HomeMy WebLinkAbout04/19/1994, 2 - REVISED BANNER POLICY �I��M��BIII�III�I�IIIAII'lIU
city f MEETING DATE:
ol��u'I u C� Qsan L(,(IS OBISpO April 19, 1994 Nft�d
COUNCIL AGENDA REPORT ITEM NUMBER:
FROM: _ 1,L'
Michael D. McCluskey, Public Works Director
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Prepared by: Mike Bertaccini, Engineering Ass
SUBJECT:
Revised Banner Policy
CAO RECOMMENDATION:
By motion,
A. Adopt resolution approving the new Banner Policy. (Exhibit A)
B. Direct staff to proceed with additional banner location - Marsh #3 - should a need for
such be determined by the Public Works Director.
DISCUSSION:
On January 4, 1994, the City Council was presented with a new banner policy. After
discussion the City Council directed staff to revise certain portions of the proposed policy,
more specifically:
1. Eliminate all banners at Mission Plaza.
2. Provide a broader definition of events which would encompass all community events,
including those which take place at Cal Poly.
3. Limit banners to the announcement of events only.
The attached banner po&cy incorporates these three revisions.
Additional Banner Locations
Staff was also directed to investigate other possible locations to hang banners. The City
Council suggested Marsh St. and Chorro St.
Public Works and Community Development staff jointly reviewed possible locations to hang
banners in the downtown. After reviewing Chorro St. as a potential location, staff feels the
street is too narrow and has large trees which limit visibility of banners. The only feasible
location on Chorro St. appears to be Chorro & Higuera, the same intersection as the
Higuera St banner. Another banner at this intersection will cause confusion and conflict with
the Higuera St banner. Staff therefore recommends against banners on Chorro St.
Three potential banner locations have been identified on Marsh St:
1. Across Marsh St. at Chorro St.
2. Across Marsh St. at Garden St.
3. Across Marsh St. between Carmel St. and Beach St.
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COUNCIL AGENDA REPORT
Banner Policy
Meeting of April 19, 1994
Page 2 of 3
Marsh St. is sufficiently wide, has several buildings of adequate height and street trees which
do not obstruct visibility. Marsh St. is also a primary entrance to downtown from State
Highway 101 and should provide ample exposure for events advertised.
Locations #1 and #2
Both locations require "hardware" to be affixed to buildings on opposite sides of the street,
similar to the Higuera St banner. This requires the consent of the respective property
owners and possibly a written agreement (a written agreement does not exist for the
Higuera St. banner). The Marsh St. parking structure would be used at location #1.
Location #3
This location should be considered for several reasons. First, the location is not in the
downtown core area and therefore does not detract from the historical appearance of
downtown_ Second, it should provide excellent exposure of advertised events. Finally,
banners here would not be attached to private property, as in the other locations, and are
not subject to property owner approvals and agreements.
Staff would propose a free standing structure (pole, etc...) on each side of the street within
the sidewalk area from which banners would be attached. This type of installation would
cost more than one similar to the existing Higuera St. banner. However, it is not
dependent on the height of adjacent buildings and can essentially be located almost
anywhere. It is outside the downtown core and is in the general area of the proposed
"Arch" structure shown on the Conceptual Physical Plan for the City's Center. Both staff
and the BIA prefer this location over locations #1 or #2.
Sum
With banners limited to events only, there may be fewer banners installed this year than in
previous years. - There is no way to predict the number of banner requests the City will
receive as a result of the modified policy. Until the number of banner requests is known,
and an assessment of how well the Higuera St location supplies the demand, it will remain
unknown whether or not an additional banner location is needed. Since the Public Works
Department issues the banner permits, it will most quickly be able to assess and respond to
the need for an additional banner location. Therefore staff would recommend that the
determination of need and response to that need be the responsibility of the Public Works
Director.
