The URL can be used to link to this page

Home My WebLink About05-12-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Tuesday, May 12, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT Recommendation: To approve Consent Items 3.a to 3.f. 3.a MINUTES OF THE REGULAR MEETING ON APRIL 8 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.BUSINESS ITEMS 4.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT RECOMMENDATIONS (30 MIN) 25 The CACP subcommittee will present the grant recommendations for the committee's review and approval. 4.b ARTOBER 2026 PROGRAM PLAN (15 MIN) Staff and contractor will present the proposed scope of work for the committee's review and approval. 4.c PUBLIC ART IDENTITY PROGRAM UPDATE (15) Staff will present an update to the Public Art Identity scope of work for the committee's consideration and approval. 4.d FY 2026-27 COMMUNITY PROMOTIONS PROGRAM BUDGET DISCUSSION (30 MIN) The committee will discuss budgeting priorities for the FY 26-27 Community Promotions program budget. 5.PCC LIAISON REPORTS AND COMMUNICATION 5.a CACP LIAISON REPORT – Liaison Assignments 5.b COMMITTEE OUTREACH UPDATE – Committee Report 5.c TBID BOARD REPORT – TBID Meeting Minutes: April 8, 2026 27 5.d TOURISM PROGRAM UPDATE – Staff Report 6.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for June 10, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes April 8, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Maureen Forsberg, Committee Member Dan Fredman, Committee Member Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on April 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Wolf Second By Member Specchierla To approve Consent Items 3.a to 3.f. Ayes (7): Committee Member Forsberg, Committee Member Fredman, Committee Member Specchierla, Committee Member Wang Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (7 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MARCH 18, 2026 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT Page 5 of 31 2 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS, GRANT SUPPORT, AND GUEST SERVICES QUARTER REPORT (20 MIN) Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the Q3 report for the Public Relations, CACP Support and Guest Services activities. Public Comment: None -- End of Public Comment -- Action: No action was taken on this item. 4.b PUBLIC ART PROGRAM UPDATE (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Ashlee Akers and Devan Spiegel of Verdin Marketing presented the update on the Public Art Identity Rebrand. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5. BUSINESS ITEMS 5.a CONTRACTOR PROPOSALS (30 MIN) Garret Olson, Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the Contractor Proposal presentation and responded to inquiries. Public Comment: None --End of Public Comment-- Action: The Committee wants the SLO Chamber to price out for Tier 3: Page 6 of 31 3  VC tech upgrade  Farmers' Market Booth  Content Creator FAM  Neighborhood maps 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments Chair Thomas provided an update on the Family Day at the Dallidet. 6.b COMMITTEE OUTREACH UPDATE – Committee Report No Committee outreach updates. 6.c TBID BOARD REPORT – TBID Meeting Minutes: March 4, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:20 p.m. The next Regular Meeting of t he Promotional Coordinating Committee was rescheduled for May 12, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 31 Page 8 of 31 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 5/7/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500.00$ -$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 22$ 4,978$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 373,344$ 24,978$ 398,322$ Page 9 of 31 Page 10 of 31 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC April 2026 Page 11 of 31 SLO Chamber of Commerce Implementation and Proactive Work Continued planning for travel writer Cassandra Brooklyn's upcoming CCTC Road Trip Pass Fam in partnership w/Uniquely Driven, Ventura Harbor Village, Visit Santa Barbara & See Monterey Hosted film writer Drew Taylor in partnership with SLO International Film Festival Hosted film writer Chris Gore in partnership with SLO International Film Festival Hosted film writer Christian Zilko in partnership with SLO International Film Festival Continued planning for Visit SLO CAL Phoenix Media