The URL can be used to link to this page

Home My WebLink About06-10-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, June 10, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Thomas will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON MAY 12 5 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. 5.BUSINESS ITEMS 5.a PCC CONTRACT APPROVALS (25 MIN) The Committee will approve the one-year agreements with the SLO Chamber for Guest Services, Public Relations and Grant Promotions Support. 5.b FY 26-27 COMMUNITY PROMOTIONS PROGRAM BUDGET (30 MIN) The committee will establish the budget allocations for the FY 26-27 Community Promotions program budget for recommendation to City Council. 5.c CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT LIAISONS (10 MIN) The committee will assign liaisons to the recommended FY 2026-27 grant recipients. 5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN) The committee will elect a Chair and Vice-Chair for the term of July 2026 to June 2027. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2026 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes May 12, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Dan Fredman, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas PCC Members Absent: Committee Member Dante Specchierla City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on May 12, 2026, at 5:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Mary Verdin, president and CEO of Verdin Marketing, introduced herself to the committee. --End of Public Comment-- 3. CONSENT Motion By Committee Member Wang Second By Committee Member Welch To approve Consent Items 3.a to 3.f. Ayes (5): Committee Member Fredman, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, and Chair Thomas Absent (1): Committee Member Specchierla CARRIED (5 to 0) Page 5 of 26 2 3.a MINUTES OF THE REGULAR MEETING ON APRIL 8 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. BUSINESS ITEMS 4.a CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT RECOMMENDATIONS (30 MIN) Committee Member Welch recused herself due to her conflict of interest as a Board Member for Downtown SLO; she exited the room at 5:44 p.m. and returned at 5:57 p.m. Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the recommendations of the grant review subcommittee. Public Comment: Patty Thayer LeBren Harris --End of Public Comment-- Motion By Committee Member Wang Second By Vice Chair Wolf To approve the CACP grant review subcommittee recommendations as presented, except with a modification to approve the $10,000 grant for Downtown SLO to be used as follows: 75% of funding towards the items listed in the “grant funding request allocation” section of their application towards the audience of their choice and 25% of funding towards out-of- county targeting with advertising of their choice. Ayes (5): Committee Member Fredman, Committee Member Wang, Vice Chair Wolf, and Chair Thomas Abstention (1): Committee Member Welch Absent (1): Committee Member Specchierla Page 6 of 26 3 CARRIED (4 to 0) 4.b ARTOBER 2026 PROGRAM PLAN (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Devan Spiegel from Verdin Marketing presented the ARTober 2026 program plan and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Committee Member Fredman Second By Committee Member Wang To approve the proposed scope of work for the ARTober 2026 Program Plan from the FY 2025-26 Community Promotions budget. Ayes (5): Committee Member Fredman, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, and Chair Thomas Absent (1): Committee Member Specchierla CARRIED (5 to 0) 4.c PUBLIC ART IDENTITY PROGRAM UPDATE (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth and Devan Spiegel from Verdin Marketing presented the proposed public art logo and responded to inquiries. Public Comment: Meghan Tolley, City of San Luis Obispo Recreation Manager, spoke in favor of the new public art identity. --End of Public Comment-- Action: No action taken on this item. 4.d FY 2026-27 COMMUNITY PROMOTIONS PROGRAM BUDGET DISCUSSION (30 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the draft budget for new year and responded to inquiries. Page 7 of 26 4 Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. PCC LIAISON REPORTS AND COMMUNICATION 5.a CACP LIAISON REPORT – Liaison Assignments No CACP Liaison report updates. 5.b COMMITTEE OUTREACH UPDATE – Committee Report No updates at this time. 5.c TBID BOARD REPORT – TBID Meeting Minutes: April 8, 2026 Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on items the TBID has been working on. 5.