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01a,A COUNCIL AGENDA REPORT
Banner Policy
Meeting of April 19, 1994
Page 3 of 3
CONCURRENCES:
The City Attorney, Community Development Director and Business Improvement
Association concur with the recommended action.
FISCAL IMPACT:
A revised policy with clearer policies, definitions and procedures is expected to save staff
processing time. Formalization and annual updating of the fee schedule, will assure that staff
costs are recovered. Should the need for an additional banner location be determined, the
minimal funding requirement ($3,000±) would likely be.provided via the CAO ventures and
contingency account.
ALTERNATIVES:
Option 1 - Select one of the other two potential banner locations as Council preference.
Option 2 - Reject all three potential banner locations.
Attachments:
1 - Banner Policy (Exhibit A)
2 - Draft resolution
3 - Existing Banner Polity
O.$.NP000IES\BAN NER.REV
EXHIBIT A
CITY of SAN LUIS OBISPO
Banner Policy & Procedures
DEFINITIONS
Banner. A sign which is installed across a public street, above traffic and is temporary
in nature.
Flag: A decorative sign hung vertically from a horizontal support attached to a City
street light.
Event: Any meeting, display, exhibit, parade or show, that is open to the general
public and takes place:
1. On public property within the City limits and for which the City has
issued a permit specifically authorizing the use of said property.
2. On the Cal Poly campus for which Cal Poly has authorized the use
of said property.
Banners and flags require a Public Works Department "Banner Permit" and are exempt from
the Municipal Code Sign Regulations. The Development Review Section of the Engineering
Division is responsible for the issuance of banner permits.
PURPOSE & APPUCATION
Banners are displayed to inform the general public of upcoming events.
Flags are displayed only for decoration in the downtown (BIA downtown beautification
flags).
AFFECTED CITY DEPARTMENTS
Public Works Department (Engineering Division, Parks & Streets Divisions)
Finance Department
PERTINENT REGULATIONS
None.
EXHIBIT A
Banner Policy
Page 2 of 4
POLICY
1. A banner may be displayed only to announce an event. Business Improvement
Association Holiday decorations mX be displayed in lieu of banners during the
months of November and December.
2. Flags may only be displayed on designated street light poles in the downtown which
are equipped with the necessary hardware (bracket).
3. The name of the event shall be printed in the largest and boldest type. The location
and date shall be printed in a type size smaller than that of the event. The name
and/or logo of the non-profit organization sponsoring the event may be displayed in a
type size smaller than that of the date and location. Other messages or statements
are strictly prohibited.
Examples:
An Old Fashioned Fourth of July
July 0 Mission Plaza
City of San Luis Obispo
Rib Cook-Off
Thursday Night Farmers' Market
Business Improvement Association
SCOUT A RAMA
Mission Plaza August 12'h
Boy Scouts of America
Banner wording shall be approved by the City prior to issuance of a banner permit, to
insure consistency with this policy. The approved wording shall be in the form as
shown above and plainly stated on the banner permit. Existing banners which meet
the intent but not exact form as shown above shall be allowed until replaced or
changed. Deviation from the approved wording is cause for the City to either refuse
to install, or to remove any banner.
4. Banners shall be installed for a period of one (1) calendar week. A single banner or
multiple banners advertising the same event shall not be hung in consecutive time
slots.
as
Banner Policy EXHIBIT A
Page 3 of 4
5. Banners and flags shall be installed and removed by the City's Parks & Streets
Division, or, by a public utility company.
6. Banners shall be installed and removed on Mondays, NO EXCEPTIONS.
7. A minimum banner permit fee will be charged. If the City installs and removes the
banner, an additional fee shall be charged which is representative of the City's
estimated costs associated with the installation/removal of banners and flags.
(Note: All fee updates are processed through the Director of Finance and approved
by resolution of the City Council).
If a public utility company installs and removes the banner, only the minimum
administrative fee shall be charged. If however, the public utility company fails to
remove the banner on the scheduled date, the City may do so and collect one-half of
the full banner fee from the permittee prior to release of the permittee's banner.
