HomeMy WebLinkAbout04-13-2011 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, April 13, 2011
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Conner, Palazzo, Fidler, Billing
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
OATH OF OFFICE FOR NEWLY APPOINTED BOARD MEMBERS
Marco Rizzo took his oath for a second term on the committee.
CONSENT AGENDA
ACTION: Moved by Davis/LeMieux to approve consent agenda as presented
Motion carried 5:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Chamber of Commerce
Ermina Karim, Vice President for Government Affairs with the Chamber of Commerce, reported on
the Economic Development website status. The design was changed based on feedback provided by
the committee at the January meeting. She took the committee through the new design and the main
message portrayed. Business friendly is the main focus with the tag line “open for business”.
Lindsey Miller, Director of Marketing, reported on in-county PR that saw placements in Men’s Journal,
RTL European National TV network, and The Hindu. She will represent the City at the upcoming Cal
Poly Open House.
Dave Garth, President and CEO for the Chamber, addressed the committee as it was the last time he
would participate in a quarterly report before his retirement. He reflected on his 38-year tenure with
the Chamber and the changes he has seen.
Verdin Marketing
Ashlee Akers, Account Manager, reported on the third quarter efforts for ShopSLO|DineSLO and
reiterated the overall goal and strategy. The community awareness campaign was successful driving
traffic to 1,400 visitors monthly. Monthly e-blasts are being sent to the merchants to encourage active
utilization of the website. The agency is actively working on the next events brochure to come out in
June covering events July through December.
BUSINESS ITEMS
1. REVIEW OF COMMITTEE BYLAWS
ACTION: Moved by Fidler/Davis to approved the bylaws as amended.
Motion carried 5:0
2. BUDGET 2011-12
The three commissioners appointed to the budget task force reported on the Task Force meetings
and discussion that was based on the members’ interpretation of the committee’s mission statement.
They mentioned that they started with GIA and events promotion allocations as they see those two
efforts as essential. They also elaborated on the current efforts that are not working well enough for
the current investment and that objectives have to be redefined to become more ROI driven. This line
of thought brought the committee to the conclusion that the efforts have to be more incentive driven
and drive call to action. However, the task force members did not fully define the program and asked
the committee for feedback.
The discussion then turned towards the validity of efforts due to the budget cut and whether the
amount now allocated really allowed for effective programs.
ACTION: Moved by Billing/Davis to recommend to the City Council to augment the Community
Promotions budget by an additional $25,000 for the directional sign program and
$36,500 for full funding of the Chamber of Commerce Visitors Center.
Motion carried 6:0
3. EVENTS PROMOTION
Future of Work is a joint effort between the TBID, the City’s Economic Development program, and
the Promotional Coordinating Committee. The conference will bring high level executives to San Luis
Obispo for a mid-week conference. The TBID was asked for $10,000, the PCC for $7,500, and
Economic Development for $2,500.
ACTION: Moved by Davis/Palazzo to allocate $3,000 from events promotion to the conference.
Motion carried 5:1
Meeting adjourned at 8:17 PM