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 6. ADJOURNMENT The meeting was adjourned at 7:21 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for June 10, 2026 , at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 8 of 26 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 6/5/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ 7,500.00$ -$ SLO Chamber Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ -$ ARTober SOW ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 215$ 4,785$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 393,537$ 4,785$ 398,322$ Page 9 of 26 Page 10 of 26 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC May 2026 Page 11 of 26 SLO Chamber of Commerce Implementation and Proactive Work Hosted travel writer Cassandra Brooklyn on a CCTC Road Trip Pass Fam in partnership w/Uniquely Driven, Ventura Harbor Village, Visit Santa Barbara & See Monterey Hosted influencer Nikole Sebergandio in partnership with Amtrak Pacific Surfliner Hosted influencer Camille Scherr for Highway 1 Influencer Co-Op w/Visit SLO CAL Began planning for SoCal Media Mission travel writer Linda Laban's upcoming visit Continued to plan for hosting influencer Sam Capaldi in partnership with SLO Wine Mixer team Met with 11 Phoenix-based media on Visit SLO CAL Phoenix Media Mission Met with travel writer Kai Oliver-Kurtin, who recently relocated to San Luis Obispo Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitched "BBQing", "Michelin Chefs with unique stories" and "Rooftop season" to Visit California Spent a day with Autumn Enoch for in market familiarization Reviewed June social media calendar for Central Coast Tourism Council Attended TBID Marketing Retreat with the whole team Media Features Proactive Work MSN Canada | My mom and I have gone on a trip together every year for the past decade. We've mastered the art of planning them. | UVPM: 161,053,307 As a result of hosting Alexa Mellardo in 2024 in partnership w/DCI Travel + Leisure | I’ve Lived in California My Whole Life—These Are the Most Underrated Destinations to Visit in the State | UVPM: 15,200,024 As a result of hosting Chelsee Lowe in 2023 in partnership w/DCI Yahoo Travel | I’ve Lived in California My Whole Life—These Are the Most Underrated Destinations to Visit in the State | UVPM: 471,324 As a result of hosting Chelsee Lowe in 2023 in partnership w/DCI Reader’s Digest | Looking for Adventure? These States Were Just Named the Best Places in the U.S. for Outdoor Thrills | UVPM: 3,730,765 As a result of hosting Cassandra Brooklyn in May 2026 in partnership w/Uniquely Driven Film Threat | San Luis Obispo International Film Festival Celebrates 32 Years of Independent Cinema | UVPM: 108,585 As a result of media hosting in partnership w/SLOIFF Page 12 of 26 SLO Chamber of Commerce Media Features Media Monitoring MAY TOTALS: Placements: 14 UVPM: 181,626,845 YEAR TO DATE TOTALS: Placements: 183 UVPM: 4,908,302,721 3 PUBLICATION PLACEMENTS UVPM TRAVEL OFF PATH One Of California’s Best-Kept Secrets Had Its Best Year Ever For Tourism 484,334.00 THE TRAVELER Highway 1 Reopens: How to Plan California’s Iconic Coastal Drive 157,114.00 DECORHINT These 15 California Roads Are Lined With Stops That Make A Quick Errand Feel Like A Day Trip 104,573.00 DECORHINT 10 California Old-School Motels That Make Road Trips More Fun 104,573.00 DECORHINT 12 Dreamy Towns In Central California That’ll Make You Want To Leave Everything Behind 104,573.00 TRAVELS WITH ELLE 20 Epic Weekend Trips To Take From San Francisco, CA 17,816.00 GUESSING HEADLIGHTS 6 Places That Feel Like a Fresh Start Without Needing a Long Flight 21,047.00 PASADENA WEEKLY Behind-the-Scenes Magic: Actor Haley Joel Osment honored at SLO Film Fest 27,516.00 HOTEL ONLINE Courtyard by Marriott San Luis Obispo Unveils Fully Reimagined Property Following Comprehensive Year- Long Renovation 41,294.00 Page 13 of 26 Page 14 of 26 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo May 2026 Page 15 of 26 SLO Chamber of Commerce VISITOR INTERACTION May. 2025 Apr. 2026 May. 2026 Walk-Ins 6,341 4,686 4,717 Phone Calls 155 132 131 Email & Digital 1,525 1,618 1,656 2 CALLS TO 877-SLO-TOWN May. 2025 Apr. 2026 May. 2026 Calls 30 33 41 HOTEL REFERRALS May. 2025 Apr. 2026 May. 2026 Referrals 59 48 65 HOTEL AVAILABILITY TRACKER May. 2025 Apr. 2026 May. 2026 Email 95 92 98 Phone Calls 97 121 114 INFORMATION REQUESTS May. 2025 Apr. 2026 May. 2026 Fullfilled 28 0 0 EVENTS SHARED May. 2026 YTD VisitSLO.com 18 132 DEMOGRAPHIC SNAPSHOT International Travelers Asia 6% Europe 34% Middle East 0% Australia/NZ 10% UK 18% North America 22% Central America 0% South America 10% Africa 0% Domestic Travelers West Coast 20% Southwest 15% Midwest 28% South 15% East Coast 23% California Travelers Northern CA 18% Central Coast 39% Central Valley 5% Desert 2% Southern CA 36% Page 16 of 26 SLO Chamber of Commerce Farmer ’s Market The Visitor Center had their first Farmer’s Market of the year at the end of the month. It was a rainy one but we look forward to continuing to connect with our visitors at our booth throughout our season. “I’ve been leaving messages and comments everywhere I go that SLO is the best city and everyone needs to visit at least once. I love every chance I get to come back here.” Flight attendant from Houston, TX that stops into the VC whenever he is in town. This trip he got to stay at Hotel SLO, eat breakfast with the locals at Louisa’s Place, and grab a coffee to go from Anderson Social. TBID Marketing