Mission Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitched "Tea fit for a queen", "Wellness beyond the spa" and "All are welcome: Pride 2026" to Visit California Gave a walking tour of Downtown SLO to Visit SLO CAL Film Scout Fam Continued to plan for hosting influencer Sam Capaldi in partnership with SLO Wine Mixer team Began planning for Visit SLO CAL Influencer hosting co-op Reviewed May social media calendar for Central Coast Tourism Council Met with Edna SLO PR team Attended TBID Marketing Retreat planning meeting with Noble Studios, Badger Branding and Uniquely Driven Media Features Proactive Work Travel + Leisure | This 351-mile Train Route Is One of the Most Beautiful in the U.S.—Passing Small Towns, Historic Landmarks, and Ocean Views | UVPM: 15,200,024 As a result of hosting Cu Fleshman in summer of 2025 in partnership with Uniquely Driven The Wrap | Britt Lower and Haley Joel Osment to Receive Craft in Focus Awards From San Luis Obispo International Film Festival | UVPM: 4,225,235 As a result of hosting Drew Taylor for SLOIFF Visit California | Greener Ways to Explore California | UVPM: 835,143.00 As a result of responsive pitching Visit California | Flavors Without Borders | UVPM: 835,143.00 As a result of responsive pitching Visit California | Where the West Still Lives | UVPM: 835,143.00 As a result of responsive pitching Page 12 of 31 SLO Chamber of Commerce Media Features Media Monitoring APRIL TOTALS: Placements: 17 UVPM: 562,223,397 YEAR TO DATE TOTALS: Placements: 169 UVPM: 4,726,675,876 3 PUBLICATION PLACEMENTS UVPM YAHOO ENTERTAINMENT Actor Haley Joel Osment honored with award at SLO Film Festival 379,895,392.00 USA TODAY World Atlas names 10 best retirement towns in California. See the list 66,003,204.00 AOL 12 Underrated Destinations In America Perfect For Solo Tourists, According To Travelers 34,893,502.00 TRAVEL AND TOUR WORLD Explore California Differently: New Surfliner Route Boosts Central Coast Travel 28,473,167.00 TRAVEL AND TOUR WORLD Explore the Real America: 12 Lesser-Known Travel Hotspots Perfect for Adventure, Culture, and Scenic Beauty 28,473,167.00 ISLANDS 12 Underrated Destinations In America Perfect For Solo Tourists, According To Travelers 1,829,413.00 FRESNO BEE SLO Film Festival is almost here. See schedule, tickets, awards, food and more 265,560.00 KSBY Tourism tax revenue hits record high in San Luis Obispo in 2025 192,113.00 DECORHINT 10 Charming Towns In California That Feels Like Spain, But Cost Almost Nothing To Explore 80,388.00 DECORHINT We Found The Most Iconic Sandwiches Hiding On A Quiet California Central Coast 80,388.00 DECORHINT This Classic Drive-In Theater In California Will Take You Back To The Golden Days 80,388.00 NEW TIMES SLO Master Chorale presents Joseph Haydn’s The Creation at the PAC in SLO 26,027.00 Page 13 of 31 Page 14 of 31 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo April 2026 Page 15 of 31 SLO Chamber of Commerce VISITOR INTERACTION Apr. 2025 Mar. 2026 Apr. 2026 Walk-Ins 5,090 4,282 4,686 Phone Calls 219 285 132 Email & Digital 1,544 1,905 1,618 2 CALLS TO 877-SLO-TOWN Apr. 2025 Mar. 2026 Apr. 2026 Calls 40 21 33 HOTEL REFERRALS Apr. 2025 Mar. 2026 Apr. 2026 Referrals 52 45 48 HOTEL AVAILABILITY TRACKER Apr. 2025 Mar. 2026 Apr. 2026 Email 72 76 92 Phone Calls 78 112 121 INFORMATION REQUESTS Apr. 2025 Mar. 2026 Apr. 2026 Fullfilled 34 0 0 EVENTS SHARED Apr. 2026 YTD VisitSLO.com 29 114 DEMOGRAPHIC SNAPSHOT International Travelers Asia 3% Europe 38% Middle East 0% Australia/NZ 8% UK 31% North America 15% Central America 0% South America 5% Africa 0% Domestic Travelers West Coast 20% Southwest 11% Midwest 33% South 15% East Coast 22% California Travelers Northern CA 37% Central Coast 40% Central Valley 3% Desert 1% Southern CA 19% Page 16 of 31 SLO Chamber of Commerce Other Highlights 3 Open House The Visitor Center took a trip to Cal Poly to connect with our newest group of families during Open House Weekend! Over our 2 days on campus, we were able to answer general questions, recommend hotels, and encourage them to explore the SLO community they are now apart of. Our Chamber team joined with Jacqui from the City to give Cal Poly students in the Experience Industry Management major a look into our local tourism efforts. We discussed the role of our TBID and PCC advisory bodies, how tourism impacts our local economy, and the value