HomeMy WebLinkAbout12-08-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, December 8, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Babb to approve consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Lindsey Miller, Marketing Director for the Chamber of Commerce, reported that she met with
representatives from Arts Obispo. For the first time, Arts Obispo’s Open Studio Tour offered the Open
Studios brochure free of charge which was very successful. The organization wants to keep the event
free in future years if sufficient sponsorships can be sold. They have a new promotions director who
is concentrating her effort on Arts After Dark. More and more galleries are participating in this monthly
event. L. Miller will help with the countywide PR efforts. She also met with Opera SLO with its first
performance coming up and the Jewish Film Festival that is trying to tie in with the SLOIFF.
Regarding PR, L. Miller reported that the efforts are still feeding off Thrive with a multitude of features
still appearing as the author continues his promotion tour. Farmers Magazine is scheduled to come
back for an update on SLO.
Ashley Ackers with Verdin Marketing reported on ShopSLO | DineSLO. The holiday campaign kicked
off during Thanksgiving week. The agency is working with the Parks & Recreation department for
cross-promotion of the holiday guide. 10 more merchants enhanced their profile on the website.
BUSINESS ITEMS
Business item 3 was moved to the beginning of the business agenda to hear a proposal for a possible
SLO Marathon in 2012. Commissioner M. Fidler introduced the item that had already been heard at
the Joint-Committee Event Task Force on Monday, December 6, 2010. However, since only two
members of the committee had been present at that meeting, the members asked the organizers to
present to the full committees during the regular monthly meetings.
1. EVENTS PROMOTION
Heather Hellman and Samantha Pruitt from Get Off the Couch, Potato Sports Production presented a
planned Marathon, Half Marathon, and 5K race for April 2012. The race is scheduled to start in
Mission Plaza and could attract 2,700 runners as it will be US Track & Field certified, a Boston
marathon qualifier, and a race for team-in-training. The 5k race will be dedicated to Special Olympics
as the race will support both Special Olympics and the Women’s Sports Foundation.
In response to questions from the committee, the organizers addressed the following issues:
- Beside the title sponsor there will be a presenting sponsor and platinum sponsorships.
- Charities are chosen in partnership to share the event effort and mutual benefit.
- The event will very highly target runners with minimal print and mostly online advertising.
- Registration will be through Active.com and the event will be marketed through it. PR will be
included in the mix and they plan on working with City partners.
ACTION: Moved by Babb/Palazzo to support the SLO Marathon with $15,000.
. Motion carried 6:0
Commissioner J. LeMieux then reported on the two events the joint events task force heard in
November and the recommended amounts for promotional support.
ACTION: Moved by LeMieux/Babb to support the SLO Hop Fest with $2,500 contingent
upon changing the hours and nurturing overnight stays and the 29th Annual
Salmonid Restoration Conference with $4,000.
. Motion carried 6:0
Verdin Marketing Ink reported on the Events promotion contract. They presented the events strategy
and asked for feedback in order to consider all possible events. The committee asked its Marketing
Subcommittee to convene in the first week of January. M. Verdin mentioned that the agency
purchased eventslo.org and asked the committee to consider the development of a corresponding
logo. The cost would run at $3,000 and in turn she would donate the logo for the SLO Marathon. She
then proceeded to present three cover versions for the events brochure for feedback by the
committee.
2. FINAL REVIEW OF ADVISORY BODY GOALS
Commissioner S. Palazzo asked to include better lighting in residential and peripheral streets for
safety reasons. The Council should consider an adoption program such as the downtown benches.
ACTION: Moved by Babb/Palazzo to add better lighting for residential and peripheral
streets for safety to the preliminary list. Motion carried 6:0
3. MARKETING MATERIAL – CHAMBER OF COMMERCE
L. Miller presented the four projects that the Chamber would like to execute on behalf of the
Community Promotions program and the funding needed for each item.
- Tear-off maps $4,500
- Wine map for the Visitors Center $1,500
- Re-editing of SLO Video $1,000
- MyMedia Subscription $1,500
ACTION: Moved by Fidler/LeMieux to contract all items with the exception of the re-
editing of the video. Motion carried 6:0
PCC LIAISON REPORTS
Commissioner C. Babb reported that Ballet San Luis was very successful.
TBID Liaison – Board Liaison J. Conner reported that the TBID board heard the presentation for the
SLO Marathon. He also mentioned that the TBID’s website is doing very well according to a yearly
summary report received at the meeting.
Meeting adjourned at 7:08 PM