HomeMy WebLinkAbout02-09-2011 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, February 9, 2011
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler, Davis
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
The Grants-in-Aid subcommittee staffed by Commissioners J. LeMieux, S. Palazzo, and J. Conner
held the pre-application meeting with interested organization at 5:00 pm in the Council Chamber. 40
organizations were presented. The commissioners briefed the organizations on expectations, format,
as well as budgetary issues for 2011-12. They also elaborated on Council’s direction to support new
events which will lead to lesser allocation for organizations that have benefited from the grant for
many years. Several questions were asked by attending organizations and addressed by the
committee members.
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Davis/LeMieux to approve the consent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Ermina Karim, Vice-President for the Chamber of Commerce, reported on the preliminary design for
the Economic Development website. Two different concepts were developed in collaboration with
iiiDesign. The website will be accessible through SLOChamber.org as well as SLOCity.org.
The commissioners liked the overall direction and favored a combination of the design elements
presented in the two options. At the April meeting, E. Karim will present the actual content pieces
according to the site map presented in January as the commissioners are interested in the visual
presentation of the information.
Ashley Akers, Account Manager with Verdin Marketing, presented the update for ShopSLO |
DineSLO (SSDS) and the Events Promotion contract. The agency’s intern has been visiting
merchants to encourage sign-up. They also linked merchant facebook and twitter pages with SSDS in
order to increase cross promote and build traffic.
All the hotels have received the events brochure. EventSLO.org is now live and the events have been
posted. The commissioners would like to know the cost for a sticker on The Tribune to promote the
brochure. A. Akers will provide the information at the April meeting.
2. SLO SYMPHONY
Patty Thayer, Marketing Director with the San Luis Obispo Symphony, provided a recap of the New
Year’s Eve event that was supported through Community Promotions. All expectations were met and
even surpassed. The concert was sold out and brought new patrons to the Symphony as well as the
Performing Art Center.
BUSINESS ITEMS
1. EVENTS PROMOTION
Commissioner M. Fidler reported on the five events the joint events task force heard on February 7,
2011and the committee’s recommendations. The task force members were not recommending any
funding from Community Promotions at this point, but discussions on Savor the Central Coast, Future
of Work conference, and All Out Promotions will continue in March.
Meeting adjourned at 7:00 PM