of strategic partnerships to support both our local and tourism initiatives. Guest Quote of the Month “I tend to skip over the Central Coast but I’m glad I chose to stay here because this is such a special place. My family couldn’t come with me this trip but I have to bring them next time. They would love it here.” Avid traveler from Boise, Idaho who came here for the SLO International Film Festival and left with a new favorite hotel, coffee shop, and ghost tour story. Cal Poly EIM Field Trip Page 17 of 31 Page 18 of 31 SLO Chamber of Commerce CACP Marketing Support Contract Report to the City of San Luis Obispo – PCC April 2025 Page 19 of 31 SLO Chamber of Commerce CACP Marketing Support Highlights Organizations worked with in March: SLOMA Materials displayed in Visitor Center SLO County Arts Materials displayed in Visitor Center SLO Climate Coalition Materials displayed in Visitor Center Utilized Soapbox at Good Morning SLO City Farm SLO Connected via email Event added to community calendars Materials displayed in Visitor Center Press release shared on SLOChamber.org SLO Greek Festival Connected via email Event added to community calendars Materials displayed in Visitor Center Press release shared on SLOChamber.org History Center of SLO County Advised on marketing spend options Childbirth Expo Connected via email San Luis Obispo International Film Festival Press release shared on SLOChamber.org SLO Beaver Brigade Materials displayed in Visitor Center Event added to community calendars Civic Ballet Materials displayed in Visitor Center Event added to community calendars 2 Page 20 of 31 SLO Chamber of Commerce All CACP Events 3 Organization Event EC PR PC VC SM MTG ST HD SB DS Cal Poly Corporation Cal Poly Arts 2025-2026 Dance Series | All year X X X Canzona Women's Ensemble Heart Strings | November 3 X X X Central Coast Childbirth Network Central Coast Childbirth Network Expo | May 1 X Central Coast Comedy Theater SLO One-Day Improv Festival | February 8 X X X City Farm SLO 5th Annual Sheep Shearing Shindig | May 2026 X X X Civic Ballet of San Luis Obispo The Wonderful Wizard of OZ | April 18-19 X X X Diversity Coalition San Luis Obispo County Women of Color Symposium | March 1 X Downtown SLO Concerts in the Plaza | Summer Fridays X X X X ECOSLO Creeks to Coast Cleanup | September 20 X X X History Center of San Luis Obispo County Family Day at the Dallidet | April 4 X X History Revisited 39th Annual Central Coast Renaissance Festival | July 19-20 X X X Hospice of San Luis Obispo County Light Up a Life | November 18 X X X Latino Outreach Council Dia De Los Muertos | November 1 X X X Orchestra Novo, Inc Silent Movie with Live Orchestra | November 16 X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival | May 30-31 X X X Page 21 of 31 SLO Chamber of Commerce All CACP Events 4 Black is current month, gray is past work | 23 Total; 23 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution SB - Utilized a Good Morning SLO Soapbox DS - Recipient Declined Services Organization Event EC PR PC VC SM MTG ST HD SB DS San Luis Obispo International Film Festival, Inc. San Luis Obispo International Film Festival | April 23-28 X X X X San Luis Obispo Master Chorale Events are held at the Center year around and culminate in the annual Festival. The unified brand will be marketed throughout the independent film network with the goal of increasing awareness of the Center’s events locally, regionally and statewide. X X X X San Luis Obispo Repertory Theatre Million Dollar Quartet | January 30-March 8 X X X SLO County Arts Council Art After Dark | First Fridays X X X X SLO Beaver Brigade 4th Annual SLO County Beaver Festival | March 21 X X X SLO Climate Coalition SLO Earth Fest | April 18 X X X X San Luis Obispo Museum of Art Admission-free exhibitions and public programs at SLOMA FY2026 X X X SLO Overdose Awareness Day SLO Overdose Awareness Day | August 30 X X Page 22 of 31 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ 17.55% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 845,440$ 2.46% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 690,460$ 8.39% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 732,270$ 5.12% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 844,332$ 13.24% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ 942,234$ 16.86%missing 2 hotels April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 