San
Luis Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/04/2026