HomeMy WebLinkAbout07-14-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, July 14, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, J. Conner, Fidler, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Patty Thayer from the San Luis Obispo Symphony addressed the committee. She presented the
organization’s season brochure that is mailed to 15,000 people, 70% of which are from out-of-town.
She asked for clarification regarding this year’s funding to the Symphony. She felt that the Symphony
had a proven record and deserved more funding than currently allocated through GIA and the TBID
board which amounts to $5,400. The Symphony was shocked and dismayed at the small amount
given for its 50th anniversary year and she would like to be given an opportunity to address the
committee again.
CONSENT AGENDA
ACTION: Moved by Conner/Babb to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Lindsey Miller, Marketing Director for the SLO Chamber of Commerce, gave the committee a year-
end report and summarized the PR, Events Promotion, and Visitors Center efforts during 2009-10.
She also shared data from the 2010 CalTIA conference pertaining to social media and travel trends.
2. SALMONID RESTORATION FEDERATION – 2011 CONFERENCE
This item was continued to August 2010 when the committee will receive a budget update. This will
confirm the actual events promotion budget for 2010-11.
3. SLO TRANSIT – TROLLEY SERVICE REDUCTIONS
John Webster, Transit Manager for the City of San Luis Obispo gave the presentation regarding the
City’s trolley service and the cost to keep it running past September 1, 2010 when it is scheduled to
cease operation. The committee asked to receive more detailed information regarding ridership on
the trolley from Friday through Saturday and the cost associated to it. The Events Promotion
committee was directed to convene and return with a recommendation regarding possible funding for
the continuation of the service at the August meeting.
BUSINESS ITEMS
1. VERDIN MARKETING
Cary Woll, Account Manager with Verdin Marketing Ink, presented the first quarter marketing plan for
the 2010-11 ShopSLO/DineSLO campaign. The campaign will concentrate on four components for
community and merchant awareness, seasonal promotion on “Back to School”, and an update to the
websites.
2. SUBCOMMITTEE ELECTION
ACTION: Moved by LeMieux/Babb to assign Marilyn Fidler to the Marketing Subcommittee.
Motion carried 6:0
ACTION: Moved by LeMieux/Babb to assign Marilyn Fidler to the Joint Events Promotion
Committee. Motion carried 6:0
3. GIA LIAISON ASSIGNMENTS
The committee went over the list of funded GIA organizations and assigned four organizations to
each member. Staff is to update the list and send to the commissioners for follow-up with the
assigned groups.
4. REQUEST FOR PROPOSAL – EVENTS PROMOTION BROCHURE
The committee asked its Marketing Subcommittee to convene and define a work scope
recommendation for the events promotion brochure. Staff is to coordinate a special meeting of the
subcommittee.
Meeting adjourned at 7:40 pm.