8,575,700$ 2024-25 2025-26 Change +/-2024-25 2025-26 Change +/-2024-25 2025-26 Change +/- July 83.3 81.5 -2.2%203.44$ 203.66$ 0.1%169.32$ 166.07$ -1.9% August 77.0 78.4 1.8%194.96$ 195.11$ 0.1%150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0%184.04$ 186.68$ 1.4%128.89$ 128.14$ -0.6% October 69.3 71.7 3.5%178.25$ 188.88$ 6.0%123.49$ 135.46$ 9.7% November 66.7 64.9 -2.7%171.07$ 171.69$ 0.4%114.06$ 111.36$ -2.4% December 59.7 60.1 0.7%146.24$ 147.73$ 1.0%87.35$ 88.76$ 1.6% January 62.3 61.7 -1.0%144.11$ 145.77$ 1.2%89.82$ 90.01$ 0.2% February 67.1 70.7 5.4%160.58$ 167.18$ 4.1%107.72$ 118.23$ 9.76% March 65.7 72.5 10.4%161.64$ 162.88$ 0.8%106.23$ 118.12$ 11.19% April May June Total/Average 69.01 70.01 1.4%171.59$ 174.40$ 1.6%119.67$ 123.24$ 3.0%Updated: 05/07/2026 Occupancy (%)ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 31 Page 24 of 31 ORGANIZATION NAME EVENT NAME RECOMMENDATIONS DESIGNATED FUNDING ALLOCATIONS AAPI SLO AAPI SLO ANNUAL FESTIVAL $2,010.00 To be used towards grant funding request as presented. CAL POLY ARTS CAL POLY ARTS' GLOBAL MUSIC SERIES 2026-2027 $4,000.00 To be used towards social media, print, and radio ads. CANZONA WOMEN'S ENSEMBLE WINTER REVERIE $0.00 Event not aligned with current funding priorities. CENTRAL COAST COMEDY THEATER ONE-DAY IMPROV FESTIVAL $1,500.00 To be used toward social media, print, digital, radio advertising. CENTRAL COAST SHAKESPEARE FESTIVAL CENTRAL COAST SHAKESPEARE FESTIVAL $3,500.00 To be used for marketing and advertising, no printed banner. CITY FARM SLO 6TH ANNUAL SHEEP SHEARING SHINDIG $2,000.00 To be used towards social media and radio advertising and photo/videography, no printed materials. CIVIC BALLET OF SAN LUIS OBISPO THE WONDERFUL WIZARD OF OZ $1,500.00 To be used towards grant funding request as presented. DIVERSITY COALITION SAN LUIS OBISPO COUNTY WOMEN OF COLOR SYMPOSIUM $3,000.00 To be used towards regional advertising. DOWNTOWN SLO CONCERTS IN THE PLAZA $10,000.00 To be used towards out of county advertising only. ECOSLO CREEKS TO COAST CLEANUP $3,000.00 To be used towards grant funding request as presented. FESTIVAL MOZAIC FESTIVAL MOZAIC SUMMER MUSIC AND ARTS FESTIVAL $4,500.00 To be used towards grant funding request as presented. HISTORY REVISTED 40TH ANNUAL CENTRAL COAST RENAISSANCE FESTIVAL $6,500.00 To be used towards out of county advertising only. HOSPICE OF SAN LUIS OBISPO COUNTY LIGHT UP A LIFE $1,200.00 To be used towards social media, print, and radio advertising. LATINO OUTREACH COUNCIL DIA DE LOS MUERTOS $5,990.00 To be used towards grant funding request as presented. PERFORMING ARTS CENTER SAN LUIS OBISPO JOURNEY TO OZ $3,000.00 To be used towards grant funding request as presented. SAINT ANDREW GREEK ORTHODOX CHURCH SAN LUIS OBISPO GREEK FESTIVAL $3,000.00 To be used towards radio and print advertising. SAN LUIS OBISPO BEAVER BRIGADE 5TH ANNUAL CENTRAL COAST BEAVER BRIGADE $5,000.00 To be used towards radio and print advertising. SAN LUIS OBISPO BOTANICAL GARDEN NATURE LIGHTS $3,500.00 To be used towards social media, print, and radio advertising. SAN LUIS OBISPO COMMUNITY ICE RINK SLO HOLIDAY COMMUNITY ICE RINK $0.00 Application did not meet the submission requirements. SLO INTERNATIONAL FILM FESTIVAL, INC 2027 SLO FILM FESTIVAL $8,000.00 To be used towards grant funding request as presented. SLO MASTER CHORALE 26/27 FALL FESTIVAL CONCERT / HOLIDAY FESTIVAL / LUX $2,500.00 To be used towards radio, print and broadcast advertising. SAN LUIS OBISPO MUSEUM OF ART BUNNIE REISS NATURE MURAL INSTALLATION AND PROGRAMMING $5,500.00 To be used towards social media, print, digital and radio advertising. SAN LUIS OBISPO REPERTORY THEATRE FOREVER PLAID $5,000.00 To be used towards grant funding request as presented. SAN LUIS OBISPO SOCCER CLUB CENTRAL COAST UNITED SUMMER CLASSIC $0.00 Request outside the scope of current funding criteria. SAN LUIS OBISPO SYMPHONY SAN LUIS OBISPO SYMPHONY 2026- 2027 SEASON $5,000.00 To be used towards social media and radio advertising. SLO CLIMATE COALITION SLO EARTHFEST 2027 $4,500.00 To be used towards social media, radio and print advertising. SLO OVERDOSE AWARENESS DAY SLO OVERDOSE AWARENESS DAY $0.00 Event not aligned with current funding priorities. THE GALA PRIDE AND DIVERSITY CENTER "GENDER PLAY; OR WHAT YOU WILL"$3,500.00 To be used towards social media and digital