HomeMy WebLinkAbout07/12/1994, COMM. 1 - URBAN DESIGN OVERLAY ZONE MEETING AGENDA
DAf ITEM #
July 11, 1994
MEMORANDUM
TO: Council Collea
FROM: Penny Rappa
SUBJECT: URBAN DESIGN OVERLAY ZONE
The attached is an idea I believe all council members have indicated support for during the
past few weeks.
My request is that staff evaluate this concept and give input to the Council.
PR:ss
Attachment
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URBAN DESIGN OVERLAY ZONE
July 8, 1994
In light of the EQTF's recommendation to revitalize the South Higuera commercial
neighborhood between Marsh Street and Madonna Road, the issue emerges whether other
possible revitalization areas exist in the City. The City should consider adopting an Urban
Design Overlay Zone and target specific areas in the City where revitalization efforts would
be encouraged and where Concept Plans should be developed. Within these Urban Design
Overlay Zones the City could encourage the use of various design tools to encourage
streetscape, landscape and building facade renovation. The following text should be
incorporated into the Land Use Element, establishing this new overlay zone and
encouraging the future preparation of Concept Plans to redevelop these important areas
of the City. The City could consider hiring consultants to prepare streetscape plans and
design guidelines or establish design committees similar to the committee established to
create the successful Downtown Plan. The appropriate location in the Land Use Element
for including language would be in the "Optional Use and Special Design" areas, page 75
of the PC Draft LUE. The new policy should be as follows:
8.5 Urban Design Overlay Zone Areas
The following general areas are designated as Urban Design Overlay Zones which
should receive special attention through City-initiated studies. The City shall strive to
work with property owners in these areas to develop plans for the redevelopment of these
areas as shown in the attached map. The City should work toward developing Concept
Plans for these multi-block areas, complete with Design Guidelines, development
incentives, and implementation programs.
• South Higuera Retail Commercial Area to Madonna Road (with future extension
to Prado Road)
• Regional Shopping Center area between Madonna Road and Highway 101
s Foothill Road Streetscape
• Broad Street Streetscape between Orcutt Road and High Street
• Santa Barbara Street from Mitchell Park to the intersection of South and Broad
Streets
The following tools should be used to encourage revitalization of these areas.
♦ Reduced parking standards
♦ Density incentives to encourage building, facade and landscape renovation
♦ Possible exemptions from development review requirements for landowner
participation
♦ Establish a revolving loan fund or other financing tools for facade/landscape
renovation
♦ Exemptions from City development review fees
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