8. The Business Improvement Association (BIA) is partially sponsored by the City.
Therefore, all fees charged to the BIA will be fifty (50) percent of the normal fee. All
banners and flags installed for an event or non-profit organization which is financially
co-sponsored by the City or BIA will be charged fifty (50) percent of the normal fee.
Events which are solely City sponsored events will not be charged a fee.
9. A new banner schedule shall be established each year by January 10. Banner permit
applications shall not be received prior to January 10. Beginning on the first weekday
following January 10, banner permits will be issued on a first-come first-served basis.
Banner space shall not be reserved except through the issuance of a banner permit.
10. Banner specifications:
Maximum banner size:
4ft wide x 24ft long, constructed of a fabric which will able to withstand typical
weather conditions.
Support lines shall be 40 feet long with the banner centered. Support lines shall
be 1/4 inch nylon rope top and bottom, double stitched across the full length of
the banner. Each corner shall be quadruple stitched for 1 foot from each corner
and across the support lines.
Banners over 12 feet in length and 2 feet in width shall have wind relief cuts 1 foot
on center (4 inches x 4 inches, horseshoe cuts).
EXHIBIT A
Banner Policy
Page 4 of 4
12. Flag Specifications:
Flags shall be designed to be hung from the City's street light pole brackets.
However, since flags typically vary greatly in size and shape, proposals shall be
reviewed on a case by case basis regarding material, stitching, supports (hardware)
and dimensions.
PROCEDURE
At the beginning of each calendar year, a schedule of City and BIA banners shall be
established. All City departments and the BIA wishing to reserve a banner location and time
shall do so, in writing between January 2 and January 10, to the Development Review
Section of the Engineering Division. Once all initial City and BIA banners are reserved, all
other banner requests (including subsequent City and BIA banner requests) shall be reserved
on a first come first served basis. NO EXCEPTIONS GRANTED.
Upon receipt of a written request to hang a banner or flag(s), the Engineering Division
Development Review Section shall verify the proposed banner complies with City policy and
specifications. If staff is uncertain whether a banner/flag complies with City policy, the
matter shall be referred to the Public Works Director for review/approval.
A Public Works Department "Banner Permit" shall be completed and issued and all
appropriate fees collected before any banner is installed. Banner permit forms are located at
the public counter at 955 Morro St. A Banner Permit File containing the current year
banner schedule (calendar), banner specifications, a copy of this policy, and issued banner
permits will also be kept at this location.
After a Banner Permit is completed, the original permit is routed to the City Arborist (Parks
Division), a copy is given to the permittee, and one copy is filed in the Banner Permit File.
At the end of each calendar year, the banner schedule (calendar) and issued permits are
removed from the Banner Permit File and placed in an archive file in the Engineering
Division Development Review Section until disposal.
0:1...TOUDESWANNER.REV
Resolution No. (1994 Series)
A RESOLUTION OF THE CITY OF SAN LUIS OBISPO AMENDING
THE POLICIES AND PROCEDURES FOR ISSUANCE OF BANNER PERMITS.
BE IT RESOLVED by the Council of the City of San Luis Obispo as follows:
SECTION 1. The Banner Policy attached hereto, marked "Exhibit A", which establishes
formal policies and procedures for processing permits to install banners in the downtown area,
is
hereby approved.
SECTION 2. The City Clerk shall furnish a copy of this resolution to the Public Works
Director.
On motion of seconded by , and
on the following roll call vote:
AYES:
NOES:
ABSENT:
the foregoing resolution was passed and adopted this _ day of , 1994.
MAYOR PEG PINARD
ATTEST:
CITY CLERK
x a s a s s s
APPROVED AS TO FORM:
IMWA OR Y
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CITY of PUBLIC WORKS DEPARTMENT
SAN LUIS OBISPO POLICIES & PROCEDURES
PROCEDURE NUMBER: 716
PAGE 1 of 3
EFFECTIVE DATE: 04/15/91 SUBJECT: Banners & Flags
DEFINITION
A banner is a pennant which is hung across a public street or on public property, or, a
flag that can be hung vertically from a horizontal pole attached to a City street light.