advertising and promotional video. THE HISTORY CENTER OF SAN LUIS OBISPO COUNTY SAN LUIS OBISPO COUNTY HISTORY DAY $2,800.00 To be used towards social media, broadcast and print advertising. $100,000.00 Page 25 of 31 Page 26 of 31 1 Tourism Business Improvement District Board Minutes April 8, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads (arrived at 10:02 a.m.), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce TBID Board Absent: Member Nipool Patel, Member Prashant Patel City Staff Present: Economic Development & Tourism Manager Laura Fiedler, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 8, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Priscilla Esqueda Olivia Roman --End of Public Comment-- 3. CONSENT Motion By Vice Chair Keller Second By Member Specchierla To approve Consent items 3a to 3g.Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel, and Member Prashant Patel CARRIED (4 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11 AND MARCH 4, 2026 3.b SMITH TRAVEL REPORTS (STR) Page 27 of 31 2 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORTS 4. PRESENTATIONS 4.a TOURISM ECONOMICS CO-OP UPDATE (15 MIN) Member Mark Eads arrived at 10:02 a.m. Matt Halvorson of Visit SLO CAL presented the findings from the Economic Impact Study co-op with Tourism Economics. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (20 MIN) Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the Q3 report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a PHOENIX MEDIA MISSION (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 28 of 31 3 Motion By Vice Chair Keller Second By Member Specchierla To approve up to $2,000 in additional expenses for SLO Chamber's participation from the FY 25-26 tradeshow budget. Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel and Member Prashant Patel CARRIED (4 to 0) Chair Pearce indicated that item 5c would be heard before item 5b. 5.c TBID ANNUAL CONTRACTOR PROPOSALS (30 MIN) Garret Olson, Brianna Harris and Hollie West from the SLO Chamber of Commerce presented three tiers of options in the Proposals for Guest Services and Public Relations for FY 2026-27 and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action was taken at this time. 5.b CONCERTS IN THE PLAZA PROPOSAL (25 MIN) LeBren Harris, Ali Bailey, Rachel Lackmann and Maggie Kovach from Downtown SLO presented the Concerts in the Plaza July 3 Block Party Proposal and responded to inquiries. Public Comment: Autumn Enoch --End of Public Comment-- To approve the Concerts in the Plaza July 3 Block Party Proposal as presented. Motion By Member Specchierla Second By Chair Pearce Ayes (3): Member Eads, Member Specchierla, and Chair Pearce Noes (1): Vice Chair Keller Page 29 of 31 4 Absent (2): Member Nipool Patel and Member Prashant Patel FAILED (3 to 1) To approve up to $30,000 from available fund balance for the July 3 Concerts in the Plaza Block Party as presented, with an ask for the City to evaluate sharing the cost from another funding source. Motion By Member Eads Second By Member Specchierla Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel and Member Prashant Patel CARRIED (4 to 0) 5.d WHERE THE MUSIC TAKES YOU CO-OP (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the opportunity and responded to inquiries. Public Comment: None --End of Public Comment-- To approve committing $10,000 from the FY 2025-26 Co-op Marketing Budget to create an episode with Visit SLO CAL featuring Proxima Parada and their performance with the SLO Symphony in May 2026. Motion By Vice Chair Keller Second By Member Specchierla Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel, and Member Prashant Patel CARRIED (4 to 0) 6. TBID LIAISON REPORTS & COMMUNICATION Updates were provided to TBID Members via email due to time. 6.a HOTELIER UPDATE Page 30 of 31 5 6.b MARKETING COMMITTEE UPDATE 6.c MANAGEMENT COMMITTEE UPDATE 6.d PCC UPDATE 6.e VISIT SLO CAL UPDATE 6.f TOURISM PROGRAM UPDATE 7. ADJOURNMENT The meeting was adjourned at 12:20 p.m. The next regular meeting of the Tourism Business Improvement District on May 13, 2026, is cancelled. The next Special Meeting of the Tourism Business Improvement District Board is scheduled for May 14, 2026, at 9 a.m. in the Olive Tree Room at Hotel Cerro, 1125 Garden Street, San Luis Obispo, CA 93401. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 31 of 31