Retreat Other Highlights 3 This month the Chamber team met with our fellow TBID contractors, TBID board, and City Tourism team to review and discuss our vision for Visit SLO in the coming years. We came back with some great ideas on ways to support both our hotelier and local SLO community. Guest Quote of the Month Page 17 of 26 Page 18 of 26 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo May 2026 Page 19 of 26 SLO Chamber of Commerce VISITOR INTERACTION May. 2025 Apr. 2026 May. 2026 Walk-Ins 6,341 4,686 4,717 Phone Calls 155 132 131 Email & Digital 1,525 1,618 1,656 2 CALLS TO 877-SLO-TOWN May. 2025 Apr. 2026 May. 2026 Calls 30 33 41 HOTEL REFERRALS May. 2025 Apr. 2026 May. 2026 Referrals 59 48 65 HOTEL AVAILABILITY TRACKER May. 2025 Apr. 2026 May. 2026 Email 95 92 98 Phone Calls 97 121 114 INFORMATION REQUESTS May. 2025 Apr. 2026 May. 2026 Fullfilled 28 0 0 EVENTS SHARED May. 2026 YTD VisitSLO.com 18 132 DEMOGRAPHIC SNAPSHOT International Travelers Asia 6% Europe 34% Middle East 0% Australia/NZ 10% UK 18% North America 22% Central America 0% South America 10% Africa 0% Domestic Travelers West Coast 20% Southwest 15% Midwest 28% South 15% East Coast 23% California Travelers Northern CA 18% Central Coast 39% Central Valley 5% Desert 2% Southern CA 36% Page 20 of 26 SLO Chamber of Commerce Farmer ’s Market The Visitor Center had their first Farmer’s Market of the year at the end of the month. It was a rainy one but we look forward to continuing to connect with our visitors at our booth throughout our season. “I’ve been leaving messages and comments everywhere I go that SLO is the best city and everyone needs to visit at least once. I love every chance I get to come back here.” Flight attendant from Houston, TX that stops into the VC whenever he is in town. This trip he got to stay at Hotel SLO, eat breakfast with the locals at Louisa’s Place, and grab a coffee to go from Anderson Social. TBID Marketing Retreat Other Highlights 3 This month the Chamber team met with our fellow TBID contractors, TBID board, and City Tourism team to review and discuss our vision for Visit SLO in the coming years. We came back with some great ideas on ways to support both our hotelier and local SLO community. Guest Quote of the Month Page 21 of 26 Page 22 of 26 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ 17.55% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 845,440$ 2.46% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 690,460$ 8.39% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 732,270$ 5.12% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 844,531$ 13.27% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ 943,659$ 17.03% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ 1,151,897$ 11.38%missing 3 hotels May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 9,729,221$ 2024-25 2025-26 Change +/- 2024-25 2025-26 Change +/- 2024-25 2025-26 Change +/- July 83.3 81.5 -2.2% 203.44$ 203.66$ 0.1% 169.32$ 166.07$ -1.9% August 77.0 78.4 1.8% 194.96$ 195.11$ 0.1% 150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0% 184.04$ 186.68$ 1.4% 128.89$ 128.14$ -0.6% October 69.3 71.7 3.5% 178.25$ 188.88$ 6.0% 123.49$ 135.46$ 9.7% November 66.7 64.9 -2.7% 171.07$ 171.69$ 0.4% 114.06$ 111.36$ -2.4% December 59.7 60.1 0.7% 146.24$ 147.73$ 1.0% 87.35$ 88.76$ 1.6% January 62.3 61.7 -1.0% 144.11$ 145.77$ 1.2% 89.82$ 90.01$ 0.2% February 67.1 70.7 5.4% 160.58$ 167.18$ 4.1% 107.72$ 118.23$ 9.76% March 65.7 72.5 10.4% 161.64$ 162.88$ 0.8% 106.23$ 118.12$ 11.19% April 73.2 76.7 4.8%183.34$ 195.07$ 6.4% 134.22$ 149.63$ 11.48% May June Total/Average 69.43 70.68 1.8% 172.77$ 176.47$ 2.1% 121.13$ 125.88$ 3.9%Updated: 06/03/2026 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 26 Page 24 of 26 1 Tourism Business Improvement District Board Minutes May 14, 2026, 9:00 a.m. Hotel Cerro 1125 Garden St. San Luis Obispo, CA 93401 TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Prashant Patel (arrived at 11:18am), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce City Staff Present: Economic Development & Tourism Manager Laura Fiedler, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on May 14, 2026 at 9:00 a.m. at Hotel Cerro, 1125 Garden Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Vice Chair Keller Second By Member Patel To approve items 3a to 3k. Ayes (5): Member Mark Eads, Member Nipool Patel, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (1): Member Prashant Patel CARRIED (5 to 0) 3.a MINUTES OF TBID REGULAR MEETING ON APRIL 8 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT Page 25 of 26 2 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a VISIT SAN LUIS OBISPO MARKETING RETREAT The Board engaged in a full-day workshop to discuss strategic initiatives and imperatives that will help develop the FY 2026 -28 Marketing & Business Plan. No formal action taken. 5. ADJOURNMENT The meeting was adjourned at 4:00 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for June 10, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 26 of 26