Banners and flags require a Public Works Department."Banner Permit" and are exempt
from requiring a sign permit from the Community Development Department. The
Development Review Section of the Engineering Division is responsible for the issuance
of banner permits.
PURPOSE & APPLICATION
Banners and flags are displayed to inform the general public of coming City events or
special occasions throughout the City or privately sponsored events occurring within the
downtown Business Improvement Area (the area bordered by Palm, Santa Rosa, Pacific,
and IN'ipomo Streets).
AFFECTED AGENCIES
Public Works Department
(Engineering Division, Parks Division)
Finance Department
PERTINENT REGULATIONS
None.
POLICY
1. It is the City's policy to allow banners and flags to.be displayed at designated sites
in the downtown area (banners: Higuera St. @ Chorro, Mission Plaza #1 and
Mission Plaza #2; flags: on street light poles located in the downtown).
Special B.I.A. Procedure
The B.IA shall submit a yearly schedule of banners and flags to be installed (in their
name) by January 1 of each year. The B.I.A. will be assessed fifty (50) percent of the
normal fee for all banners listed on the yearly schedule. The B.I:A.'s city account will be
adjusted each December for the banners/flags installed during that year.
The Engineering Division Development Review Section will (via a Budget Amendment
Request form) inform the B.IA Administrator and Finance Department of the amount
to be transferred from the B.I.A.'s account to the City's general fund. After the transfer
of funds has taken place, the Finance Department transmits written verification to the
Development Review Section. This is then added to the permanent banner file for the
year.
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2. Banners or flags must depict a City event, a privately sponsored event taking place
in the downtown on public property (eg - in Mission Plaza, at Farmer's Market
Tight, etc..), or, may be displayed to announce special days or weeks (eg - Police
Dept. Red Ribbon Week, National Fire Prevention Week, Arbor Day Celebration,
Earth Week, etc...).
3. Banners and flags shall not contain any language which promotes or advertises a
privately owned company, financial sponsor, or products for sale.
4. Banners and flags shall be installed and removed by the City's Parks Division, or, by
approved companies such as P.G.&E,or Pacific Bell(Utility companies typically have
equipment similar to the City and carry adequate liability insurance), or, by private
contractor specifically approved by the City.
5. If the City performs the installation and removal, a fee will be charged for each
banner and a fee of will be charged for each flag. The fees shall be representative
of the City's estimated labor costs to install and remove banners and flags and shall
be evaluated and adjusted annually on January 1,by the Parks Division Manager and
approved by the Public Works Director.
6. Since the Business Improvement Association (B.IA) is partially sponsored by the
City, all fees charged to the B.IA will be fifty (50) percent of the normal fee. All
banners and flags installed for an event or non-profit organization which is co-
sponsored by the City will be charged fifty (50) percent of the normal fee. All others
will be charged the full fee. Events which are solely City sponsored events will not
be charged a fee.
PROCEDURE
Upon receipt of a request to hang a banner or flag(s),The Development Review Section
shall verify the type of banner proposed complies with City policy and specification. If
staff is uncertain whether a banner/flag complies with City policy, the matter shall be
referred to the Public Works Director for review/approval.
A Public Works Department "Banner Permit" must be issued and all appropriate fees
collected before any banner is installed. The Banner Permits are located at the public
counter at 955 Morro St.A Banner Permit File containing a banner schedule (calendar),
banner specifications, at copy of this policy, and issued banner permits will also be found
at this location.
After a Banner Permit is completed, the original permit is routed to the City Arborist
(Parks Division), a copy is given to the permittee, and one'copy is filed in the Banner
Permit File.At the end of each year, the banner schedule (calendar) and issued permits
are removed from the Banner Permit File and placed in a permanent file in the
Development Review Section.
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