HomeMy WebLinkAbout03-04-2026 TBID Minutes
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Tourism Business Improvement District Board Minutes
March 4, 2026, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Prashant
Patel (arrived at 10:07 a.m.), Member Dante Specchierla, Vice
Chair Lori Keller, Chair Clint Pearce
City Staff Present:
Economic Development & Tourism Manager Laura Fiedler,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on March 4, 2026 at 10:01 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Keller
Second By Member Nipool Patel
To approve Consent Items 3a to 3g.
Ayes (5): Vice Chair L. Keller, Member N. Patel, Member M. Eads, Member D.
Specchierla and Chair C. Pearce
Absent (1): Member P. Patel
CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11, 2026
3.b SMITH TRAVEL REPORT (STR)
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3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PARTNER RECEPTION RECAP (5 MINUTES)
Economic Development & Tourism Manager Laura Fiedler presented the
Partner Reception Recap.
Public Comment:
None
--End of Public Comment--
4.b CONTRACTOR EVALUATIONS (15 MINUTES)
Member Prashant Patel arrived at 10:07 a.m.
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the timeline and components of the contractor evaluation
process and responded to inquiries.
Public Comment:
None
--End of Public Comment--
5. BUSINESS ITEMS
5.a Q4 MEDIA PLAN REVIEW (30 MINUTES)
Drew Uhrig and Hayley Corbett from Noble Studios presented the outlined
media plan and considerations for the fourth quarter for the Board’s review
and input, including a preview of the new SLO Life Coach assets. The
representatives responded to inquiries.
Public Comment:
None
--End of Public Comment--
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To approve Option 1 and 2 with the opportunity to increase proposed
budget and spend up to $400,000 from fund balance to augment both
Option 1 and 2 as agency recommends. Marketing Committee will receive
the updated proposal at their March 25 meeting, and has been given
authority to approve an up to amount on behalf of the full Board.
Motion By Vice Chair Keller
Second By Member Nipool Patel
Ayes (6): Vice Chair L. Keller, Member N. Patel, Member P. Patel, Member
M. Eads, Member D. Specchierla and Chair C. Pearce
CARRIED (6 to 0)
5.b IPW BUDGET (5 MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
To approve an additional $3,990 in projected expenses, which totals
$11,490 including the previously committed $7,500 for Visit SLO CAL’s co-
op. All funds to be drawn from the FY2025-26 tradeshow budget.
Motion By Member Nipool Patel
Second By Member Prashant Patel
Ayes (6): Member N. Patel, Member P. Patel, Member M. Eads, Member
D. Specchierla, Vice Chair L. Keller, and Chair C. Pearce
CARRIED (6 to 0)
5.c MEETING AND RETREAT SCHEDULING (10 MINUTES)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and confirmed March 14 for the off site all-hands
Marketing Retreat.
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6. TBID LIAISON REPORTS & COMMUNICATION
6.a HOTELIER UPDATE
Member Specchierla and Vice Chair Keller shared their observations from
the past month regarding occupancy and bookings.
6.b MARKETING COMMITTEE UPDATE
No marketing subcommittee meeting was held.
6.c MANAGEMENT COMMITTEE UPDATE
No management subcommittee meeting was held.
6.d PCC UPDATE
Member Specchierla provided a brief update on PCC activities.
6.e VISIT SLO CAL UPDATE
Molly Cano, Vice President of Marketing from Visit SLO CAL provided a
brief update on the restructuring of the Visit SLO CAL team.
6.f TOURISM PROGRAM UPDATE
Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager
provided the Tourism Program Update.
7. ADJOURNMENT
The meeting was adjourned at 11:21 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for April 8, 2026 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
04/08/2026